amazon prime day 2020 Archives - Seller Snap

Amazon Tools & Resources That Made Amazon Prime Day Successful For Sellers

Nel Ayala — Thu, 10 Dec 2020 01:10:14 +0000

Amazon Prime Day 2020 was a huge success despite the threat of the COVID-19 pandemic and the socio-economic conditions of consumers worldwide. The yearly Amazon sales event took place October 13 to 14 and was held in 20 participating countries including the United States.

According to Amazon, the recently concluded Amazon Prime Day was a blockbuster hit in terms of revenue for small and medium businesses (SMB) worldwide. It was reported that SMBs “surpassed $3.5 billion in sales on Prime Day—a nearly 60% year-over-year increase, growing even more than Amazon’s retail business.”

As a way of showing their support to small businesses, Amazon funded a promotion that helped achieve over $900 million in revenue just two weeks leading up to Prime Day.

Effective Tools and Resources for Prime Day

As well as the proactive approach of Amazon for this year’s Prime Day event, Amazon sellers did their due diligence to prepare for the annual sales event. By maximizing available Amazon seller tools and resources, the majority of sellers managed to get the most out of Prime Day 2020.

To give you an overview of the tools and resources used by Amazon sellers to better their Amazon store engagement, here are some of the Amazon seller tools and services you should take into account for future Amazon Prime Day events.

Lightning Deal

One of the highly effective Amazon resources sellers have been using for Prime Day events is the Lightning Deal. This type of Amazon Deal is categorized as a time-bound promotional offer that usually lasts around 4 to 12 hours.

It has been observed that sellers can increase the visibility of their brand and sales momentum through Lightning Deals. Apart from brand and sales, utilizing lightning deals also enhances your organic search result ranking because of the increased clicks, sales, and customer reviews obtained through Lightning Deal transactions.

Social Media Prime Day Promotion

Social media is one of the best avenues for sellers to market their products or advertise their brand, which is why Amazon is keen on maximizing various social media platforms.

Since Amazon promotes their Prime Day event on multiple platforms, including Facebook, Twitter, and Instagram, sellers can capitalize on this particular resource.

To attract more visitors to their Amazon stores, some sellers have been joining the conversation through Amazon’s social media posts, including the company’s #PrimeDay promotions. Participating in such conversations on social media will help sellers draw attention to their items and attract consumers specifically looking for interesting Prime Day deals!

Alternatively, you can also associate your brand or product with influencers to prep your brand for the coming Prime day event and other Amazon sales events.

To help you build your brand presence on social media prior to any peak shopping period, you should start leveraging the power of social media at least 2 months before any sales event.

Sponsored Products

Amazon sellers also utilize another in-house Amazon advertising tool. Sponsored Products is an exclusive service by Amazon, available for third-party merchants with professional seller accounts.

The use of Sponsored Products is recommended to boost product discoverability and visibility. Similarly, Amazon Sponsored Products also helps promote seasonal items and create interest in new products.

If you wish to know more about Amazon advertising tools, you may CLICK HERE.

Amazon Repricing Tools

Whether it is a Prime Day event or not, successful Amazon sellers rely on Amazon repricers for their repricing strategies, such as algorithmic repricer, Seller Snap.

This type of repricer is ideal for sellers who do not have the luxury of time to perform manual repricing for their voluminous inventory. Additionally, AI repricers also help Amazon sellers win the Amazon Buy Box even during Prime Day and other holiday shopping events.

Optimization Checker Tools

Appearing on Amazon search result pages is critical for increased revenue during Prime Day events. Taking time to properly optimize your Amazon listing will help increase search result ranking.

Essential listing components that should be optimized well are the title, product description, images, reviews, and other important Amazon relevant listing components. To know whether your listing is well optimized, you may make use of Amazon listing quality checkers.

Product Research Tools

Despite having the traffic and visibility, one crucial factor for a successful Prime Day event is having the right product. One of the reasons for stale inventory in warehouses is the lack of prior research when purchasing inventory items.

Successful Prime Day 2020 sellers make use of Amazon product research tools to stay informed on whether a particular item is on-demand or trending. Using this tool makes product selection easier, quicker, and more reliable.

The Amazon tools and resources mentioned above are not only useful for Amazon Prime Day, sellers can also utilize them for other upcoming holiday events for Q4, 2020.

Prioritize Customer Satisfaction

Sellers worldwide would agree that Prime Day 2020 was successful. One of the critical factors for a successful Amazon business, Prime Day or not is customer satisfaction.

It is of paramount importance that sellers provide top-quality customer service not just for short-term profit, but for long term gain. Bear in mind that “satisfied customers are the best advertisement.”

Amazon Prime Day Update: Why October 2020 Prime Day Event Will Be a Massive Hit

Nel Ayala — Mon, 05 Oct 2020 11:10:31 +0000

Amazon Prime Day 2020 has been announced. After many months of Amazon Prime Day predictions and anticipation, the much-awaited date of the premier online selling event has finally been revealed.

