This article aims to provide you with essential tips and insights, including Prime Day fundamentals and strategies for success. As you read further, you will learn some valuable tips on how to prepare for Prime Day to make the most of your Amazon Prime Day 2023 venture. 

What is Prime Day?

Amazon Prime Day is a highly anticipated sales event in the eCommerce industry. It is an annual event exclusively for Amazon Prime members in over 20 countries. The Prime Day event features the best deals from top brands and small businesses for shoppers’ delight. 

From an entrepreneurial perspective, this Amazon sales event presents a valuable opportunity for online sellers and business owners to expand their reach and maximize their sales potential.

The creation of this Amazon sales event can be traced back to July 15, 2015. In its initial year, Amazon Prime Day surpassed the sales of the previous year’s Black Friday, as customers bought more items. As the Prime Day sale progressed, it continued attracting both online shoppers and sellers to the platform. 

As Prime Day developed year over year, it set Amazon sales records and helped third-party merchants improve their sales performance and ultimately grow their Amazon business. Some of the Prime Day highlights include:

Amazon Prime Day 2016: During this Prime Day event, customers worldwide purchased over 90,000 televisions. 

Amazon Prime Day 2017: The 2017 Prime Day was participated by numerous Prime members, resulting in a significant increase of over 50% in the number of items bought compared to the previous year. 

Amazon Prime Day 2018: Globally, over 100 million products were bought by Amazon Prime members during this year’s event.

Amazon Prime Day 2019: Amazon stated that Prime Day 2019 had surpassed the combined Amazon Black Friday and Cyber Monday sales, making it the “largest shopping event in Amazon history” that year. 

Amazon Prime Day 2020: Despite the pandemic and the event being moved from July to October, third-party Amazon sellers still made more than $3.5 billion.

Amazon Prime Day 2021: Over 250 million items were purchased during Prime Day 2021.

Amazon Prime Day 2022: Last year’s Prime Day sale was the biggest to date, with more than 300 million products sold.

When is Amazon Prime Day in 2023?

Prime Day 2023 will occur on July 11 to July 12. 

Why Does Prime Day Matter? 

Amazon Prime Day is not just an avenue for shoppers to find the best Prime Day deals on the Amazon marketplace. Such an Amazon event also helps sellers build awareness and gain traction for their brand or products. 

To give you additional motivation to prepare and participate in the upcoming Amazon Prime Day 2023, here are several compelling reasons to consider taking part in this event:

Prime Day Allows Access To a Larger Customer Base

Amazon has over 300 million active customers, of which 200 million are Prime members. Participating in Prime Day sales means gaining access to the extensive customer base of Amazon.

Prime Day Can Help Improve Visibility and Sales

Taking part in the Prime Day event offers the opportunity to enhance the visibility of your products or brand. This happens as Prime members prioritize items that qualify for Prime shipping benefits, such as free same-day delivery. Moreover, products that are eligible for Prime Day have a greater chance of being featured in the Amazon Buy Box, resulting in improved sales performance.

Prime Day Likewise Increases Conversion Rates

Aside from increasing the likelihood of winning the Amazon Buy Box, Prime-eligible products often come with the coveted Prime badge, which quickly entices a shopper with an Amazon Prime subscription. 

When potential customers see this badge, it reassures them that your product is backed by Amazon’s reliable shipping and customer service. With such assurance, Amazon shoppers are more confident to purchase your products. 

Prime Day Can Enhance Your Products’ Discoverability

Amazon Prime shoppers can use the search filter to focus their shopping activity on only Prime-eligible products. Consequently, it leads to enhanced product discoverability for Amazon sellers. 

Prime Day Provides Competitive Advantage

Competitive advantage is one of the key benefits sellers can obtain when participating in Amazon Prime Day. As Prime Day shoppers specifically seek out Prime-eligible items, sellers who participate during Prime Day gain a considerable advantage over non-participating Amazon sellers.

Prime Day Participation Fosters Customer Trust and Loyalty

You can leverage the Prime Day event to boost customer trust and loyalty to your products or brand. You can build customer trust and loyalty by providing them with high-quality service during and after the event, leading to repeat purchases and positive reviews.

