It became the reality for some of them, but for most of the existing sellers on Amazon, it remains a dream. So, what is the secret of success on Amazon, and how to become successful? 

The secret is quite simple: it is in using the common SEO strategy and adhering to Amazon’s A9 Search Algorithm. Those things are not that difficult to learn and implement as it may seem. By reading this article, you will get some expertise to make your first successes on Amazon!

The Amazon Best Sellers Rank: What Is It and Why Do You Need It?

As previously mentioned, Amazon is a search engine. It is the largest search engine for e-commerce. Like Google, Amazon has a similar mission of helping people (shoppers) in their search. That is why it utilizes almost similar strategies for achieving success within the niche. To help its shoppers discover the best items from different categories Amazon uses metrics such as the Amazon Best Sellers Rank. 

This rank positions at the very top the most popular item in a specific category or subcategory. To help a shopper discover the best good in his category, the Amazon Best Sellers Rank shows the currently chosen item in several different subcategories, where it has the highest rating. It is shown in the “Product details” section of a product page and is updated hourly.

Worth noting that the Amazon Best Sellers Rank works only for goods assigned on categories, hence the items without a category are ignored by this metric.

And finally, it’s worth to say about the main reasons why you should pay special attention to this Amazon’s instrument and to the Amazon SEO tips, strategy in principle:

•  Since Amazon works as a search engine, the more you optimize your SEO strategy, the more products you will sell on the platform.
• Amazon is full of similar products, and if you wish to draw more attention to your items, you need to make them more noticeable, thus achieving higher ratings.
• Most of the Amazon sellers have already learned Amazon SEO tips principles, and if you really want to keep your business competitive, you ought to start using the strategy of Amazon SEO along with other Amazon success tips as soon as possible.

The ABC’s of Amazon’s A9 Algorithm

Just to determine the categories of your products is too little to form their ratings within such a powerful platform as Amazon. To form ratings this system has its own A9 ranking algorithm, which is not necessary to study in every detail, but would be useful to know the main aspects on which it is grounded:

• Relevance of keywords. Your product’s description and title are checked by Amazon for the presence of relevant keywords in them.
• Conversion Rate. At this step, Amazon compares the amount of traffic that your product listing gets to the number of real purchases. Even if quite many prospective customers show interest in your items and often visit your pages, hardly making any purchases, this will result in a low product rating.
• Satisfaction of customers. You should strive to make your customers really happy with your product purchases, as customers’ feedback and return rate also count.
• Product Pricing: In order for Amazon to take notice of your product pricing, a dynamic pricing strategy is suggested. With the help of an Amazon repricer, you can efficiently improve your product pricing and Buy Box winning rate.

And now, let us look closer at the specific Amazon success tips that will help to better tune your Amazon strategy with Amazon’s A9 Algorithm and thus give you the opportunity to get the maximum possible rating and revenue.

#1. Name your product with the right product title

To cut it short, this means adding as many relevant keywords to your product title, as possible. Depending on the specifics of your product, its title can have such elements, as:

• Product name (e.g., cat water fountain);
• The product’s brand name (e.g., Pedy);
• The material the product is made of (e.g., stainless steel);
• The product’s special features (e.g., Silent, LED Light Switch);
• Product’s purpose;
• Product’s size;
• Color;
•  Product’s packaging.

#2. Brake your product’s description into clear points

Now you should add your product’s description, highlighting its benefits. For this purpose, it is strongly recommended to use bullet points, as it facilitates the perception of information and allows you to concentrate your potential customer’s attention on the most beneficial points. Include in your bullet points subheadings and short descriptions of up to 200 characters. 

List your product’s benefits in the order from the most important to the least important ones, and also remember to not overuse keywords in your bullet points, by replacing some words in them with their synonyms (e.g., instead of the already used “silent drinking fountain” you may use “ultra-quiet drinking fountain”).

#3. Create a compelling description of your product

Though a product description weighs almost nothing in terms of SEO, if it is a detailed one, it can help turn your potential customers, who often scroll through your product page, into actual ones, who made their purchases. In other words, a compelling item description helps shoppers to learn more about your product and eventually decide on buying it!

• Find out whether your prospective customers have already used products like yours and try to discover the right words for convincing them to buy your item.
• Should you have good writing skills, write the description on your own, and try to concentrate more on your product’s benefits, pay attention to the text structure, use subheadings, and focus on the most crucial information about your product.

In our time, there are lots of online instruments to make your writing look and sound better: After the Deadline, SlickWrite, 1Checker, etc. Still, the reputation of your text must also be grounded in the credibility of the links and references you use. Such an online instrument as Linksmanagement will take thorough care of a top-notch dofollow backlinks list for your copy! 

