What Is Repricing and Repricing Software? 

Repricing on Amazon pertains to changing the listing prices on the Amazon marketplace. Third-party merchants rely on a repricing strategy to offer the best product prices to Amazon shoppers. 

With the increased competition in the Amazon marketplace and the market’s exponential growth, Amazon sellers turn to automated repricing to quickly adjust the prices of their product listings, regardless of the quantity of the listings. 

To help Amazon FBA or FBM sellers facilitate automated repricing strategy, sellers use automated repricing software such as AI repricers. 

Quick Overview of Repricing Software – AI Repricer

In general, repricing software allows Amazon sellers to quickly perform price adjustments to keep up with market competition. With the help of repricing software, an AI repricer in particular, Amazon sellers can automatically change the price of their listings. 

Depending on the market conditions, an AI repricer can help sellers raise or lower their listing prices to beat their competitors. However, apart from simply adjusting listing prices, a sophisticated AI repricer like Seller Snap offers more than just price change. 

An advanced AI repricer can detect the behaviors of multiple competitors and tailor price adjustments to outsmart them. It can also provide an overview of the seller’s performance through analytics that helps sellers make  well-informed decisions. 

Why Repricing Matters?    

An automated repricing method matters for sellers because it can help them stay competitive in a marketplace where about 2.5 million product price changes happen daily. An AI repricer can help sellers automate the repricing process, allowing improved business efficiency. 

How Does an AI Repricer Benefit Amazon Sellers?

To better understand why repricing matters and why an AI repricer is a must for high-volume Amazon sellers, here below are some of the known benefits of using AI repricing software to facilitate automated repricing methods. 

Prevents Emotion-Driven Decisions 

Emotional decision-making affects not just the outcome of the decision you will be making as a seller but also the speed at which you make such a decision. Hence, it is crucial always to keep your emotions at bay when handling your Amazon business, especially when repricing your listings.

When you are angry about a particular market situation, you tend to be impatient and rashly decide on things. On the other hand, when you are too excited about a particular aspect of your business, you might make quick decisions without considering the potential outcome. Moreover, if you are afraid, you might end up not deciding at all. 

To avoid emotional decision-making when pricing your Amazon products, you can always turn to an AI repricer. This Amazon seller tool can automate the pricing process based on market conditions without being bothered by fear, anxiety, or too much excitement. Thus, keeping the pricing process as objective as possible.

Decreased Errors 

The best thing about an AI repricer is that it will evaluate essential factors for repricing, including competitor’s behavior, price changes, notifications, and overall market conditions, before adjusting the listing price. Thus, minimizing the margin of error. 

Apart from that, using an AI repricer also decreases human errors that are commonly experienced when you use a manual repricer. Unlike a manual repricer, there is no need for constant manual updating of prices, which can sometimes lead to confusion and incorrect encoding of the listing price. 

Real-Time Reaction

Besides decreasing human errors when adjusting listing prices, an AI repricer also improves your repricing speed and reaction time. In contrast to manual repricers, automated repricing software uses real-time data to make instantaneous repricing decisions. Thus, keeping your Amazon business highly competitive. 

More Buy Box, More Sales 

Whether you are enrolled in Amazon FBA or an FBM program, winning the Amazon Buy Box is at the top of your list of priorities. The Amazon Buy Box is responsible for about 90% of total sales in the Amazon marketplace, which is why sellers compete for their fair share of the Buy Box. 

If you are still new to Amazon, the Amazon Buy Box is a primary real estate on the product detail page where the “Add to Cart” and “Buy Now” buttons are located. The Amazon algorithm determines whose listings will be featured on the Buy Box.

One of the factors evaluated by the Amazon algorithm when awarding the Buy Box is the price. In order to optimize the price point of your listings to a competitive level, you can use AI repricing software to automate the process and increase the likelihood of winning the coveted Buy Box on Amazon. 

Opportunity for Software Integration

A more sophisticated AI repricer will allow for software integration. Through seamless software integrations, Amazon sellers can streamline their business processes. A software integration will also enable sellers to perform quick adjustments on a single platform instead of changing from one platform to another.  

Simply put, Having an option for software integration can provide Amazon sellers with a competitive advantage and better workflow efficiency. 

Saves Time and Money

One of the practical benefits of using repricing software is the time and money you can save when incorporating it into your Amazon business. Concerning the time aspect of the business, AI repricers can help you automate the repricing process. It gives you more time to attend to other aspects of the business, such as advertising, customer support, or inventory management. 

Furthermore, using this Amazon seller tool can also help you save money as it helps minimize your need for additional human resources and potential overhead expenses that may come with hiring additional staff for your Amazon business. 

Maximizing the Business Potential

With a highly competitive marketplace like Amazon, it is advantageous for sellers to utilize available resources to maximize their business potential. With its known benefits mentioned above, it is not surprising that top Amazon sellers use an AI repricer to enhance their Amazon business significantly. 

