Selling products on Walmart can greatly enhance your brand’s visibility and increase sales. Regardless of your experience level, understanding how to maximize this platform is essential.

This article will explore critical aspects of selling on Walmart.com, providing valuable insights and tips to help you start your business and thrive in this dynamic marketplace.

Walmart: From Physical Store to Online Marketplace

In 1962, Sam Walton established Walmart, which later emerged as a dominant force in the retail industry known for its emphasis on affordability and operational excellence. Throughout its existence, Walmart expanded its business and introduced significant innovations, including Walmart.com. 

After more than two decades, Walmart’s online presence was further boosted upon its acquisition of Jet.com in 2016. Currently, Walmart remains a top competitor in the eCommerce industry, rivaling Amazon, Target, and Best Buy.

Walmart’s online platform offers diverse products with flexible delivery options, maintaining its significance in the constantly changing eCommerce environment.

Why Selling on Walmart is Beneficial

In February 2024, Walmart.com obtained a remarkable 464.89 million visitors, highlighting its extensive online reach and consumer appeal.  It also holds an impressive authority score of 99.

Source: Semrush

If you are hesitating about whether to venture into Walmart as part of your business expansion, consider these reasons to integrate your products into the extensive Walmart marketplace:

Sell with confidence on Walmart

Walmart is one of the largest retail giants globally, with an established reputation and vast customer base. Online sellers and business owners trust Walmart’s impressive global presence and financial success.

In 2023, Walmart reported a staggering revenue of $611 billion worldwide, equating to over $1.56 billion in daily revenue. With a network comprising 10,616 stores and clubs across 19 countries, including 4,618 locations in the United States alone, Walmart serves an astounding 37 million customers daily and over 230 million customers weekly. 

Aligning your brand with Walmart improves credibility and fosters trust among consumers. Walmart’s established credibility and reliability as a marketplace offers a lucrative avenue to access its expansive customer base.

Cost-Effective Fee Structure on Walmart

Walmart offers sellers a competitive pricing structure. Online sellers and business owners can retain a larger portion of their revenue because of lower platform fees and expenses. Therefore, the profitability of online sellers while selling on Walmart is increased. 

A key advantage of Walmart’s cost-effectiveness is that it does not require sellers to pay a monthly fee for listing their products on its marketplace. Instead, Walmart operates on a commission-based fee system. Sellers are charged a referral fee and a percentage commission for each sale made through the platform. The referral fee percentages are in the table provided below.

Table Adapted from Walmart: Overview of  “Walmart Marketplace Referral Fees; Retrieved: March 25, 2024, From Marketplace.Walmart

Efficient Software Tools on Walmart 

Walmart offers powerful software solutions and tools to assist sellers in managing their online business operations efficiently. Sellers can leverage Walmart’s advanced software solutions from inventory management to advertising to streamline processes, optimize performance, and enhance overall productivity. 

Below are some of the notable Walmart tools and programs designed to enhance your business on the platform:

Walmart Fulfillment Services (WFS) 

WFS offers Walmart sellers access to sophisticated inventory management features, real-time order monitoring, and dedicated customer support, facilitating operational efficiency and customer satisfaction. Aside from advanced inventory capabilities, Walmart Fulfillment Services affords sellers flexibility in scaling their businesses because it does not require minimum or maximum inventory. 

Walmart Connect 

Walmart Connect is Walmart’s advertising solution that empowers brand owners and sellers to engage with its extensive shopper base. Walmart Connect gives sellers access to ad campaign solutions on Walmart.com and the Walmart app, which helps increase product visibility. Some of the ad campaigns you can utilize for your Walmart business include:

• On-Site Display Ads
• Off-Site Display Ads
• Search Grid Ads
• Carousel Ads
• Brand Amplifier

Walmart Brand Portal 

The Walmart Brand Portal provides tools and resources for managing product listings, monitoring performance, and enhancing brand presence on Walmart.com. The Brand Portal is a valuable hub for brand owners to manage all aspects of their intellectual property brand management.

Aside from the main Walmart features mentioned above, other notable Walmart tools and programs include:

Walmart Repricer: This tool helps Walmart sellers manage their listing prices and close the gap between the seller’s price and the competitor’s listing price. 

Review Accelerator: This program helps you obtain authentic reviews for your listings, which in turn can help boost your sales.

Marketplace Capital: This program allows Walmart to provide fast funding when needed.

Listing Quality: This feature can help you improve listing optimization. Walmart’s Listing Quality Dashboard provides insightful recommendations to help you grow your business. 

Pro Seller Badge: This program highlights qualified sellers in the marketplace, boosting exposure and increasing conversion. 

Collectively, these Walmart features, tools, and programs are designed to empower sellers, helping them scale their businesses on the Walmart platform. 

Seamless Omnichannel Integration

Walmart supports smooth integration between its online marketplace and third-party software solutions. By leveraging Walmart’s omnichannel capabilities, sellers can enhance customer convenience and satisfaction while maximizing sales opportunities.

Streamlined Onboarding Process

Walmart provides a streamlined onboarding process for sellers, making it quick and easy to start selling on their platform. From account setup to product listings, Walmart offers comprehensive guidance and support to help sellers get started promptly. In the following section, we will detail the steps to start selling on Walmart.

