Top 10 Most Profitable Categories for Amazon Sellers in 2023 | Top Selling Products on Amazon

Finding a new product to sell on Amazon can be a daunting task, especially for newbie sellers. You might end up with slow-moving items in your inventory instead of finding top-selling products

Product research and sourcing are of great importance for Amazon sellers. To help you discover profitable Amazon categories and top-selling products, here are some product-sourcing tips and dedicated Amazon pages to serve as your guide. 

What is the Amazon Best Sellers Page?

The Amazon Best Sellers is a dedicated page for Amazon and sellers alike to check which products are popular based on sales. This page is valuable for Amazon sellers who are doing product research. 

On this best sellers page, you will find top-selling products under a specific Amazon category. From Amazon Devices and Accessories down to the Video Games category, you can stay updated on what is trending on Amazon.


photo-amazon-best-sellers-page A Screenshot (cropped) of Amazon Best Sellers page; Retrieved: August 5, 2021, From


What makes this Amazon Best Sellers page unique is its hourly bestseller update, along with a numerical ranking system. Each category showcases the top 100 Amazon products that come with global and star ratings. 


amazon-products-images A Screenshot (cropped) of Amazon Best Sellers page; Retrieved: August 5, 2021, From


Aside from the Amazon Best Sellers page, Amazon FBA sellers can check other relevant pages for the biggest-selling product ideas. The pages highlighted above include New Releases, Movers and Shakers, Most Wished For, and Gift Ideas page.

How to Find Profitable Products to Sell on Amazon FBA

For most Amazon sellers, success in the Amazon marketplace begins with the proper selection of inventory items. If you wish to have a good starting point in terms of discovering top-selling products for Amazon, here are things you should consider. 

  • Follow the Trend 

To avoid slowing moving products, follow the trend. The trend is your friend in eCommerce. Products that are trending are always in high demand, which is why Amazon sellers should capitalize on these trending items for improved sales. 

  • Avoid Seasonal Products

If you are still new to Amazon FBA and would like to see growth in your store, you should avoid inventory items with a high degree of seasonality. 

Items such as Christmas paraphernalia will likely attract customers during Q4 only. It would be best to invest in items that are likely in demand all year long. 

  • Utilize Product Research Tools

If you want to speed up the process of finding top-selling products or profitable Amazon categories, use a product research tool. 

This type of Amazon seller tool not only provides you with a list of items that are trending or in demand, but it can also provide you with data analytics for better decision-making. 

  • Look for Small, Light & Durable Items

If you want to maintain a healthy profit margin, you should search for small, light, and highly durable products. Small and light items mean less shipping cost, especially if you are importing overseas. 

The durability of the item will help ensure that items are intact while in transit to the Amazon FBA warehouse. This will also help prevent potential complaints from customers due to product damages.

  • Check The Amazon Best Sellers Rank 

An Amazon Best Sellers Rank (BSR) is another good indicator of how well a particular product is performing in terms of sales on The lower the Amazon BSR, the better it sells in a specific Amazon category. 

Hence, it should not be taken as an overall ranking but rather an indicator of the product’s sales performance in a given category. 

The Amazon Categories and Products Connection

Similar to choosing the best-selling product, selecting the top category for your business is also crucial in 2023. Both the product and category are interconnected. 

With the help of your product research, you will be able to identify which Amazon category is right for you. You should not discount one over the other. Both products and categories should be viewed simultaneously for better sales performance. 

Top 10 Profitable Categories on Amazon (2023) – Best-Selling Products on Amazon

Some of the top-selling categories on Amazon have historically been books, clothing, beauty products, electronics categories, and more. These categories may continue to be popular in 2023. 

However, less popular categories have the potential to yield higher profits compared to those that are more popular. Take the Amazon Handmade category as an example. In a survey, the latter sees only 4% of sellers earning a net profit of 51% to 100%, while the former sees 9% of sellers experiencing the same level of profitability.

In order to enhance your Amazon sales in 2023, it’s essential to consider the best Amazon categories with higher profit margins and the top-selling products in each. Here are some of the best Amazon categories and most profitable items to sell on Amazon to help improve your Amazon business this year.

1. Handmade

The idea of selling handmade products on Amazon is popular among members of Amazon Seller Central. Some Amazon FBA sellers do not view handmade items as an inventory destined to be part of Amazon’s best sellers.  Others believe that handmade items are suited for Shopify and similar platforms for consistent sales

However, Handmade is one of the profitable product categories to venture into when selling products on Amazon. According to a recent survey, the average profit margin for the Handmade product category is 32%. And this is relatively high compared to other popular categories found on Amazon. The data also suggests that many Amazon shoppers visit an Amazon store for online shopping of handmade items.

