As the volume of offline sales has started to drop during the pandemic, the adverse impact of COVID-19 has motivated people to incline towards digital marketing. Consumer behavior has changed the role of e-commerce and online sellers should take more responsibility to fulfill consumer demand.  

Being the largest e-commerce platform in the world, Amazon has a major part to play in managing the present crisis and creating a comfort zone for loyal customers. To tell the truth, Amazon has succeeded in creating a notable customer base in the middle of COVID-19, and more and more people are turning towards its product range for safer and secure online purchases.

Effective Amazon Sellers Advertising Tips

Following are the most appropriate Amazon Sellers Advertising Secrets that go quite well to increase the volume of potential customers during the worst possible scenario!

1. Go for the Right Product at the Right Time

It’s a reality that the sales graph has come down drastically under the influence of the coronavirus. It has led plenty of Amazon sellers to launch more product variations as consumers feel more comfortable placing orders while sitting at home. Therefore, if you happen to be a seller and prefer marketing your products and services through Amazon, you need to adopt a decent Amazon advertising strategy. You have to take a deep look at your product range and stack them in order of consumer preference.

It may surely happen that some of your products will be classified under a priority group (high in demand). It may then require an aggressive PPC campaign. If you are successful in doing so, you will definitely be the first among equals amidst fierce competition. Likewise, in the case of a low demand product category, your bid should go down a bit, and you can even defer your Amazon ads for the time being till the position improves.

2. Shifting the Ad Budget to the Right Product List

It is in human nature to stock essentials because of the crisis. Online consumers are no exception during the present pandemic. They always make sure that their ordered products are delivered on time. However, with the frequent use of Amazon FBA, the customers’ expectations have been managed remarkably, and a delay in shipment by a day or two is well accepted.

Even so, a delayed shipment on account of uncertainty always creates a bad impression and affects the ultimate product conversion rate. As per the Amazon advertising strategy, the sellers need to assess the gravity of the situation. Consequently, they must consider moving their assigned budget to those products that bear positive reviews and maintain a high inventory level.   

3. Groundwork for Inventory and Shipping

The sellers, who are affiliated with Amazon, should plan their stock in advance otherwise they will face logistic issues that will surely hamper their business in the near future. During this phenomenal pandemic scenario, one of the Amazon sellers’ advertising secrets is to ensure to check the inventory levels of brand items related to the high demand category. The Amazon sellers need to foresee the demand and maintain the stock and decide their bids accordingly.

4. Look for the Right Opportunity to Launch a Product

The present extraordinary situation has prompted some Amazon marketers to go for such brands, which are frequently preferred by online customers. This idea might encourage new sellers to make use of the current situation on the Amazon e-commerce platform with a perfect Amazon ad campaign. Therefore, it’s high time to launch a new brand with a high level of inventory and capitalize on the market situation. Amazon PPC can be of immense help for your error-free decision making.

5. Go for a Data-Driven Approach

Your Amazon advertising strategy may face a setback unless you apply proper analytics so as to utilize every penny of your investment. Proper planning and a logical approach will certainly enable you to optimize your ROI. 

It is always recommended to find answers to the following questions:

• What is the present buying trend?
• Is a specific brand item or a product tagged with an SKU high on demand? 
• Have you sufficiently refilled your inventory level to meet the contingency? 

As a seller on Amazon, you can always access Amazon ad campaign reviews to go through the customer data. It can be a useful ploy to change things at various levels to maximize the outcome.

6. Interaction with the Target Audience

Though money matters the most as you step into the world of the vast e-commerce platform of Amazon, yet that’s not all. As per Amazon sellers’ advertising secrets, creating a strong customer base cannot be overlooked while optimizing your PPC campaign. A fruitful online communication with your dedicated customers through chatbots will be an added advantage to know the current market trend. Spending a reasonable time with your valued customers will help you a lot to increase your brand positioning.

Make use of your marketing budget to connect with AI-driven social media channels to float your Amazon ads and also deliver high-quality SEO content to attract more traffic to your business website for a successful brand presence.

The Bottom Line

It’s needless to say that in the present circumstance, when COVID-19 has become a dominating force in our lives, a majority of marketers tend to slash their budget and prefer to stay inactive. However, you should never allow these ideas to enter your mind because it can be fatal to your business goals, resulting in reduced web traffic and lean product conversion.

Using the advertising resources on a limited budget is very difficult to handle during the hard times of the prevailing pandemic. Fortunately, you have an expert team from Amazon, and the team members are always available 24×7 to give a useful insight to launch your advertising campaign.