Key Amazon Prime Day Statistics

In order to further highlight the benefits of participating in Amazon Prime Day, we will look into some key statistics from the previous year. Knowing these numbers will give you a better understanding of the potential of Prime Day sales to help you set realistic goals and make informed decisions. 

Customer Spending

In terms of customer spending, it has been estimated that last year’s Amazon Prime Day sales reached over 12 billion U.S. dollars. Last year’s record-breaking Prime Day sales constituted more than 300 million purchased items worldwide. 

Small and medium-sized businesses that participated in Prime Day 2022 had significant sales, with customers spending over $3 billion on more than 100 million small business items.

Global Shopping Trend

During Prime Day 2022, Prime members did most of their shopping activities from 9:00 AM to 10:00 AM Pacific Time on the first day of the event. Amazon Devices and Consumer Electronics were some of the best-selling categories worldwide during Prime Day 2022. The best-selling Amazon products include Fire TV, Echo, Apple Watch Series 7, and Blink devices.

US Shopping Trend

During Prime Day 2022, more than 60,000 items were purchased per minute. Most of the shopping activities were initiated on the event’s second day, from 8:00 PM to 9:00 PM Pacific Time. 

For Amazon.com, some of the best-selling categories are Consumer Electronics and Household Essentials; and best-selling products include Beats by Dre headphones and earbuds, Levi’s apparel and accessories, Oral-B electric toothbrushes, and Apple Watch Series 7.

Ads Spending

The majority of Amazon sellers and brand owners focused their ad spending on clothing, shoes, jewelry, and watches. Ads spending for such categories was up 169% during Prime Day 2022. On the other hand, electronic ads spending increased by 73% and 20% for food and grocery ads. 

Seller’s Guide on Preparing for Amazon Prime Day 2023

Preparing for Amazon Prime Day 2023 is a must for online sellers and business owners. If you intend to improve your overall business performance for this year’s Prime Day sale, here are some tips you can follow: 

Drive More Customer Traffic

Customer traffic is critical to improving the sales performance of your Amazon business, especially during Amazon Prime Day. To help drive more traffic to your product listings this Prime Day, here are the things you should do. 

• Utilize Promotions 

Amazon encourages sellers to use promotional offers to increase customer traffic to product detail pages. In particular, Amazon encourages sellers to use Lightning Deals and Sponsored Products to help improve customer traffic on Prime Day 2023. 

Lightning Deals are promotional offers that help products be featured on the Amazon Deals page for a limited time. To get an idea of how to create a deal for Prime Day, you can follow the steps highlighted in the video below:

In addition to Lightning Deals, you can run a Sponsored Products campaign to drive more traffic and sales to your Amazon products. Running sponsored ads, in a way, serves as deal notifications for Amazon shoppers, especially those with Prime memberships.

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With Amazon Sponsored Products, your items will be displayed in search results and product detail pages when search terms entered by a Prime member match the keywords you bid on. It is one of the effective methods to increase product discoverability.

• Create Discount Coupons

Your Prime Day offerings will gain more attention if you give shoppers discount coupons. Offering coupons for percentage or price discounts has been proven effective in increasing traffic and sales conversion, which is why Amazon encourages sellers to create coupons for Amazon Prime Day 2023.

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To create Amazon coupons for the upcoming Amazon sales event, simply go to the Advertising tab on your Amazon Dashboard. If you wish to learn more about Amazon coupons, you may check our step-by-step guide on How to Create Amazon Coupons. 

• Drive External Traffic 

Driving external traffic to your Amazon listings is another way to improve the visibility and discoverability of your Prime Day offers. You can use social media channels to increase customer traffic by creating engaging posts, Amazon Prime video ads, or inviting Facebook Ads. Alternatively, you can use affiliate blogs to drive additional customer traffic to the product detail page of an item with discounted price. 

Improve Conversion Rate

Whether you are selling on Amazon or other online selling platforms, conversion is vital for business profitability. To help you convert customer traffic to sales, here are some tips Amazon suggested that you should do.

• Optimize Your Product Detail Page 

To influence Prime Day shoppers to proceed with their purchases once they land on your product detail page, you should see to it that your detail page is adequately optimized. 