To further maximize your earning potential and customer reach, you can also complement a repricing software with other valuable Amazon seller tools such as Amazon advertising tools, feedback tools, and inventory management software.

Pricing plays a crucial role in eCommerce, especially on Amazon. Since product pricing is essential, Amazon sellers do their best to offer shoppers the most reasonable price possible. 

Sellers rely on an Amazon seller tool known as an Amazon repricer in order to achieve their goal of offering a competitive price. To better understand repricing and repricing software for Amazon, here are some important details Amazon sellers should know. 

What is Repricing in General

Repricing is a term that has been incorporated into the digital landscape in consonance with the evolution of eCommerce. It pertains to the process of updating listing prices with a certain degree of automation. 

In its simplest form, repricing refers to updating product prices on eCommerce sites by means of an automated technology. Such a process is facilitated in real-time with the help of repricing software. 

What is Amazon Marketplace Repricing?

Simply put, repricing refers to adjusting the listing price on the Amazon marketplace. In order to offer a competitive price to Amazon shoppers, Amazon sellers change their listing prices based on various market conditions, including the competitors’ behavior. 

To efficiently and effectively facilitate repricing, third-party merchants use a repricing software for their Amazon business.

What Is a Repricer and How Does It Work? 

A repricer is a software tool that automatically changes the price of an item you sell on Amazon (a listing) based on one or more rules, such as always matching the lowest offer on Amazon, or by applying more complicated internal logic.

A repricer makes price changes by pushing price feeds using Amazon’s MWS API  and requires that you grant the repricing software access to your Amazon Seller account. 

From the minute Amazon opened the marketplace to 3P sellers, frequent product price changes have become critical to running a successful Amazon storefront.                 

WHY? Because if you want to sell, you have to be in the buy box, and to get the buy box if you don’t have it, the only thing you can do in the short term is lower your price (of course in the long term you should worry about your seller rating and a bunch of other things that make you a better seller).

How Does Repricing Help Amazon Sellers?

Updates in the eCommerce industry introduced not just marketplace improvements but also software advancements. For example, Amazon has allowed third-party developers to introduce Amazon seller tools that can assist sellers and shoppers alike. 

A repricing tool is one of these softwares that drastically help Amazon sellers save time and maximize their profit. Some of the reasons why Amazon sellers should use repricing software include the following: 

• Increased Amazon Buy Box Win Rate

The Amazon Buy Box is a significant real estate on Amazon’s product detail page. It is where the “Add to Cart” and “Buy Now” buttons are situated. Amazon sellers compete to win the Amazon Buy Box to increase their sales conversion. 

Amazon chooses compelling offers from a pool of eligible offers to win the Buy Box. One of the factors that Amazon evaluates in awarding the Buy Box is the product price. 

With the help of a repricing software, Amazon sellers can offer a competitive listing price to increase their chances of winning the coveted Amazon Buy Box. 

• Improved Pricing Process

Repricing software, AI repricers in particular, provides efficiency in terms of price adjustments. The automated repricing process can help third-party merchants quickly change listing prices even in bulk. 

With automated repricing, there is no need for Amazon sellers to spend too much time and effort adjusting individual product prices for each listing manually. High-volume Amazon sellers can definitely benefit from repricing software. 

• Better Search Result Ranking 

Frequent Amazon shoppers will use filters when shopping online. Among these filters is the product price. Since using a repricer lets you offer a competitive price, the likelihood of becoming more visible on Amazon searches is high. 

Additionally, the Amazon algorithm also considers product price when ranking listings on the Amazon search result pages. When you have a competitive price, your product will likely rank higher on the search results page. 

• Access to Sophisticated Data

Apart from helping sellers adjust their listing price to a competitive level, using reliable and advanced repricing software like Seller Snap also gives sellers access to critical information through data analytics. Sophisticated repricers have built-in analytics that can give third-party merchants an overview of their listings’ performance. 

Why Do Repricing Solutions Work So Well With Amazon? 

We see far more repricers than for any other marketplace and it’s not just because Amazon is the biggest. There are 3 main reasons for this:

• The catalog based system (ASINs), makes it easy to compare “apples to apples”. A buyer knows he is getting the exact same product from different sellers and the competition is on price and the overall buying experience any individual seller can provide.

• The extensive API that provides a lot of data and makes integration with 3P repricers and other SW solutions relatively easy and effective.

• The buy box is very effective (relatively speaking) in predicting successful sales. The success of a price change getting the buy box can immediately be seen, while seeing the effect of price changes on sales and profit takes far longer.

Facilitate Success Through Repricing Software

Repricing is a delicate task, for a simple mistake can drastically affect your overall Amazon business performance. In order to facilitate competitive pricing for your listings, it is highly recommended to use repricers. 

Using repricing software for your business can help you beat your competitors in the Amazon marketplace while increasing sales conversion in the process. Integrating repricing software into your Amazon business is perhaps one of the best decisions you can make to improve your Amazon venture. 

What made the difference for my company over the years was using the right tools to do the right things. On top of this, if you have compelling products at the best prices, you will see success. 