Quick Start Guide: How to Start Selling on Walmart 

Walmart simplifies the onboarding process for new sellers, allowing for a fast start. Below are four straightforward steps to kickstart your selling journey on Walmart:

Step 1 – Complete Mandatory Details: Visit the Walmart Marketplace signup page, input the required information, review the terms, and create your Walmart Marketplace account.

STEP 2 – Verify Your Business: Start by submitting your business details and completing your Seller Profile. Make sure your tax information aligns with IRS records for swift business verification, enabling you to begin selling promptly.

STEP 3 – Set Up Payment Preferences: Provide Walmart with the necessary information to facilitate payments for your sales. 

STEP 4 – Configure Shipping and Returns: Customize your shipping methods and costs according to your preferences and business needs. Additionally, select your preferred returns method and carriers that align with your budget and service requirements.

Minimum Qualifications Required for Joining Walmart Marketplace

To prepare for your seller application on Walmart, ensure you meet the following minimum qualifications for joining its marketplace:

• History of marketplace or eCommerce success
• Products that have GTIN/UPC GS1 Company Prefix Numbers
• Business Tax ID(s) (SSN not accepted) or Business License Number
• Supporting documents that verify your business name and address
• Catalog that complies with Walmart’s Prohibited Products Policy
• Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability

Sell on Walmart with Seller Snap 

For sellers operating on both the Walmart and Amazon marketplaces, utilizing a multichannel repricer is critical to maintaining a competitive edge in the eCommerce landscape. 

At Seller Snap, we understand that selling simultaneously on both Walmart and Amazon presents a lucrative opportunity for you to expand your reach and maximize profit. Hence, we offer our Amazon repricing solution, now seamlessly integrated with Walmart, to capitalize on this opportunity.

With our software’s Walmart PriceSync feature, we empower sellers to effortlessly manage and synchronize prices between Walmart and Amazon, streamlining operations and freeing up valuable time. You can gain centralized control over sales channels, facilitating simplified price management. 

By embracing a multi-channel selling strategy, you can unlock opportunities to diversify revenue streams, expand your audience reach, and boost your eCommerce sales.

We help you stay ahead in the dynamic world of online retail, driving sustained growth and success across multiple platforms. To facilitate such integration, you must undertake these three crucial steps:

STEP 1: Enter Walmart Seller Details.

STEP 2: Create a CSV file to map Amazon SKUs to Walmart SKUs.

STEP 3: Enable Walmart PriceSync.

For comprehensive instructions on activating Seller Snap’s price propagation solution, you can refer to the detailed Walmart PriceSync Integration guide.

Join  Walmart Marketplace Today!

Ready to take your business to the next level? Begin selling on Walmart and connect with millions of customers globally. Benefit from Walmart’s competitive pricing, and software solutions such as Walmart Fulfillment Services & Walmart-Seller Snap Integration to enjoy seamless onboarding. Join Walmart now and open doors to fresh opportunities for success!

In this article, we will discuss some of the Amazon repricing strategies and repricing tools you can use to improve your Amazon business. 

What Is Repricing?

Before we delve deeper into the best repricing strategies for Amazon sellers, it is best to refresh our understanding of what repricing is. 

Repricing is one of the tools online sellers use to keep their price management strategy effective. Whether you are selling on Amazon, Walmart, or other online selling platforms, repricing is inevitable. 

According to the Merriam-Webster dictionary, repricing is the “changing of price.” In the context of eCommerce, repricing can be defined as the method or strategy of updating product prices in real-time by means of a repricing software or Amazon repricer. 

Repricing strategies are implemented to facilitate the necessary price adjustments to keep listing prices on a competitive level. Thus, allowing sellers to maximize the conversion rate of their online store. 

Some of the commonly utilized eCommerce repricing strategies are Manual Repricing, Rule-Based Repricing, and Automated Repricing. 

Different Repricing Strategies for Enhanced Price Management

Like any other business, your Amazon business requires careful planning, preparation, and execution of strategies. Optimizing your eCommerce business operations will require a robust price management strategy. To do so, here are some of the best repricing strategies you can incorporate into your business. 

Manual Repricing

Manual repricing is one of the common repricing strategies you can implement for your business, whether you are operating on Amazon or other eCommerce websites. This repricing strategy pertains to manually adjusting the listing price to compete with the price set by other sellers.

Despite the technological advancement and the availability of sophisticated third-party repricing software, some sellers choose to adjust their listing prices manually. 

Some Amazon sellers prefer the manual repricing strategy over other repricing strategies because they can maintain full control over price adjustments.  

Is Manual Repricing Strategy Best for Your Business? 

This repricing method is highly recommended for sellers with less competitive items on their listings. 

Manual repricing is ideal for sellers who have few direct competitors and have the time to make frequent manual price adjustments. For instance, manual repricing can benefit from low-volume Amazon sellers, handmade sellers, or sellers with limited product catalogs. 

In contrast, high-volume sellers using this repricing method will find it difficult and time-consuming to adjust listing prices constantly. Furthermore, constant manual price adjustments of multiple listings can sometimes result in incorrect listing price entries, which may result in costly pricing errors. 