As part of the listing optimization, you should have a clear product description for Amazon shoppers to understand the item they would be purchasing. You should also maximize bullet points when optimizing your product detail page. 

You should make use of engaging and high-quality photos to showcase the features of your product. Uploading quality photos on your product detail page gives Amazon shoppers a clear visual input of your product. High-quality images, in a way, bring your products to life.

• Competitive Listing Price

Ensuring a competitive listing price is crucial for boosting your conversion rate. Alongside product quality and customer reviews, Amazon shoppers often evaluate the price before purchasing an item.

Utilizing an automated repricing tool, specifically an AI repricer, can help you achieve a competitive price point for your Amazon listings. An AI repricer can automate and optimize your pricing strategy, directly impacting your conversion rate. 

By employing automated repricing for your Amazon business, you can benefit from real-time price optimization while increasing Amazon Buy Box win rate and gaining a competitive edge during Amazon sales events such as Prime Day. If you want to learn more about automated repricing and its benefits, we have created a separate article detailing Amazon Automated Repricing.

• Introduce Variations to Your Listings

In order to enhance your conversion rate on Prime Day, it is favorable to offer product variations. By introducing different colors, sizes, or designs for existing Amazon products, you cater to the different preferences of Amazon shoppers. Incorporating product variations into your Amazon business is a smart strategy as it provides a more engaging shopping experience. 

Ensure Exceptional Customer Service

High-quality customer service is not solely confined to responding to customer complaints. You can optimize other aspects of customer service before, during, and after Prime Day, which can lead to customer satisfaction. Here are some things you can do to improve the customer service of your Amazon business. 

• Follow Amazon Rules and Guidelines

It is crucial to adhere to Amazon’s guidelines, as doing so helps prevent any potential delays or problems that could impact customers’ shopping experiences. It is essential to recognize that Amazon established these rules to guide sellers in providing excellent customer service, allowing shoppers to experience the most optimal shopping experience possible.

• Inspect the Quality of Your Products

As you prepare for Amazon Prime Day, you should pay attention to the quality of your inventory items. Take the time to thoroughly inspect each item before shipping them to Amazon’s fulfillment centers.

By doing so, you can proactively prevent costly mistakes and mitigate the risk of receiving negative reviews from potential Amazon Prime Day shoppers. Ensuring the quality of your products will enhance customer satisfaction and contribute to a successful Prime Day sales event.

• Prepare for Amazon Returns

Customer service does not end when products are shipped to customers. As part of your Amazon Prime Day preparations, you should also familiarize yourself with Amazon Returns. 

Product returns are normal in the eCommerce industry, especially during eCommerce sales events like Prime Day. Despite the possibility of product returns, it is essential to provide exceptional customer service.

To effectively manage product returns, you should refresh your understanding of Amazon’s return policy. It can help you respond promptly to requests and inquiries. Always remember to maintain professionalism and courtesy in each customer interaction. Keep open communication channels to address any additional customer inquiries.

Moreover, you should analyze and learn from the reasons behind product returns to avoid similar issues in the future. Lastly, seek customer feedback to enhance the product return experience and improve overall customer service. 

To learn more about product returns, you can check our article concerning Amazon Returns and How To Deal With Them.  

Tap Into Amazon’s Software Partner | Amazon Seller Tools for Success

Utilizing Amazon seller tools is crucial for preparing and operating your Amazon business. Depending on your specific requirements, numerous options are available in the market, including both Amazon’s proprietary software and those developed by third-party developers.

However, if you opt for third-party software to assist you in automating, managing, and expanding your Amazon business, it is highly recommended to select Amazon-approved third-party software.

To assist you in searching for Amazon-approved third-party software partners, here is a simple guide:

STEP 1: Go to Amazon’s Selling Partner Appstore page to explore software categories.

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STEP 2: Choose a category depending on your need. For this example, we will choose the Automate Pricing category.

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Step 3: Once redirected, you will be able to see the third-party software associated with the category you have chosen. You can further refine your search with the help of search filters on the page. 

These filters help you narrow your results by price, star rating, or other options to find what you need. Alternatively, you can search for software using keywords to find the right solution for your business.