——

About The Author:

Kamaljit Singh is the Founder and CEO of AMZ One Step and a former Amazon seller. Kamaljit has been featured in multiple Amazon podcasts, YouTube channels. He has been organizing meetups all around Canada and the US. Kamaljit has over 250,000+ views on his Quora answers regarding FBA. Kamaljit also founded AMZ Meetup, where he organizes conferences for Amazon sellers.

If you were looking for the perfect product to sell on Amazon, you would certainly have to take the effects of the pandemic into consideration. With that in mind, let’s explore some trends that have shown increased demand since the start of the pandemic that we have confirmed using AMZScout data. The best way to do this is by taking a look at some niches that are good examples of the overall trends:

1. Home Bread Making Kits 

One of the most immediate effects of people being stuck at home was the fact that they started cooking more. You probably noticed your friends and family posting their latest home cooked culinary projects all over social media. It’s hard to purchase fresh bread when you’re stuck at home, so people have taken to baking their own. Amazon sellers in this niche have been making dough since the pandemic started. 

2. Jump Rope

Gyms have been closed during the pandemic. Also, that running outside has not been an option in some areas due to a more strict lockdown or curfew. Because of this, people have found jump ropes to be a very inexpensive piece of home exercise equipment that can give you a sweat inducing cardio workout in a very short period of time. 

Photo by AMZScout

As we can see the sales volume in this niche has skyrocketed and has even settled now on a very high sales average. 

3. Air Purifiers

One of the effects of the pandemic is that people have gotten more health conscious. The fact that this virus is attacking our respiratory system has prompted many people into thinking about the quality of the air that they breathe. Because of this, air purifiers have had a noticeable spike in demand. 

4. Barbeques and Barbeque Equipment

This niche is a great example of 2 emerging trends coming together. We’ve mentioned the fact that people have gotten used to cooking more at home due to the pandemic. Another noticeable trend is that people are shopping for items that make their gardens and yards a more enjoyable place. This is due to the fact that it’s the only outdoor space that you can inhabit safely during a pandemic. Combine those two trends  and you see higher sales for barbeques and all things barbeque related.

5. Toys

Toys are a category that has always been very attractive to private label sellers on Amazon. This niche has so much variety and you can often manufacture products using inexpensive materials. Needless to say, the fact that you have to keep your children indoors and are not able to take them to the park, vacation or on a playdate with other children has left parents looking at toy shopping as one of the only ways to keep their little ones happy. Sales of all types of toys have skyrocketed exactly because of this reason. 

Of course, it’s not all good news in online sales. There are categories that have seen quite the decline in demand due to the pandemic and there are trends moving downwards. 

1. Eyeliner

Selling makeup is one of the most coveted industries for entrepreneurs. There are rarely any other types of items that can sell at such high margins. It’s often the case that 90% of the selling price of any makeup item is just profit. However, during a pandemic people aren’t going out much. Since we aren’t seeing people outside the home, we don’t have to put that much effort into looking pretty as we usually do. Sales for all types of makeup have been steadily declining throughout the pandemic. 

2. Dress shoes

Similar to makeup, just as we don’t have as many opportunities to show off our beauty during a pandemic, we also have less opportunity to get dressed up. Because of this, footwear manufacturers have taken a hit, even more so if they are making trendy or more high end shoes. 

3. Luggage

Unsurprisingly, since traveling is largely non existent during the pandemic, people haven’t really had a need to buy any new luggage. Some companies have reported sales going down by 90%. You can see by the example of this single luggage listing on Amazon how low the sales have been, even during the months of the year when sales should normally be peaking:

Photo by AMZScout

However, we can expect this trend to recover since fairly certain that people will be traveling again as soon as they are able to. 

4. Wrist Watches

Wrist watches are one of those categories that Amazon was hoping to develop more, which is why it has one of the lowest referral fee rates. However, wrist watches, as well as a lot of luxury goods, have seen a decline in sales during the pandemic. This could be due to the fact that people don’t get out enough to show off their bling. It could also be because they are avoiding luxury purchases due to the economic uncertainty of the whole situation. Either way, wrist watches are not the items you would want to be selling online right now. 

5. Party Supplies 

Parties are unfortunately not a common occurrence during a pandemic, and are certainly not recommended. It makes sense that people would not be buying party supplies for parties they can’t hold. Party kits are usually a very good product to sell as they are made from inexpensive materials. They also usually get used up by a single party, so satisfied customers can easily become return customers. However, the current state of things for party supplies can be best described with the sales history of one such listing:

Photo by AMZScout

In conclusion, the pandemic has made people turn to shopping online more now than ever before. This presents a great opportunity for anyone to get into the online selling space or to expand and invest more into their existing business. What you need to keep in mind is the state of the world as it is today and make sure that whatever you intend to sell is something that people are able to properly utilize and enjoy under the current circumstances.