Our Story. Meet The Team Behind Seller Snap.

Our Story

After working on E-commerce solutions for several years, we set out to create a new and innovative repricing software for professional Amazon sellers. Seller Snap was founded in 2016 by Eli Engelberg, Yuval Kaufman and Joshua Beam, who established the company in the US and later expanded the operation to Israel. The co-founders bring over 10 years of experience in marketplace based E-commerce solutions with a core specialization in Amazon solutions.


Meet Our Team

Eli Engelberg

Co-Founder & CEO

Before founding Seller Snap, Eli held different positions in E-commerce related tech companies. Eli is instrumental in leading the company. Eli holds a B.A. in Economics, LLB in Law, is a corporate lawyer and member of the IBA.

Yuval Kaufman​

Co-Founder & VP R&D

Yuval is a senior full stack developer holding a B.A. in Economics. Before founding Seller Snap, Yuval worked on developing advanced SaaS solutions in the E-commerce industry. Yuval is the chief genius architect at the heart of our AI repricer.

Joshua Beam

Co-Founder & CTO

Joshua brings with him over a decade of experience as both an Amazon seller and custom Amazon solutions developer. Joshua leads our technology department and is responsible for our infrastructure and integrations with Amazon.

Tali Amar

Head of Marketing

Tali has an extensive background in digital marketing, social media strategy, and operations management. Having developed a large part of her career at global advertising agency Saatchi & Saatchi London, Tali brings years of digital insight and experience to Seller Snap and heads up the marketing team. Tali holds a B.A. in Sociology and Social Policy from Nottingham University.

Ian Kaneshiro

Head of Sales & Customer Success

With a B.A. in Business Administration from CSU Monterey Bay, Ian is an experienced Account and Business Development Manager with a background in both the E-commerce and AdTech industries. Skilled in helping e-commerce professionals navigate their Amazon journey, Ian leads Seller Snap’s Sales and Customer Success efforts to help sellers reach their full potential.

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