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Step 4: Once you find the software solution you are interested in, visit its detail page to learn more. Let’s say you are in the process of finding the best Amazon repricer to help with your repricing needs, and you click on Seller Snap.

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STEP 5: Once you are redirected to the Amazon software partner’s detail page, you can check the developing company, rating, contact details, pricing, and salient software features. In addition to that, you can also click the link to the software partner’s website to learn more about the software you intend to use. 

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Whenever you are searching for a third-party software solution to support your Amazon business, it is important to prioritize Amazon seller tools that have gained the trust and recognition of Amazon itself. By focusing on these seller tools that Amazon deems reliable and trustworthy, you can ensure higher compatibility, security, and seamless integration.

Maximizing Prime Day Success: Preparation Tips from Seller Snap Software Partners

Since no one has the monopoly of knowledge regarding success in general, we have reached out to our software partners to gain their insights that can help you prepare the upcoming Amazon sales event. Below are Prime Day tips shared by industry experts.

Ramp Up Your Rating Requests After the Event 

“With the inevitable surge in order volume during Prime Day, it’s imperative that you have a plan for requesting feedback and reviews in place. Constantly asking for reviews after the event will improve your reputation and increase your sales potential in the long run.”

– eComEngine

Boost Prime Day Sales with a Clever “Trap” Price Strategy 

“When creating sale prices for Prime Day, consider setting a ‘trap’ price for products with variations. This means offering the less likely to sell variations at a lower price, which will draw in more customers and possibly boost sales of the higher-priced variations. This strategy can help maximize profits, increase visibility (by displaying a wider and lower price range), and give customers the best deal possible.”

– 3Dsellers

Biggest Hack 

“When purchasing products for resale, you may be able to be exempt from paying sales tax. Sales tax averages 7% across the US. Getting exempt from paying it on your purchases saves 7% on all your spending, boosting the overall profits and charging more competitive prices. Contact retailers like Walmart or Amazon to ask if tax exemption is possible.”

– RJM

Boost Your Amazon Sales on Prime Day by Optimizing Your Ads 

“Prime Day on Amazon is a fiercely competitive battleground. Optimizing pay-per-click (PPC) campaigns is crucial. Analyzing keyword performance helps identify winners and losers, enabling strategic transfer to exact campaigns. 

Increase bids for high-performing keywords and reduce bids for underperforming ones, minimizing unprofitable placements and cutting advertising costs. Employ ‘Main Keyword’ campaigns for high-search-volume keywords, allowing for easy adjustments to visibility with a few clicks.

Prepare for Prime Day like a pro by reviewing historical data, planning ahead, and scheduling ad boosts during peak traffic times. This ensures you’re well-positioned to display ads to ready-to-buy customers.”

– BidX

Maximize Sales: Manage FBA & FBM Inventory! 

“As the deadline to submit inventory to FBA approaches, it’s crucial to remember the importance of managing your FBM (Fulfilled by Merchant) inventory as well.

Remember, managing both your FBA and FBM inventory is essential for maintaining a smooth operation and maximizing your sales potential. Stay on top of your numbers to handle any overflow effectively and keep your customers satisfied.”

– SkuVault

Restock In Advance! 

“One helpful tip is to make sure you restock in advance. During busy times like Amazon Prime Days, the processing and transferring of shipments between warehouses can take longer than usual. 

To ensure smooth processing and timely delivery, we recommend using our Restock tool. It provides an option to select restock quantities based on last year’s data for this season. This feature can be incredibly useful for planning your restocking accurately and efficiently.”

 – EzCloud

How To Get the Prime Day Deal Badge Without Paying the Deal Fee

“Products that have the Prime Day Deal badge on Prime Day get a significant increase in click-through and conversions on Prime Day.  But what if Amazon didn’t offer the opportunity for your ASIN to make a deal in the Deals tab? What if you missed the deadline for creating a Deal?

There is another way to create a Prime Day deal that you can do even on Prime Day itself, and it’s free! That’s through Prime Exclusive Discounts. Navigate to the Prime Exclusive Discounts tab, make sure your deal meets the guidelines, and you’ll get the Prime Day deal badge!”