Amazon recently released the news via Seller Central News after many months of Amazon Prime Day predictions about Prime Day being canceled. The on-going COVID-19 pandemic was one of the main reasons why Amazon Prime day was rumored to be canceled for this year. However, Amazon Prime Day is scheduled for October 13 and 14.

Things To Remember for Prime Day 2020

Prime Day 2020 will commence at midnight Pacific Time (PT) on Tuesday, October 13 and runs through Wednesday, October 14, 2020. Similar to the previous Prime Day events, Amazon Prime Members from selected countries will have the opportunity to participate and hopefully become a profitable prime day seller.

Worth mentioning that Amazon Prime Day 2020 will now include the attendance of Prime members from Turkey and Brazil.

The countries participating in Prime Day are the United States, United Kingdom, U.A.E, Australia, Austria, Belgium, Spain, Canada, Germany, Singapore, China, France, Netherlands, Luxembourg, Mexico, Italy, and Japan.

Although there were disruptions in the global supply chain, Amazon highlighted that Prime Day shoppers can still expect a variety of items, including but not limited to electronics, toys, beauty, kitchen, home, fashion, and other devices.

Why Prime Day 2020 Will Be a Blockbuster Event

Amazon sellers who will be participating in the upcoming October Amazon event should anticipate the monumental success of this year’s Prime Day event.

The Pandemic Effect for a Prime Day Seller

The number one reason why this 2020 Prime Day event is expected to be a massive success is because of the pandemic. Ironic as it may sound, the pandemic which has ravaged the majority of the consumer industry has boosted Amazon’s eCommerce sales.

Now that Amazon has finally adjusted to the current global health & commerce situation, and their resources have been properly allocated, they are now more than ready to offer over a million items and numerous deals to consumers worldwide, especially those who are still leery of going outside their homes to shop.

Along with the pent-up excitement and anticipation, it is expected that a multitude of online shoppers will storm the Prime Day website and Amazon sales will also skyrocket along the way.

The Holiday Effect

Amazon was very strategic in positioning the Prime Day 2020 event in October, for it coincides with the early holiday shopping customs of most consumers worldwide.

With Halloween, Remembrance Day, Thanksgiving, Hanukkah, Christmas, Kwanzaa, Boxing Day, New Year’s Eve, and other minor holidays between October and December, it is expected that global consumer activity will spike.

The confirmed Prime Day schedule serves as a perfect avenue for Prime members to begin their holiday shopping earlier than usual and from the comfort of their homes. Even as early as September 28, Amazon had already given consumers a taste of what’s to come during the October 13 and 14 event.

Amazon Prime members were offered an early shopping experience. Some of the early Prime Day Deals include savings up to $50 on a year of Audible Premium Plus, 4 months of a premium streaming tier of Amazon Music Unlimited for just $0.99, 40% discount on select clothing styles, and so much more.

Other products and categories included in the pre-Prime Day offers are Amazon Fresh, Amazon Fashion, Kindle Book Deals, Toys, Home, Lawn & Garden, Smart Home, and Appliances category.

If you wish to know more about Amazon Prime Day early deals and updates, you may CLICK HERE.

The Social Multiplier Effect

Another reason why Amazon Prime Day 2020 will be a huge hit for Amazon and its third-party merchants is the growing population of Amazon Prime members. There is a social multiplier effect happening as more and more Amazon shoppers learn about the benefits of Prime shopping from other Prime Members.

With the growing population of Prime members, it’s safe to assume that together with the other aforementioned factors, Amazon will easily match or even exceed its previous Prime Day productivity and sales. Achieving such an outcome is highly probable considering that Amazon Prime members as of 2019 were over 150 million and counting.

Increase Certainty For Amazon Success

The success of any Amazon seller, whether Prime Day or not, depends on his or her preparation. Leveraging the aforementioned factors together with reliable Amazon sellers tools, such as an Amazon repricer, feedback, and keyword research tools, will definitely give sellers an edge in this highly competitive Amazon global marketplace.

Amazon Prime Day 2020: Delayed or Cancelled?

Seller Snap — Wed, 01 Jul 2020 00:01:52 +0000

Will Prime Day Be Cancelled or Delayed?

With the accustomed date traditionally set by Amazon fast approaching, excited shoppers and dedicated third-party Amazon sellers alike are in quandary about the potential date of the much anticipated Amazon Prime Day 2020. However, with the looming threat of novel Coronavirus, the exact date of the annual Amazon event remains a mystery up to now.

The pandemic brought about by Coronavirus has undeniably changed how people live. The consumer industry has even been forced to make some adjustments in order to address the peculiarities accompanying the so-called “new normal.” Even the multinational tech-company, Amazon Inc, has to take necessary steps to maintain the safety of its personnel, especially those working in their e-commerce branch. Thus, leading to the rumors of the possible delay or cancellation of Amazon Prime Day, which is normally observed in July of every year.

