Product research and sourcing are of great importance for Amazon sellers. To help you discover profitable Amazon categories and top-selling products, here are some product-sourcing tips and dedicated Amazon pages to serve as your guide. 

What is the Amazon Best Sellers Page?

The Amazon Best Sellers is a dedicated page for Amazon and sellers alike to check which products are popular based on sales. This page is valuable for Amazon sellers who are doing product research. 

On this best sellers page, you will find top-selling products under a specific Amazon category. From Amazon Devices and Accessories down to the Video Games category, you can stay updated on what is trending on Amazon.

Amazon.com: A Screenshot (cropped) of Amazon Best Sellers page; Retrieved: August 5, 2021, From https://amzn.to/3xDghyV

What makes this Amazon Best Sellers page unique is its hourly bestseller update, along with a numerical ranking system. Each category showcases the top 100 Amazon products that come with global and star ratings. 

Amazon.com: A Screenshot (cropped) of Amazon Best Sellers page; Retrieved: August 5, 2021, From https://amzn.to/3lBtrd7

Aside from the Amazon Best Sellers page, Amazon FBA sellers can check other relevant pages for the biggest-selling product ideas. The pages highlighted above include New Releases, Movers and Shakers, Most Wished For, and Gift Ideas page.

How to Find Profitable Products to Sell on Amazon FBA

For most Amazon sellers, success in the Amazon marketplace begins with the proper selection of inventory items. If you wish to have a good starting point in terms of discovering top-selling products for Amazon, here are things you should consider. 

• Follow the Trend 

To avoid slowing moving products, follow the trend. The trend is your friend in eCommerce. Products that are trending are always in high demand, which is why Amazon sellers should capitalize on these trending items for improved sales. 

• Avoid Seasonal Products

If you are still new to Amazon FBA and would like to see growth in your store, you should avoid inventory items with a high degree of seasonality. 

Items such as Christmas paraphernalia will likely attract customers during Q4 only. It would be best to invest in items that are likely in demand all year long. 

• Utilize Product Research Tools

If you want to speed up the process of finding top-selling products or profitable Amazon categories, use a product research tool. 

This type of Amazon seller tool not only provides you with a list of items that are trending or in demand, but it can also provide you with data analytics for better decision-making. 

• Look for Small, Light & Durable Items

If you want to maintain a healthy profit margin, you should search for small, light, and highly durable products. Small and light items mean less shipping cost, especially if you are importing overseas. 

The durability of the item will help ensure that items are intact while in transit to the Amazon FBA warehouse. This will also help prevent potential complaints from customers due to product damages.

• Check The Amazon Best Sellers Rank 

An Amazon Best Sellers Rank (BSR) is another good indicator of how well a particular product is performing in terms of sales on Amazon.com. The lower the Amazon BSR, the better it sells in a specific Amazon category. 

Hence, it should not be taken as an overall ranking but rather an indicator of the product’s sales performance in a given category. 

The Amazon Categories and Products Connection

Similar to choosing the best-selling product, selecting the top category for your business is also crucial in 2024. Both the product and category are interconnected. 

With the help of your product research, you will be able to identify which Amazon category is right for you. You should not discount one over the other. Both products and categories should be viewed simultaneously for better sales performance. 

Top 10 Profitable Categories on Amazon (2024) – Best Selling Products on Amazon

Some of the top selling categories on Amazon have historically been clothing, beauty products, electronics categories, pet supplies, and more. These product categories may continue to be popular in 2024. 

However, less popular product categories have the potential to yield higher profits compared to those that are more popular. Take the Amazon Handmade category as an example. In a survey, Handmade is one of the least popular product categories but has the highest number of profitable sellers, obtaining profit margins above 20%.

In order to enhance your Amazon sales, it is essential to consider the best Amazon categories with higher profit margins and the profitable products in each. Here are some of the best Amazon categories and most profitable items to sell on Amazon this year, wherein the majority of sellers had a net margin of 21% and up. 

1. Beauty & Personal Care

In 2024, the aftermath of the pandemic continues to shape consumer behavior and eCommerce sites activities, emphasizing a renewed focus on personal well-being. This has fueled a significant increase in demand for one of the top Amazon categories: Beauty and Personal Care. As individuals prioritize self-care as a cornerstone of their daily routines, beauty and personal care became one of the most profitable product categories.

A quick check with a keyword research tool highlights the widespread interest, with the keyword ‘personal care products‘ maintaining a substantial average search volume of around 1,000 to 10,000 searches. This trend represents a valuable opportunity for your own brand to cater to evolving consumer preferences and position your private label products  in the broader landscape of self-care and wellness.

Top Selling Products in This Category | Product Ideas: 

• Pimple Patch
• Biobased Makeup Remover/ Towelette
• Hydrating Serum 

Pro-tips to Succeed in the Beauty & Personal Care Category 

Before ordering from suppliers some products to sell, make sure that the products you will be selling on Amazon comply with all federal, state, and local laws, as well as Amazon policies and product restrictions. Ensure that your Amazon product detail page includes specific notes and instructions from the manufacturer to keep consumers well informed. 

2. Home & Kitchen 

Top selling products on Amazon are often listed in the Home & Kitchen category, which offers a broad range of products while catering to diverse consumer needs and preferences. Consistent high demand throughout the year is fueled by consumers frequently making repeat purchases to replace or upgrade their belongings, making the Home & Kitchen category one of the profitable categories this year. 

Amazon’s Home & Kitchen category is not just profitable; it is a game-changer for an online business. With attractive profit margins, 30% of Amazon sellers report a profit margin of 21% and up. To capitalize on this profitability, thorough product research is essential. For example, top-selling items on Amazon in this category often include:

Top Selling Products in This Category | Product Ideas: 

• Ant Killer
• Stainless Steel Tumbler
• Queen Size Bed Sheets

Pro-tips to Succeed in the Home & Kitchen Category 

Improving your sales performance in the Home & Kitchen category can be achieved through strategic upselling tactics. A powerful approach is to leverage the “Frequently Bought Together” feature, enticing Amazon shoppers to explore complementary products that enhance their online shopping experience.

For example, when selling a coffee maker, consider bundling it with coffee filters or a stylish coffee mug set. By doing so, you fulfill their immediate need and provide added value and convenience. This strategic upselling technique increases the average order value and enhances customer satisfaction by anticipating their needs.

3. Clothing, Shoes & Jewelry

Clothing, Shoes, & Jewelry are among the top Amazon categories due to their consistent demand and wide appeal. With seasonal demands and occasion-based spending, this category remains one of the profitable Amazon categories, which sellers can strategically capitalize on by offering clothing, shoes, or jewelry products in heightened demand during holidays and events. 

The Clothing, Shoes, & Jewelry category offers a diverse product range and market segmentation, providing sellers with the flexibility to target niche markets or specific demographics with low competition. From budget-friendly to high-end products, this category caters to a wide range of customer preferences, making it an attractive option for sellers. 

