Despite the socio-economic challenges brought about by COVID 19, the toys and games market continues to thrive. Research and Markets forecasted that the toys and games market is poised to grow by $50.73 billion from 2021 to 2025.
In view of the given data, it is indeed an opportune time for Amazon sellers to be immersed in the toys and games category. One of the ways to actively participate in this growing market is by providing Amazon shoppers with popular new toys for Christmas 2022.
Providing Amazon shoppers with the Christmas 2022 hottest toys and games list will help increase your revenue before the year ends since many shoppers are in the process of buying the hottest Christmas gifts. Therefore, now is the time to indulge shoppers with the top toys for Christmas 2022.
To give you an idea of what types of toys you should highlight in your Amazon store, here are some of the hot new toys for Christmas 2022. If you do not have the exact product in your Amazon inventory, you can always promote similar toys and games.
On the other hand, if you are an Amazon shopper, you can still benefit from the list provided below. This list of hottest Christmas gifts for kids will give you an idea of what to gift your family this holiday season.
Hot New Toys for Christmas 2022 – Most Popular Products and Amazon Best Sellers
Christmas is one of the most anticipated holidays by kids and kids at heart. If you are still looking for Christmas toys or gifts to give your children, here are some of the hottest toys for Christmas 2022.
New Toys for Christmas 2022: Connect 4
Hasbro Gaming brings the classic game four in a row with their Connect 4. This board game is one of the hottest toys for Christmas 2022, making it one of Amazon’s best sellers in the Toys & Games category.
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The Connect 4 board game is ideal for kids ages six and up. It is a perfect pass-time activity that provides kids with fun and entertainment.
The aim of the game is to be the first one to get 4 in a row of your chosen disc color. Giving your kids Connect 4 as one of their Christmas toys for 2022 can help stimulate learning, develop motor skills, and boost strategic thinking capabilities.
New Toys for Christmas 2022: Hot Wheels RC
One of the new toys for Christmas that is much talked about is the Hot Wheels RC 1:10 Tesla Cybertruck. It has been featured on Amazon, Walmart, and even websites like Hello!, 9to5Toys, and Yahoo News.
Hot Wheels RC Tesla Cybertruck is one of the hottest toys for Christmas 2022 that you can gift your children or even yourself. This toy combines the innovation of Tesla and the unrivaled RC adventure from Hot Wheels.
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The dimension of the RC Tesla Cybertruck is 19.2 x 7.4 x 3.9 inches, and it weighs almost 5lbs. It comes with free-rolling Cyberquad, and a custom remote controller is exclusive to this model. Currently, Hot Wheels RC 1:10 Tesla Cybertruck is sold on Amazon for $119.99.
New Toys for Christmas 2022: Eco Scooter
Spielwarenmesse international TrendCommitte highlighted last year that “Toys go Green” would be a trend for 2022. True enough, there were many innovations concerning sustainability and toy production this year.
One of the new toys for Christmas you can give to your children that embody sustainability is the Micro Kickboard’s Deluxe ECO scooter. The Deluxe ECO scooter is made from recycled plastic and fishing nets.
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The scooter is ideal for kids between 2 to 5 years old. Depending on which type you buy, the Mini version’s deck size is 12″ x 4.5″, while the Maxi version comes with a deck size of 13″ x 5.5.” The Mini Deluxe ECO is priced at $80.75, while the Maxi Deluxe ECO is sold for a discounted price of $123.25.
New Toys for Christmas 2022: Minecraft
Minecraft remains a hot Christmas gift for 2022 despite being released back in 2011. One of the reasons for Minecraft’s popularity is the regular updates released by its developers, including new mobs, blocks, biomes, and mechanics.
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Currently, it is top 1 on the Amazon Best Sellers page for Apps & Games. Although Minecraft is not a toy in its conventional sense, it is an ideal Christmas gift for your children. It allows them to learn the fundamentals of programming skills, teamwork, problem-solving, and project management while offering a great environment that fosters creativity.
New Toys for Christmas 2022: Lego
Lego is another hot Christmas gift you can give your kids this holiday season. Lego is one of the timeless Christmas toys that children will always enjoy. Good Housekeeping has asked LEGO Group for their anticipated bestsellers this 2022, and here are some of the top 5 Lego toys this year.
- LEGO Technic Monster Jam Megalodon
- LEGO Star Wars Obi-Wan Kenobi’s Jedi Starfighter
- LEGO Minecraft The Nether Bastion
- LEGO DOTS Big Message Board
- LEGO DUPLO Wild Animals of South America
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On Amazon.com, LEGO Friends 2022 Advent Calendar is the second spot for their Amazon Best Sellers for Building Toys. This particular type of Lego is considerably a hot Christmas gift for children six years old and above.