#4. Bring your product’s complete technical details list

In case you sell electronics, you must always give full technical details on your product. This will let you boost your Amazon SEO, and secondly, this will give your potential purchasers the opportunity to compare your products to the similar devices available on Amazon.

#5. Add more visual content

In fact, visual representation means that Internet shoppers can “feel” or “touch” your products, i.e. through their screens. That is why it is especially important to have visual content on your product page, as it extremely helps to convince your prospective customers to purchase the goods. Just add on your product page the next types of visuals – and you will see the result in a short time: 

• Lifestyle photos. They show how other people use your product in their real-life situations. Such an approach will increase customers’ trust, hence – loyalty.
• Infographics. Use colorful informative pictures focusing on the key advantages of your product.
• Add videos. Videos on your product will show how it looks and its benefits in real life, which will obviously enhance the urge of your potential purchasers to buy your product. Remember that quality visual content is more than half the success. Do not skimp on the photographer and retouching of photos. If you are not able to retouch photos yourself, use the services of freelancers on UpWork or order retouching from a professional service.

The simple, easy, and fast to implement SEO tips will surely help you to get your first purchases or significantly increase the existing ones. They are 100% working and toll-free advice on how to start becoming a successful Amazon seller. Just take your time and start working on suggested Amazon SEO tips to better your Amazon strategy – the positive results will soon follow. 

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About the Author:

Marie Barnes is a writer for gearyoda. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.

Indeed, we cannot deny the importance of learning from eCommerce influencers. The fact that their names appear online signifies that they are authority figures in their respective niches. They’ve been through important experiences, and from these, gained substantial knowledge, skills, and wisdom that can and will help you bolster your eCommerce dream.

But, while there are a lot of self-proclaimed influencers out there, it’s imperative to choose wisely when deciding who to follow.

In this article, we’ll review some of the top recognized experts in the ever-growing eCommerce industry who represent various niches.

Richard Lazazzera(A Better Lemonade Stand)

Richard Lazazzera is the proud founder of A Better Lemonade Stand. Oops, don’t think of lemons here. A Better Lemonade Stand is an online incubator that empowers and assists thousands of eCommerce business owners towards achieving sustained success in their ventures.

Richard began his career as marketing personnel and later ventured into the eCommerce business. With his marketing background, Richard started A Better Lemonade Stand as a platform to communicate best practices, tricks, and tips that he learned as he was building his businesses. It also aims to empower prospective individuals to become eCommerce entrepreneurs following a framework that he tested and succeeded with.

While doing that, he collaborated with Shopify and helped them to achieve over 200,000 merchants from a 60,000 benchmark. Partly thanks to him, Shopify is now the king of eCommerce platforms, and it continues to grow at lightning speed.

In 2015, Richard resigned from Shopify to fully commit to A Better Lemonade Stand in his pursuit to help eCommerce sellers grow.

Mike Jackness(EcomCrew)

Mike Jackness founded EcomCrew along with his partner Dave Bryant. EcomCrew is an online platform providing resources, such as blogs, podcasts, and premium memberships for aspiring and established eCommerce entrepreneurs.

Since 2004, Mike has worked in online marketing and developed intensive experience in affiliate programs. He then launched his own eCommerce business via Treadmill.com. During his first years, he surprisingly sold products worth over $1 million.

In 2014, he sold his first eCommerce venture and began several eCommerce brands with a consolidated annual revenue of over $7 million. His businesses continue to grow, and he has become an acclaimed model for many aspiring eCommerce geeks.

Through EcomCrew, Mike shares invaluable lessons, drawing from his own experiences in eCommerce.

Justine Gener (Cener Ecommerce Mastermind)

For sure, you’re a member of one or two Facebook groups, and for all you know, these most likely suck. Yes, most groups nowadays have severely deficient engagement and unsustainable page views. But that is simply not the case with Cener Ecommerce Mastermind.

Justine Gener is a full-time eCommerce entrepreneur, an eCommerce coach and consultant, and the brilliant mind behind the Cener Ecommerce Mastermind. It is a private Facebook group on how one can start and earn via a Shopify store. Today, it has over 50,000 members who are actively engaging in the group. His reach continues to grow as the mastermind expands with the growth of the eCommerce industry.

Most of the resources Justine shares in the group focus on the print-on-demands eCommerce business model. He willingly discloses everything from scratch, from the methods, tools and product ideas he uses, to designing a Shopify store, as well as Facebook advertising.

Austin Brawner(Ecommerce Influence)

Austine Brawner hosts the Ecommerce Influence podcast, a leading resource provider for both neophytes and advanced. The podcast reaches thousands every month and has become a source of inspiration for those who aspire to achieve financial freedom through eCommerce.