Rule-Based Repricing 

Another popular repricing method is rule-based repricing. True to its name, rule-based repricing operates within predefined rules. It simply means that a rule-based repricer adjusts listing prices based on the rules set by the seller. 

Some of the common predefined pricing rules readily available on a rule-based repricer may include but are not limited to the following: 

1. Match Buy Box Price
2. Target the Lowest Price 
3. Undercut the Buy Box Price
4. Target the Lowest FBA Price 
5. Beat the Competition by a Certain Amount
6. Beat the Competition by a Certain Percentage

When a particular rule has been established and the marketplace scenario fits within pricing rule parameters, the rule-based repricer adjusts the listing price. Hence, some online sellers consider rule-based repricing an unpolished form of automated repricing. 

Amazon provides sellers with an “Automate Pricing” tool to facilitate rule-based repricing for free. Some of the rules available on the Amazon Automate Pricing tool include:

1. Competitive Featured Offer: This repricing rule allows you to set your listing price to be below, match, or above the Buy Box offer. 
2. Competitive Lowest Price: Choosing this price rule will let you set the listing price to be below, match, or above the lowest price. 
3. Competitive External Price: This repricing rule means that the price of your SKU can match or be capped at the External Price. External price refers to the item’s lowest price from other retailers, which does not include prices from other Amazon sellers.
4. Based on Sales Units: This price rule means that you can decrease your listing price based on the sales volume target you select within a set time period. 

If you want to learn more about how Amazon’s version of the rule-based repricing works, you can check the video presentation below:

Is Rule-Based Repricing Strategy Best for Your Business?

The rule-based repricing method, whether used for Amazon or other eCommerce websites, is ideal for sellers who have no time to adjust their individual listing prices manually. The predefined rules readily available on the repricer makes price adjustments more convenient for sellers. 

However, Amazon sellers should also take into consideration that this repricing method operates under the assumption that when the price is lowered, sellers can win more Amazon Buy Box. In such a case, the rule-based repricer aims to undercut the competitors’ listing prices based on the set pricing rules. 

Moreover, since a purely rule-based repricing method focuses on outpricing competitors, it can be prone to price wars detrimental to your profit margin. Worth noting that price rules can sometimes become conflicting and will likewise require constant management and editing. 

Automated Repricing 

Automated repricing, sometimes known to the eCommerce industry as AI or algorithmic repricing, is a more advanced repricing method. Its fully automated repricing process distinguishes this method from manual and rule-based repricing. 

This repricing method utilizes AI repricer or algorithmic repricing software to ensure that your listing prices are properly optimized. Unlike other repricing strategies that are prone to human error and biases, the automated repricing method will take into account multiple relevant factors before making any price adjustments. 

A typical AI repricer considers marketplace price notifications, competitors’ price change and behavior, crucial seller metrics, and the overall market conditions to set the best possible prices for your listings. 

In some cases, an AI repricer can even predict behavioral changes of competitors based on the collected data from Amazon. Furthermore, its advanced technology can combine AI repricing with predefined rules and conditions to help you customize your price management strategy. 

Is Automated Repricing Strategy Best for Your Business?

High-volume sellers with highly competitive products can maximize the benefits of automated repricing. With the help of an AI repricer, sellers can avoid emotion-driven price adjustments while saving time and effort in the process. 

Using an AI repricer can help you quickly adapt to your competition and minimize the margin of error that can adversely affect your profit margin. You can obtain a competitive pricing advantage with a little effort through automated repricing. 

The fee involved is perhaps the only thing that concerns sellers the most about automated repricing. Unlike manual and rule-based repricing, which has free-to-use options from Amazon, utilizing AI repricing strategy comes at a reasonable price. 

However, the good thing about these third-party Amazon seller tools is that they allow sellers to use their products for free within a limited period. Thus, allowing sellers to create a well-informed and experienced-based purchasing decision. 

Which Repricing Method Should You Choose?

Some Amazon sellers looking for complete control over their product pricing activities will likely choose manual repricing. However, such a strategy will consume the precious time of sellers, especially when monitoring competitors’ prices and applying price changes to their listings. 

On the other hand, rule-based repricing will minimize the required time for monitoring and price change application. However, price change accuracy and profitability are sometimes sacrificed, especially when chosen price rule parameters contradict each other. 

Going beyond manual and rule-based repricing, you have the option to choose automated or AI repricing for your online business. 

The reliable computer algorithm or AI of an automated repricer can automatically set your listing prices based on all known market conditions and relevant seller metrics that help achieve your business goals. 

You can expect that with an automated or AI repricing method, you can obtain a tailored price adjustment directed towards surpassing competitors while safeguarding your profit margin. 

However, despite all of the facts mentioned concerning repricing strategies, choosing a repricing method for your business largely depends on the size of your business operation, your business goal, your budget, and your desire for growth and expansion.

What Is Repricing and Repricing Software? 

Repricing on Amazon pertains to changing the listing prices on the Amazon marketplace. Third-party merchants rely on a repricing strategy to offer the best product prices to Amazon shoppers. 

With the increased competition in the Amazon marketplace and the market’s exponential growth, Amazon sellers turn to automated repricing to quickly adjust the prices of their product listings, regardless of the quantity of the listings. 