However, to increase that success and to decrease the amount of effort it takes, you’re going to need software because software scales. 

As a software developer myself, I’ve built many tools. Most of them are internal, but one we successfully built to a few hundred users and sold to sifted. Then I also launched SmartScout, a tool that is for brand and seller research. 

It’s really hard to build your own tool, which is why I highly recommend subscribing to other tools. You can really get some amazing things out there for a fraction of what it would cost to build yourself. 

Here are the categories that I think most Amazon sellers need to know about. 

Inventory Management 

Knowing profitability is the most important thing you’ve got. That’s why it was the first tool that I built. It’s made all the difference for us. 

You can’t afford to stock out of your most profitable products. Since this is the most important of all the tools, you should really do your research before diving in. Ask yourself these questions. 

• Is this tool designed for Amazon FBA vs. omnichannel?
• Does this organize well around my different suppliers and handle POs?
• How well does this show me my profitability, and how configurable is this?

Tools Worth Checking Out: Restock Pro, SoStocked, Skubana, Fetcher, CashCowPro, Connectbooks.

Advertising

When your advertising budget gets over a few thousand dollars, you may be spending too much time in the weeds of PPC. For our brand partners, we know we needed something that helped us kick off campaigns quickly and effectively. 

Ask yourself these questions.

• How well does campaign creation work? 
• Is this a set it and forget it?
• Is this simply rule-based, or is it actively learning about our spending?

Tools Worth Checking Out: Kenshoo, Teikametrics, Quartile, Pacvue are all leaders of the pack. My tool of choice? Perpetua. 

Repricing

Smart repricing made the difference between 14% gross margin and 21% gross margin for BuyBoxer. We did this not by pricing down but by cleverly pricing up whenever we could justify it. 

You don’t want to be doing this manually and so invest early in this. Here are some questions.

• How easy and quick is it for me to update price ranges? 
• Can I upload a file all at once?
• Anyone can price down, but what are you doing to price up?

Tools I Recommend: Seller Snap, Channelmax, informed.co

FBA Reimbursements

Getting money back from Amazon sometimes is tricky. They often owe you quite a bit. I wrestled with this problem myself and built a company called Valence which I sold in 2019. 

The answer isn’t always “What’s the best tool?”, the answer is yes. You should be using one of these tools if you’re in Amazon FBA. 

Tools I Recommend: Sifted, Getida, SellerBench

Product Research

Everyone has likely dabbled in product research at some point. Helium 10 and Jungle Scout are perhaps the two biggest brands in this space. So I won’t go into them. 

I’ll go into the new opportunity here. It’s a tool I built called SmartScout. In every approach to the same problem, we take a step back. Instead of product research like the other tools, it does brand research. 

This is simply the best tool out there for wholesalers and arbitragers that want to see the best brands. It filters out brands that Amazon Retail is selling. It can filter out brands that are selling themselves directly. 

It helps you leaf sources from the top Amazon sellers, including from my own company BuyBoxer! I launched it 6 months ago, and it has taken off and has allowed many sellers to grow their catalog size so that they’ll be more likely to really need the previous tools mentioned. 

Final Thoughts 

To make your Amazon business a better business than it was the previous week, implementing scalable tools like these makes your time more efficient. I hope these have been helpful, and let me know what you think. You can find me @smartestseller or on LinkedIn!

When it comes to Amazon repricers, you should only consider the best Amazon repricers within the industry. In order to help you sift through the many repricers claiming to be the best, we have outlined important facts and features to serve as your guide.                                                                     

What is Repricing in eCommerce?

Whether it is traditional commerce or eCommerce, pricing always plays a huge role in any sales transaction. The majority of online consumers spend time searching for the best deals and discounts before making any online purchases. 

Simply put, repricing is the increasing or decreasing of price for a particular item listed online in accordance with a specific set of rules and based on various eCommerce store factors. In the context of an Amazon business, Amazon repricing refers to the pricing solution that changes prices of items listed in an Amazon store depending on specific market conditions and other factors.    

For an in-depth discussion of Amazon repricers, you may CLICK HERE.   

Does Your Store Need an Automatic Amazon Repricer?

Amazon sellers worldwide are determined to overtake their competition in the marketplace. In view of such a goal, Amazon seller tools are highly relied upon by sellers to improve their Amazon store performance. The same goes for the pricing needs of sellers. For first-time Amazon sellers, the question of whether a third-party Amazon repricer is necessary or not is a valid question.                

Although manual repricing is a legitimate answer to pricing concerns, the sophisticated features of third-party automated repricers should not be overlooked in 2021. The best Amazon repricers take into consideration numerous factors for success. 

Repricing decisions made by automated repricers are mainly intended for Amazon sellers who have better things to do than spend time manually repricing their Amazon product listings or trying to decipher Amazon’s algorithm. That being said, the repricer you choose must include, but not be limited to price notifications and should understand competitors’ price adjustments, and overall marketplace conditions.              

