For a newbie seller, it is logical for you to compete for the Amazon Buy Box. Almost all Amazon third-party sellers are aiming to be listed on the product detail page where the Buy Box is located. However, not all sellers are immediately considered Amazon Buy Box eligible.

When creating a seller account, you are given two options. If you want to improve your revenue, you should sign up for the professional plan, instead of the individual selling plan. While the latter does not come with a monthly subscription fee, the former comes with a fee but with many privileges, and one of which is access to the Amazon Buy Box.

More importantly, you should also take into account your customer experience. Amazon reviews are among the criteria that give you a greater chance of attaining Buy Box share. Amazon A9 algorithm can determine which particular product should be placed in the Amazon Buy Box based on exceptional reputation and noteworthy customer reviews.

Amazon allocates the Amazon Buy Box privileges to shoppers to provide them with the best product search and shopping experience.

Amazon How to Win Buy Box: Here’s How To Capture Buy Box Share

Fulfillment Method

Third-party Amazon sellers have an option when it comes to fulfilling orders. You may choose between fulfilling orders by yourself or using the Amazon FBA program. Amazon FBA or Fulfillment By Amazon suggests that you are handing off the responsibilities to Amazon, including but not limited to picking, packing, and shipping.

Although FBM or Fulfillment by Merchant has its own advantages, FBA is popular among sellers mainly because Amazon provides Buy Box preference to FBA sellers. One of the factors behind such bias is that Amazon is more convinced that they can deliver products or orders on time, rather than relying on merchants’ own logistic capability.

Hence, FBA is the ideal answer to the question of Amazon how to win buy box.

Language Smart

Like in any other enterprise, communication is the key. Communication is among the answers for the question on how to win buy box on Amazon.

And in order to communicate well to consumers or buyers on Amazon, be sure to get your language right. This simply means that you should see to it that the optimization of your product title and its description are done well. Needless to say that proficiency in Amazon SEO is of great advantage.

Since your aim as an Amazon seller is to make your product visible, then you should take care of the product listing optimization. This is one of the trade secrets on how to win Amazon buy box.

By doing so, your product will have a greater chance of appearing in a product search result. That is why Amazon listing content matters when it comes to the Amazon Buy Box.

Inventory

If your orders outweigh your stock-take, competing for your Buy Box share might be thwarted. In-stock inventory to fulfill orders is as important as receiving the orders themselves. If you are wondering on how to win buy box on Amazon, then you should start taking into account your inventory.

For that matter, it is of critical importance that as an online seller you are responsible for your inventory. Implement an inventory management strategy to address order volume spikes and avoid delays and inconveniences.

Smart Pricing

In the consumer industry, pricing has a huge impact on the behavior of consumers as well as the success of a business. If you have been asking on how to win Amazon buy box, then pricing is one of the key factors for consideration.

A sudden change in price without a substantial basis may break or make your business. If you aim for longevity for your Amazon business, then you should have a smart Amazon repricing strategy.

From a macro-perspective, smart repricing will improve the longevity of your business. On the same note, such a strategy also affects the chances of increasing your Buy Box winning rate. To help you stay competitive when it comes to Amazon repricing, the use of a repricer is recommended.

Seller Snap is the best solution when it comes to automated repricing needs. Amazon is a competitive environment for online sellers, especially those aiming to capture the Buy Box. With the advanced features of Seller Snap and its Game-Theory based AI repricer, it can automatically implement a smart repricing strategy.

Seller Snap takes into account competitor behavior and price change notifications from Amazon. Thus, resulting in a more logical repricing strategy aimed at capturing the Buy Box at a higher price point.

As a third-party Amazon seller, your main goal is to improve Amazon sales or increase revenue and as much as possible avoid Amazon returns. One way of dealing with the former is to increase your Amazon Buy Box winning rate. By doing so, an increase in Amazon sales will likely happen.

Staying competitive in the online selling industry is a must for every Amazon seller, especially as Amazon has been rapidly increasing its reach and online sales shares. With the growing dominance of Amazon over its competitors like eBay and Walmart, third-party Amazon sellers are expected to benefit from it as well.

It was even reported last year that Amazon is still in command in terms of sales, with 47%. In the same report, eMarketer forecasting analyst Cindy Liu was quoted saying, “Amazon’s growth still outpaces that of the e-commerce sector as a whole. Amazon will continue to look into areas of high growth potential…”

With the given statistics and the continuous expansion of the e-commerce giant, Amazon sellers are continuously competing for Amazon Buy Box share. The Amazon Buy Box is prime real estate that helps to improve Amazon sales.

Amazon Buy Box: Two Way Perspective

For the benefit of newbie Amazon sellers and to refresh the knowledge of experienced sellers, the Amazon Buy Box is the widget visible on the far right of the screen. The main function of the Buy Box is to provide shoppers a quick and easy way to make their purchase of the Amazon product they were searching for.

With the help of the said widget, shoppers may select various options from the selection provided, including the quantity of the item to be purchased, shipping speeds, and even gift options. One of its distinguishing features is the presence of the “Add to Cart” button. Technically speaking, both “Add to Cart” and “Buy Now” buttons are the “Buy Box.”

