Planning ahead is a must for any eCommerce business. Such an undertaking includes being aware of important holidays and marketing events throughout the year, whether you sell on Amazon or other online platforms. It is essential to be acquainted with an eCommerce holiday calendar or at least have a 2024 calendar with holidays.
If you are an Amazon seller, an Amazon holiday calendar is necessary. It can help you improve your marketing campaign and holiday shopping preparations, schedule your social media posts, and anticipate holiday sales to prepare effective holiday promotions.
A well-scheduled plan helps ensure your online business runs smoothly and maximizes profits during high-traffic periods. In an industry like eCommerce, it is vital to stay ahead of the competition and take advantage of significant opportunities to reach more customers and drive sales.
Why an eCommerce Holiday Calendar For 2024 Matters
A 2024 calendar with holidays aims to provide online retailers and eCommerce businesses with a comprehensive overview of key dates, holidays, important deadlines, and other relevant industry events in the upcoming months.
By clearly understanding these key dates, online retailers and business owners can plan their promotions, sales, and marketing efforts to align with these events, taking advantage of increased consumer spending and maximizing sales and revenue.
A 2024 calendar with eCommerce holidays also provides valuable insights into seasonal trends, such as the back-to-school shopping season and other important holiday shopping events. By understanding these trends, online sellers can make data-driven decisions about their product offerings and pricing strategies.
Overall, staying informed about the current events and trends in the eCommerce industry and their impact on consumer behavior is crucial for success in the eCommerce space. By keeping up with these key holiday shopping events, online retailers and eCommerce businesses can gain a competitive advantage that can help drive growth in sales.
Holidays and Activities to Consider in 2024: A Must-Know for Online Sellers
In 2024, it is vital for Amazon sellers and online retailers to stay ahead of the curve and stay organized. For your Amazon venture or any eCommerce business to succeed, you need to keep track of important events such as holidays, eCommerce conventions, and government deadlines that could impact sales and business operations, and these may include the following:
January 2024 eCommerce Events, Celebrations & Holidays
January offers a great chance for online sellers to dispose of some of their Q4 inventory of the previous year by providing discounts, bundles, or even rewards to attract consumers to sign up for a mailing list.
In particular, Amazon sellers can utilize this opportunity to start the year strong by offering discounts and targeting customers who are into New Year’s resolutions and the “New Year, New Me” mindset. For January, here were some of the eCommerce activities, celebrations, and holidays:
January 1: New Year’s Day
January 14-16: NRF 2024: Retail’s Big Show & Expo
January 15: Martin Luther King Jr (MLK) Day
January 23-27: The Outdoor Retailer Snow Show
January 26: Australia Day
February 2024 eCommerce Events, Celebrations & Holidays
Due to Valentine’s Day, February is often regarded as the month of love. Many consumers will be searching for gifts to give to their loved ones. As a seller, it is essential to be aware of popular holiday gifts such as sweets, cards, and flowers that consumers tend to buy for this gift-giving occasion.
Considering these products can make your marketing campaigns much easier. You can prepare your online store for holiday shopping events and cater to the needs of your target audience.
In addition to Valentine’s Day, merchants can increase their sales during the month by offering deals and discounts for other significant holiday shopping events listed on the eCommerce holiday calendar. As part of your social media campaign, you should create interactive social media posts to draw more consumers to your business.
February 1: Start of Black History Month
February 2: Groundhog Day
February 11: Super Bowl Sunday
February 13: Pancake Day (UK)
February 14: Valentine’s Day
February 17: World Random Acts of Kindness Day
February 19: Presidents’ Day (US)
February 19:Family Day (Canada)
February 22: World Thinking Day
February 27: National Retro Day
March 2024 eCommerce Events, Celebrations & Holidays
Spring is in the air, and as the weather starts to warm up, it is an excellent opportunity for Amazon sellers to promote seasonal items such as clothing, outdoor gear, and gardening tools as part of their Amazon marketing campaigns.
A 2024 calendar with holidays will likewise highlight Easter Sunday and St. Patrick’s Day. Both are important Christian holidays that online sellers and business owners can leverage to promote Easter-themed products, traditional Irish food, and beverages. You should mark on your calendar the Prosper Show, an event for advanced Amazon sellers, which will be held in Las Vegas.
