Over the past weeks, there has been an increase in search volume for the “black friday deals” keyword as consumers started checking for early Black Friday deals online. 

From an Amazon seller perspective, holiday sale events such as Black Friday are when most of them earn the bulk of their annual revenue. Hence, sellers must prepare their stores for the influx of online buyers to adequately provide what they are looking for come November 25. 

Amazon Deals on Black Friday You Should Check

Whether you are a seller preparing your Amazon inventory and pricing strategy or a shopper looking for discounts, here are some of the Amazon Black Friday deals worth looking into. 

Black Friday TV Deals 

You should check television offers for the upcoming Amazon deals on Black Friday. Amazon offered more than 30% discounts on television product during their early Black Friday deals, which can be repeated or even lowered during the actual sale event. 

Some of the must-check items during the Black Friday sale event include but are not limited to Samsung QLED TVs, LG OLED, and QNED TVs. 

For reference, last year’s Black Friday TV deals at Amazon included a 65″ LG OLED C1 Series 4K HDR 120Hz Smart TV originally for $2,499.99 and was offered to shoppers for only $1,496.99 as part of Black Friday TV deals. 

Looking into Amazon Black Friday TV deals is worth it if you want to upgrade your entertainment system’s television at home. 

Black Friday Gaming Deals

Although there have been early Black Friday deals regarding gaming, most sellers reserve their discounted offers on Black Friday itself. One of the anticipated Black Friday gaming deals includes discounts on gaming consoles.

What gamers anticipate the most this Black Friday is the PS5 Black Friday deal. Many gamers expect that two years from its release date, bigger discounts will be offered for PS5 consoles, gear, games, and accessories. 

If Sony cannot provide a price slash as part of Black Friday gaming deals, retailers are expected to step up and throw together their own bundles. Thus, the overall price of gaming consoles and accessories is reduced significantly.  

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Black Friday Small Appliance Deals 

Online shoppers looking to find deals for small-sized appliances will surely be delighted with the Black Friday small appliance deals. Some of the anticipated Black Friday deals include huge discounts across the board for home and kitchen appliances.

For small appliances, early Black Friday deals were recently offered by Amazon and other eCommerce sites. In particular, small kitchen appliances like Instant Pot, Ninja, and Keurig were sold at discounted prices. As Black Friday draws near, more deals are expected to be offered online. 

If you wish to get an idea of how much you’ll save from Amazon Black Friday small appliance deals, here is the price list of some of the pre-Black Friday offerings by Amazon. 

• Instant Pot Dual Pod Plus, $160 (regularly $230)
• Monoprice sous vide immersion cooker, $63 (reduced from $80)
• Instant Pot Pro 10-in-1, $150 (reduced from $190)
• Keurig K-Elite coffee maker, $139 (regularly $189)
• Ninja professional blender, $90 (reduced from $100)

Black Friday Computers and Laptops Deals

If you are in need of a new laptop, whether for work, school, or recreation, you can always check Black Friday Laptop and Computer Deals. 

Websites like Amazon have been known to offer huge discounts for laptops, macs, desktops, monitors, accessories, and more. You can expect more deals and discounts come Black Friday from the top brands, like Apple, Microsoft, Sony, Dell, Acer, Asus, and more. 

Black Friday Smart Home Devices Deals

More and more people are also getting into smart home devices. According to 2022 data, over 130 million households use at least a smart speaker, and more than 70 million households use smart appliances. 

As more people are convinced of the benefits of home smart devices, it is expected that demands for these devices will likewise increase during Black Friday deals. Brands like the Amazon Echo speaker or Google Nest smart speaker will undoubtedly see an increase in sales with the anticipated Amazon deals on Black Friday.  

Black Friday in Retrospect

Last year’s Amazon Black Friday was a total success. From a consumer perspective, they enjoyed huge discounts from brands during the Black Friday Amazon sale. Some of the notable discounts that Amazon highlighted include: 

• Citizen Eco Drive Men’s watch at 37% less
• Braun Electric Razor for Men, Series 7, at 38% less
• JBL LIVE 300 Wireless Headphones at 47% less
• Crest 3D Whitestrips, 22 treatments, at 53% less

For sellers, it was also a record-breaking Amazon Black Friday sale that culminated in another successful sale event, Amazon Cyber Monday. Throughout the sale events, the top-selling categories include but are not limited to the Home, Toy, and Apparel categories. 

Increase Your Amazon Black Friday Success

Offering the best Amazon deals on Black Friday is one of the effective ways to boost your sales and revenue before the year ends. You can use Amazon seller tools to obtain a competitive advantage and further increase your sales.

Amazon seller tools like an Amazon repricer, keyword research tools, and feedback software can help you obtain a successful overall business performance. Apart from offering the best deals and using the best tools, you should also see that you adhere to Amazon’s core business principle, offering customers a high-quality service. 