Additionally, with cross-selling and upselling opportunities, this Amazon category presents numerous opportunities to thrive by providing a compelling assortment of products, a good starting point for your product research are the ones outlined below:

Top Selling Products in This Category | Product Ideas: 

• Yoga Pants
• Men’s Shorts Sleeve Tees
• Bodysuit (Tummy Control)

Pro-tips to Succeed in the Clothing, Shoes & Jewelry Category 

To excel in the Clothing, Shoes, & Jewelry category, it is essential to stay attuned to fashion trends and tailor your inventory accordingly. This will ensure that your product listings are seasonally relevant. Invest in professional product photography and provide detailed product descriptions, including material, sizing, and care instructions, to assist customers in making informed decisions. 

4. Arts, Crafts & Sewing 

Arts, Crafts & Sewing emerges as one of the profitable Amazon categories due to its appeal to hobbyists, DIY enthusiasts, and creative individuals. Moreover, the rise of DIY culture and the increasing popularity of handmade and personalized items contribute to the sustained demand for arts, crafts, and sewing supplies, which is why in 2024, it ranks as one of the top Amazon categories with 23% of sellers making a profit of 21% and up. 

Top Selling Products in This Category | Product Ideas: 

• Acrylic Paint
• Scissors
• Tape Measure (Double Scale)

Pro-tips to Succeed in the Arts, Crafts & Sewing Category 

One of the best methods to increase your profit and achieve sustainable growth in selling arts and crafts items on Amazon is learning to diversify your inventory to cater to different demographics of buyers. This simply means that your available items should not only appeal to young audiences but also mature ones.

In terms of optimization, you should provide your buyers with a detailed description, especially when it comes to art materials. Shoppers in such categories are searching for a specific item for a specific task, which is why having a clear and informative description matters for shoppers. 

5. Electronics

The electronics category is a must-examine category for an Amazon seller. Since electronic products and devices are constantly improving and innovations are introduced regularly, consumers are always excited to purchase the latest products from this category. 

The electronics category remains one of the top-selling categories on Amazon in 2024, with approximately 22% of sellers reporting a net margin of at least 21%. From smartphones and laptops to home entertainment systems, this top category encompasses a vast array of products catering to diverse needs and preferences, including the following Amazon products: 

Top Selling Products in This Category | Product Ideas: 

• AirTag
• Amazon Fire TV Stick
• Wireless Earbuds

Pro-tips to Succeed in the Electronics Category 

To increase the chances of success in this category, you should never forget to optimize your listing. Do not simply settle with the product information provided by the supplier. 

Although copy-pasting the information to the product description section of your listing is beneficial, it would also help add your own experience with the product as a user. It will give potential buyers more ideas about the user experience of the electronic product.  

That is one of the reasons why you should ask for a product sample from any of your inventory suppliers. It will give you a better understanding of the product, including the user experience. 

6. Sports & Outdoors

Driven by the increasing emphasis on wellness and outdoor activities, the Sports & Outdoors category is one of the profitable Amazon categories this year. It is an ideal category for Amazon businesses whose niche revolves around fitness equipment, camping gear, hiking accessories, or athletic apparel.

Despite the presence of physical stores in the outdoor and sportswear market, a significant 21% of sellers are able to achieve a net profit of 21% or more. Amazon sellers can maximize their profits by offering relevant products and promotions at the right time. Some of the top selling products on Amazon in this category include:

Top Selling Products in This Category | Product Ideas: 

• Coated Hexagon Dumbbells
• Exercise Bands
• Stainless Tumbler

Pro-tips to Succeed in the Sports & Outdoors Category 

To succeed in the Sports & Outdoors category, consider collaborating with sports and outdoors influencers or experts in relevant niches to reach a wider audience and gain credibility. Additionally, you should not overlook sustainability efforts, as eco-conscious consumers increasingly prioritize environmentally friendly products and practices.

7. Health, Household & Baby Care

Consumers’ ongoing need for everyday essentials and family-centric products makes this product category one of the top Amazon categories. Since the Health, Household & Baby Care category encompasses a wide range of items, including vitamins, cleaning supplies, baby care essentials, and more, about 21% of sellers reached a net profit margin of 21% or more. 

These products are fundamental to daily life and well-being, so the category experiences consistent demand and repeat purchases. For your eCommerce business to attract more customers, you should cater to individual and family needs. You can capitalize on consumers’ life stage transitions, such as pregnancies, births, and aging, to increase spending on health, household, and baby care items. 

Top Selling Products in This Category | Product Ideas: 

• Paper Towels
• AA Alkaline Battery
• Wet Wipes (Flushable)

Pro-tips to Succeed in the Health, Household & Baby Care Category 

In the Health, Household & Baby Care category, it is crucial that your online store provides a broad selection of products tailored to consumers’ lifestyles, health needs, and life stages. To achieve this, start by deeply understanding your audience’s diverse preferences, which can vary significantly among different consumer demographics. Doing so can ensure your inventory effectively addresses a wide range of customer needs and preferences.

8. Toys & Games

The Toys & Games category is an all year profitable category on Amazon, with 20% of sellers reporting a net profit margin of 21% and above. The popularity of this category is mainly driven by its appeal to children, parents, and gift-givers alike. 

Amazon sellers can include various products on their listings that cater to different age groups, interests, and preferences. Your Amazon business can offer products such as traditional toys, board games, puzzles, video games, and educational toys, including the following:

Top Selling Products in This Category | Product Ideas: 

• Latex Balloons 
• Modeling Compound
• Foil Curtain Backdrop 

Pro-tips to Succeed in the Toys & Games Category 

When selling toys and games, new sellers should be familiar with the current trending games. You should get a feel for what consumers like the most in this particular niche market. Try to establish a target market to focus the resources of your own online store on products that sell on the Amazon marketplace. 

9. Grocery & Gourmet Food 

The Grocery and Gourmet Food category is another profitable Amazon category. It presents a great opportunity for Amazon to cater to consumers’ everyday needs and desire for culinary exploration. With the pandemic accelerating the trend towards online grocery shopping, the Grocery and gourmet Food category has become one of the top Amazon categories. 

Top Selling Products in This Category | Product Ideas: 

• Protein Shake
• Essential Energy Drinks
• Coffee Pods

Pro-tips to Succeed in the Grocery & Gourmet Food Category

When offering Grocery & Gourmet Food items on Amazon, proper preparation, packaging, sealing, and labeling are essential. Remember to use the manufacturer’s UPC code when listing the products, and ensure your business has the necessary licenses or approvals from relevant government agencies. Furthermore, it is crucial to comply with federal and state laws as well as Amazon’s policies to avoid penalties or account termination.

10. Cell Phone & Accessories

The Cell Phone & Accessories category is considered one of the most profitable Amazon categories. With the constant evolution of mobile technology and the widespread adoption of smartphones, this category experiences steady demand for a wide range of accessories, including the following:

Top Selling Products in This Category | Product Ideas: 

• Glass Screen Protector for iPhone 14/13
• Portable Charger 10000mAh
• Power Adapter 

Pro-tips to Succeed in the Cell Phone & Accessories Category 

Achieving success in the Cell Phone and accessories category requires a proactive approach to keeping pace with ever-evolving technological trends and consumer preferences. 