For March, here are some of the activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:
March 4-6: The Prosper Show
March 8: International Women’s Day
March 9: Ramadan begins
March 10: Daylight Saving Time
March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)
March 17: St. Patrick’s Day
March 17-20: Shop Talk
March 20: First day of spring
March 20: International Day of Happiness
March 21: World Poetry Day
March 23: World Puppy Day
March 23: Earth Hour
March 24-30: Holy Week
March 29: Good Friday
March 31: Easter Sunday
March 31: Deadline to file 1099s, if you file electronically.
April 2024 eCommerce Events, Celebrations & Holidays
Earth Day is also celebrated in April, allowing Amazon sellers to promote eco-friendly products and sustainable living. You can employ multiple marketing strategies for this month to drive sales to your business.
One of the most effective marketing strategies to complement your other holiday campaigns is social media marketing. With consumers spending more time on social media, launching a social media marketing campaign can be beneficial to your business.
For April, here are some of the eCommerce activities, celebrations, holidays, and tax deadlines you should mark on your sales calendar or eCommerce holiday calendar 2024:
April 1: April Fools’ Day
April 11: National Pet Day
April 15: World Art Day
April 16-18: World Retail Congress
April 18: World Heritage Day
April 22: Earth Day
April 28: National Superhero Day (US)
May 2024 eCommerce Events, Celebrations & Holidays
May is a busy month for online sellers, with Mother’s Day and Memorial Day being two of the most significant events.
Mother’s Day provides an opportunity to promote gifts and products that will showcase love and gratitude towards mothers and caregivers. Memorial Day, on the other hand, is a time to remember and honor the sacrifices of the men and women who have served in the military.
Additionally, if you wish to discover what works for your business, you can join the Seller Summit 2024. This workshop-based event aims to help you grow your Amazon business and will be held in Florida. Similarly, you can join the White Label Expo in Las Vegas.
For May, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2024 eCommerce holiday calendar:
May 1: Labor Day in China
May 4: National Fitness Day
May 4: Star Wars Day (“May The Fourth be with You”)
May 5: World Laughter Day
May 5: Cinco de Mayo (US)
May 5: African World Heritage Day
May 6: Early May Bank Holiday (UK)
May 8-9: White Label Expo
May 12: Mother’s Day
May 14-16: Sellers Summit
May 17: World Baking Day
May 25: National Wine Day
May 27: Memorial Day
May 27: Spring Bank Holiday (UK)
May 30: National Creativity Day
June 2024 eCommerce Events, Celebrations & Holidays
June is an excellent opportunity for online sellers to promote Father’s Day gifts, as well as products related to summer activities such as barbecuing, gardening, and camping.
Furthermore, you can also take advantage of this month’s activities by establishing a network and learning more about the retail industry. Although not a public holiday, you can attend the Retail Innovation Conference and Expo to be held in Chicago and the eCommerce growth conference held in New York.
For June, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2024:
June 1: Pride Month begins
June 4-6: Retail Innovation Conference and Expo
June 11-13: Commercenext
June 14: Flag Day
June 16: Father’s Day
June 19: Juneteenth
June 21: First day of summer
July 2024 eCommerce Events, Celebrations & Holidays
July is a great opportunity for online sellers to promote Independence Day sales, especially since it is a major holiday. Customers will be looking for products to celebrate the holiday, such as flags, decorations, and patriotic-themed clothing.
For July, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2024:
July 1: Canada Day
July 1: Wimbledon Tennis Championship starts
July 2: Made in the USA Day
July 4: Independence Day (US)
July 6: International Kissing Day
July 7: Global Forgiveness Day
July 7: World Chocolate Day
July 9-10: Amazon Prime Day*
July 14: Bastille Day (France – National Holiday)
July 21: National Ice Cream Day (US)
July 30: International Friendship Day
*Historically, Amazon Prime Day has taken place in July. Prime Day 2023 was on July 11 and 12, and the preceding year on July 12 and 13. Based on this pattern, Prime Day 2024 is likely to happen around mid-July, possibly around July 9 and 10, as previous Prime Day events occurred on Tuesdays and Wednesdays. However, the exact date is still uncertain, and Amazon has yet to announce its exact date.
August 2024 eCommerce Events, Celebrations & Holidays
Compared to other months, August is a relatively slower month for eCommerce. However, online sellers can maximize their marketing campaigns with back-to-school sales, summer clearance events, and National Sisters Day promotions.
You can also take advantage of another eCommerce-related conference designed to help you increase the profitability of your business. eTail’s eCommerce and omnichannel conference will be held in Boston.