To help Amazon FBA or FBM sellers facilitate automated repricing strategy, sellers use automated repricing software such as AI repricers. 

Quick Overview of Repricing Software – AI Repricer

In general, repricing software allows Amazon sellers to quickly perform price adjustments to keep up with market competition. With the help of repricing software, an AI repricer in particular, Amazon sellers can automatically change the price of their listings. 

Depending on the market conditions, an AI repricer can help sellers raise or lower their listing prices to beat their competitors. However, apart from simply adjusting listing prices, a sophisticated AI repricer like Seller Snap offers more than just price change. 

An advanced AI repricer can detect the behaviors of multiple competitors and tailor price adjustments to outsmart them. It can also provide an overview of the seller’s performance through analytics that helps sellers make  well-informed decisions. 

Why Repricing Matters?    

An automated repricing method matters for sellers because it can help them stay competitive in a marketplace where about 2.5 million product price changes happen daily. An AI repricer can help sellers automate the repricing process, allowing improved business efficiency. 

How Does an AI Repricer Benefit Amazon Sellers?

To better understand why repricing matters and why an AI repricer is a must for high-volume Amazon sellers, here below are some of the known benefits of using AI repricing software to facilitate automated repricing methods. 

Prevents Emotion-Driven Decisions 

Emotional decision-making affects not just the outcome of the decision you will be making as a seller but also the speed at which you make such a decision. Hence, it is crucial always to keep your emotions at bay when handling your Amazon business, especially when repricing your listings.

When you are angry about a particular market situation, you tend to be impatient and rashly decide on things. On the other hand, when you are too excited about a particular aspect of your business, you might make quick decisions without considering the potential outcome. Moreover, if you are afraid, you might end up not deciding at all. 

To avoid emotional decision-making when pricing your Amazon products, you can always turn to an AI repricer. This Amazon seller tool can automate the pricing process based on market conditions without being bothered by fear, anxiety, or too much excitement. Thus, keeping the pricing process as objective as possible.

Decreased Errors 

The best thing about an AI repricer is that it will evaluate essential factors for repricing, including competitor’s behavior, price changes, notifications, and overall market conditions, before adjusting the listing price. Thus, minimizing the margin of error. 

Apart from that, using an AI repricer also decreases human errors that are commonly experienced when you use a manual repricer. Unlike a manual repricer, there is no need for constant manual updating of prices, which can sometimes lead to confusion and incorrect encoding of the listing price. 

Real-Time Reaction

Besides decreasing human errors when adjusting listing prices, an AI repricer also improves your repricing speed and reaction time. In contrast to manual repricers, automated repricing software uses real-time data to make instantaneous repricing decisions. Thus, keeping your Amazon business highly competitive. 

More Buy Box, More Sales 

Whether you are enrolled in Amazon FBA or an FBM program, winning the Amazon Buy Box is at the top of your list of priorities. The Amazon Buy Box is responsible for about 90% of total sales in the Amazon marketplace, which is why sellers compete for their fair share of the Buy Box. 

If you are still new to Amazon, the Amazon Buy Box is a primary real estate on the product detail page where the “Add to Cart” and “Buy Now” buttons are located. The Amazon algorithm determines whose listings will be featured on the Buy Box.

One of the factors evaluated by the Amazon algorithm when awarding the Buy Box is the price. In order to optimize the price point of your listings to a competitive level, you can use AI repricing software to automate the process and increase the likelihood of winning the coveted Buy Box on Amazon. 

Opportunity for Software Integration

A more sophisticated AI repricer will allow for software integration. Through seamless software integrations, Amazon sellers can streamline their business processes. A software integration will also enable sellers to perform quick adjustments on a single platform instead of changing from one platform to another.  

Simply put, Having an option for software integration can provide Amazon sellers with a competitive advantage and better workflow efficiency. 

Saves Time and Money

One of the practical benefits of using repricing software is the time and money you can save when incorporating it into your Amazon business. Concerning the time aspect of the business, AI repricers can help you automate the repricing process. It gives you more time to attend to other aspects of the business, such as advertising, customer support, or inventory management. 

Furthermore, using this Amazon seller tool can also help you save money as it helps minimize your need for additional human resources and potential overhead expenses that may come with hiring additional staff for your Amazon business. 

Maximizing the Business Potential

With a highly competitive marketplace like Amazon, it is advantageous for sellers to utilize available resources to maximize their business potential. With its known benefits mentioned above, it is not surprising that top Amazon sellers use an AI repricer to enhance their Amazon business significantly. 

To further maximize your earning potential and customer reach, you can also complement a repricing software with other valuable Amazon seller tools such as Amazon advertising tools, feedback tools, and inventory management software.

I’m not talking about Amazon removing entire listings. No, this is a new kind of deactivation, one that is more temporary, but arguably more annoying. I’m talking about high pricing errors.

Price gouging aside, the most commonly observable – and solvable – reason for deactivations is due to a little known feature often referred to as the Amazon Price Guard.

In order to understand what the Amazon Price Guard is, it’s best to understand why it exists.

