AI Amazon Repricer
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Amazon Black Friday and Cyber Monday are once again approaching. For 2025, Amazon Black Friday falls on November 28, and Amazon Cyber Monday is set for December 1.
For Amazon sellers, these two events are among the best opportunities of the year to boost Black Friday sales, capitalize on high-converting Cyber Monday deals, clear excess inventory, and attract new customers.
As competition grows sharper each year, sellers who plan ahead with timely inventory submissions and well-prepared pricing strategies have the strongest chance of winning big.
Amazon Black Friday vs Amazon Cyber Monday Sale
For new Amazon sellers, understanding the differences between major shopping events can be confusing. Amazon’s Black Friday and Cyber Monday both attract high traffic, but each event caters to slightly different shopping behaviors.
Amazon Black Friday is known for its “doorbuster” style promotions on big-ticket items. Deals typically highlight premium TVs, gaming consoles, smart devices, and top consumer electronics brands. The goal is to create urgency with limited-time, high-visibility offers.
On the other hand, Amazon Cyber Monday was initially established as the “online tech shopping day” and continues to focus heavily on tech and gadgets, positioning it as one of the most significant online sales events not only on Amazon but across competing online retailers. Popular items include laptops, tablets, gaming accessories, and smart home devices.
However, Cyber Monday has also expanded to encompass apparel, toys, and holiday gifting categories, making it more diverse than just technology. Many shoppers use this day to complete their gift buying after browsing Black Friday deals.
In summary, Black Friday highlights major deals on electronics and premium brands, with major retailers aggressively competing for attention during the peak of the holiday shopping season. At the same time, Cyber Monday is recognized as the strongest online day for tech and gadget sales, with growing interest in fashion and gifts.
Sellers who plan promotions for both days can capture early demand on Black Friday while also capitalizing on the tech-driven and gift-focused surge on Cyber Monday.
FBA Inventory Submission for Amazon Black Friday and Cyber Monday Events
To maximize profitability and ensure product availability, Amazon strongly encourages sellers to send in their FBA inventory well before the holiday sale events. Timely submission is critical because inventory that misses the cut-off dates will not be eligible for Amazon Black Friday or Amazon Cyber Monday promotions.
For your guidance, below is the Black Friday and Cyber Monday 2025 inventory deadline:
- October 30: FBA optimized shipments deadline
For the 2025 holiday season, Amazon sellers should plan around the October deadlines above to avoid delays. Shipping early reduces the risk of missed check-in windows, especially as fulfillment centers become overloaded with inbound shipments during the holiday season.
When Amazon warehouses are overwhelmed, late deliveries may be rerouted to other facilities, which can push back receiving times and jeopardize your ability to participate in key shopping events. By preparing inventory ahead of schedule, third-party sellers gain a competitive edge and lower the risk of stockouts at the peak of demand.
Tips for Preparing Your Shipments to Amazon Warehouses
In addition to adhering to the scheduled FBA inventory cut-off dates for Amazon Black Friday and Cyber Monday, you should also follow these tips to mitigate or avoid Amazon inventory management-related issues.
Plan Your Shipment Ahead of Time
When shipping items to an Amazon warehouse, consider not only the schedule for sending them from your location but also the delivery time. You should also include in your planning the supplier’s lead time and carrier lead time.
Remember that it is not only the eCommerce industry that will be busy during the holiday season. The manufacturing, logistics, and shipping industries are likewise busy during the holiday rush.
Check Recommended Replenishment Quantity
Amazon suggests checking your recommended replenishment quantity, especially during this holiday season. You might still have capacity available in different storage types even if restock limits are implemented..
Follow Amazon Prep Guides
To avoid delays or incur additional expenses, it is best to prepare your product appropriately. It means that, in addition to physically checking product quality, you should also ensure its packaging meets the Amazon standard.
Amazon has set guides for sellers to follow when packaging and preparing the products they will send to Amazon warehouses. Here are the FBA inventory prep specifications you should follow.
Table Source: Amazon Seller Central
FBA sellers must follow the preparation and packaging guidelines set by Amazon. Amazon has the right to “refuse, return, or repackage any product delivered to a fulfillment center with inadequate or non-compliant packaging at your expense.”
Double-Check Your Shipment
To avoid wasting your time and resources, ensure that nothing goes amiss when sending your inventory items to Amazon fulfillment centers. Always double-check your shipments before sending them over.
Recheck your packaging, labels, fulfillment codes, and addresses. Ensure that the product quality and quantity are correct to avoid or decrease Amazon returns.
Select the best freight forwarder to manage all your shipping needs, especially if you will be sending multiple items in various dimensions or sizes.
Use Shipment Splits Wisely
Amazon may split your inventory across different fulfillment centers. To avoid unexpected shipping costs or delays, plan. You can minimize these splits by enrolling in Amazon’s Inventory Placement Service (IPS).
Track Shipments in Transit
Utilize tracking tools or your freight forwarder’s system to monitor shipments once they leave your location. If any delays occur, you will have visibility into the situation, allowing you to adjust your advertising campaigns or pricing strategies accordingly.
Don’t Miss the Deadline, Ship Your Inventory Today
Do not miss the cut-off date set by Amazon for shipping inventory items. With Amazon Black Friday and Amazon Cyber Monday drawing near, you should have already started preparing your inventory products and overall business operations.
Apart from optimizing your inventory management, you can also improve other aspects of your business, including your pricing strategy. To win more Amazon Buy Box and entice more Amazon shoppers with competitive pricing, you can use an Amazon repricer along with other Amazon seller tools.