For a clearer understanding of manual repricers vs automatic repricers, CLICK HERE. 

Choosing a Repricing Software For Your Amazon Business 

• An Algorithm That Works

Repricers are designed to create efficiencies in your business and help you increase and secure your revenue and profit. Trialing your repricer before you purchase is important in order to help you analyze whether or not the repricer is helping you win your entitled buy box share and potentially increasing profit margins. 

Be sure to understand how your repricer’s algorithm works and that they offer automated repricing to help you stay ahead of your competition. Ideally, if you don’t want to set up rules and conditions within your repricer, choose a repricer with a smart algorithm that can analyze results and implement automatic changes.                          

• Flexible Rules

A repricing feature to check when shopping for a third-party Amazon repricer is flexibility. As well as automated repricing, a reliable repricer should have pre-configured rules that Amazon sellers can easily select and implement. Alternatively, the repricer should also be flexible enough to allow sellers to input their own rules with the help of features and other rule-based repricing methods. 

• Quick and Realistic Implementation 

All third-party repricers are allocated 30 price feeds per hour, which is dictated by Amazon. With that in mind, any repricer that promises to repricer faster than every two minutes should be critically examined. If they do reprice faster than every two minutes, this simply means that they are using up their allocated quota for the hour and they will have to slow price changes down once they fulfill 30 price-feeds.    

• Reliable Analytics

Another consideration when choosing an Amazon repricer is data and analytics. With the technological advancements over the past years, it is expected that an Amazon seller tool such as a repricer should have data analytics. Having dependable seller analytics will help Amazon sellers streamline their business by having access to data including current competitors, inventory levels, and changes in revenue and profit.                                                                                                                                          

• Secure System

When it comes to repricing software, don’t just focus on its performance, but also be sure that the system is secure and not prone to malware attacks or glitches. 

• Customer Service                                           

In relation to glitches, Amazon encounters glitches from time to time. Amazon price glitches, in particular, are a recurring concern among sellers. For that matter, it is crucial that your chosen Amazon repricer has reliable customer service and justifiable turnaround time in case of Amazon glitches affecting software performance. 

• Expansion                                   

Since Amazon is an ever-expanding platform, the technology behind your chosen Amazon repricer should likewise evolve along with it. The repricing solution should be open for updates and major changes to adapt to Amazon’s ever-changing guidelines. As Amazon evolves as an online selling platform, so should your chosen Amazon repricing solution.                                                                                                                                                                 

Choose Wisely

To effectively run your Amazon business in 2021, you should maximize the use of Amazon seller tools such as Amazon repricers. Since there are different types of Amazon repricers on the market, you should choose the one that fits your needs. To help you decide on what repricing software to use, ask yourself how much time you are currently spending repricing your Amazon product listings and how aggressive your competitors are with their pricing strategy. 

By applying the principles mentioned above, you can reasonably choose an Amazon repricer that will answer your need for a dynamic repricing strategy.   

In view of such a goal, Seller Snap just launched Business Pricing and Quantity Discount within our software. We want to help our clientele become more efficient and effective with their Amazon businesses by providing uncomplicated and easy to use features and functions. 

What Is the Update All About?

In order to boost the functionality and software capability of Seller Snap, we are introducing Business Pricing and Quantity Discount functions. These new features are integrated into the Seller Snap platform.

The newly integrated Business Pricing feature will allow users to set up business price discounts through Seller Snap. This feature allows sellers to offer a discounted price for shoppers who are using Amazon’s business accounts while circumventing the complicated feed-file process. 

Within the Business Pricing function, sellers have access to the Quantity Discount feature. With this new feature, sellers can now set up to 5 tiers of quantity discounts. If an Amazon business account holder purchases the minimum number of units specified in the tier, customers will receive a discount per item based on the Business Price.   

Why Is the Update Being Introduced? 

In a published statistical data by Statista in 2018, it was revealed that the global number of Amazon Business Accounts has increased up to 400,000 from December 2015 to June 2016. 

Although Amazon is yet to disclose its current and updated number of business account holders worldwide, it can be surmised that figures must have increased over the past years. Thus, Amazon sellers should take advantage of this growing customer segment. 

In order to assist Seller Snap customers in maximizing their Amazon business, the Business Pricing function has been integrated into the application. With the help of the previously discussed features, Seller Snap clients are given the opportunity to further increase profitability, while improving and expanding customer engagement.

How to Take Advantage of the Software Update

Seller Snap is not only known in the market as a reliable Amazon repricer. We are also sought by Amazon sellers because of the convenient user-interface. 

In order to take advantage of the in-app integration, current Seller Snap customers simply need to enable the Business Pricing feature via 4 simple steps.    

If you want to find out how these newly integrated features work, you may CLICK HERE. 

Take Advantage of Our Repricer Technology Today!

As mentioned above, Business Pricing is available to all current Seller Snap users. However, for Amazon sellers still searching for a reliable Amazon repricer packed with functionalities that are easy to use, try Seller Snap’s 15 Day Free Trial – No Credit Card Required.