It is essential to keep your Amazon Listings updated with the latest smartphone models and accessory innovations, catering to a variety of consumer budgets and preferences. Boost your product presentations by prioritizing captivating product listing images and detailed descriptions, effectively showcasing the features of your Amazon listings to attract and engage Amazon shoppers. 

Holistic Approach for Better Sales 

While profitability is an important factor to consider when selling on Amazon, it is important to keep an open mind and not limit yourself to a particular Amazon category. The key to success is finding a high-demand, low-competition opportunity. Hence, you should conduct product research to find profitable best products to sell on Amazon that bring profit to your Amazon FBA or FBM business. 

To make your Amazon campaign successful, it is important to take a comprehensive approach, not just focusing on the top Amazon categories or best products to sell on Amazon. Other important aspects of your business operations, such as Amazon repricing, marketing, listing optimization, inventory management, customer feedback management, and more, should also be considered to ensure the overall success of your campaign.

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Last Year’s Profitable Products – Last Year

Handmade

The idea of selling handmade products on Amazon is popular among members of Amazon Seller Central. Some Amazon FBA sellers do not view handmade items as an inventory destined to be part of Amazon’s best sellers.  Others believe that handmade items are suited for Shopify and similar platforms for consistent sales. 

However, Handmade is one of the profitable product categories to venture into when selling products on Amazon. According to a recent survey, the average profit margin for the Handmade product category is 32%. And this is relatively high compared to other popular categories found on Amazon. The data also suggests that many Amazon shoppers visit an Amazon store for online shopping of handmade items.

Top Selling Products in This Category | Product Ideas: 

• Funny Bachelor Gift
• Personalized Lovely Symbols Pets Collar
• Small Hoop Earrings for Cartilage Nose

Pro-tips to Succeed in the Handmade Category

When selling your own handmade products on Amazon, make sure to use high-quality photos. If your work contains special and unique detail, it needs to be emphasized for Amazon shoppers to see and appreciate it better. Make use of proper imagery tools to highlight the uniqueness of your item.

CD & Vinyl 

Despite the increasing popularity of online music streaming platforms, like Spotify, Deezer, and Grooveshark, there still remains a demand for CDs and vinyls. Sellers wanting to capitalize on this consumer demand should consider selling products under the CDs & Vinyl category. The said product category is one of the profitable niches to sell on Amazon because of its favorable 27% average profit margin. 

Top Selling Products in This Category | Product Ideas: 

• Linger Awhile | Samara Joy (Artist) 
• Just Like That… | Bonnie Raitt (Artist) 
• TRUSTFALL Explicit Lyrics | P!nk (Artist) 

Pro-Tips to Succeed in the CDs & Vinyl Category   

When dealing with this particular category, you should be aware that CDs and types of vinyl appeal to specific online shoppers. For that matter, you should sell products that are popular in specific genres and items on a collectible level. Additionally, the use of an AI repricer will also help you with your product pricing and Amazon Buy Box win rate.

Industrial & Scientific 

Although not that popular, the Industrial & Scientific category can bring more profit to your Amazon FBA business. It is an ideal category if you wish to avoid too much competition from new sellers targeting high-demand products or product categories.  It offers a higher profit margin of 25% compared to popular Amazon categories like Kitchen & Dining, Electronics, and Home & Kitchen, making it worth exploring for financial gains.

Top Selling Products in This Category | Product Ideas: 

• COVID-19 Antigen Rapid Test
• Disposable Face Mask Filter
• Powder-Free Nitrile Exam Gloves

Pro-tips to Succeed in the Industrial & Scientific Category 

When selling in this Amazon category, it is essential to focus on your target market and understand its current needs. By researching your customers, you can identify their challenges and tailor your offerings to meet their specific needs.

The primary customers of the Amazon Industrial & Scientific category come from diverse industrial and scientific backgrounds, including but not limited to laboratory technicians, dentists, medical professionals, chefs, electricians, farmers, construction supervisors, and others. You should research products that can provide the needs of these specific professionals.

Luggage & Travel Gear 

With most of the borders now open for travelers, there has been a surge in travel activity. It creates a favorable situation for sellers to capitalize on consumers’ strong desire to travel. The Luggage & Travel Gear category on Amazon is a worthwhile option to consider for profitability, as it boasts an average profit margin of 25%.

Top Selling Products in This Category | Product Ideas:  

• Set Packing Cubes Luggage
• Hair Spray Bottle – Ultra Fine Continuous Water Mister
• Toiletry Bag Travel Bag with Hanging Hook

Pro-tips to Succeed in the Luggage & Travel Gear Category 

To increase sales of your luggage and travel accessories, emphasize the longevity and sturdiness of your products. Try to present customers with detailed and clear images that show the product’s interior and exterior features.

Focus on the practical benefits that your product offers, such as its storage capacity, to help customers understand its real-life value. By highlighting these aspects, you can draw more customers and increase your eCommerce business sales in this profitable Amazon category.

Video Games

It is not possible to mention profitable categories on Amazon without mentioning video games and its 23% average profit margin. The video game market is worth about $138 billion. Amazon’s commitment to the video game market has made video games one of the most profitable product categories for Amazon sellers. As a video game seller, you must provide a variety of options for your buyer.

Top Selling Products in This Category | Product Ideas:  

• $10 – PlayStation Store Gift Card [Digital Code]
• $20 – Xbox Gift Card [Digital Code]
• $20 – Nintendo eShop Gift Card [Digital Code]

Pro-tips to Succeed in the Video Games Category 

Amazon created Twitch, a video game streaming platform to keep gamers occupied. You should leverage this in selling video games on Amazon. Promote your video game’s product availability on Twitch to appeal to the cohort of gamers created by Amazon – the Twitch Prime Members.

Pet Supplies

Over the past years, there has been an increase in pet ownership, especially during the pandemic, contributing to Pet Supplies being a thriving Amazon category, with a 22% average profit margin. This is no surprise since in the United States alone, it is estimated that more than 80 million families own a pet. Aside from physical stores, owners love to shop for their fur babies on Amazon.  

Top Selling Products in This Category | Product Ideas:

• Earth Rated Dog Poop Bags
• Dog and Puppy Pee Pads
• Fresh Step Clumping Cat Litter

Pro-Tips to Succeed in the Pet Supplies Category  

If you aim to increase your profit within this Amazon category, the best products to sell should focus on the two most popular pets globally, dogs and cats. Try to focus your inventory on items that are relevant to dog and cat owners. This may include food, clothing, accessories, and other trending products for pets. 

Musical Instruments

The Musical Instruments category is another category offering a great opportunity for Amazon sellers. If products are chosen correctly for one of the best-selling categories on Amazon. such items can easily become the most profitable products to sell on Amazon. Although not frequently included in Amazon’s bestsellers, this category amazingly offers a potential 21% profit margin. 

