Top 5 Hot New Toys for Christmas 2023 – Toy Trends to Expect in 2024

Research and Markets forecasted that the toys and games market is poised to grow by $50.73 billion from 2021 to 2025. 

Given the given data, it is indeed an opportune time for Amazon sellers to be immersed in the toys and games category. One of the ways to actively participate in this growing market is by providing Amazon shoppers with popular new toys for Christmas 2023.  

Providing Amazon shoppers with the Christmas 2023 hottest toys and games list will help increase your revenue before the year ends since many shoppers are in the process of buying the hottest Christmas gifts. Therefore, now is the time to indulge shoppers with the top toys for Christmas 2023.

To give you an idea of what types of toys you should highlight in your Amazon store, here are some of the hot new toys for Christmas 2023. If you do not have the exact product in your Amazon inventory, you can always promote similar toys and games. 

On the other hand, if you are an Amazon shopper, you can still benefit from the list provided below. This list of the hottest Christmas gifts for kids will give you an idea of what to gift your family this holiday season. 

Best Toys for Christmas 2023 – Popular Holiday Toys and Amazon Best Sellers 

Christmas is one of the most anticipated holidays by kids and kids at heart. If you are still looking for the hottest toys or gifts for your children this holiday season, here are some of the hottest toys for Christmas 2023. 

New Toys for Christmas 2023: Barbie-Related Toys

With toy companies making their presence felt in the film industry this year, it is unsurprising that the hot toy brand is emerging as one of the hottest Christmas toys in 2023. Barbie is among the top choices for the hottest holiday toys this Christmas season due to its contemporary appeal, fun accessories, and entertainment value.

Almost anything related to the Barbie brand has become a desirable toy for Christmas 2023. The Barbie movie reignited the interest of many in the toy brand. Some of the popular options under the Barbie brand include the Barbie Dreamhouse 2023, Hot Wheels RC Barbie Corvette, and the highly sought-after Barbie: The Movie Doll and Barbie The Movie Ken Doll. 

This year’s posable dolls from the Barbie brand come in collectible Barbie The Movie packaging. Based on Amazon listings, the new release is suitable for kids three years and up, making it an ideal Christmas toy gift for 2023. 

New Toys for Christmas 2023:  Little Mermaid Ariel doll

The Little Mermaid Ariel doll is an excellent substitute for Barbie dolls and is likewise considered one of the hottest toys for Christmas 2023. Shortly after its launch, this doll quickly secured the top spot as one of the best-selling items on Amazon.

The surge in demand for this mermaid doll can be attributed in part to the beloved character it portrays. Moreover, Disney’s live-action adaptation of the cherished children’s fairy tale further fueled the demand for this toy this holiday season. This Little Mermaid doll beautifully captures Ariel’s distinctive appearance, as seen in the film.

The Little Mermaid Ariel doll is an ideal Christmas present for children who want to reenact their cherished moments from Disney’s The Little Mermaid movie. Currently, the Little Mermaid Ariel doll with a signature outfit sells on Amazon for around $11.99. 

New Toys for Christmas 2023: Jurassic World Ravenous Raptors: The Dino Chomping Game

Another toy for Christmas 2023 that can entertain kids while staying at home is the Jurassic World Ravenous Raptors: The Dinosaur Chomping Game. Similar to Barbie and Little Mermaid dolls, the dinosaur chomping game is inspired by the movie Jurassic World.


Image Source: BIG W

In order to win the game, players will need to “chomp, romp and roar” to the highest score. Currently, the Jurassic World Ravenous Raptors: The Dinosaur Chomping Game is priced at around $29, which includes a Jurassic Enclosure, four Ravenous Raptors, and snack balls.

New Toys for Christmas 2023: Faction Skyfire Target Drone

For those not particularly drawn to retro toys, the usual play sets or action figures such as the Teenage Mutant Ninja Turtles, the Faction Skyfire Target Drone presents a thrilling alternative. If you are considering engaging your young ones in outdoor activities, it is worth exploring these target drones that can be easily one of the best Christmas toys in 2023.

You simply toss the drone to launch and start blasting it with your blaster. This toy can help kids improve their aim to keep their blasting skills sharp. The current retail price of this fun set is around $35, and it is a perfect gift for six years and up this Christmas season. 

This toy is unique because you can play with the drone with or without the app. This Christmas toy gift is Bluetooth-enabled and can fly independently, levitating and maneuvering to avoid players’ attacks.

New Toys for Christmas 2023: Legos

The timeless Lego is one of the hottest toys in 2023 that has been consistently mentioned almost every Christmas season. The Legos remain popular in a world dominated by game consoles and mobile game apps. 

Lego remains a highly sought-after gift because it helps kids develop their creative expression. From building a castle to developing a Lego town, both children and parents will indeed have a precious bonding moment. With Lego bricks, imagination is the limit. 

Currently, there are many Lego themes available on the market. Popular Lego themes you can gift your kids this Christmas 2023 are LEGO Star Wars™, LEGO NINJAGO, and LEGO Super Mario™. 

Toy Trends Amazon Sellers Should Anticipate in 2024   

After setting up your Amazon store with the new and hottest toys for Christmas 2023, you should also prepare for the toy trends in the following year. 