As one of the best Amazon repricers on the market today, Seller Snap offers both semi-manual and automated Amazon repricing functions for sellers. With an advanced user interface, Amazon sellers can set their minimum and maximum item prices based on the costs incurred and markup value. 

Seller Snap has a built-in Amazon min/max calculator which can be used for both FBA and FBM sellers. The min/max calculator is a way for you to set your min and max prices based on your costs and markup. The calculator will take into account your purchase cost and any additional costs and Amazon fees Amazon auto pricing solution

With Seller Snap, improved and flexible Amazon auto price adjustments can be made. Thus, making Seller Snap a reliable Amazon auto pricing solution for sellers who wants to have a less burdensome Amazon business.

Activating the Auto-Adjust Feature

When it comes to e-Commerce and managing an Amazon store, time is of the essence. For that matter, many leading Amazon sellers rely mostly on automated Amazon repricers for efficient Amazon auto price adjustments.

An automated Amazon repricing strategy will undoubtedly be faster as compared to total manual repricing. As a result, less time would be spent by sellers on their Amazon repricing strategy and more time can be allocated to other important aspects of the business, such as Amazon SEO, replying to feedback, and checking for potential Amazon glitches. 

To further benefit Amazon sellers, Seller Snap built a function called Auto-Adjust and when enabled, min and max prices of product listings will be automatically calculated based on cost (inclusive of purchase cost, any additional costs, and Amazon fees associated) and intended markup. 

As well as this, anytime costs or fees change,  this feature will automatically make the necessary adjustments to the min and max price of a particular listing. This means that sellers don’t need to constantly adjust their min and max prices when circumstances change. 

To find out more about how Seller Snap’s Auto-Adjust feature can benefit your store, book a call with a Seller Snap representative today.

Successful Amazon sellers tend to run efficient operations. When it comes to using Amazon seller tools, using the best products available on the market is highly recommended. This is especially true if you are planning to utilize an Amazon repricer to implement a successful Amazon automated repricing strategy.

Seller Snap helps Amazon sellers establish a consistent and reliable Amazon automated repricing strategy. What makes Seller Snap unique from other third-party Amazon repricing tools is the fact that it is one of the few self-learning repricers and it’s inspired by the Game Theory principles.

Based on Game Theory tactics, Seller Snap is capable of assessing marketplace situations and competitor behavior in order to deliver an optimal strategy for each listing and specific market scenario. However, despite having an automated default function called the AI repricer, Seller Snap also offers avenues for Amazon sellers to implement specific rule-based repricing strategies to use as an alternative to the default AI algorithmic repricer setting.

Default Setting

Seller Snap’s default repricing method is the AI Repricer seen in the image below. This particular setting is widely used by Seller Snap customers who want to free themselves from constant checking and manual repricing. This automated repricing strategy has been proven effective in helping Amazon sellers capture their entitled share of the Amazon Buy Box at the highest possible price while avoiding price wars.

The default AI repricer is capable of scanning the competitive environment. Seller Snap gathers information based on competitor’s behavior and provides an automatic repricing strategy specific for each situation.

Win Buybox Repricing Method

As with the AI repricing method, the Win Buybox repricing setting is also popular. When your chosen listing is set to Win Buybox, Amazon sellers may select their desired Amazon Buy Box share, the maximum of which is 95%.

This particular method follows a simple yet aggressive strategy of repricing Amazon items. Although not as sophisticated as the AI repricer, the Win BuyBox method shares a similar feature with the basic rule-based repricer in its function to decrease the price of an item to win the Amazon Buy Box.

That is why this type of method is highly recommended for Amazon sellers who don’t have any problem in dropping the price to the very minimum level.

Best Time To Use:

What is unique with this repricing setting is that it undertakes steps to optimize the winning price. Thus ensuring that the Amazon Buy Box price is still captured at a high price, in relation to its competition.

This is best used when you want to liquidate inventory, or even as a more competitive default repricing method.

Fixed Price Method

This is among the simplest type of alternative setting to that of the default AI repricer setting. As its name would suggest, you will be setting a fixed price for a particular item, taking into consideration the listed price and shipping price. The amount of the landed price, which is the listed price + shipping price, will not be set by an algorithm, but rather by the Amazon seller.

Best Time To Use:

This method also works well for liquidating inventory.

Follow Related ASIN

ASIN stands for Amazon Standard Identification Number. It is a form of ID system that uses 10-alphanumeric characters for identification purposes. When you choose this type of repricer setting, the software will check the Amazon Buy Box of the related ASIN and adjust the product price of your Amazon listing according to your specified rules.

Best Time To Use:

This type of repricing method is best used in instances where you are the only seller obtaining 100% of the Amazon Buy Box. This usually happens when you are selling private items or white label products.

To apply this type of repricing setting, you must specify the relevant ASIN you want to follow in order to make pricing decisions on your Amazon listing. You may also CLICK HERE for some ideas of white label products for your Amazon listing.