 – IG PPC 

Know Your Numbers & Set a Goal 

“In order to succeed on Prime Day, you need to know what you’re aiming for. Look at sales from previous years and set a goal for this year’s Prime Day sales. Share it with your team & make it a focus for the month leading up to and after Prime Day. The more you’re all focused on a goal outcome, the better you’ll be able to perform in hitting it.”

– EcomBalance

Be Omnipresent With Brand Loop Campaign Strategy

“Launching a Brand Loop campaign strategy is instrumental in safeguarding your market share and preventing competitors from running ads on your listings across various product categories. Use this strategy to block customers by acquiring top SERPs and listing pages with Sponsored Products, Sponsored Brands, and Sponsored Display ads.” 

 – SellerApp

Preparation Is the Key

Adequate preparation for the upcoming Prime Day event allows you to be more confident in your business strategies. Taking into consideration the tips and insights mentioned above, you can enhance control over various aspects of your Amazon business, including but not limited to listing optimization, inventory management, and advertising. 

Doing your best to prepare for Amazon Prime Day 2023 can lead to substantial profit and a strong foundation for future growth in your Amazon business.

Amazon is one of the prime examples of eCommerce companies taking advantage of the inclination of consumers for sales and discounts. Recognizing the allure of discounted items, Amazon has introduced a highly successful and recurring event called Amazon Prime Day.

If you want to learn more about Amazon Prime Day 2023, here are some things we know so far concerning the upcoming Amazon event. 

When is Amazon Prime Day 2023?

Amazon Prime Day is a special eCommerce event that happens every year. Unlike Amazon Black Friday and Cyber Monday, Prime Day lasts longer than one day. 

Historically, Amazon Prime Day is usually held in the month of July. Although Amazon is yet to release the official date for Amazon Prime Day 2023, it is believed that the said Amazon event will be on July 11 and July 12.  

The second week of July makes sense for Prime Day 2023, for scheduling it on the first week of July will somehow compete with the Fourth of July sales events that will likewise be participated by other retail stores. For reference, here are the Amazon Prime Day dates from previous years:

Amazon Prime Day 2015: July 15

Amazon Prime Day 2016: July 12

Amazon Prime Day 2017: July 11 to 12 (first to last longer than one day)

Amazon Prime Day 2018: July 16 to 17

Amazon Prime Day 2019: July 15 to 16

Amazon Prime Day 2020: Oct. 13 to 14 (delayed by the pandemic)

Amazon Prime Day 2021: June 21 to 22 (the earliest to date)

Amazon Prime Day 2022: July 12 to 13

What Countries Will Participate in the Prime Day Sale? 

Similar to the exact date of Amazon Prime Day 2023, the tech giant has yet to confirm participating regions and marketplaces for the event. Up to now, we are still uncertain of which countries and marketplaces will participate in the Primary Day sale 2023. For reference, here are some international marketplaces that participated in the previous Amazon sales event. 

Amazon US (amazon.com)

Amazon UK (amazon.co.uk)

Amazon Australia (amazon.au)

Amazon Belgium (amazon.com.be)

Amazon Brazil (amazon.com.br)

Amazon Canada (amazon.ca)

Amazon France (amazon.fr)

Amazon Germany (amazon.de)

Amazon Italy (amazon.it)

Amazon Japan (amazon.jp)

Amazon Mexico (amazon.com.mx)

Amazon Netherlands (amazon.nl)

Amazon Singapore (amazon.sg)

Amazon Spain (amazon.es)

Amazon Poland (amazon.pl)

Do I Need a Prime Membership to Shop During Amazon Prime Day?

If you intend to participate in one of the biggest Amazon events in 2023, you must have a Prime membership. Prime Day 2023 is exclusive to Amazon Prime members. If you are not yet registered with Amazon Prime, you can take advantage of Amazon Prime’s free trial for 30 days and enjoy the lowest prices and great deals. Once the Prime account trial ends, the subscription costs $14.99 per month. 

Alternatively, students can also benefit from the exclusive discounts during the Prime Day event for a lesser cost with Prime Student. Take advantage of Prime Student’s six-month trial and enjoy a monthly fee of only $7.49. 

