Amazon account suspension is something every new and established seller dreads. Unfortunately, account suspension is a common issue that many sellers face at some point. Even worse, the reinstatement process can be overwhelming. One wrong move and you can risk your account being deleted altogether.
Amazon is typically upfront about its seller rules and regulations. Still, many sellers are surprised when their account gets suspended. Amazon account suspension isn’t just a headache.
It can cost your business thousands of dollars in lost revenue, wasted warehouse costs, and employee wages. Fighting to get your account back in good standing can be frustrating and draining.
The best way to handle Amazon seller account suspensions is to avoid them in the first place. Appeal experts like Appeal Wizards can help you get your account back up and running quickly.
Before we dive into the best ways you can avoid that dreaded account suspension email, let’s recap the most common reasons account suspensions occur.
4 Common Reasons for Amazon Account Suspension
Most Amazon sellers work hard to keep their accounts in good standing because even the slightest mishap can remove your selling privileges. Almost all account suspensions fall under one of two categories.
Listing suspensions remove a specific product listing from your account. On the other hand, account suspensions shut down your seller account entirely, removing your selling privileges across Amazon’s entire platform.
The best way to avoid account suspensions is to understand the following common causes:
1. Poor Performance
Since Amazon is the leading eCommerce platform in the world, they hold their sellers to high standards. When seller performance rates drop, Amazon worries about your account’s effect on their ability to provide their customers with outstanding service.
Amazon monitors your performance using a metric rating system to continue on its path of astronomical business growth. If you fail to meet their rating requirements, you will find yourself at risk of suspension. The powerhouse company uses the following categories to rate your overall performance:
- Order rate
- Late response rate
- Late shipment rate
- Negative return feedback rate
- Pre-fulfillment cancel rate
2. Policy Violations
Another common cause of Amazon suspensions is policy violations. Amazon implements a strict set of rules to prevent fraud and ensure quality service. Since Amazon’s policies were developed to optimize business success, the company takes violations very seriously.
Read through your Amazon seller guidelines to ensure you stay away from policy violations. You should also check back regularly for updates and policy changes.
3. Selling Restricted Products
In addition to its strict set of rules, Amazon forbids the sale of restricted, counterfeit, and inauthentic products. Anyone caught selling illegal, unsafe, or restricted products will be immediately suspended.
Failing to provide customers with the products you’ve promised will also result in an account suspension. Make sure you stay on top of Amazon’s Anti-Counterfeiting Policy and list of restricted products to avoid this common cause of account suspension.
4. Owning Multiple Seller Accounts
Finally, sellers with multiple accounts often find themselves suspended by Amazon. Creating more than one seller account clearly goes against Amazon’s terms and conditions.
If you believe you have the right to create a second seller account, make sure you apply for an exception and talk to an Amazon appeals professional to avoid suspension. You can also reach out to our third-party Amazon appeals experts at Appeal Wizards for assistance.
5 Tips to Avoid Amazon Account Suspension
Amazon account suspensions are a serious matter. The appeals process is lengthy and complicated and requires a lot of work to overturn a suspension.
Appeal Wizards has helped countless sellers reverse their suspension and get their accounts back up and running quickly. Let’s cover some practical tips from our appeal experts to help you prevent a suspension entirely.
1. Manage Your Metrics
As an Amazon seller, it’s crucial to know where you stand in seller account metrics. Keep an eye on your Seller Central dashboard. Customer feedback drives a significant portion of your metric success.
During high-volume seasons like holidays, make sure to pay extra attention to your metrics. Amazon will suspend your account if your metrics don’t meet the following ratings:
- Order defect rate <1%
- Negative feedback <5%
- Pre-fulfillment cancel rate <2.5%
- Late shipment rate <4%
You should also watch for metrics such as late response and invalid rejection rates to ensure your ratings stay in good standing. If you notice a rating drop, talk to an Amazon seller expert immediately for help.
2. Be Responsive
Since some of the most crucial metric markers come from your customers’ experiences, it’s vital to be responsive to your customers. Amazon is a customer-obsessed company. As a seller, you need to prioritize the customer experience as well. Work hard to provide exceptional customer service.
If you encounter a disgruntled customer, find a solution that will change their perception of your business and improve their experience. Whether dealing with new or loyal customers, treat them well and find new and innovative ways to enhance the shopping experience.
Keep a close eye on your customer review section. Respond promptly to feedback, be it positive or negative. A prompt reply communicates to customers that you care about their sentiments.
Manage your shipments and returns effectively. Customers want great products at affordable prices with fast delivery service. If you fail to deliver on time, do your best to make it right. Personally reach out to your customers to apologize and provide them with an incentive to keep them happy.
If third-party services are the problem with your shipping, you’ll need to evaluate your partnership. While some delays and technical issues can’t be avoided, you should find a new shipping provider if the problem persists.
3. Optimize and Audit Your Product Listings
One of the biggest challenges for many Amazon sellers is the competition. Amazon does not prevent other sellers from offering the same product as you do. Amazon merges into one product listing duplicate or identical product pages. This means anyone can modify the information on the listing page.
To avoid this issue, take control of your online store with regular audits. Monitor your listings, and make sure there are no changes in your images, bullets, or descriptions.
Once Amazon receives a “wrong item sent” complaint from a customer, they will quickly suspend your account, even if it wasn’t your fault. Amazon considers the following factors when merging product pages:
- Product brand
- Quantity of package
- Products’ UPC, EAN, or ISBN
- Products’ color, size, fragrance, or flavor
Optimize your product listings every time Amazon announces new features with its marketing or advertising practices. You should also take advantage of a third-party Amazon Repricer like Seller Snap for price optimization.
The AI algorithmic repricer can automatically optimize listing prices and help you avoid price wars, win Buy Box, and maximize profits. Combined with strong seller analytics, these third-party services provide you with the insight you need to grow your business in the ever-evolving Amazon space effectively.
4. Follow the Rules
Although the Amazon seller competition is fierce, don’t try to hack the system. While the thought of 2.2 million Amazon sellers worldwide can be overwhelming, Amazon is a powerhouse. They will easily detect if you are trying to cheat the system to find your success. The Amazon spies will easily see even a minor glitch.
Avoid black hat techniques like exchanging free products for good reviews, piggybacking on high-converting listings, and selling fake products. Operate your business with the values and principles necessary for future success.
Put your customers first, earn the trust of all involved, deliver results, take pride in your account, and follow the highest standards in the business. This won’t just help you keep your seller space. It will also help you capitalize on the revenue potential of the largest online marketplace in the world.
5. Protect Your Brand
Speaking of standards for success. You’ll also want to protect your brand. With so many rules to follow and other sellers to compete against, you need to keep a close eye on your Seller Central.
Black hat sellers and crooked third-party business owners can try to ruin your reputation and eliminate your brand from the Amazon marketplace.
Consider registering your business in Amazon Brand Registry. This brand protection service gives you complete control over your listings and content. It also reassures your customers that your listing is trusted and accurate.
To join, you’ll need an active registered trademark. Since the trademark application process can be time-consuming, consider signing up on Amazon I.P. Accelerator.
About the Author:
Appeal Wizards is an expert Amazon suspension appeal service. Appeal Wizards can help get you reinstated quickly if your Amazon account is suspended or deactivated.