Top Selling Products in This Category | Product Ideas

● Funny Bachelor Gift

● Personalized Lovely Symbols Pets Collar

● Small Hoop Earrings for Cartilage Nose

Pro-tips to Succeed in the Handmade Category

When selling your own handmade products on Amazon, make sure to use high-quality photos. If your work contains special and unique detail, it needs to be emphasized for Amazon shoppers to see and appreciate it better. Make use of proper imagery tools to highlight the uniqueness of your item.

2. CD & Vinyl 

Despite the increasing popularity of online music streaming platforms, like Spotify, Deezer, and Grooveshark, there still remains a demand for CDs and vinyls. Sellers wanting to capitalize on this consumer demand should consider selling products under the CDs & Vinyl category. The said product category is one of the profitable niches to sell on Amazon because of its favorable 27% average profit margin. 

Top Selling Products in This Category | Product Ideas

● Linger Awhile | Samara Joy (Artist) 

● Just Like That… | Bonnie Raitt (Artist) 

● TRUSTFALL Explicit Lyrics | P!nk (Artist) 

Pro-Tips to Succeed in the CDs & Vinyl Category   

When dealing with this particular category, you should be aware that CDs and types of vinyl appeal to specific online shoppers. For that matter, you should sell products that are popular in specific genres and items on a collectible level. Additionally, the use of an AI repricer will also help you with your product pricing and Amazon Buy Box win rate.

3. Apps & Games  

With limited access to outdoor entertainment, more consumers have turned their attention to indoor activities. This drastic change in routine due to the pandemic has created consistent demand and likewise increased the profitability of the already very popular and profitable Apps & Games category on the Amazon marketplace, with a 25% average profit margin.

Top Selling Products in This Category  | Product Ideas

● Minecraft

● Toca Life: Hospital

● Geometry Dash

Pro-tips to Succeed in the Apps & Games Category   

When selling games and apps on an online store, you should be familiar with the current trending games and applications. Get a feel for what consumers like the most in this particular niche market. Try to establish a target market to focus your resources on products that sell on the Amazon marketplace

Create engaging previews for your apps and games and make them available on social media and video-sharing platforms like YouTube and Facebook. And most importantly, to create a consistent demand never forget to review the critical pre-submission checklist for your software.

4. Industrial & Scientific 

Although not that popular, the Industrial & Scientific category can bring more profit to your Amazon FBA business. It is an ideal category if you wish to avoid too much competition from new sellers targeting high-demand products or product categories.  It offers a higher profit margin of 25% compared to popular Amazon categories like Kitchen & Dining, Electronics, and Home & Kitchen, making it worth exploring for financial gains.

Top Selling Products in This Category | Product Ideas

● COVID-19 Antigen Rapid Test

● Disposable Face Mask Filter

● Powder-Free Nitrile Exam Gloves

Pro-tips to Succeed in the Industrial & Scientific Category 

When selling in this Amazon category, it is essential to focus on your target market and understand its current needs. By researching your customers, you can identify their challenges and tailor your offerings to meet their specific needs.

The primary customers of the Amazon Industrial & Scientific category come from diverse industrial and scientific backgrounds, including but not limited to laboratory technicians, dentists, medical professionals, chefs, electricians, farmers, construction supervisors, and others. You should research products that can provide the needs of these specific professionals.

5. Luggage & Travel Gear 

With most of the borders now open for travelers, there has been a surge in travel activity. It creates a favorable situation for sellers to capitalize on consumers’ strong desire to travel. The Luggage & Travel Gear category on Amazon is a worthwhile option to consider for profitability in 2023, as it boasts an average profit margin of 25%.

Top Selling Products in This Category | Product Ideas:  

● Set Packing Cubes Luggage

● Hair Spray Bottle – Ultra Fine Continuous Water Mister

● Toiletry Bag Travel Bag with Hanging Hook

Pro-tips to Succeed in the Luggage & Travel Gear Category 

To increase sales of your luggage and travel accessories, emphasize the longevity and sturdiness of your products. Try to present customers with detailed and clear images that show the product’s interior and exterior features.

Focus on the practical benefits that your product offers, such as its storage capacity, to help customers understand its real-life value. By highlighting these aspects, you can draw more customers and increase your eCommerce business sales in this profitable Amazon category.