Toy Trends Amazon Sellers Should Anticipate in 2023
After setting up your Amazon store with the new and hottest toys for Christmas 2022, you should also prepare for the toy trends in the following year.
Spielwarenmesse, organizer of the largest international trade fair for toys and games since 1949, identified multiple global toy trends in 2023. According to its TrendCommittee, the said toy trends will include Discover!, Brands For Fans, and MetaToys.
According to Toy Book, the first trend, Discover!, is intended for retailers. It can help them uncover a variety of new products that can help children dive deeper into new cultures and explore the unknown.
Brand For Fans includes timeless games that will usher fascination with retro products, like Rubik’s Cube. Lastly, MetaToys will consist of toys that embrace new technology and the metaverse.
Knowing this trend ahead of other Amazon sellers means more time doing product research and refining your inventory for the toys and games category.
Toys and Pricing
To outperform competitors and draw more Amazon shoppers to your store this Christmas season and the New Year, you should offer a competitive price. You can use an Amazon repricing software to help you automate the repricing process for your listings.
Since competitive pricing is one of the factors considered by the Amazon algorithm for awarding the Buy Box, it would be best to optimize it with the help of an Amazon repricer.
Retrospect: Popular Christmas Toys in 2021
Christmas 2021 Hottest Toys: Walkie Talkies
This Amazon bestseller is an ideal gift for children aged 3 to 12 years old. A walkie-talkie is great for both indoor and outdoor activities. This comes in different color options to choose from. You can choose red, orange, blue, or purple, or pink.
Amazon.com: Screenshot of Amazon Product Page; Retrieved Dec. 20, 2021, From https://amzn.to/3pc4J4x
Walkie-talkies are provided with a lock function that prevents children from easily modifying channels. It also has an ergonomic design that allows easy use and handling. Each walkie-talkie weighs only 90 grams, making it easy and practical for kids during outings or camping.
Christmas 2021 Hottest Toys: Jenga
Amazon.com: Screenshot of Amazon Product Page; Retrieved Dec. 20, 2021, From https://amzn.to/3J79Cne
This is a popular indoor game you can play with your friends or family. Jenga is a simple and timeless game that will challenge your children’s mental and kinesthetic intelligence.
Jenga typically includes 54 wooden blocks that are stacked together. It requires skill, strategy, and sometimes luck to pull out a block without crashing the stack.
Christmas 2021 Hottest Toys: Fidget Toys
Kids of all ages are familiar with fidget toys. In 2021, it made its comeback as one of Amazon’s top-selling toys. In particular, TeeTurtle’s The Moody Reversible Octopus Plushie was a best seller in Amazon’s toys and games category.
Amazon.com: Screenshot of Amazon Product Page; Retrieved Dec. 20, 2021, From https://amzn.to/3skuOAh
Octopus Plushie is made of super soft fabric, perfect for stress relief. And since it is highly portable, you can take it anywhere. Simply flip this fidget toy inside out to express emotion.
Fidget toys are ideal for toddlers and even adults who often encounter stressful situations. As an alternative, you may also want to check another fidget toy included in the top 20 list, the BunMo Pop Tubes Sensory Toys.
Amazon.com: Screenshot of Amazon Product Page; Retrieved Dec. 20, 2021, From https://amzn.to/3e9jbUE
Christmas 2021 Hottest Toys: Kids Selfie Camera
If you plan to introduce your kids to photography, a selfie camera for kids would be an ideal Christmas gift. The Selfie Camera is among the top toys for Christmas 2021 and is likewise ‘Amazon’s Choice’ for the toddler selfie camera category.
Amazon.com: Screenshot of Amazon Product Page; Retrieved Dec. 20, 2021, From https://amzn.to/3e5AjKS
It is an ideal gift for children around 3 to 12 years old. The camera uses non-toxic material and is safe for children’s skin. It has anti-fall protection, which can be very useful considering that toddlers will be using it.
The camera features 1080p videos and 12MP bright photos; it also comes with 28 different frames, six filters, and five mirror effects. For the image file repository, the kid’s selfie camera offers 32 GB of storage space.
Christmas 2021 Hottest Toys: Foam Pogo Jumper
Another ‘Amazon Choice’ and top-selling product is the Foam Pogo Jumper. It is one of the hottest Christmas gifts included in this month’s Amazon Best Sellers based on sales.
Amazon.com: Screenshot of Amazon Product Page; Retrieved Dec. 20, 2021, From https://amzn.to/3GYMeGY
This toy supports up to 250 pounds and has one-piece double elastic hoses that can withstand 3 meters of stretching for 15 minutes. It is designed to be super sturdy and flexible as per item specifications.
This is an ideal Christmas gift for children around 3 to 12 years old. Pogo sticks can help your kids be more active and develop a better mind and body coordination. The pogo stick can be used for both indoor and outdoor activities.