The most advanced AI Amazon repricer and business intelligence software on the market.

Save time. Avoid price wars. Maximize profits.

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Seller Snap's NEW

AI-Powered Amazon Repricer for Amazon Business,
The first of its kind!

Seller Snap's NEW

AI-Powered Amazon Repricer for Amazon Business,
The first of its kind!

Simplify the process of setting business discounts by using Seller Snap’s new AI Business Repricer! The Repricer considers your competitors' business offers and quantity discounts, adjusting your price to ensure your offer is the most competitive for the Business Buy Box.
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Seller Snap's AI Amazon repricer is available across 18 marketplaces.

How we help


Developed with game theory in mind, our AI Algorithmic Amazon Repricer will apply the optimum strategy for each individual listing to maximize profit.

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Powerful business intelligence & Amazon seller analytics provide you with actionable insights to help you manage and optimize your Amazon store.

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The best Amazon Repricer inspired by Game Theory

The popularity of rule-based Amazon repricers is dragging more and more sellers into aggressive price wars, killing profit margins for everyone. Applying game theory tactics allows for a more cooperative strategy, ensuring optimal Buy Box share to maximize profit. Seller Snap’s Amazon Repricer algorithm is designed to think like an Amazon seller. We analyze thousands of price decisions every minute to detect the behavior of your competitors. Our AI Amazon Repricer automatically selects the optimal strategy to outsmart your competition.

Easy setup

We provide all the data and tools needed, allowing you to start repricing within 15 minutes.

Automatic repricer

Fully automated, AI-powered game theory Amazon repricer, guaranteeing the best possible performance.

Expert support

We believe in a personalized approach. Our team is here to listen to your needs and help you achieve your business goals.

Why Seller Snap?

Try us, we are worth it

Find out why over 80% of Amazon sellers who start a free trial with Seller Snap, choose us as their Amazon repricing and analytics tool.

Customer satisfaction

Our customers believe in us. This month our loyal clients saved $4,000 by partaking in our referral program and recommending Seller Snap to their friends.

Save time

Time is money. Using Seller Snap saves our clients over 60 hours per week.

Amazon Repricer Tag

Trying out a new Amazon repricer has never been easier

Trying out a new Amazon repricer has never been easier

Amazon Repricer Tag
  1. Import minimum and maximum prices, and costs from your old system into Seller Snap.

  2. Automatically calculate minimum and maximum prices based on your costs and desired markups.

  3. Automatic repricing and hasslefree set-up, no rules or conditions required.

  4. Hands-on customer success managers to streamline your onboarding process. Our proactive and expert team will provide relevant insights about your store and trial.

System integrations

To help sellers create more efficiency in their business and save time switching from platform to platform, Seller Snap has integrated with the following solution providers.

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Streamline your workflow

FTP support

Algorithmic repricing

Open API

Bulk uploads

Min & max calculator

Why should you choose an automated Amazon repricer for Amazon?

It is estimated that more than 2 million price changes happen per day on Amazon. These price changes are so subtle that most Amazon users rarely notice these price modifications. Trivial as it may seem, these subtle modifications in listing prices significantly impact customer engagement and Amazon sales.

In order to have a competitive edge when it comes to pricing, Amazon sellers use an Amazon repricer. To further increase the odds of improving sales and maximizing profit with less effort, most Amazon sellers are using an automated Amazon repricer.

An AI-powered Amazon repricer like Seller Snap offers numerous benefits to sellers. Aside from avoiding price wars and winning more Amazon Buy Box at the optimal price point, an automated Amazon repricer can help you:

  • Save time and effort

    An AI-powered Amazon repricer has been known to increase profitability with the least amount of effort. Since the repricing process is essentially automated, there is no need for you to manually update individual listing prices similar to what sellers normally do with a manual Amazon repricer.

    As compared to a rule-based Amazon repricer that is highly dependent on predefined price rules and solely focused on competitors’ prices, an automated Amazon repricer can effortlessly monitor other significant metrics necessary for competitive price adjustments.