6. Grocery & Gourmet Food 

The impact of the COVID-19 pandemic has altered consumer shopping habits. With an increase in online grocery purchases from eCommerce sites, it is an opportune time for Amazon sellers to participate in the booming Grocery & Gourmet Food category on Amazon, which boasts an average profit margin of 23%.

Top Selling Products in This Category | Product Ideas

● Sparkling Orange, Functional Essential Energy Drink 

● Black Raspberry Sparkling Water

● Dark Roast Coffee Pods

Pro-tips to Succeed in the Grocery & Gourmet Food Category 

When offering Grocery & Gourmet Food items on Amazon, proper preparation, packaging, sealing, and labeling are essential. Remember to use the manufacturer’s UPC code when listing the products, and ensure your business has the necessary licenses or approvals from relevant government agencies. Furthermore, it is crucial to comply with federal and state laws as well as Amazon’s policies to avoid penalties or account termination.

7. Video Games

It is not possible to mention profitable categories on Amazon without mentioning video games and its 23% average profit margin. The video game market is worth about $138 billion. Amazon’s commitment to the video game market has made video games one of the most profitable product categories for Amazon sellers. As a video game seller, you must provide a variety of options for your buyer.

Top Selling Products in This Category | Product Ideas:  

● $10 – PlayStation Store Gift Card [Digital Code]

● $20 – Xbox Gift Card [Digital Code]

● $20 – Nintendo eShop Gift Card [Digital Code]

Pro-tips to Succeed in the Video Games Category 

Amazon created Twitch, a video game streaming platform to keep gamers occupied. You should leverage this in selling video games on Amazon. Promote your video game’s product availability on Twitch to appeal to the cohort of gamers created by Amazon – the Twitch Prime Members.

8. Arts, Crafts & Sewing 

The Arts, Crafts & Sewing category was among the top 10 categories in terms of reaching a high-profit margin on Amazon last year, with an estimated profit margin of 22%. For 2023, it is still a flourishing category for Amazon sellers to venture into. 

Top Selling Products in This Category | Product Ideas:  

● Apple Barrel Acrylic Paint in Assorted Colors (2 oz)

● HTVRONT HTV Vinyl Rolls Heat Transfer Vinyl  

● Soft Tape Measure Double Scale

Pro-tips to Succeed in the Arts, Crafts & Sewing Category   

One of the best methods to increase your profit and achieve sustainable growth in selling arts and crafts items on Amazon is learning to diversify your inventory to cater to different demographics of buyers. This simply means that your available items should not only appeal to young audiences but also mature ones.

In terms of optimization, you should provide your buyers with a detailed description, especially when it comes to art materials. Shoppers in such categories are searching for a specific item for a specific task, which is why having a clear and informative description matters for shoppers. 

9. Pet Supplies

Over the past years, there has been an increase in pet ownership, especially during the pandemic, contributing to Pet Supplies being a thriving Amazon category in 2023, with a 22% average profit margin. This is no surprise since in the United States alone, it is estimated that more than 80 million families own a pet. Aside from physical stores, owners love to shop for their fur babies on Amazon.  

Top Selling Products in This Category | Product Ideas:

● Earth Rated Dog Poop Bags

● Dog and Puppy Pee Pads

● Fresh Step Clumping Cat Litter

Pro-Tips to Succeed in the Pet Supplies Category  

If you aim to increase your profit within this Amazon category, the best products to sell should focus on the two most popular pets globally, dogs and cats. Try to focus your inventory on items that are relevant to dog and cat owners. This may include food, clothing, accessories, and other trending products for pets. 

10. Musical Instruments

The Musical Instruments category is another category offering a great opportunity for Amazon sellers. If products are chosen correctly for one of the best-selling categories on Amazon. such items can easily become the most profitable products to sell on Amazon. Although not frequently included in Amazon’s bestsellers, this category amazingly offers a potential 21% profit margin. 

Top Selling Products in This Category | Product Ideas:

● Nickel Wound Electric Guitar Strings 

● Yamaha YRS-24B Plastic Soprano Recorder

● Standard XLR Male to Female Balanced Microphone Cable

Pro-tips to Succeed in the Musical Instrument Category

When selling musical instruments, honesty is the best policy. You should be honest about the quality and condition of your items. You must disclose the warranty type that the product comes with, especially for international musical instruments. To avoid issues and for smooth transactions, you should follow both the general guidelines and the specific guidelines set for the Musical Instrument category. 