Many years ago, before Seller Snap was founded, there was a situation in which a third-party pricing tool mistakenly repriced a seller’s listings to one-penny. Amazon’s algorithm caught the mistake and managed to cancel a portion of the orders. But for many it was too late, the damage had been done and the seller incurred significant losses.

Amazon’s response was to create a Price Guard which acts as an upper and lower threshold to protect sellers from third-party software and user-errors.

Even though Seller Snap never reprices outside of your min/max range, in an effort to continually offer advice regarding best practices, Seller Snap encourages the use of this tool. The Amazon Price Guard is a last line of defense from user oversight, as an incorrectly calculated minimum price in a CSV import.

So, how can sellers actually ensure they are engaging in the best practices regarding the price guard?

Try AI repricing today to maximize your profit and avoid Amazon price wars.

No set-up required, simply turn repricing on and let the AI do all the work

Book A Demo

Firstly, min & max prices in your repricing software should be closely aligned and within your min & max prices in Seller Central – this way the repricer has some room to safely do its job.

Should an item become deactivated due to this issue, it can be fixed from within the Fix Pricing Alerts section of Seller Central.

Over time, many Seller Snap customers have indicated that they have never actually utilized the price guard – so we want to simplify this process.

Today, Seller Snap is announcing a user-activated solution that will push new min & max values from within the Seller Snap dashboard directly to Seller Central with a click of a button.

Deactivations due to pricing errors are somewhat inevitable. But we can take steps to help mitigate this issue and keep on selling.

If 2020 was the year of pricing errors, make 2021 the year of active listings.

Note: This article was first published on January 18, 2021, under the author’s LinkedIn account. 

Why Repricing Speed Matters in Winning the Buy Box

Assuming that you have already sufficed Amazon Buy Box eligibility requirements, repricing is one of the most important factors to consider afterwards. As an Amazon seller, your ability to quickly reprice your Amazon products can help generate more sales through winning the Amazon Buy Box, sellers should monitor buy box.

For every Amazon seller, winning their share of the Buy Box is essential since the majority of the sales on the Amazon marketplace come from Buy Box offers. Hence, it is crucial for your product to be listed in the Buy Box. 

However, winning the Buy Box through traditional repricing methods can be quite demanding and time-consuming, especially if you have numerous products in your Amazon inventory. For that matter, top Amazon sellers utilize AI Amazon repricers to maximize their repricing strategy and increase their chances of winning the Amazon Buy Box.                                    

What Are the Main Repricer Categories?

A repricer can be categorized into two categories, namely, manual and automated repricers. Manual repricers as its name would suggest require manual inputting of the product price. 

With manual repricing, if you have a high volume of inventory, you will have to devote substantial time inputting product prices and manually adjusting them daily if you wish to win the Buy Box. This somehow requires sellers to constantly monitor buy box. Hence, making such a process time consuming and repetitive.   

On the other hand, automated repricers automatically adjust the Amazon listing price often in real-time and in response to price changes of competitors. However, within the automated repricer category, there are rule-based repricers and AI repricers. 

In terms of winning the Buy Box, rule-based repricers will assist you in winning the Buy Box, but they often cause aggressive price wars, thereby damaging profits. AI repricers on the other hand are much more strategic, assessing the specific scenario and adjusting price based on competitor behavior and predicted competitor price changes.   

However, when comparing repricers in terms of speed, there are no significant differences. All third-party repricing solutions are held to the same quota by Amazon. Since Amazon only allows 30 price feeds per hour, ideally, repricers shouldn’t reprice faster than every 2 minutes.  This somehow dispels the notion of a singular fastest Amazon repricer.

What Is Amazon AI Repricing?

An AI repricer is based on an advanced algorithm that uses artificial intelligence to automatically change product prices based on specific factors. In other repricing discussions, AI repricers are sometimes called automatic repricers or algorithmic repricers.     

Amazon sellers consistently aim and compete for the Amazon Buy Box, which is of course, prime real estate. This can often result in Amazon price wars since sellers keep undercutting one another in order to dominate the Buy Box.       

Such a strategy has been proven risky and less productive. While sellers quickly drop their price to compete with other sellers’ price point, the Buy Box price will likewise decline to a point where profit margin loss is experienced by the lowest bidder despite being awarded the Buy Box. 

Without the most advanced algorithmic software, data-driven Amazon marketplace insight, and operational expert assistance of an Amazon AI repricer, sellers will have to contend with low sales and low profit margin. 

AI repricers analyze thousands of price decisions every minute to detect the behavior of your competitors and automatically select the optimal strategy to outsmart your competition. This results in gaining Buy Box share at the highest possible price. 

Reasons to Consider an AI Repricer       

As previously mentioned, an AI repricer is one of the must-have Amazon seller tools to help increase your chances of winning the Amazon Buy Box. In today’s eCommerce landscape, aggressive pricing strategies do not always yield success.                  

To be successful in the Amazon marketplace, Amazon sellers should learn not to rely on undercutting prices in their attempt to garner a spot in the Buy Box. The same thing applies to constant and endless manual updates to the Amazon product price. 

The most important contribution of an AI repricer to your Amazon business is the competitive advantage it brings in terms of strategic and automated repricing. Being competitive with your price is critical if you wish to succeed in the online selling business.