More Rule-Based Repricing Methods

What makes Seller Snap interesting and reliable is the opportunity it offers to Amazon sellers when it comes to Amazon repricing strategies. Although widely regarded as a top Amazon automated repricing platform, Seller Snap provides an avenue for sellers to apply some rule-based repricing methods if need be.

Apart from the aforementioned Win Buybox strategy, which may be considered as a hybrid rule-based repricing method, other rule-based repricing options are as follows:

• Matching

This type of rule-based method comprises various approaches. This repricing setting will allow Amazon sellers to match, undercut, and even go beyond specific prices laid down in certain categories. When using this kind of repricing approach, users are given the opportunity to match, undercut or go beyond the lowest or highest FBA or FBM and Buy Box price. Similarly, you may also use this setting to match the price set by the lowest competitor.

• Follow Competitor

Another rule-based method Amazon sellers may use in lieu of the AI repricing function of Seller Snap is the Follow Competitor. As the name of this setting would suggest, you will be following a certain competitor, including Amazon itself, and set a specific amount or percentage to compete by.

If you are an Amazon seller with Seller Fulfilled Prime (SFP) listings, using this repricing method can be really helpful to your Amazon business. With this type of rule-based strategy, you can set a rule to increase or decrease by a certain amount or percentage when the Buy Box winner is FBM, FBA, or Amazon.

If you are thinking of becoming a seller with SFP, here is a quick overview of Amazon’s suggested steps to qualify:

• Qualify for Seller Fulfilled Prime and complete the trial period
• Store inventory in your own warehouse
• Process your orders and buy shipping labels from approved carriers
• Pick, pack and ship your orders same day
• Seller Fulfilled Prime carriers collect and deliver orders in two days to customers

• Set to Min Price/Max Price

As its name would suggest, with this method Amazon sellers can choose to set a listing price either to the maximum or minimum level in relation to factor function. Worth noting, that as with all Seller Snap settings, the listing price will never go beyond your minimum or maximum price range.

Other Non-Pricing Factors to Consider

One of the main reasons why Amazon sellers make use of Amazon repricers is to get ahead of the competition and compete for the Amazon Buy Box. However, you should understand that in winning the Buy Box or appearing in organic searches, there are also other factors to consider apart from repricing. This may include but not limited to effective Amazon listing, proper use of Amazon SEO, consistent positive feedback from consumers or Amazon shoppers, and more.

Although the threat of cyber attack or cyberwar should not be overlooked, system glitches should not be underestimated. A much bigger and more imminent threat to data security and processing efficiency is the so-called software glitch. One of the reasons for such occurrences is the vast amount of data stored, which makes it difficult for a system to regularly refresh or run tests to immediately spot and fix errors.

And with a multinational company like Amazon that operates globally, eliminating the possibility of an Amazon glitch, including Amazon price glitches, is somehow virtually impossible. There are tons of variables to be considered, including interactions of hardware & software components, and not to mention those third-party applications whose development is beyond the control of Amazon.

Third-Party Software Amazon Glitch

An Amazon glitch, particularly price glitches on Amazon, mainly caused by a third-party software is more than just a possibility. For in 2014, such an incident actually happened. For easy reference, we will be calling the incident the Amazon Price Glitch.

It was on December 12, 2014 that the said pricing glitch was noticed by Amazon shoppers. On the Amazon UK website, numerous items were priced at one penny (1p).

Clothes, toys, furniture, games, and electronic devices were among the products that were listed on sale and were priced for 1p. As a result of such a massive discount, Amazon shoppers quickly took the bargain. One online seller shared that during the price glitch, he had received a total of 1,600 orders for his toys and game items.

“People were buying 10, 50, 100 copies of everything. It is £50,000, £60,000, £100,000 of stock; we can’t even work it out,” Amazon seller Martin Le Corre told The Guardian.

Upon checking, it was found out that the said Amazon price glitch was caused by a third-party Amazon repricer. Repricers are used by Amazon sellers to help them automatically adjust prices of their Amazon products to ensure their product stays competitive online.

However, despite the fiasco, sellers were not penalized for such pricing errors or Amazon price glitches, and the vast majority of placed orders were canceled.

Amazon Price Guard & Price Rule

The incident cited above is just one of the many examples wherein glitches are caused by third-party softwares. And with the case of Amazon, solutions to safeguard the safety and security of both sellers and shoppers were quickly implemented. To avoid experiencing a similar incident of price glitches on Amazon, the company added a price guard. This helped avoid repricing tools adjusting the price to the point that losses will be incurred by sellers.

In relation to that, creating a price rule has been highlighted by Amazon as well. Sellers may create a rule that sets the price to stay a certain amount below the Amazon Buy Box price as an example. To know more about creating a price rule, you may CLICK HERE.

Amazon Repricers

Although Amazon offers a repricing tool of its own, there are other Amazon repricers that are more advanced and feature-packed. One of the reliable and trusted Amazon repricing tools on the market today is Seller Snap.