  • Minimize human error

    Manually repricing individual listings is not only time-consuming but also prone to human error. At some point when pricing, you might add more zeros than needed or switch item prices of multiple listings. You can avoid these lapses by using an automated Amazon repricer.

  • Reprice efficiently

    Outpricing your competitor by undercutting your listing price can be detrimental to your business. Sellers’ continuous price slashing can easily lead to endless price wars.

    Instead of maximizing your profit margin with efficient pricing, you are doing the opposite. With the help of an algorithmic-based Amazon repricer, you can achieve an efficient and competitive price point for your listing without sacrificing your profit margin.

  • Reprice, minus emotions

    Since the Amazon marketplace is highly competitive, emotions such as fear, anxiety, and even greed can disrupt the competitive pricing strategy that you are trying to implement.

    With the help of an AI-powered Amazon repricer you can avoid making emotional decisions when pricing. It will simply respond to market changes and competitors’ behavior while disregarding emotions when adjusting the listing price.

Frequently asked questions

Rule-based Amazon repricers tend to be pretty easy to understand. They are customizable and they have a cheaper price point, usually starting at around $25-$55 a month. They look at your competitors’ price and then adjust price based on pre-set rules dictated by the seller.
However, rule-based Amazon repricers generally price down focusing purely on buybox, thus they don’t focus on profit metrics. Since sellers must set up their own rules and logic, these Amazon repricers are especially time consuming and allow a lot of room for error.
AI (artificial intelligence) Amazon repricers learn from the competitive environment and change strategy and aggressiveness depending on the specific situation on each listing. Applying an optimum strategy for each listing helps sellers maximize profits and profit margins.
AI Amazon repricers are programmed in such a way that there is minimal set-up required in terms of rules and conditions. All you need to start repricing are your minimum and maximum prices.

Seller Snap’s software connects to Amazon’s API to accurately calculate Amazon fees and FBA fees.

Seller Snap is able to reprice as fast as every two minutes. However, our smart repricer makes strategic price decisions depending on the situation for each listing.
As with any third-party solution, Amazon only allows for 30 repricing feeds every hour.

You only need to import your minimum and maximum prices to start repricing. Cost is optional, and recommended to get the most out of Seller Snap’s analytics.

Here is a familiar scenario – if you always aim to win the buybox, then this will usually result in a price war. Other sellers will quickly react to your drop in price, and the buybox price will quickly decrease in a race to the bottom. This scenario is not ideal and will eat into your profit margins.
Seller Snap’s software was designed to avoid price wars; we learn from Game Theory tactics by using what we call a “cooperative strategy”. The behavior of Amazon sellers using a rule-based repricer can be described as the seller trying to do what is best for them short term. However, they ignore the fact that selling on Amazon doesn’t just involve one cycle of price changes.
Seller Snap’s AI Amazon repricer will automatically apply the best strategy for each specific situation. When you sell on Amazon, your goal should be to get the buybox share you are “entitled” to while keeping the price high, instead of racing to the bottom.

Brazil, Canada, Mexico, United States, United Arab Emirates, Germany, Egypt, Spain, France, United Kingdom, Italy, Netherlands, Poland, Saudi Arabia, Sweden, Turkey, Singapore, and Australia.

Seller Snap does not support the eBay marketplace.

Seller Snap’s integration with Walmart allows sellers to instantly and easily synchronize product prices from Amazon to Walmart.

Seller Snap does not reprice used items.

Yes, Seller Snap supports FTP.


Seller Snap offers the option to enable the European Fulfillment Network (EFN) preference to optimize your Min & Max calculator and profit calculations.

Want to try out Game Theory repricing?

We offer all sellers a free 15-day trial.

Seller Snap and Game Theory repricing are a genuine step forward in Amazon repricing technology, providing a fresh and effective approach to a long-standing problem: How to compete effectively on Amazon without driving prices into the ground.