Since 2005, Black Friday has become one of the most active days for retailers in the United States. The spike of shopping activity during Black Friday sales has been attributed mainly to consumers having a “four-day weekend”.

Reasons Behind Early Black Friday Deals 

With Thanksgiving on Thursday and Black Friday the following day, plus the additional weekends, consumers have ample time to stroll and shop in their favorite outlet malls and retail stores. 

In order to minimize human traffic during the Black Friday sales, major retailers decided to drop their doorbuster deals as early as October. Aside from decongesting in-store traffic during Black Friday, this early unveiling of deals and discounts also aims to taper down shopping activities for the remaining holidays. This will help minimize the impact of supply chain, logistics, warehouse, and staffing issues during the holidays.

Early Amazon Black Friday Deals

Amazon Deals – What Awaits Shoppers? 

The advance Amazon Black Friday deals started earlier this month, with the launching of “Epic Daily Deals.” Amazon intends to offer Black Friday-worthy discounts on various categories.  

Amazon’s early Black Friday discounts start from 10%, up to more than 70% on selected items. Items showcased come from more than 50 categories and subcategories combined, including Electronics, Fashion, Books, Home Improvement, Major Appliances, Software, and so much more. 

As a precursor to Amazon Black Friday, Epic Daily Deals is participated by major brands. You can buy products from top brands such as Samsung, Sony, Tommy Hilfiger, Bosch, Toshiba, Levoit, Netgear, and other iconic consumer brands. 

Amazon Prime members in the United States can take advantage of these deals via Amazon.com or the recently updated Amazon Mobile Shopping app. Using the app, you get to enjoy the new app feature that lets you send gifts to someone even without a physical address. This app feature makes it more convenient to send, receive, and even exchange presents for a gift card simply by using either the recipient’s phone number or email address. 

Amazon Deals – How Can Sellers Participate? 

Amazon’s early Black Friday event is a great avenue to increase engagement and generate more revenue. The early Black Friday, the Black Friday sales, and the remaining holidays can help you close the year with significant profit.   

It is not too late for you to participate in these early Amazon Deals and other event deals for the remaining days of the year. To participate, you need to first ensure your Amazon seller eligibility. 

If you are a Professional Seller with an overall rating of at least 3.5-stars and at least 5 Seller Feedback Ratings per month, you can participate in Amazon Deals. 

You also need to secure product eligibility. Your inventory item must meet certain criteria to be an eligible ASIN. Important considerations for product eligibility include the following: 

• product variations
• product restrictions
• product appropriateness
• product condition
• product compliance with pricing, a valid reference price
• product compliance with product reviews policies
• product compliance with deal frequency policies

To create deals for events, log in to your Seller Central account and look for Deals under the Advertising tab in the Amazon Dashboard. To submit a deal for event consideration, you can follow these steps:

Amazon Seller University: A screenshot (cropped) on How to Create Deals on Amazon, ; Retrieved Date: Oct. 20, 2021  from https://youtu.be/balRKseFEvM

Step 1: Once redirected to the Deals dashboard, click Create a new deal.

Step 2: Choose a product in your inventory and click Select.

Step 3: For event deals, check for Upcoming Events.

Step 4: Select the event you wish to participate in.

Step 5: Click Continue for the next step.

Step 6: Click Submit Deal.

For newbie sellers navigating through, the Amazon Dashboard can be confusing. To help you create other Amazon Deals, here is a detailed video presentation for your guidance. 

Worth noting that not all submitted products for Amazon Deals will be automatically considered to run on Amazon event deals. Amazon will still review the deals after submission. 

Other Retailers’ Early Black Friday Deals

It is not just Amazon that started offering early Black Friday sales to consumers. Other reputable retailers likewise joined the discount and deals bonanza for Q4 2021. 

• Walmart

Just this October 17, Walmart also began offering Black Friday-worthy discounts on various categories. Walmart’s early Black Friday sales will run until November 26. The first wave of discounts leading to Black Friday will start on November 3 (in-store Nov. 5), followed by the next wave of deals on November 10 (in-store Nov. 12). 

• Best Buy

Best Buy is another retailer kicking off their early Black Friday deals from October  19 to October 22. Ahead of the actual Black Friday event, shoppers can get huge deals for tech products, including these hottest deals:

• Samsung 70-inch 4K Smart TV – for $599 
• Beats Studio 3 headphones – for $169 
• Windows laptops – as low as $189.99

• Target

Target already had their early Black Friday deals with their “Target Deal Days.” For three days, October 10-12, Target offered discounts on their brands and other commercial brands.

Deals and Pricing

If you wish to close the year with a bang, start participating in Amazon Deals and event sales if you have not participated yet. It would also help to feature in one of Amazon’s Gift Guides or sponsored ads.

And of course, it goes without saying that implementing an effective pricing strategy with the help of a repricing software for the rest of your listings will likewise aid in improving your sales this year.