How Can I Find the Best Prime Day Deals?

Amazon offers tons of deals and discounts across categories during Prime Day. Since there are many offers and deals, shoppers sometimes get carried away and glue themselves to their phones or computers to search for the best deals. 

However, you can lessen your time searching for the best Amazon Prime Day 2023 deals by following the tips highlighted below:

Set Deal Notifications: The most straightforward way to find the best deals during Prime Day is to set notifications for any available deals related to your recent searches or recently viewed Amazon listings. 

Use Alexa:  Since tracking a deal can be quite tricky, you can ask for the assistance of Alexa, Amazon’s virtual assistant technology. Alexa can proactively notify you in advance of upcoming deals for any product you have added to a wish list, shopping cart, or saved for later. 

Install Amazon Shopping App: For quick access to the latest deals, you can also download the Amazon app.  You can effortlessly browse through great deals and discounts.

Follow Amazon Influencers: Stay in the loop by following Amazon influencers who provide insights and recommendations on deals and discounts. By following these influencers, you will receive valuable ideas for products they endorse, enabling you to seize the best deals available.

Use Chrome Extensions: Some Chrome extensions notify you of any price drop or new deals. Chomes extensions such as CamelCamelCamel and Honey alert you if they find a deal for the item you are interested in. 

By implementing these strategies, you can streamline your search for the best Amazon Prime Day deals. This way, you can maximize your enjoyment of this thrilling shopping event without dedicating excessive time to your devices.

Check Other Retailers | Alternative Prime Day Deals 

If you are unable to find deals or offers for a product or major brands you desire on Amazon, you can also explore alternative marketplaces or online shopping sites that have their own equivalent of Amazon Prime Day. Here are some of the other major retailers you can check for Prime Day offers. 

• Walmart

Walmart’s online website also offers sales and discounts for the month of July. In response to Amazon Prime Day, Walmart’s Rollback Deals will have more than a thousand online exclusive rollbacks and deals. 

• Target

Apart from Walmart, you can also check Target Deal Days. Although there is still no exact date for the said event, it is expected to coincide with Amazon Prime Day as it usually has been. Unlike Amazon, Target’s Deal Days are open to everyone. There is no need for you to sign up for a membership. 

• Best Buy 

If you are looking for tech deals, it is best to wait for Best Buy Prime Day Deals. Typically, Best Buy drops the prices of its tech products in response to Amazon Prime Day deals.

From the mentioned valuable tips, make the most of your shopping experience during Amazon Prime Day 2023. By following these recommendations, you can increase your likelihood of discovering the best Prime Day deals and saving money during this highly anticipated event on Amazon.

Top Prime Day Deals of 2022 

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Even though we are still waiting for Amazon Prime Day 2023 deals to be revealed, you may take a moment to reflect on the Prime Day deals that were popular during last year’s Amazon event. These standout Prime Day deals give you a glimpse into what you can expect for Prime Day 2023. Here are some of the most exciting offers from Amazon Prime Day 2022.

• Fire TV Stick with Alexa Voice Remote
• Laneige Lip Sleeping Mask
• Vital Proteins Collagen Peptides Powder
• Google Pixel 6A
• Apple AirPods 2
• Amazon Fire 7 tablet
• Apple Watch Series 8
• Amazon Echo Dot (3rd gen)

Amazon Prime Day Guide for Sellers 

Amazon Prime Day is not solely meant for those who shop on Amazon. It also serves as a chance for sellers to boost their sales. Our Prime Day Guide for Sellers can significantly benefit your Amazon business during Prime Day 2023. This guide can help you elevate your business and make the most of Amazon Prime Day 2023.

Although Amazon is yet to release its official report, it is estimated that this year’s Prime Day event, held June 21 to 22, has global sales of more than $11 billion.

Amazon stated that over 250 million items were purchased worldwide by Prime Day members from 20 countries. Prime Day members took advantage of the best deals and discounts offered during the two-day shopping event. 