In retrospect, Amazon Prime Day began during the 20th anniversary of Amazon. To show the company’s value to its Prime members, July 15, 2015, marked the first Amazon Prime Day event. The first-ever Amazon Prime Day lasted for 24 hours with 9 participating locations, namely the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria.

History aside, one question remains unanswered up to now. Now that its traditional date is fast approaching, shoppers and sellers alike are still wondering about the Amazon Prime Day scheduled date, or better yet will there be a Prime Day 2020, to begin with. Thus, resulting Amazon Prime Day predictions of both Prime Day seller and buyers.

Amazon Prime Day Predictions: Rumored 2020 Schedule

If you are searching online for the Prime Day schedule, various opinions, alleged leaks, and predictions will come to the fore. However, two possible generic dates are highly discussed and even regurgitated in most online news sites, which intrigues a Prime Day seller.

Reuters reported that there is a plan by Amazon to suspend the much anticipated Prime Day until at least August. The said date surfaced because of the alleged internal meeting notes that were seen by Reuters. With the said target month, it is expected that it could lead to a potential impact of $100 million or even up to $300 million, as what Forbes likewise emphasized in their report.

Alternatively, another development concerning the Amazon Prime Day 2020 schedule has surfaced online with the publication of a new report by Tom’s Guide. According to the said website, Prime Day will likely happen in September, again citing Coronavirus as the main reason for its delay. And if would happen, this will somehow affect the sale of a Prime Day seller.

However, upon closer inspection, the basis for the date was the previously published report of The Wall Street Journal, which was updated on May 21, 2020. Therefore, making it just over a month newer than April 4, 2020, Reuters’ report that cited August as the potential Prime Day date.

With those facts in mind, up to this very moment, there are still no updated exact dates for Prime Day, apart from the previously mentioned months, August and September. As of the current, what we have are all Amazon Prime Day predictions. With most of the US states and other participating countries still trying to reach normalcy and be attuned with the new normal, the chances of Amazon Prime Day 2020 happening in its traditional scheduled date may be lower.

Why Prime Day May Be Called Off

The reality of Prime Day being canceled this year is probable. In general, you can easily blame Covid-19 itself, but its magical disappearance will not immediately repair the damages it brought to the global industry.

Although based on conjecture, the unemployment rate due to the Coronavirus will affect Amazon’s business strategy. One of the reasons why Prime Day was created from a marketing standpoint is to lure buyers with deals and discounts.

However, with 1.48 million more Americans filing for unemployment just last week as The Guardian reported, and the increasing global unemployment rate, it cannot be helped to surmise the potential negative impact of unemployment to Amazon Prime Day if pushed either in July, August, or September.

During this pandemic, many consumers have lost their source of income or had to tighten their budget due to the economic uncertainty that Covid-19 has brought about. If such a case would worsen, instinctually, consumers will choose survival over non-essential consumer products. As a consequence, a potential decrease in demand for non-essential Prime Day deals may happen.

Another reason for the potential cancellation of Prime Day would be the disruption of the global supply chain. Admittedly, most Amazon products being sold online, especially by third-party sellers are ordered or sourced from China and the rest of the world.

While some of the suppliers have already restarted their operations, the fear of experiencing wave two of the virus is still being monitored. Hence, some of the suppliers, manufacturers, logistics, are operating with skeleton staff or workforce, which may greatly affect the efficiency and services of the said industries. And the case of having to prioritize certain tasks over non-essential ones was even experienced by Amazon itself.

In a Reuters Exclusive, Amazon was quoted stating that: “We will temporarily stop taking orders on some non-essential products on Amazon.it and Amazon.fr,” “This lets fulfillment center associates focus on receiving and shipping the products customers need most at this time.”

Taken altogether, the health risk, disruption of supply & demand chain, the increasing unemployment rate, the likelihood of Amazon canceling their Prime Day may be highly probable. However, Amazon is yet to release a comment about the said speculations online about Prime Day 2020 scheduled date.

Why Amazon Sellers Should Prepare for Prime Day 2020

Back in 2019, $2 billion in sales was the estimated contribution of third-party merchants during Prime Day 2019. That is why it would surely be a loss if you don’t prepare for the rumored Prime day in August or September.

Although non-essential items might not be in demand, you can still focus on essential products. This may include, but not limited to beauty & personal care, health & household items, grocery; industrial, scientific, books, and pet supplies. You may also take this chance to offload stagnant stocks during the Prime Day.

Since price wars are is to be expected, apart from optimizing your listing through proper Amazon SEO practices, you should also consider utilizing an intelligent AI repricer like Seller Snap.

Seller Snap can efficiently help you with a smart and automated repricing strategy. With its advanced algorithm, scanning for changes in the market as well as understanding competitor’s behavior. Thus, resulting in an automated repricing approach aimed to help you increase your chance of winning the Buy Box and improve the performance of your Amazon Store.

To know more about Seller Snap and how it can benefit your Amazon business, you may CLICK HERE!