Top Selling Products in This Category | Product Ideas:

• Nickel Wound Electric Guitar Strings 
• Yamaha YRS-24B Plastic Soprano Recorder
• Standard XLR Male to Female Balanced Microphone Cable

Pro-tips to Succeed in the Musical Instrument Category

When selling musical instruments, honesty is the best policy. You should be honest about the quality and condition of your items. You must disclose the warranty type that the product comes with, especially for international musical instruments. To avoid issues and for smooth transactions, you should follow both the general guidelines and the specific guidelines set for the Musical Instrument category.

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Therefore, it’s no surprise that many brands sell their items on the platform. Nonetheless, selling on Amazon has become tougher lately due to an abundance of low-cost and poor-quality counterfeits and dishonest retailers.

If you sell on Amazon, you are aware of the intense competition in its markets. Therefore, the marketplace introduced a program for enrolled sellers to help them fight trademark infringement.

What is Amazon Brand Registry?

Potential buyers of FBA businesses are truly wary of purchasing existing businesses that can be smartly hacked or copied, which could result in the loss of the ‘buy box’ and associated income. Therefore, if you are a brand owner who manufactures and offers your private-label goods on the marketplace, you should register on the Amazon Brand Registry.

Brand Registry is a program that identifies sellers to Amazon and allows them to build and protect their brands in the marketplace.

Why Did Amazon Launch the Brand Registry Program?

Amazon has encountered lawsuits from businesses alleging that the work done to avert the sale of counterfeit goods and intellectual property infringements is insufficient.

Amazon launched Brand Registry to halt the wave of counterfeiting and IP violation problems on the Amazon website. Moreover, it shifts some of the burden of infringement control from the marketplace to sellers.

Since the program identifies sellers and their enrolled retailers, it facilitates for Amazon to start implementing its Standards for Brands Selling. Thus, it informs sellers that they can not sell directly to buyers using the Amazon Marketplace anymore. Instead, they can sell products directly to Amazon Retail as suppliers.

Updates to Amazon Brand Registry 2.0

Brand Registry 2.0 is a better service version. It is designed for resellers who own brands, producers of goods, and distributors. Moreover, it allows retailers to manage certain Amazon goods. If any of the three categories suits you, the program will not approve you.

The new version of the program – Amazon Brand Registry 2.0 – is Amazon’s method of proving it’s targeting sellers who take their brand seriously rather than offering waste products. The platform has updated its program substantially since May 2017. Whereas there will be constant upgrades, the main amendments are the following:

• Improved brand control over fakes. New instruments to detect violating goods. Sellers can search by brand, trademark, or item name and upload item images to see listings with identical images that may infringe on their copyright.

• Custom brand page. An Amazon storefront brings buyers who click on your brand name to your created brand page.

• Headline Advertising Brand Registry 2.0. Promotional headings allow you to attach a line of text to the left of the ad, along with three other products that get preference at the top of the results page.

What Are the Brand Registry Benefits?

Based on the information provided by Amazon, over 130.000 business people worldwide have registered their brands on Amazon. So what is the Brand Registry on Amazon designed for? With it, sellers detect and report 99% fewer alleged violations than before the program’s start. So let’s see how Amazon seller Brand Registry can help you:

Build Your Brand

• A+ Content. It allows companies to demonstrate their brand stories and product traits with formatted text and images on the Amazon detail page to increase conversion and boost sales further.

• Sponsored brands. Boost your brand awareness with advertisements with your logo, tailored heading, and up to three selling items.

• Amazon Stores. Promote your trademark and goods for free using your multipage Amazon Store.

• Amazon Brand Analytics. Your decision-making may be more productive with potent data from Amazon Brand Analytics, including customer search queries and behavior reports.

• New seller incentives. Recent brand owners who sign up with this program can receive up to $50.000 in bonuses and discounts.

Protect Your Brand

• Accurate listings. Better run your product pages, so buyers see authentic information.

• Proactive brand protection. Amazon’s automated protections leverage information about your business to remove violating or incorrect content in advance. As you provide more details, the program will better assist you with protecting and enhancing your brand experience.

• Report violations. Amazon’s potent search tools allow you to detect and report alleged infringements quickly.

What Are The Amazon New Brand Registry’s Drawbacks?

Do not consider the points mentioned below as real cons, but things Brand Registry won’t do for you.

Amazon doesn’t take action against brand owners who list your goods against your will. Instead, it works against those who offer counterfeit or violating items. Also, the marketplace doesn’t take action against those who market your brand’s goods at a minimum advertised price (MAP).

How Can Seller Central Brand Registry Help Me Promote My Brand?

Amazon-registered brands and verified companies have more control over the information displayed on a product page compared to other brands selling the same product. This way, you can improve your Amazon brand services and listings and make it easy for buyers to find your items.

How to Check if a Brand is Registered on Amazon?

Even though there is no public database of companies signed up with Amazon, Enhanced Brand Content (EBC) gives a more detailed description of goods with more images, complex layouts, and formatting. Nonetheless, EBC is optional, so it doesn’t mean the brand is not registered if it doesn’t have EBC.

The most straightforward way to verify Amazon brand ownership as a customer is to check if it has an Amazon Store or A+ Content on the product page.

How to Enroll a New Brand on Amazon?

Amazon Brand Registry is essential for new brands. If you wish to learn how to enlist a new brand on Amazon, here are some steps you should know:

STEP 1: Create a Brand Registry account by submitting all the necessary details.

STEP 2: Once you create an Amazon Brand Registry account, on the left-hand corner of the homepage, find and click on ‘Enroll a new brand,’ and you will see the list of information required for registering your brand.

STEP 3: When you have covered all the information, click on ‘Enroll your brand,’ and you will be led to a form wherein you have to fill in your brand name. Ensure the brand name you enter matches precisely with your trademark name. The characterization of the brand name you enter must be the same as your registered trademark name.

STEP 4: As the brand name is enrolled, it is unlikely that you or any other party of your brand will be able to make changes to it. If the brand is already registered, you will see a message saying so, and your details might be sent to the brand owner. If your trademark is not being registered or if you are applying within 48 hours of registration, the program will not enable you to proceed.

STEP 5: Once you answer the questions, you will be asked to provide the details of your trademark and the categories to which your items belong. You should also be able to verify yourself as an owner of the trademark. 

STEP 6: Once you submit the application, you receive an email notifying you of your submission. Amazon will contact the person or entity that applied for the trademark. If you use the legal entity, the legal entity will receive a notification containing a code. You must obtain and submit that code to your Brand Registry application.

Once Amazon has both verification points, your Amazon brand ownership will be approved. You can repeat this process by clicking ‘Enroll Brand’ for each registry trademark you own. Once you enroll, you can begin receiving the benefits of being an Amazon brand owner.

How Can Your Business Benefit From Brand Registry?

Merchants can accelerate removing a doubtful or bogus item from a listing as they can quickly show Amazon that they are brand owners.

Fake listings are a prevalent issue for well-known businesses or merchants with high sales rates.

Removing dishonest merchants from the listing is not a problem if the seller uses FBA. Once in the Brand Registry, merchants can more quickly confirm whether someone has faked a product as the previous work of enrolling the brand on the website has been completed. In addition, Amazon will get rid of all counterfeit inventory if the brand owner uses FBA. In contrast, other brand owners may revert to a listing after they have been removed by opening another merchant account with another name.