In one of the surveys reported by Statista, it was found out that “70 percent of respondents stated that competitive pricing was the most important factor that influenced them to shop with a particular online retailer.” 

With an AI repricer forming part of your Amazon seller tools arsenal, you can easily and quickly stay on top of competition without having to constantly monitor competitors’ pricing and marketplace situations. 

It is the speed and accuracy of an AI repricer that gives Amazon sellers a competitive advantage over competitors. This somehow results to the idea that AI repricer is the fastest Amazon repricer type. 

What to Look for in an AI Repricer  

Easy To Use: When it comes to an AI repricer, you do not want to spend a lot of time simply learning the user-interface of the repricer. Choose a repricer that is very easy to use.                                                                     

Efficient Connectivity: Other criteria to check would be the seamless connectivity of the repricer. Repricers should easily connect with Amazon application programming interfaces (API) to extract data and send data as well. You should avoid repricers that are known for their poor AWS API connectivity. 

Reliable: It is imperative that when using an AI repricer, it should not be prone to system errors. 

Flexible: Another factor to check in Amazon repricers is its flexibility. A repricer should be able to adjust its settings depending on the marketplace situation and user preference. 

The product listing price is just one of the metrics being assessed by the Amazon algorithm for awarding the Buy Box. There are other factors the Amazon algorithm considers.                                                                                                                                                 

To complement the Amazon AI repricer in its objective of providing a dynamic pricing strategy for winning the Buy Box at a higher price point, here are some other important Amazon seller tools to consider.                  

Complementary Seller Tools For Buy Box Optimization

Feedback Tools

Positive feedback coming from Amazon shoppers is a crucial element for winning more Amazon Buy Box. The more recent the feedback, the better its impact and influence on the Buy Box algorithm.

In order to encourage more reviews and comments from previous Amazon customers, the use of feedback tools is highly beneficial. Feedback tools will automatically send customized reminders for your Amazon store customers to leave feedback. 

Additionally, feedback tools are also a reliable tool to help you conveniently monitor feedback on your Amazon store, including both positive and negative feedback.

Inventory Management Software

Properly managing your inventory is an important ingredient for Amazon success. That is why top Amazon sellers make use of inventory management tools to innovate their Amazon business.

With the help of an inventory management tool, sellers can easily update, manage, and be notified of important inventory management tasks and requirements. With just a single interface, Amazon sellers can get a bigger picture of their current inventory status. 

Keyword Research

Keyword research tools drastically improve your Buy Box winning rate because they influence Amazon search results. With this particular Amazon seller tool, sellers will be guided on which keywords should be properly utilized to optimize listings appropriately. 

Keyword research tools give Amazon sellers an idea of which specific keywords are ranking or trending. Thus, resulting in product listings to appear on the top pages of Amazon SERP. 

Product Research Tool

In relation to keyword research tools, a product research tool provides sellers an idea of which items are highly saleable or trending in a specific quarter, year, or season. 

With this particular tool, sellers are given a preview of accurate sales data for various Amazon products online and their market performance. Hence, allowing sellers to decide which products are worth investing in for their future inventory expansion or for product sales’ consistency.                                                                

Additionally, with product research tools, sellers get the opportunity to avoid items that are likely to go stale if included in their inventory. 

Advertising Tools

Advertising plays a significant role in increasing sales and store engagement, which in turn also helps in increasing the Buy Box win rate. For that matter, it is suggested that sellers should utilize Amazon’s advertising solution and tools. 

These advertising tools and solutions have been proven to improve overall store performance. The majority of top Amazon sellers consider Amazon ads as an essential part of their growth strategy. Through Amazon advertising, products, brands, and stores can be discovered and reach more customers. 

Some of the highly suggested Amazon advertising solutions include, but are not limited to Amazon Sponsored Brands and Amazon Sponsored Display. 

Product Content Tools   

Providing a dynamic content experience for customers allows for a better shopping experience and improved discoverability. With this particular Amazon seller tool, Amazon sellers will be able to create unique and more relevant listing content, including product descriptions and product guides. 

The abovementioned Amazon seller tools are intended to help Amazon sellers correctly optimize their store. Along with a dynamic repricing strategy advanced by algorithmic repricers, these seller tools will greatly improve your store performance. 

Upgrade Your Amazon Repricer Today

One of the highly tested brands in the Amazon repricing industry is Seller Snap.       

Seller Snap is capable of automatically applying the best pricing strategy for any given situation since its algorithm is based on the Game-Theory principle. Thus, giving you more edge in winning the Amazon Buy Box at the highest possible price. 

We offer a reliable, fast & efficient, easy to use, and flexible AI repricer. As a testament to its flexibility, sellers can effortlessly transition from AI setting to a rule-based setting within seconds. 

If you wish to try Game Theory Repricing with Seller Snap, sign up for a free 15-day trial.

In view of such a goal, Seller Snap just launched Business Pricing and Quantity Discount within our software. We want to help our clientele become more efficient and effective with their Amazon businesses by providing uncomplicated and easy to use features and functions. 

What Is the Update All About?

In order to boost the functionality and software capability of Seller Snap, we are introducing Business Pricing and Quantity Discount functions. These new features are integrated into the Seller Snap platform.

