The power of social media has been proven time and time again. Be it in politics, social issues, and even in eCommerce, social media has a huge influence on the daily activities of society.
That is why experienced Amazon sellers are immersing in Amazon social media for better store engagement, as well as focusing on Amazon SEO. Even Amazon itself harnesses the power of social media through various social media channels like Facebook, Twitter, Pinterest, and Instagram, forming part of its dynamic Amazon social media strategy.
Driving Traffic to Amazon with Social Media
To help you improve your Amazon social media strategy for better Amazon store engagement, here are some tips you may apply.
Facebook – Amazon Social Media Campaign
Facebook, particularly Facebook Ads, has been a trusted friend of Amazon sellers who are trying to build long-term followers. Seller see this media platform as a form of Amazon social media website.
Apart from providing a fan base for Amazon stores, Facebook Ads may also be used as an effective Amazon selling tool. This platform allows more visibility of Amazon on social media.
The top Amazon sellers see Facebook as one of the avenues to advertise their Amazon products because of its 2 billion plus active monthly users. Similarly, the social media giant has sophisticated ad targeting tools that allow Amazon sellers to display their ads to Facebook users who are most likely to purchase from Amazon.
Successful Amazon social media campaigns require listing optimization. Proper optimization and other Amazon SEO practices should be observed when driving traffic to your Amazon store.
One of the highly suggested strategies when it comes to Facebook media campaigns in relation to Amazon on social is to redirect users to a landing page before sending them to your Amazon store listing.
Amazon landing pages serve as a sales funnel and another alternative for Amazon social media website. On a landing page, Amazon sellers can conveniently collect emails for future promotions, feedback purposes, and distribute coupon codes as a means of incentivizing sales.
Last but not the least, landing pages filter users, increasing the chances that those who reach your Amazon listing are more likely to purchase from your Amazon store. Click Here if you want to create your own landing page.
Twitter – Amazon Social Media Campaign
Amazon itself has been using twitter to drive traffic to the Amazon website. The tech-giant is likewise invested in its own Amazon on social media campaign.
Amazon uses Twitter in a very engaging manner, keeping formalities aside. Topics posted are always fresh and somehow trending. Similarly, contests and hashtags are also being practiced by Amazon to attract more people to their website.
In terms of covering various consumer demographics, Amazon also uses multiple Twitter accounts. This allows them to make specific posts to easily target a specific group of potential customers.
— Amazon (@amazon) October 1, 2016
As seen in the post above, Amazon showcases a family picture trying to target family-oriented online users. Similarly, inserting videos in a Twitter post is also an effective method being used by Amazon for its Twitter campaign.
— Amazon (@amazon) October 13, 2016
Although Amazon has been relatively successful with their Twitter campaigns, this does not mean that you will have instant success. There are many factors to consider, including the quality of your posts and other technical guidelines set by Twitter.
To establish your own brand, it would be best to focus on topics that will likely draw in potential customers, and Twitter posts targeting specific audiences in line with your product listing or niche items. Thus, suggesting that social media for Amazon sellers should be well-thought of.
Instagram – Amazon Social Media Campaign
Next to Facebook, Instagram is the second most highly used social media platform according to a survey of U.S. adults. Hence, making it a viable platform for Amazon social media campaigns.
In terms of return on investment, Instagram can also provide a higher ROI because the majority of its users are people who are tech-savvy and who fall within the millennial demographic. According to Statista, “more than half of the global Instagram population worldwide is aged 34 years or younger.”
To maximize your Amazon campaigns on Instagram, you should be consistent with your posts. Focus on good quality images.
To keep your Instagram page highly engaging, apart from uploading videos of your products, you may also organize contests or giveaways. If done correctly, Instagram can be helpful in generating traffic and potentially increasing your Amazon sales. Hence, making it an ideal social media for Amazon sellers.
Pinterest – Amazon Social Media Campaign
Pinterest is the third-largest social networking platform that Amazon sellers can take advantage of. As of 2019, Pinterest surpassed Snapchat in terms of monthly users, the former having 82.4 million monthly engagements.
In order to capitalize on this and potentially increase Amazon engagement, learn how to effectively use Pinterest. For starters, you should take advantage of the popular categories.
Now that you know the most popular categories on Pinterest, you can create boards. Amazon is a competitive industry, which is why best Amazon strategies should be employed, apart from Amazon repricing strategy and product listing strategy, the use of effective social media strategy for better Amazon engagement and other effective marketing ideas should also be applied.
Social Media Etiquette Sellers Should Remember
Now that you have fully grasped the importance and the benefits social media platforms offer to your Amazon business, you should review social media decorum. We have outlined social media posting guidelines to help preserve your brand and engage more customers in the process.
Avoid Over Promotion
Having a social media page for your business is always beneficial as it ensures that brands and businesses maintain a constant online presence and have exposure. Be sure not to over-promote your business, and ensure that you also cater to the information needs and curiosity of social media enthusiasts.
Sellers and other online entrepreneurs are discouraged from overly promoting their brand or product online. Constant sharing of advertisements may annoy some online shoppers. Hence, you should aim to strike a balance between promotional and valuable content.
Too Much Automation
The use of automation systems for posting and other social media activities have indeed lightened the responsibility of Amazon sellers. Although there is nothing wrong with automation, sellers should still use automating softwares moderately.
Too much of everything is harmful as the saying goes. Thus, instead of relying heavily on automation for your social media activities, add some human touch to it from time to time.
Both for practical and aesthetic reasons, you should avoid overloading your posts with too many hashtags. Even if it is on Instagram or Twitter, use a hashtag accordingly and moderately.
It is important not to overdo your hashtags so as to maintain the professional image of your brand as well as protect its search value. There are some social media platforms that penalize posts viewed to be abusing hashtags.
Online Bad Mouthing
Regardless of the intention of your social media post, you should never bad-mouth your competition online. Needless to say that saying negative comments or publishing false accusations against your competition or their products will hurt your brand more than it will hurt theirs.
Maintain integrity and professionalism all the time, even on social media. If such a technique worked and went unnoticed before, you should not be too complacent. Never underestimate the power of screenshots and reposts.
Whatever you post on social media, whether it is an advertising or marketing tactic, always be honest about it. Do not mix genuine honesty with a sugar coating, online audiences are more equipped to research facts and information about your posts.
Since social media posts reach various corners of the earth, you should be mindful of your posts. Always maintain boundaries, avoid being too humorous, or becoming overly insensitive.