Adjusting Marketing Strategy to the Brand Registry Enrollment

When devising an efficient Amazon marketing strategy, it would be best if you understand your audience through data analytics. For example, Amazon Brand Registry allows you to access your clients’ buying behavior, search terms, items that suit them, and essential demographics. By understanding these aspects, you can make reasonable adjustments to your Amazon marketing strategy, make changes to your store, and boost your sales.

Brand Registry is a viable option with a lot of potential for brand reputation. The point is, it’s not so easy to enroll in a new brand. It takes a carefully crafted business strategy to know for sure if the money and effort put into obtaining the ® symbol for their product.

While you see the benefits and drawbacks of having an enrolled patent or trademark, several options still protect your trademark and brand in the marketplace. For example, optimizing your listings, picking relevant keywords for your product names, and keeping a close eye on your competitors may reduce the risk of your selling items being hacked.

So an efficient solution is to find a reliable Amazon marketing agency that will make your life easier.

The Cost for Amazon Brand Registry Application?

No cost is required to enroll in the Brand Registry program at this time. Nonetheless, it would be best if you had an enrolled trademark to pretend to apply for a Brand Registry.

The fee for a registered trademark is usually between $225 and $400. Yet, these fees may range contingent on the class of protection you wish to purchase.

How Do Brand Registry’s Changes For The Better Affect Your Business?

The improvements made in the Brand Registry program are apparent. Strengthening pre-registration requirements and introducing trademark requirements must substantially reduce the likelihood of brands and goods faking. The addition of the “Report a Violation” search instrument facilitates detecting and reporting brand violations, which is a blessing for entrepreneurs on Amazon. The platform’s readiness to shift the challenge of verifying the authenticity of fake brands and items from sellers to themselves is supportive, the same as their readiness to set aside four hours to respond to complaints.

There are a few other issues, such as insufficient protection against MAP infringers and the incapacity to prevent unauthorized merchants from purchasing branded goods and selling them according to the MAP. Amazon Brand Gating enables sellers to own their listings and regulate which merchants can use those goods. It is done by requesting other sellers to apply for the right to sell your business and items and requesting them to pay a fee. Nonetheless, Brand Gating works by invitation for now.

Wrapping Up

Protecting your brand when working with Amazon is the topmost priority. Enrolling your brand under the Brand Registry program will save your goods from fakers, hackers, and other infringers and provide you with access to multiple instruments, thereby assisting you with boosting your sales and income. If you wish to understand the program better, feel free to reach out to us.

Shops on Amazon have a lot to gain from signing up for Brand Registry. From more excellent business protection to never-ending methods of attracting clients, you’ll have whatever you need to boost sales and increase brand awareness.

It all amounts to ensuring the most positive brand experience. With all the tools at your disposal, you’ll reach your full potential in the marketplace and surpass your competitors.

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About the Author:

Lana Parchuk is the Head of Project Management at Profit Whales, a full-service marketing agency for e-commerce brands that scales them on Amazon and beyond via a cross-channel approach.

With over two years of experience of work in Profit Whales, Lana went through all the stages from Customer Success Manager to Head of Department. She built a system of managing multiple marketing channels (Amazon and social media, search ads, etc) for e-commerce businesses to set clients up for success. 

You need to be ungated in order to sell certain restricted products, and even then you may still require approval from Amazon before those products can hit the marketplace.

However, there are some products that you can sell without having to go through all of that hassle.

In this article we’ll cover what a gated category is, which categories aren’t gated and also how to get ungated on Amazon should you wish to do so.

What is a gated category on Amazon?

Gated categories are those that require approval from Amazon in order to sell. This is usually because they are higher-risk items, such as food or cosmetics, which need extra safety measures in place.

Amazon is a company that has built itself on a reputation of creating a top-tier customer buying experience and as such places restrictions on certain categories to maintain high standards.

To get ungated in a restricted category, you will need to provide Amazon with some additional information about your business, such as your business license.

Once you have been ungated, you will be able to sell products in that category and won’t require approval for each individual item.

Which categories are gated on Amazon?

There are a number of restricted categories on Amazon. The list includes:

1. Postage stamps
2. Collectible Coins
3. Fine Art
4. Holiday Selling Requirements in Toys & Games
5. Jewelry
6. Join Amazon Subscription Boxes
7. Made in Italy
8. Music & DVD
9. Services
10. Sports Collectibles
11. Streaming Media Players
12. Video, DVD, & Blu-ray
13. Watches

If you want to sell in these restricted categories it’s likely you’ll require approval.

We’ll cover more on the ungating process later in this article, but for now, let’s take a look at product categories you can sell in without getting ungated so you can get up and running when selling on Amazon as quickly as possible.

What can I sell on Amazon without approval?

There are a number of product categories that you can sell in that don’t require approval from Amazon.

Of course, there are still rules and regulations in place for these categories. For example, you will need to ensure that your products are safe and comply with any relevant safety regulations.

In some cases, you may still need to be ungated in order to sell certain items within these broader categories.

For example, the beauty category isn’t entirely gated but if you want to sell products like oils, creams and serums on Amazon, you will need to be ungated in the topicals category.

However, there are still plenty of categories on Amazon that you can sell without being ungated.

These include:

• Amazon Kindle: By using Kindle Direct Publishing you can publish your own books, journals, and themed notepads and take advantage of Amazon’s print-on-demand service enabling you to start selling with very little investment.  
• Arts, Crafts & Sewing: Home businesses and crafters can sell a huge variety of products in this category that don’t require approval from Amazon.
• Beauty & Personal Care: You can sell products like beauty accessories without being ungated. However, as we mentioned before, if you want to sell topicals like oils and serums, you will need to get ungated in the topicals category.
• Books: Reselling books is a very popular method of getting started with selling on Amazon as it is not a restricted category and you can get started with a very low budget. Note: in order to sell collectible or rare books you will require approval from Amazon.
• Cell Phones & Accessories: Home businesses and online retailers can take advantage of the growing cell phone market by selling accessories without having to get approval from Amazon.
• Electronics: This is one of the most popular categories to sell in on Amazon. You can sell items like headphones, gadgets or the best cameras for photography and not require approval from Amazon.
• Grocery & Gourmet Foods: Whilst it can be more difficult to source, the Grocery and Gourmet Foods category overall is not one of Amazon’s restricted categories.
• Garden & Outdoor: People all over the world love their gardens and there are a lot of opportunities to sell popular products in this category – another one that doesn’t require approval to sell in.
• Home & Kitchen: Accessories to use in the home and kitchen are among the most popular products on Amazon and thankfully do not fall into Amazon’s gated categories and are perfect for new sellers.  
• Industrial & Scientific: This category includes products like lab equipment, industrial hardware and science education supplies.
• Office Products: A popular category with the rise of working from home culture. Products include desk furniture, accessories and storage for pens, paper and other stationery.
• Pet Supplies: Always a top category, here you’ll find a range of Amazon’s best-selling products including accessories like leads, bowls and toys along with consumables like pet foods and treats.
• Smart Home: The rise in smart home adoption presents a range of opportunities in this category with products like smart bulbs, light switches, and home automation devices that don’t require approval to start selling.
• Sports & Outdoors: Products like gym equipment, running accessories, and fitness gadgets are all up for grabs for new sellers and seasoned sellers alike. Note: selling sports collectibles will require approval.
• Tools & Home Improvement: DIY enthusiasts all over the world buy products like paint brushes, ladders and power tools in this lucrative category that does not have an application process to sell in.