The one discussed above focuses on Buy Box from a buyer or shopper’s perspective. However, for an Amazon seller like you, you should view the Buy Box as both a sales and advertising opportunity. Hence, Amazon Buy Box eligibility is important, as well as winning the Amazon Buy Box.

It is a sales opportunity, for owning the Buy Box increases the chances of your business making more sales. This claim is statistically supported, for according to Statista, more than 80% of Amazon purchases are executed through Amazon Buy Box.

Alternatively, the coveted Buy Box does not only help in sales generation, but it also helps in creating Amazon PPC ads. Thus, emphasizing again the importance of Amazon Buy Box eligibility and understanding the Amazon Buy Box formula.

In order to run a PPC ad, the Buy Box, along with other requirements should be present. With the help of Amazon PPC (pay-per-click), you as a seller will be able to bid on prices of clicks for certain keywords. To know more about Amazon advertising opportunities in general, you may click here.

Buy Box Rotation Overview

Although the Buy Box is commonly observed on the Amazon platform, not all sellers are able to attain it. Amazon will often share the Buy Box among sellers who are eligible for it and are offering competitive pricing. This is called Amazon Buy Box rotation.

As commonly experienced and noticed by Amazon sellers, Buy Box rotation happens when multiple sellers are bidding at the same or similar price for their item. As well as this, Buy Box rotation also occurs in situations when sellers have the same fulfillment method.

Understanding the Buy Box from a singular formula perspective will surely be difficult, for in reality, the concept behind the Buy Box is a bit complicated. The Buy Box algorithm takes into consideration various data points. To name a few, the current market condition, seller’s behavior, the market place itself, are some of the avenues through which the Buy Box algorithm gathers its data.

However, Amazon industry experts and enthusiasts alike are both convinced that Buy Box rotation, though not solely, is extensively dependent on pricing. That’s how the Amazon Buy Box formula works. Such an outlook is based on the fact that price is the most controllable factor among the aforementioned avenues and conditions.

That is why experienced Amazon sellers who are time conscious and result-driven will rather not take a chance with manual repricing but, rather implement a smart pricing strategy with a reliable Amazon repricing tool like Seller Snap.

Buy Box & Seller Snap Dynamics | Winning Amazon Buy Box

As previously mentioned, there are many factors for Amazon Buy Box eligibility. This section will focus more on the influence of pricing on your Buy Box strategy as well as the efficiency, competence, and reliability of Seller Snap in influencing the Buy Box winning rate.

Since pricing is one of the most crucial and manageable factors in winning Amazon Buy Box,  Amazon price wars can and will occur among sellers. Without proper knowledge of Amazon seller tools, one seller will naturally aim to out-price or outbid the others. Thus, resulting in a race towards the bottom of the price structure.

Therefore, making it important for sellers to understand Amazon Buy Box eligibility. This buy box eligibility Amazon is crucial in any seller’s goal to increase sales and store engagement.

At first glance, such a strategy could be considered effective due to increased Buy Box share. However, a race to the bottom will of course eat into your profit margins. Having the lowest price does not always guarantee the Buy Box, and worth noting that selling on Amazon does not only involve a singular price cycle change.

In order to win the Buy Box without having to always decrease your price, you need a repricing strategy apart from simply understanding buy box eligibility Amazon. Seller Snap uses tactics inspired by Game Theory to outsmart your competitors by applying the optimum strategy for each individual listing. The aim here is to maximize profit by increasing the listing price.

Instead of having to immediately drop price continuously, Seller Snap’s algorithm analyzes the pricing behavior of your competitors and uses a collaborative approach to get you your entitled share of the Buy Box at a higher price point, instead of trying to dominate the Buy Box at the lowest price point. When sellers attempt to dominate the Buy Box, it’s likely that they’ll end up sharing the Buy Box, but at their min price.

In the case of a competitor using a rule-based repricer to match the lowest FBA price, Seller Snap’s more advanced AI repricer can easily outperform the rule-based repricer that will result in sharing the Buy Box at the highest possible price, rather than settling on the lowest price.

The algorithmic repricer does this by analyzing Amazon’s price change notifications, scanning the competitive environment, and understanding the competitor’s decision. If you wish to know more about Seller Snap’s AI repricing tools, you may click here.

When looking at some of the more common metrics such as Amazon Buy Box share, average price, and revenue, it is important to understand what these numbers tell you about the effectiveness of your repricing software.

Why your average listed price is not that important?

Let’s say you are offering an item where there is one other seller on Amazon, and that seller is offering the item at $11.

You used to sell the item for $11, not using a repricing software and sharing the Buy Box with your Amazon competitor.

Now you started using a repricing software that is lowering the price to $10 and winning the Buy Box. It then increases the price to $15, losing the Buy Box to the other seller.

Your average price is $12.50 and you may be getting 50% Buy Box share, however, the average price of $12.50 is meaningless because you are never winning the Buy Box at that price. You are now getting 50% Buy Box share at $10 instead of $11.

The more important metric to look out for is your average buy box winning price. This is a weighted average of your listed price while you were in the Buy Box.

If you are getting the same Buy Box share as before, but at a higher average winning price, you stand a higher chance of increasing your profit (assuming the price change is not large enough to affect the demand for the item).