The newly integrated Business Pricing feature will allow users to set up business price discounts through Seller Snap. This feature allows sellers to offer a discounted price for shoppers who are using Amazon’s business accounts while circumventing the complicated feed-file process. 

Within the Business Pricing function, sellers have access to the Quantity Discount feature. With this new feature, sellers can now set up to 5 tiers of quantity discounts. If an Amazon business account holder purchases the minimum number of units specified in the tier, customers will receive a discount per item based on the Business Price.   

Why Is the Update Being Introduced? 

In a published statistical data by Statista in 2018, it was revealed that the global number of Amazon Business Accounts has increased up to 400,000 from December 2015 to June 2016. 

Although Amazon is yet to disclose its current and updated number of business account holders worldwide, it can be surmised that figures must have increased over the past years. Thus, Amazon sellers should take advantage of this growing customer segment. 

In order to assist Seller Snap customers in maximizing their Amazon business, the Business Pricing function has been integrated into the application. With the help of the previously discussed features, Seller Snap clients are given the opportunity to further increase profitability, while improving and expanding customer engagement.

How to Take Advantage of the Software Update

Seller Snap is not only known in the market as a reliable Amazon repricer. We are also sought by Amazon sellers because of the convenient user-interface. 

In order to take advantage of the in-app integration, current Seller Snap customers simply need to enable the Business Pricing feature via 4 simple steps.    

If you want to find out how these newly integrated features work, you may CLICK HERE. 

Take Advantage of Our Repricer Technology Today!

As mentioned above, Business Pricing is available to all current Seller Snap users. However, for Amazon sellers still searching for a reliable Amazon repricer packed with functionalities that are easy to use, try Seller Snap’s 15 Day Free Trial – No Credit Card Required.

As one of the best Amazon repricers on the market today, Seller Snap offers both semi-manual and automated Amazon repricing functions for sellers. With an advanced user interface, Amazon sellers can set their minimum and maximum item prices based on the costs incurred and markup value. 

Seller Snap has a built-in Amazon min/max calculator which can be used for both FBA and FBM sellers. The min/max calculator is a way for you to set your min and max prices based on your costs and markup. The calculator will take into account your purchase cost and any additional costs and Amazon fees Amazon auto pricing solution

With Seller Snap, improved and flexible Amazon auto price adjustments can be made. Thus, making Seller Snap a reliable Amazon auto pricing solution for sellers who wants to have a less burdensome Amazon business.

Activating the Auto-Adjust Feature

When it comes to e-Commerce and managing an Amazon store, time is of the essence. For that matter, many leading Amazon sellers rely mostly on automated Amazon repricers for efficient Amazon auto price adjustments.

An automated Amazon repricing strategy will undoubtedly be faster as compared to total manual repricing. As a result, less time would be spent by sellers on their Amazon repricing strategy and more time can be allocated to other important aspects of the business, such as Amazon SEO, replying to feedback, and checking for potential Amazon glitches. 

To further benefit Amazon sellers, Seller Snap built a function called Auto-Adjust and when enabled, min and max prices of product listings will be automatically calculated based on cost (inclusive of purchase cost, any additional costs, and Amazon fees associated) and intended markup. 

As well as this, anytime costs or fees change,  this feature will automatically make the necessary adjustments to the min and max price of a particular listing. This means that sellers don’t need to constantly adjust their min and max prices when circumstances change. 

To find out more about how Seller Snap’s Auto-Adjust feature can benefit your store, book a call with a Seller Snap representative today.

Ensuring your price is competitive means you could potentially share the Buy Box. Hence an Amazon price strategy or Amazon repricing strategies should be adapted.   

There are a few Amazon price strategies you can look to when trying to understand your pricing needs. Of course, the general goal for sellers is to make sales. There are many ways to go about this, but there are a few ‘most effective’ ways to figure out your Amazon price strategy, and understanding these Amazon repricing strategies will make you a better Amazon seller overall.

Repricing Strategies: A Brief History

There are a few ways to reprice on Amazon with the help of reliable Amazon price strategies. You can either manually reprice (which is not recommended for sellers with more than a few items), or you can use a repricer. Most competitive sellers opt for a repricing solution. There are two kinds of repricers; rules and conditions based or you can use an AI algorithmic repricer, like Seller Snap, that learns what your competitor’s rules and conditions are and uses them to earn you a higher share of the Buy Box at the highest possible price. Algorithmic repricers also allow for rules and conditions if need be.

Rules-based repricer logic is set up and optimized by the user. Requiring consistent motoring and tweaking. This can be time-consuming depending on how many items are in your store. This type of repricing can lead to price wars and a race to the bottom ( where competitors end up undercutting each other by a penny back and forth).

AI algorithmic repricers work at understanding and predicting your competition’s decisions and learns from them to help capture the Buy Box. In general, AI algorithmic repricers are a bit more expensive and are recommended for sellers who have greater amounts of inventory. 

Sellers sorting out Amazon price strategies should highly consider having a repricer that is automated and AI powered.

Repricing is an important part of staying competitive in the Amazon game. There are other factors that are important as well. For example, simply being an FBA (fulfilled by Amazon) seller increases your Buy Box chances. In addition, your shipping prices and customer reviews matter as well. There are many factors when it comes to gaining the Buy Box, but it is not an impossible feat!