So, if you’ve been asking what can I sell on Amazon without approval? The answer is actually quite a lot!

There are a wide range of Amazon categories that do not require approval to sell in and that present a great opportunity to get your Amazon business up and running in next to no time. Create your own flyer, take advantage of the category’s popularity and create your own win-win situation!

What are the best ungated Amazon categories to sell in?

If you want to get started selling on Amazon as quickly as possible, then we recommend choosing a category that you can sell in without needing to be ungated.

The best ungated Amazon categories to sell in are those where there is high demand but low competition. This will give you the best chance of success when starting out.

Some of the best ungated categories on Amazon to sell in include books, home and garden items and office supplies.

These are all categories where there is a lot of demand from buyers and also have lots of sub-category niches to target that may have less competition from other sellers and that don’t require approval to sell in.

This gives you the perfect opportunity to get quickly started selling on Amazon in a particular category and make a success of your business.

How do you get ungated on Amazon?

There comes a time in most Amazon sellers’ journey when you do look to explore options beyond the easy entry points.

Any time there is a restriction in place it raises the barrier to entry and presents a possible opportunity for those who are willing to overcome the associated hurdles.

So, if you have maximized your opportunities in categories that don’t require approval and want to turn to selling in Amazon’s restricted categories, here’s a brief overview of how you can get ungated on Amazon.

Step 1: Access Seller Central

The first step is to create an Amazon Seller Central account, or log into your existing professional seller account and access Seller Central.

Step 2: Add A Product

Next, navigate to the Manage Inventory section and click ‘Add a Product’.

Step 3: Request Approval

Search for the product you want to sell, and if the results show the item is restricted you will require approval. Click ‘Listing Limitations Apply’ and then the ‘Request Approval’ button.

Step 4: Submit Documentation

Depending on the category you are applying for, you may get instant approval, or you may also have to submit additional information such as safety documentation or invoices from your suppliers of similar products.

Pro Tip: if you don’t currently have an invoice that lines up with what Amazon is requesting, simply create an account with a wholesaler in the relevant niche and place an order for at least 10 units of an item that will produce the necessary invoice.

You can then even sell these products on Amazon to make some extra profit for your troubles!

Amazon will check the documentation you’ve provided and along with your account health metrics will make a decision on your application, usually within 48 hours.

If you are approved, you will be able to sell products in that category and won’t require approval for each individual item.

What if my application is rejected by Amazon?

If your application is rejected, you will need to wait 30 days before you can reapply.

When reapplying, it’s important to address any concerns that Amazon may have had with your original application. For example, if your product was considered unsafe, you will need to provide additional safety documentation.

You may also need to provide additional invoices that evidence the sourcing of products that are a closer match to the product type you require approval for.

Are there other gated products that require approval?

Along with gated categories, there are also specific brands that require approval to sell – for example, Nike.

The process to check which brands require approval to sell and which don’t is very similar to categories.

Simply take the ASIN of branded product you’d like to sell and attempt to add the product as shown above.

If Amazon prompts you to apply to sell that product then you know it will require approval and you should ensure you can pass this approval process before investing in large volumes of stock.

In conclusion: gated categories or ungated categories?

When it comes to selling on Amazon, there are two main ways to do it: through gated or ungated categories. Gated or restricted categories are those where you require approval from Amazon in order to sell your product, while ungated categories don’t require approval.

Generally speaking, gated categories offer more opportunity for success as there is less competition. However, it can be more difficult to get approved to sell in these categories. Ungated categories, on the other hand, are easier to get into but have more competition.

So which is better? The answer really depends on what you’re selling and your overall goals for your Amazon business.

If you’re just starting out, we recommend selling in ungated categories on Amazon as it’s easier to get started as you don’t require approval. However, if you’re looking for more opportunities for success, then gated categories may be a better option.

Either way there are an enormous amount of opportunities when looking to sell on Amazon and the key to success is taking action. So, whether you require approval for a category or not – keep taking steps forward, listing products to sell, and build your dream business!

——

About the Author:

Ben Donovan is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $2million dollars per year and loves to share what is working from the trenches of eCommerce.

My name is Amy Hunt and I have 20 years of online selling experience and tons of useful insights to help you get off to a successful start. Below you will find my insights on product research for dropshipping and private label. Learning from someone with experience is a great way to see what works while learning and what mistakes to avoid.

How I Got Started With Amazon

Let’s start with a bit on my experience in eCommerce. I started selling online back in 2001. In the beginning, I found extra stuff lying around my house and listed on eBay. In 2003, I branched out into Amazon and began selling products for a friend that needed help learning how to use the platform.

Over time, I was able to find success in the jewelry niche and this was the main type of product I focused on. Today, I sell a mix of dropshipping and branded products on Amazon. I also sell through Shopify and eBay.

So while my business has expanded to cover a variety of sales channels and products, Amazon research remains the most important part of my business. Amazon is still the biggest revenue generator and research is key to long-term profitability. With many ups and downs, I’ve learned a great deal about how the marketplace works and I share this knowledge with new sellers through my YouTube channel and guides like this.

What is Amazon Product Research?

Amazon product research is the process of learning about products to determine if you can sell them successfully on Amazon. With it, you can see a particular item’s profitability, how competitive its market is, and whether or not it is easy to sell.

How you perform product research varies depending on your business model. Different products and sourcing methods rely on different criteria to be successful. Common Amazon business models include:

• Private label:You partner with a supplier that creates a unique product for your brand.
• Dropshipping:With dropshipping, you have suppliers ship your products directly to customers after they make an order on Amazon.
• Online and Retail arbitrage: Arbitrage is a selling strategy where you buy products from a physical or online store and resell it for a higher price on Amazon.
• Wholesale:With wholesaling, you buy products in bulk from a supplier or manufacturer and then list them on Amazon.

This guide will show you how to conduct product research for Amazon. It includes real-life examples and tips and techniques from my real experience.

My Product Research Technique

Researching products before selling them helps you understand a potential market and its profit potential. Below, I will share my strategy for Amazon product research so that you can learn to find winning products of your own.

Defining Your Product Criteria

The first step to Amazon product research is to know what to look for in a product. There are certain traits that important for any type of item. This includes:

High demand

You should start your product research by looking for items in high demand. These are products that have a lot of sales and people interested in them. If a product consistently generates a high number of sales, there is a good opportunity for you to turn it into a reliable source of income for your business. I typically look for products with at least 300 monthly sales on Amazon.