Throughout the podcast, Austin interviews many successful entrepreneurs representing various backgrounds, struggles, and success stories. Because of these diverse eCommerce personalities, anybody can relate to the viewpoints being shared. Whether you are lost on how to kick off an eCommerce project, or struggle with maintaining growth, this podcast is the one for you.

The podcast also covers various articles on relevant topics such as email marketing, search engine optimization, and productivity hacks for eCommerce entrepreneurs. It’s your one-stop-shop for the essential information you need towards building a profitable eCommerce business.

With the growth of his audience and influence, Austin has also worked with premium brands such as Kettle and Fire, MVMT, and Four Sigmatic. Moreover, he runs another successful venture called Brand Growth Experts.

Gretta Van Riel (Hey Influencers)

In one of your searches, you must have come across Skinny Me Tea.

Founded in 2012, Skinny Me Tea is the world’s first “teatox” brand that has sold over 11 million cups of tea worldwide in just five years. Pretty impressive, right?

Gretta van Riel is the brilliant woman behind this very successful venture. With her first business ever-growing, she then expanded into building other profitable brands such as The 5th Watches and Drop Battle.

Gretta is a prominent figure in social media marketing. On Instagram alone, she has a total of over 16 million dedicated followers.

Alaa Hassan(Ecommerce Training Academy)

Why do you want to gain financial freedom through eCommerce? Are you passionate about the industry? Do you have this insatiable belief that it works and it opens up vast opportunities for growth?

Well, ask Alaa Hassan such questions, and you’ll get a resounding, “Yes”. Among the influencers out there, Alaa seems to be genuinely excited by the eCommerce industry.

This desire pushed Alaa to start the Ecommerce Training Academy, an online platform offering content, courses, webinars, and other resources related to eCommerce topics.

Alaa mentors over 30 eCommerce entrepreneurs worldwide and has been invited as a keynote speaker to multiple events and conferences. Alaa ensures that all of his students are given the keys to success, proving them with the tools and skills to build sustainable eCommerce enterprises.

Drew Sanocki(Nerd Marketing)

Sure. There are starter or even advanced sellers who require a step-by-step approach for them to learn the industry and accomplish desired results. If you’re one of them, don’t worry. Drew Sanocki has your back.

Drew started Nerd Marketing and hosts the Nerd Marketing podcast, in which he reveals the different facets around the eCommerce industry. He’s got it all covered. From how to open and design a Shopify store, to scaling up profits through targeted Facebook marketing.

Before engaging in that, Drew launched DesignPublic.com and turned it into one of the best online design retailers. In 2011, he sold the venture and turned to marketing to boost other businesses, including brands such as SaaS company, Teamwork.com and Karmaloop.com.

Anton Kraly(Ecommerce Lifestyle)

Anton Kraly runs and hosts the Ecommerce Lifestyle podcast, a rapidly growing resource that has gained traction, especially among employed professionals.

Unlike most eCommerce blogs and podcasts, Anton’s goal with Ecommerce Lifestyle is to help his audience achieve financial freedom through online entrepreneurship.

For the past 12 years, Anton has engaged with various eCommerce businesses. His specific mission is to establish and optimize growth systems that boost businesses, whilst keeping them streamlined. That’s eCommerce efficiency at its finest.

Corey Ferreira (Shopify)

No doubt. Shopify dominates the web when it comes to references for eCommerce blogs and compilations of related resources. Almost every eCommerce-related keyword you type in search engines will reflect resources from Shopify. Shopify ranks first for numerous pages and posts in eCommerce.

One of the core teams who brought Shopify the huge success that we see today is Corey Ferreira. He’s one of the best eCommerce influencers you should follow, especially if you want to learn pioneering strategies.

Corey has written countless publications and hosted various online training on Shopify, Social Media Explorer, and Entrepreneur. And it does not stop there. Major publications have also featured him.

Ezra Firestone(Smart Marketer)

Ezra Firestone founded Smart Marketer and now serves as its CEO. Smart Marketer is an online platform providing both free and premium resources to guide you in creating a profitable eCommerce business while maintaining a balanced lifestyle as an entrepreneur.

Before that, Ezra launched his first online venture called My Costume Wigs, as a side hustle. Drawing lessons and skills from that, he then started his second and most successful eCommerce brand called BOOM!

With his growing business, Ezra began networking with fellow eCommerce entrepreneurs and marketers. In 2013, he co-founded Smart Marketer to serve as a platform in sharing valuable insights about the eCommerce industry.

So there you have it! Learn the best practices from these eCommerce influencers.