Unlike rule-based repricers that would require you to manually set up rules against competitors, Seller Snap is an algorithmic repricing tool that is based on the Game Theory principles. This means that it uses algorithms and principles behind Game Theory to continuously optimize the prices and to completely automate the repricing process.

Seller Snap offers a dynamic repricing strategy, taking various factors into account in order for it to come up with the best solution in a given market situation. CLICK HERE FOR YOUR FREE TRIAL!

Subsequent Amazon Technical Difficulties

The Amazon price glitch is just one of the many examples of technical difficulties encountered by the company. In the subsequent years, other issues were likewise reported, including the ones we have outlined below.

• Amazon Email Glitch

This particular technical issue happened in 2019, and mainly concerns third-party sellers who were suspended by Amazon. The said merchants were trying to make an appeal to Amazon in order to be reinstated, but they encountered some technical difficulties along the way.

The suspended sellers were trying to send an appeal through email but were being redirected to Amazon’s Account Health. In a report made by CNBC, one Amazon merchant claimed to have spoken with a support team who then confirmed that the email was caused by a system bug.

However, Amazon was quick to respond saying that the emailed response was not caused by a technical error, and sellers are encouraged to file their appeals through the Seller Central portal.

• Amazon Food Delivery Glitch

Just this March of 2020, Amazon encountered another system glitch. The Amazon glitch affected the delivery of food and grocery items. In a statement made by an Amazon spokeswoman, Bloomberg quoted her saying that:

“As COVID-19 has spread, we’ve seen a significant increase in people shopping online for groceries. Today this resulted in a systems impact affecting our ability to deliver Amazon Fresh and Whole Foods Market orders tonight.”

Panic buying due to the Coronavirus has affected the efficiency of Amazon and has also caused technical issues as has been pointed out in a company memo. Thus, resulting in a queue to enter delivery stations, and ultimately delayed the arrival of customer ordered goods.

• Amazon Order Glitch

Still, March this year, another glitch was reported. According to surfacing reports, military families overseas were refused delivery for certain items, including but not limited to clothing, electronics, and diapers.

However, the Amazon glitch that hindered the delivery of goods to families living in Japan, Italy, and Bahrain was quickly fixed by Amazon. In a report by Military.com, an Amazon spokeswoman was quoted stating that:

“We noticed an unfortunate glitch in our system on Wednesday that did not allow some items to be shipped to military addresses…We worked quickly to fix the issue, and thank our customers for their patience and understanding.”

Needless to say, Amazon is not just the only company experiencing such issues, for companies like Walmart, Google, Facebook also have their own share of technical issues. It is somehow normal to encounter system glitches, especially if your operation is global. What is not normal is when companies take no actions to resolve those system issues. And Amazon should be credited for their quick response to any issues they notice or reported to them.

Secure Your Amazon Business Today

In terms of securing your Amazon Web Services or AWS accounts and workloads, the tech-giant offers Amazon GuardDuty. As an overview, Amazon GuardDuty is a service offered by Amazon that will monitor any malicious activities or unauthorized behavior that are potentially threatening to your account. With Amazon GuardDuty, you will have “an intelligent and cost-effective option for continuous threat detection in the AWS Cloud.”

Alternatively, on the business and marketing aspect, if you require a secure and safe repricing tool for your Amazon store, you can always turn to Seller Snap. With years of experience in the industry and numerous satisfied customers, you can trust Seller Snap to perform an optimum repricing strategy that will help protect your profit margins.

As a third-party Amazon seller, your main goal is to improve Amazon sales or increase revenue and as much as possible avoid Amazon returns. One way of dealing with the former is to increase your Amazon Buy Box winning rate. By doing so, an increase in Amazon sales will likely happen.

Staying competitive in the online selling industry is a must for every Amazon seller, especially as Amazon has been rapidly increasing its reach and online sales shares. With the growing dominance of Amazon over its competitors like eBay and Walmart, third-party Amazon sellers are expected to benefit from it as well.

It was even reported last year that Amazon is still in command in terms of sales, with 47%. In the same report, eMarketer forecasting analyst Cindy Liu was quoted saying, “Amazon’s growth still outpaces that of the e-commerce sector as a whole. Amazon will continue to look into areas of high growth potential…”

With the given statistics and the continuous expansion of the e-commerce giant, Amazon sellers are continuously competing for Amazon Buy Box share. The Amazon Buy Box is prime real estate that helps to improve Amazon sales.

Amazon Buy Box: Two Way Perspective

For the benefit of newbie Amazon sellers and to refresh the knowledge of experienced sellers, the Amazon Buy Box is the widget visible on the far right of the screen. The main function of the Buy Box is to provide shoppers a quick and easy way to make their purchase of the Amazon product they were searching for.

With the help of the said widget, shoppers may select various options from the selection provided, including the quantity of the item to be purchased, shipping speeds, and even gift options. One of its distinguishing features is the presence of the “Add to Cart” button. Technically speaking, both “Add to Cart” and “Buy Now” buttons are the “Buy Box.”