Holistic Approach for Better Sales 

While profitability is an important factor to consider when selling on Amazon, it is important to keep an open mind and not limit yourself to a particular Amazon category. The key to success is finding a high-demand, low-competition opportunity. Hence, you should conduct product research to find profitable best products to sell on Amazon that bring profit to your Amazon FBA or FBM business. 

To make your Amazon campaign successful, it’s important to take a comprehensive approach, not just focusing on the top Amazon categories or best products to sell on Amazon. Other important aspects of your business operations, such as repricing, marketing, listing optimization, inventory management, customer feedback management, and more, should also be considered to ensure the overall success of your campaign.

Last Year’s Profitable Products – Last Year

  • Exercise & Fitness

After all the parties, dinners, and buffets during the holiday season, the most obvious move of consumers is to exercise. Losing weight or exercising is one of consumers’ top New Year’s resolutions. 

In view of such goals, exercise and fitness equipment are highly sought items by consumers. There are numerous items you can add to your inventory that fits the exercise & fitness category. 

Top Selling Products in This Category: 

  • Leggings
  • Dumbbell
  • Waist Trainer Belt
  • Resistance Loop Exercise Bands

Pro-tips to Succeed in the Exercise & Fitness Category

It is not enough to simply upload photos of your products when selling exercise and fitness equipment. People looking to buy exercise equipment are interested in the functionality of your item; they want to see how the product works. 

You can maximize your listing under this category by uploading videos of your product showcasing its proper use and unique features. Amazon’s product video is a relatively new addition to the marketing tools that sellers can use for their business. 

  • Camera & Photo Products

The increase in popularity of social media apps and platforms drives the growth of the digital camera market. Social media platforms like Facebook and Instagram are key drivers for the growth of the global digital camera market.

To capitalize on this trend, you can sell items under the Camera & Photo Products category. Apart from cameras intended for social media, you may also include items for home security. 

Top Selling Products in This Category: 

  • Canon EOS Rebel T7 DSLR Camera
  • Photo and Video Editing Console for Lightroom Classic
  • Security IndoorCam
  • Portable lighting 
  • Camera stands 

Pro-tips to Succeed in the Camera & Photo Products Category

Now that digital cameras are trending make sure to diversify your items relating to the category. Apart from the actual cameras, you can also bundle other camera equipment. 

Moreover, to distinguish your store from competitors, make sure to highlight your branding. You can utilize Amazon Sponsored Brands for better brand discoverability. Don’t forget to also link to related services, such as product photo editing services.

  • Electronics

The electronics category is a must-examine category for Amazon sellers. Since electronic products and devices are constantly improving and innovations are introduced regularly, consumers are always excited to purchase the latest products from this category. 

Now that the impact of the pandemic is gradually diminishing, the electronic sector is targeting a 10% growth for 2022. It would mean more comprehensive inventory options for Amazon sellers and more product options for consumers. 

Top Selling Products in This Category: 

  • Streaming Media Player
  • Kindle Paperwhite
  • Surge Protector Power Strip 
  • AirPods
  • Screen Protectors
  • Ink Cartridges 

Pro-tips to Succeed in the Electronics Category

The average profit margin of the electronics category is around 20%, making it an ideal category for sellers looking to make a significant profit on Amazon. To increase the chances of success in this category, you should never forget to optimize your listing. 

Do not simply settle with the product information provided by the supplier. Although copy-pasting the information to the product description section of your listing is beneficial, it would also help add your own experience with the product as a user. It will give potential buyers more ideas about the user experience of the electronic product.  

That is one of the reasons why you should ask for a product sample from any of your inventory suppliers. It will give you a better understanding of the product, including the user experience. 

  • Beauty & Personal Care

The pandemic has made most consumers more open to personal care, which increased the demand for beauty and personal care products. Additionally, beauty and personal care products align with most consumers’ New Year’s resolutions.

The keyword ‘personal care products’ yields more than 5 billion results in Google and has an average search volume of 2,400 as of 2022. Therefore, the consumers’ interest in personal care and beauty products somehow affirms existing demand sellers may capitalize on. 

Top Selling Products in This Category: 

  • Hydrating Facial Cleanser
  • Exfoliating Mitts
  • Silk Hair Bonnet
  • Loofah Balls
  • Moisturizer

Pro-tips to Succeed in the Beauty & Personal Care Category

Before ordering from suppliers, make sure that the products you would be selling on Amazon comply with all the federal, state, and local laws as well as Amazon policies and product restrictions. Ensure that your product detail page in 2022 will include specific notes and instructions from the manufacturer to keep consumers well informed. 

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