The toy industry, valued at $90.7 billion, is expected to embrace sustainability as a trend in 2024. This shift comes in response to the environmental concerns associated with plastic toy production, particularly those made from materials like Acrylonitrile butadiene styrene (ABS), which have a substantial environmental impact. 

Environmental organizations and legislative bodies are encouraging toy manufacturers to explore alternative materials and adopt sustainable practices to promote eco-friendly toys. Consequently, we anticipate toy manufacturers to introduce more eco-friendly products to the market by 2024.

In addition to eco-friendly toys, another toy trend that will likely be popular in 2024 is STEM toys. STEM toys are educational toys focused on Science, Technology, Engineering, and Math intended to evoke children’s curiosity and encourage imaginative play while facilitating learning. An excellent example of STEM toys are toy brands that offer sensory toys that engage any, if not all, of the five senses while improving fine motor skills.

The STEM toys market is estimated to grow at a compound annual growth rate (CAGR) of 7.12% between 2022 and 2027. Knowing this trend ahead of other Amazon sellers means more time doing product research and refining your inventory for the toys and games category. 

Knowing this trend ahead of other Amazon sellers means more time doing product research and refining your inventory for the toys and games category. 

Toys and Pricing

To outperform competitors and draw more Amazon shoppers to your store this Christmas season and the New Year, you should offer a competitive price. You can use an Amazon repricing software to help you automate the repricing process for your listings and maximize your sales this holiday shopping period. 

Since competitive pricing is one of the factors considered by the Amazon algorithm for awarding the Buy Box, it would be best to optimize it with the help of an Amazon repricer. 

Retrospect: Popular Christmas Toys in 2022

Christmas is one of the most anticipated holidays by kids and kids at heart. If you are still looking for Christmas toys or gifts to give your children, here are some of the hottest toys for Christmas 2022. 

Toys for Christmas 2022: Connect 4 

Hasbro Gaming brings the classic game four in a row with their Connect 4. This board game is one of the hottest toys for Christmas 2022, making it one of Amazon’s best sellers in the Toys & Games category.

The Connect 4 board game is ideal for kids ages six and up. It is a perfect pass-time activity that provides kids with fun and entertainment. 

The aim of the game is to be the first one to get 4 in a row of your chosen disc color. Giving your kids Connect 4 as one of their Christmas toys for 2022 can help stimulate learning, develop motor skills, and boost strategic thinking capabilities.

Toys for Christmas 2022: Hot Wheels RC 

One of the new toys for Christmas that is much talked about is the Hot Wheels RC 1:10 Tesla Cybertruck. It has been featured on Amazon, Walmart, and even websites like Hello!, 9to5Toys, and Yahoo News. 

Hot Wheels RC Tesla Cybertruck is one of the hottest toys for Christmas 2022 that you can gift your children or even yourself. This toy combines the innovation of Tesla and the unrivaled RC adventure from Hot Wheels. 

The dimension of the RC Tesla Cybertruck is 19.2 x 7.4 x 3.9 inches, and it weighs almost 5lbs. It comes with free-rolling Cyberquad, and a custom remote controller is exclusive to this model. Currently, Hot Wheels RC 1:10 Tesla Cybertruck is sold on Amazon for $119.99.

Toys for Christmas 2022: Eco Scooter

Spielwarenmesse International TrendCommitte highlighted last year that “Toys go Green” would be a trend for 2022. True enough, there were many innovations concerning sustainability and toy production this year.

One of the new toys for Christmas you can give to your children that embody sustainability is the Micro Kickboard’s Deluxe ECO scooter. The Deluxe ECO scooter is made from recycled plastic and fishing nets.

The scooter is ideal for kids between 2 to 5 years old. Depending on which type you buy, the Mini version’s deck size is 12″ x 4.5″, while the Maxi version comes with a deck size of 13″ x 5.5.” The Mini Deluxe ECO is priced at $80.75, while the Maxi Deluxe ECO is sold for a discounted price of $123.25. 

Toys for Christmas 2022: Minecraft

Minecraft remains a hot Christmas gift for 2022 despite being released back in 2011. One of the reasons for Minecraft’s popularity is the regular updates released by its developers, including new mobs, blocks, biomes, and mechanics.

Currently, it is top 1 on the Amazon Best Sellers page for Apps & Games. Although Minecraft is not a toy in its conventional sense, it is an ideal Christmas gift for your children. It allows them to learn the fundamentals of programming skills, teamwork, problem-solving, and project management while offering a great environment that fosters creativity. 

Toys for Christmas 2022: Lego

Lego is another hot Christmas gift you can give your kids this holiday season. Lego is one of the timeless Christmas toys that children will always enjoy. Good Housekeeping has asked LEGO Group for their anticipated bestsellers this 2022, and here are some of the top 5 Lego toys this year. 

  • LEGO Technic Monster Jam Megalodon
  • LEGO Star Wars Obi-Wan Kenobi’s Jedi Starfighter
  • LEGO Minecraft The Nether Bastion
  • LEGO DOTS Big Message Board
  • LEGO DUPLO Wild Animals of South America

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