The one discussed above focuses on Buy Box from a buyer or shopper’s perspective. However, for an Amazon seller like you, you should view the Buy Box as both a sales and advertising opportunity. Hence, Amazon Buy Box eligibility is important, as well as winning the Amazon Buy Box.

It is a sales opportunity, for owning the Buy Box increases the chances of your business making more sales. This claim is statistically supported, for according to Statista, more than 80% of Amazon purchases are executed through Amazon Buy Box.

Alternatively, the coveted Buy Box does not only help in sales generation, but it also helps in creating Amazon PPC ads. Thus, emphasizing again the importance of Amazon Buy Box eligibility and understanding the Amazon Buy Box formula.

In order to run a PPC ad, the Buy Box, along with other requirements should be present. With the help of Amazon PPC (pay-per-click), you as a seller will be able to bid on prices of clicks for certain keywords. To know more about Amazon advertising opportunities in general, you may click here.

Buy Box Rotation Overview

Although the Buy Box is commonly observed on the Amazon platform, not all sellers are able to attain it. Amazon will often share the Buy Box among sellers who are eligible for it and are offering competitive pricing. This is called Amazon Buy Box rotation.

As commonly experienced and noticed by Amazon sellers, Buy Box rotation happens when multiple sellers are bidding at the same or similar price for their item. As well as this, Buy Box rotation also occurs in situations when sellers have the same fulfillment method.

Understanding the Buy Box from a singular formula perspective will surely be difficult, for in reality, the concept behind the Buy Box is a bit complicated. The Buy Box algorithm takes into consideration various data points. To name a few, the current market condition, seller’s behavior, the market place itself, are some of the avenues through which the Buy Box algorithm gathers its data.

However, Amazon industry experts and enthusiasts alike are both convinced that Buy Box rotation, though not solely, is extensively dependent on pricing. That’s how the Amazon Buy Box formula works. Such an outlook is based on the fact that price is the most controllable factor among the aforementioned avenues and conditions.

That is why experienced Amazon sellers who are time conscious and result-driven will rather not take a chance with manual repricing but, rather implement a smart pricing strategy with a reliable Amazon repricing tool like Seller Snap.

Buy Box & Seller Snap Dynamics | Winning Amazon Buy Box

As previously mentioned, there are many factors for Amazon Buy Box eligibility. This section will focus more on the influence of pricing on your Buy Box strategy as well as the efficiency, competence, and reliability of Seller Snap in influencing the Buy Box winning rate.

Since pricing is one of the most crucial and manageable factors in winning Amazon Buy Box,  Amazon price wars can and will occur among sellers. Without proper knowledge of Amazon seller tools, one seller will naturally aim to out-price or outbid the others. Thus, resulting in a race towards the bottom of the price structure.

Therefore, making it important for sellers to understand Amazon Buy Box eligibility. This buy box eligibility Amazon is crucial in any seller’s goal to increase sales and store engagement.

At first glance, such a strategy could be considered effective due to increased Buy Box share. However, a race to the bottom will of course eat into your profit margins. Having the lowest price does not always guarantee the Buy Box, and worth noting that selling on Amazon does not only involve a singular price cycle change.

In order to win the Buy Box without having to always decrease your price, you need a repricing strategy apart from simply understanding buy box eligibility Amazon. Seller Snap uses tactics inspired by Game Theory to outsmart your competitors by applying the optimum strategy for each individual listing. The aim here is to maximize profit by increasing the listing price.

Instead of having to immediately drop price continuously, Seller Snap’s algorithm analyzes the pricing behavior of your competitors and uses a collaborative approach to get you your entitled share of the Buy Box at a higher price point, instead of trying to dominate the Buy Box at the lowest price point. When sellers attempt to dominate the Buy Box, it’s likely that they’ll end up sharing the Buy Box, but at their min price.

In the case of a competitor using a rule-based repricer to match the lowest FBA price, Seller Snap’s more advanced AI repricer can easily outperform the rule-based repricer that will result in sharing the Buy Box at the highest possible price, rather than settling on the lowest price.

The algorithmic repricer does this by analyzing Amazon’s price change notifications, scanning the competitive environment, and understanding the competitor’s decision. If you wish to know more about Seller Snap’s AI repricing tools, you may click here.

Why Should You Sell On Amazon Prime?

Similar to how Google algorithm works, Amazon also ranks the products it sells according to various criteria. One of the best ways for your product to be ranked higher than others is to sell it on Amazon Prime. And that’s one of the important tips for selling on Amazon.

It has been tested and proven by most sellers that items sold as Prime products are ranked higher than those of non-Amazon Seller Prime products. Similarly, sellers with multiple items sold online are also on a vantage point in terms of winning the highly coveted Amazon Buy Box.

To simply put it, when you sell on Amazon Prime you will enjoy increased sales of your business. This is evidenced by the fact that Prime shoppers purchase more items and buy products frequently as compared to traditional Amazon customers.