For August, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:
August 4: National Sisters’ Day (US)
August 8: International Cat Day
August 9: National Book Lovers’ Day (US)
August 12-15: eTail eCommerce Conference
August 19: World Photography Day
August 19: World Humanitarian Day
August 21: World Senior Citizens’ Day
August 26: International Dog Day
August 26: Summer Bank Holiday (UK)
September 2024 eCommerce Events, Celebrations & Holidays
September is a busy month for eCommerce, with Labor Day being one of the most significant events. Labor Day provides an opportunity to promote end-of-summer sales, clearance events, and back-to-school products.
For September, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar 2024:
September 2: Labor Day (US & Canada)
September 5: National Football League (NFL) season begins
September 8: International Literacy Date
September 8: Grandparents’ Day
September 10: World Suicide Prevention Day
September 11: Patriot Day
September 13: Positive Thinking Day
September 21: Oktoberfest Begins
September 22: Last Day of Summer Season
September 27: World Tourism Day
September 30: International Podcast Day
October 2024 eCommerce Events, Celebrations & Holidays
October is an excellent opportunity for online sellers to promote Halloween costumes, decorations, and spooky merchandise. Columbus Day is also celebrated in October, allowing sellers to offer more discounts and promotions.
For October, here are some of the eCommerce activities, celebrations, and holidays online retailers should mark their eCommerce holiday calendar 2024:
October 1: International Coffee Day
October 1: World Vegetarian Day
October 4: World Animal Day
October 5: World Teachers’ Day (UNESCO)
October 14: Canadian Thanksgiving Day
October 10: World Mental Health Day
October 14: Indigenous Peoples’ Day (US)
October 14: Columbus Day (US)
October 16: World Food Day
October 31: Diwali
October 31: Halloween
November 2024 eCommerce Events, Celebrations & Holidays
November is a busy month for eCommerce, with Amazon Black Friday as one of the year’s biggest shopping events. Amazon sellers can capitalize on these holiday shopping events by offering customers discounts, promotions, and special deals.
It is the best time to pump up your marketing campaigns, especially Black Friday social media posts, to drive sales. As part of your marketing efforts, you can also introduce a free shipping campaign for the month of November.
For November, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar to improve their marketing efforts:
November 1: Start of National Native American Heritage Month
November 3: Daylight Saving Time ends
November 11: Veterans Day and Singles’ Day
November 11: Remembrance Day (Canada – National Holiday)
November 13: World Kindness Day
November 28: Thanksgiving (US – National Holiday)
November 29: Black Friday
November 30: Small Business Saturday
December 2024 eCommerce Events, Celebrations & Holidays
December is the busiest month of the year for eCommerce, with the holiday season being a critical period for online shopping. Cyber Monday, Hanukkah, Christmas, and New Year’s Eve are some of the most significant December events, providing sellers an opportunity to promote gift-giving products, decorations, and seasonal merchandise.
As part of your marketing calendar, you should remember to boost your social media marketing for the month of December. Since Christmas is not only this month’s major holiday, you should widen your marketing campaign to include other target holidays of consumers.
For December, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2024 eCommerce holiday calendar:
December 1: World AIDS Day
December 2: Cyber Monday
December 3: Giving Tuesday
December 3: Make a Gift Day (US)
December 25- Jan. 2: Hanukkah
December 9: Green Monday
December 21: Super Saturday
December 22: First day of winter
December 24: Christmas Eve
December 25: Christmas
December 26: Kwanzaa begins
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
Maximizing Sales With the Help of an eCommerce Calendar
The 2024 calendar with holidays is a vital resource for Amazon sellers and online entrepreneurs. It gives them an overview of key dates and events that can impact consumer behavior and sales.
This 2024 calendar with holidays allows business owners to carefully plan their strategies and take advantage of increased consumer spending during holidays and peak seasons. Online sellers can stay ahead of the competition by anticipating changes in consumer behavior by identifying upcoming holidays and celebrations.
From an Amazon seller’s perspective, anticipating shifts in consumer behavior and trends enables sellers to coordinate their strategies with significant events and holidays, such as Christmas, Amazon Prime Day, Amazon Black Friday, and Cyber Monday.
Overall, the 2024 eCommerce calendar is essential for an Amazon business that wants to remain competitive and succeed in today’s fast-paced and ever-evolving online marketplace. While the events and holidays listed are not exhaustive, they provide a solid foundation for businesses to plan and prepare for the year ahead.