Anyone remotely related to content marketing knows that this field has come a long way in the last two decades. Today, content marketing is not just about publishing and promoting blog posts to rank higher on Google. It’s way more than that.
Content itself has evolved from plain-old text to more engaging visual, and even interactive formats. Did you know you can now make your own augmented reality (AR) filters and lenses for Snapchat?
In this ever-changing landscape, it is important to be in the know about what’s hot and what’s not. For instance, if you’re not creating video content, failing to garner user-generated content (UGC), or ignoring chatbots in 2020, then you’re leaving money on the table.
And so, before you lay out a detailed spreadsheet for your 2020 content marketing efforts, it might be a good idea to pause and take a look at what’s trending upward and could be a promising marketing investment. Check out the infographic below by Growfusely that deftly summarizes the key content marketing trends of 2020.
Sure, the content marketing tactics you actually employ obviously depends on your budget and niche. Still, keeping these points in mind could be helpful when creating your 2020 content marketing strategy.