Competition

After validating a product’s demand I like to look at its competition. Competition is a big factor in a product’s potential as it directly impacts how much of the market you can gain. An item may have really high sales but if there are a lot of other businesses selling the product, the amount of profit you can make won’t be very high.

There are a couple of ways to analyze the competition. If you use dropshipping its helpful to look at the total number of other sellers for the product. If selling a private label item, you should check the number of competing products in the niche.

Profitability

As income is the main goal for selling any product, it is natural that profitability is a big part of product research. The simplest way to assess a product’s profitability is to check its profit margin. This metric shows what percentage of each sale you keep as profit. I generally like to look for products with margins over 50%.

These are important things to check for any Amazon product. Now, we’ll look at some of the other important traits to search for in a product for dropshipping, arbitrage, or wholesaling.

Product Criteria for Dropshipping, Arbitrage, and Wholesale

Not private label

When looking for good dropshipping products, it is essential to check to see if a product is a private label item. These products belong to specific brands so you can’t sell them unless you get direct permission from the owner. Many private label brands don’t make their products available to resellers and dropshippers.

Ungated products

Amazon has a mix of restricted and open categories. Restricted categories have selling requirements while open categories do not. I recommend new sellers stick exclusively to ungated products. This will help you get up and running faster as you won’t have to jump through extra hoops when getting started.

Non-Hazmat items

Some Amazon products have hazardous materials. For instance, a hairspray with flammable chemicals. Like gated categories, hazmat items have additional approval steps. Because of this, I recommend avoiding these products so as to not have extra complexity.

Prime delivery

Amazon Prime is an important piece of the eCommerce giant’s success. Prime customers can get free, two, and one-day shipping for eligible products. When you dropship products, they’ll take longer than two days to arrive. As such, you want to avoid competing with products with Prime shipping.

My Basic Method for Finding Products

With the key product criteria established, let’s go through a simple yet effective method I like to use for finding good products. When it comes to my Amazon product research, research software is crucial to my process. I have long relied on AMZScout as the tools are easy to use while providing high-quality data and analysis.

This is the process I use to find dropshipping products but it can also be modified to work with different business models. As my business has grown, I’ve adopted a similar methodology to discover great products for private label.

There are several helpful product research tools. The first is the Product Database. I like to use it to discover product ideas and uncover new trends. Here’s how to do it:

1. Go to the AMZScout Product Database.
2. Add filters for your product criteria. For example, I like to look for products that have over 300 sales and fewer than 30 reviews.

1. Check the results and save interesting product ideas.

After I find good product ideas, I use the PRO extension to get more insights on a product before deciding to sell it. Here is a quick overview of how I do this.

1. Go to Amazon and find one of the products you saved. Then, open the PRO Extension to review those items.
2. Look at the Niche Score and Product Score to find opportunities with the best profit potential.

1. I also like to check the Product sales history to ensure an item has steady sales.

When I perform this analysis, I tend to look for products with a rating of 7 or higher. The tool is quite handy as it provides unique scores for different selling methods. No matter how I plan to source an item, it’s also important that a product has good sales volume throughout the year. It’s harder to build a solid business around a seasonal item, so I look to avoid such in my research.

My Fastest Way to Find Products to Sell

When I want to get a fast understanding of a product I’m considering, I have this process to quickly assess products for reselling. Below, are the steps that I use:

1. Go to Amazon and find a potential product.
2. Open the AMZScout Amazon Dropshipping, Arbitrage, and Wholesale
3. Check the results page and review the following metrics: margins, seller types, and FBA fees. Below we can see what this looks like on the results page.

1. When you find a good product, click on the product page and analyze it further. Check to see if it is private label, ungated and if it has Prime shipping.

1. Analyze the product’s Price and Buy Box histories. This will help you determine the best pricing strategy.

1. Use the calculator to forecast your potential margins. The tool automatically populates the FBA fees and sales price to calculate Net profit per unit. This will show you how profitable an item is.

This process will give you a fast way to find products that will work well for dropshipping, online arbitrage or wholesale on Amazon. When I discover good ideas, I also like using the AMZScout Keyword Search tool to find the best keywords to use for optimizing my product listings.

Real Product Examples

Now that you know what to look for in products and how to find them, let’s check out some real-life products to see these concepts in practice. In this comparison, we’ll look at both good and bad products. All these were items that I considered selling at one point. On the surface, they all looked great. But then I used the AMZScout tools to see which ones had good potential and which did not.

Example of a Bad Product to Sell on Amazon

Below, you can see an image of the Amazon listing for an S.T. Dupont duffle bag. The product is a water-resistant bag that is used for carrying luggage for travel. It is an example of an item that you don’t want to sell on Amazon.

You want to avoid this product because Amazon also sells it. It’s very difficult to compete with Amazon as a seller. As a result, it would be hard to win the Buy Box for this listing, ultimately leading to a low number of sales.

Example of a Good Product to Sell on Amazon

Below we can see an example of a good Amazon product. The hidden camera connects to wifi to allow you to monitor your home from your smartphone or computer.

There are several reasons that this item would make a good product to dropship on Amazon:

• Only a few other sellers:This product only has two other FBA sellers so you won’t face much competition.
• Good profit margins:This product has a 75% profit margin, well over the 50% target I normally look for.
• Ungated product:This product is in an unrestricted category so you can sell it without approval.
• No hazmat:there aren’t any hazardous materials so you won’t face extra requirements.
• No private label:You can resell this product because it’s not private label.

Tips for Amazon Product Research

Below are some extra tips that have been key to my personal experience of finding great products to sell on Amazon:

Spy on Competitors’ New ideas and Follow Trends

An easy way to come up with new product ideas is to spy on your competitors. You still want to do your own research, but looking to see what the competition is doing can be a great starting point for finding new products.

Another simple way to get fresh ideas is to stay on top of the latest Amazon and eCommerce trends. The AMZScout Product Database can help with this as there is a filter for Trending Products. By enabling it in your research, you can quickly find items that are seeing positive trends in sales growth over recent months.

Track Price Changes and Forecast Potential Profits

Low prices is one of the biggest reasons consumers love to shop on Amazon. Because many buyers are looking for the best deal, it is common for sellers to try to price their products as low as possible. This leads to frequent shifts in price across the market.

When you’re considering selling an item, you want to be aware of price fluctuations. Doing so will help you predict future profits more accurately. For example, if you notice that prices across a niche decrease during the holiday season, you’ll know to forecast less revenue per sale during this time of the year.

Conclusion

The importance of product research can’t be overstated. Without it, you run the risk of selling something with low chances of success. By thoroughly researching many different products, I’ve been able to find unique ideas that I can sell for a profit. The process has become the foundation for the success of my business.

There’s a lot to consider when researching Amazon products. However, once you know what to look for, you can set up systemized processes to make finding new product ideas simple. Following the tips and methods laid out above will help you to also discover great products for your business.

Product research is vital to eCommerce success. Businesses that thoroughly research products are more likely to sell something that customers want and that can generate profit. When it comes to selling on Amazon, there are several important things to review before deciding to sell a product.