Dynamic Amazon Pricing Strategy

When you’re thinking of your Amazon repricing strategy you want to make sure that you have all the pieces in place. In this article, we’ve touched on many factors that can impact your Buy Box chances, from customer reviews to pricing and all the in-between.

Now let’s look at some other factors. Is the ASIN you are selling also being sold by other sellers? If there are multiple sellers creating competition, having a repricer that actively reprices for you will help with your chances of capturing the Buy Box and making sales. Look at your competition – see their reviews, see what their shipping time seems to be, having a good shipping time is really beneficial in gaining the Buy Box.

Selling products through FBA definitely contributes to gaining the Buy Box. In terms of your Amazon repricing strategy, having FBA items could be a beneficial move. The reason FBA has a higher Buy Box chance is that these items can be offered to Prime Members and with the benefit of expedited shipping time. If an item is Prime and shipped by Amazon then it will arrive faster, which is part of Amazon’s customer-first mentality.

If Amazon thinks you are a trustworthy seller, your customers think you are a trustworthy seller and they have given you good reviews, you will be on your way to win the Buy Box. Being an overall good seller will help your chances at the Buy Box.

In order to make and maintain sales, you need to be in the Buy Box. In order to be in the Buy Box, you need a variety of things, and reviews from your sales are part of that equation. Involving a repricer in your Amazon repricing strategy will help with the constant price fluctuations that happen due to other sellers using repricers. Being able to keep up and gaining a higher share of the Buy Box is the way to stay competitive in the Amazon game.

Once you have started using a repricer and seeing the data that it can provide you with, you will understand why having a repricer is so important. Seller Snap provides robust analytics to help you to understand your store and to better help you gain the Buy Box.

It’s not about one specific thing, it is a plethora of factors that come together to help you gain the Buy Box. Let your repricer help you do the extra work so you can focus on the other pieces of your Amazon Business. 

In a bid to stay competitive with pricing, Amazon rolled out ‘Discount Provided by Amazon’, whereby Amazon cuts third-party seller prices and funds the discount.

Amazon Seller Central Repricer: What is SBA?

SBA allows Amazon to set product prices through its dynamic pricing engine while protecting seller margins with a guaranteed price. This is called, ‘Minimum Gross Proceeds’. In Amazon’s words, as stated in the invitation letter to third-party sellers:

“Sold by Amazon (SBA) provides a new, hands off the wheel selling experience for FBA listings that are designed to help sellers grow their business…”

This means that once you enroll any of your products to SBA, you have authorized Amazon the right to reprice the product. Once purchased by a customer, Amazon buys the product from you to sell to the customer. Pricing is in contrast with the usual FBA reprice approach.

You receive the actual sell price or the Minimum Gross Proceeds (MGP), whichever is higher. For instance, if the MGP of a particular SBA product is $25 and Amazon repriced and sold it for $20, you will be paid $25. This is the guaranteed price. If sold for more, for example, $28 – you receive the actual sell price, $28. Amazon determines eligible products’ MGP before product enrolment into SBA and re-evaluates MGP every six months based on the average sell price over that period.

Sellers decide which products are enrolled into SBA and can remove them at any time. Customers see enlisted SBA products as “Ships from and Sold by Amazon.com”, similar to products sold by Amazon retail. However, just like ‘Fulfilled by Amazon’, (FBA), listings and inventory management are still the responsibility of the seller.

The Difference between FBA and SBA

While one seems to be an extension of the other, FBA and SBA are different. FBA products are owned by the seller, but storage, packaging, delivery, and returns are fulfilled by Amazon. Whereas with SBA, Amazon owns the product. Thus, making FBA reprice unique from that of SBA.

How to Enroll Your Products in SBA Program

To enroll your products in SBA you have to register your account for the SBA program first. To do this, go to “Account Info” in your “Settings”. Click on the “Sold by Amazon” registration button as listed in “Your Services”. After registration, you can then go on to enroll your listings in SBA.

Once you register your account for the SBA program, Amazon automatically creates the “Sold by Amazon” tab in your Seller Central account. You can find it under your “Manage Inventory” tab. You will find all your eligible FBA listings with their MGP amounts under this “Sold by Amazon tab”, from which you can easily enroll and de-enroll SKUs of your choice anytime.

The Good, the Bad and the Ugly of SBA

The main reason Amazon rolled out SBA was to stay competitive and benefit the consumer, and to disrupt FBA reprice method. There are already concerns as to how MGP will be determined and what type of products will be accepted.

If your goal is to sell-out inventory, SBA may be the most effective fulfillment method for you. However, SBA is not the best service for brand owners who sell on Amazon and on other marketplaces.

SBA seemingly can and will affect the ability for brands to control pricing and remain competitive. Therefore, using an Amazon Seller Central Repricer will allow you to have more control over this. Amazon repricer Seller Central is designed to help sellers with their pricing approach.

Aside from the loss of control over pricing, another SBA limitation is that you cannot run sponsored products or lightning deals on Amazon SBA at this time. That could, however, change in the future, as well as other Amazon repricer Seller Central rules.