My name is Amy Hunt and I have 20 years of online selling experience and tons of useful insights to help you get off to a successful start. Below you will find my insights on product research for dropshipping and private label. Learning from someone with experience is a great way to see what works while learning and what mistakes to avoid.

——

About the Author:

Amy Hunt is a home business expert with 20 years of online selling experience. She started selling on Amazon to be able to stay at home with her newborn. As a home business expert, she has many valuable insights that can help you transition from 9-5 jobs to earning income selling from home.

In this post, we’ll give you the 10 best products to sell on Amazon in 2022. This list is based on a variety of factors including demand, profit margins, and competition, among others.

Crystal Hair Eraser

Getting rid of body hair can be a tiresome, tedious, and sometimes even painful process. With this new crystal hair eraser, you can remove hair in a way that’s far less painful, if at all, and certainly much less of a hassle. This is a very simple product that offers a practical solution for an age-old problem.

Key seller benefits:

• Medium to low competition:This niche is a perfect example of one that’s on a rise, with very few competitors, and of those, very few have managed to establish themselves.
• Great average selling price:The average selling price for this niche is between $20-25, which is right in that perfect private label sweetspot.
• Amazing sales:The average sales on the items from page one are just around $50,000 a month, which makes this niche an absolute gem, especially when we consider all the other facts that make it so attractive.

Handheld Garment Steamer

Handheld garment steamers give you a portable way to remove wrinkles from your clothes. The steam helps kill germs and bacteria and some models can be used on furniture as well.

They are growing in demand as more people become more conscious of the cleanliness of their environment. 

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Key Seller Benefits

• Great visibility:Only a small amount of sellers have noticed the niche so you have the opportunity to get in early.
• Very high monthly sales:The product generates high sales each month. The current top two organic listings have an estimated 39,000 and 7,000 sales per month.
• High margins:You can earn a solid percentage profit on each sale. Top-performing products have an average net margin of around 70%.
• Low-quality competitor listings:The top-ranking competitor listings are not very well made so you can easily create the best listing for the product.

Image By AMZScout

Swimsuit for Women

If you’re looking to sell apparel products, women’s swimsuits are a solid option. The products are easy to source and have an extremely high demand come summertime.

Key Seller Benefits

• High margins: Top ranking listings have an average net margin close to 70%
• Very high sales: Top ranking listings average over 8,500 sales per month.
• Unsaturated niche: You only need to compete with a few other sellers.

Image By AMZScout

Ionic Hair Brush

Ionic hair brushes add negative ions back to your hair, making it look and feel smoother. They are growing in popularity as technology improves and people share their personal experiences.

The target customer for this niche is women who want to improve the health of their hair.

Key Seller Benefits

• Good prices:The average price of $18.86 balances profitability and sales quantity.
• Very high sales:These products average over 7,600 sales per month.
• Limited strong sellers: There aren’t any strong sellers so you can easily work your way to the top of the niche.

Image By AMZScout

Mini Portable Projector

Mini portable projectors are small, pocket-sized devices that connect to your laptop, phone, or other media devices to create a video projection.

They are growing in popularity as they provide a more flexible alternative to traditional projectors which need to be wall-mounted.

Your target customer could be people with smaller living spaces or those who travel frequently.

Key seller benefits

• Solid margins: These products have an average net margin of over 82%
• High sales: These products average almost 4,000 sales per month, showing a high level of demand.
• Few competing sellers: The niche is new and relatively undiscovered, making competition less intense.

Image By AMZScout

Wi-Fi Smart Lock Keyless

Wi-fi smart locks provide keyless entry and allow you to lock your home using your smartphone. 

They are in high demand as they give you a more robust way of securing your home. You can check your phone at any time to see if your doors are locked. You also have the ability to lock your home remotely.

Your target customer would be property owners, particularly those with children.

Key Seller Benefits

• Very high margins: These products have an average net margin of over 80%.
• Low competition: There are few sellers in this niche. Plus, many of the listings are low-quality.
• High revenue: The average monthly revenue for this niche is over $144,000.

Image By AMZScout

Waterproof Phone Pouch

There are some phones that are waterproof, but not all are. This very simple product makes your phone effectively waterproof. We all enjoy taking pictures when we go on vacation, and now you can even take pictures underwater!

Key Seller Benefits

• Really cheap to source: Every time we launch a product, we can’t guarantee success. This is why spending a small amount of money in order to test the viability of a product is always wise.
• Very light and small: We want to save as much money as possible on shipping and FBA fees. The smaller and lighter the product is, the more room you’ll have in your margins for profits.
• Extremely high sales: The first page of results for this product averages around $230,000 per month, which makes this niche very attractive for those who have a special knack for getting to page one and creating a competitive offer.

Image By AMZScout

Grill Brush

Grill brushes allow you to clean your grill without damaging it. Like other home goods, the niche has grown in demand as people are spending more time at home.

Your target customer would be people who actively grill.

Key Seller Benefits

• Good prices: The average price of $18.86 balances profitability and sales quantity.
• Very high sales: These products average over 7,600 sales per month.
• Limited strong sellers: There aren’t any strong sellers so you can easily work your way to the top of the niche.

Image By AMZScout

Pet Fountain

Pets need to stay hydrated to stay healthy. The circulating water stream offered by pet fountains encourages them to drink more.

Per fountains are growing in demand as more people own pets than ever before.

Your target customer would be dog and cat owners.

Key Seller Benefits

• Ideal prices: The $33 average selling price is perfect for maximizing sales and profits.
• High margins: These products have a 64% average net margin.
• Newer niche: The niche is still young and has plenty of room to grow.

Image By AMZScout

Broom Holder

Broom holders are wall-mounted devices that allow you to organize your brooms and other cleaning equipment. 

This is another home goods item that has grown in demand with people spending more time at home.

The target customer for this niche is people focused on cleanliness and organization.

Key Seller Benefits

• High sales: These products average over 3,500 sales per month.
• Light competition: There are a few sellers in this niche and no real strong sellers.
• Lightweight: Most of these items weigh under one pound. As a result, your FBA fees are low.

Image By AMZScout

How to Find New Product Ideas

To have success with any product on Amazon, you need to know the item’s best keywords to be able to optimize your listings accordingly.

With the reverse ASIN keyword tool, you can quickly find relevant keywords for any item on Amazon. You simply type the ASIN into the tool and you’ll get a list of all the terms the product ranks for.

Image By AMZScout

It includes the estimated monthly search volume, the number of sales you’ll need to reach page one, and a relevance score (measures how closely related the keyword is to the product).

When you click on a term you’ll see all the different products that rank for it. You can use this to find new product ideas. When searching the product database for the keyword you found using the ASIN tool, you’ll often discover product ideas that complement your existing offering.

Conclusion 

Finding the right product is critical to the success of your Amazon business. If we go back to our list of top products, we’ll notice some common themes.

The best products have (1) high margins, (2) high sales volume, (3) low competition, and (4) easy to ship. Look for these when researching products, and you can find even more winning products to sell on Amazon. 

To further increase profitability, you can use other Amazon seller tools like AI repricers in conjunction with a product research tool. The confluence and proper use of Amazon seller tools will help you sell more products in 2021.