Here are the BEST-SELLING CATEGORIES worldwide for Prime Day 2021, according to Amazon:

• Tools
• Beauty
• Nutrition
• Baby Care, 
• Electronics (including Amazon Devices)
• Apparel
• Household Products

For BEST-SELLING PRODUCTS worldwide for Prime Day 2021, Amazon highlighted the following:

• iRobot Roomba 692 Robot Vacuum, 
• Keurig K-Slim Coffee Maker
• Apple Cider Vinegar Gummy Vitamins by Goli Nutrition
• Crest 3D White Professional Effects Whitestrips

For BEST-SELLING PRODUCTS in the United States and the United Kingdom, Amazon shoppers purchased:

United States

• Waterpik Electric Water Flosser
• Orgain Organic Plant Based Protein Powder
• 23andMe Health DNA Test
• iRobot Roomba 692 Robot Vacuum

United Kingdom

• Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner
• CeraVe SA Smoothing Cleanser
• Jack Daniel’s Gentleman Jack Tennessee Whiskey

In retrospect, the Amazon Prime Day event last year was a great success. Amazon even shared that Prime Day 2020 “marked the two biggest days ever for small and medium businesses” on Amazon worldwide.

Amazon Prime Day | Brief History and Timeline Review 

Prime Day was first introduced as an Amazon key event back in 2015. It was one of the events added to the Amazon calendar as part of the 20th-anniversary celebration of the eCommerce giant.

Unlike the subsequent Prime Day events that lasted more than a day, the first Prime Day only lasted 24 hours with limited participating countries. Here are some Prime Day event highlights over the past years. 

• Highlights of Prime Day 2015 

This year marks the first Amazon Prime Day event, which was participated in by nine countries, namely the United States, Canada, United Kingdom, Spain, Italy, Germany, Austria, France, and Japan. 

The first Prime Day event eclipsed the sales achievement of Amazon’s 2014 Black Friday despite being the biggest Black Friday ever at the time. A record-breaking of more than 34.4 million items were ordered globally, translating into 398 items being ordered per second. Amazon FBA sellers enjoyed nearly 300% growth in terms of unit sales during the said event. 

• Highlights of Prime Day 2016

Prime Day 2016 was another success for Amazon and its third-party merchants. FBA sellers offering deals to Prime members observed orders nearly tripling during the event. It was reported that more than 1 million pairs of shoes and 2 million toys were sold during the event. Fire TV & tablet, along with Alexa-enabled devices, were likewise in demand globally. 

In the 2016 Prime Day event, Belgium was also included. Thus making a total of 10 participating countries for Amazon Prime Day.  

• Highlights of Prime Day 2017

Prime Day 2017 saw more than a 50% increase of purchases from Prime members as compared to Prime Day 2016. Some of the most popular purchases include Echo Dot and Instant Pot DUO80. During this Prime Day sale, Mexico and China were added to the growing number of participating countries. In the same year, customer orders via the Amazon App likewise doubled, with millions of customers using the app on Prime Day.  

Such a drastic increase in Amazon Prime Day activities, engagement, and sales can be attributed to Amazon extending the Prime Day event for this year from the usual 24 hours to 30 hours.

• Highlights of Prime Day 2018 

The 2018 Prime Day event was a global success for Amazon, with more than 100 million products sold worldwide. In the same year, small to medium-sized businesses experienced more than $1.5 billion in sales. The top categories for Prime Day 2018 included the Toys, Beauty, PCs and computer accessories, Apparel, and Kitchen categories. For each category, it was reported that more than 5 million Amazon items were sold. 

The success of the 2018 Amazon Prime Day was attributable to the increased timeframe of the event. Instead of 30 hours, Amazon opted to make the 2018 Prime Day a 36-hour event.  

• Highlights of Prime Day 2019

The 2019 Prime Day marked the first time Amazon decided to hold the Prime Day event for 48 hours. And a total of 18 countries participated during this Prime Day sale. The extended shopping hours resulted in another record-breaking day for Amazon with more than one million deals exclusively for Prime members. Sales surpassed both the previous Cyber Monday and Black Friday events combined.  

The purchased items during 2019’s Prime Day event varied from devices to grocery items. Some top-selling deals included blueberries, organic strawberries, red cherries, Fire TV Stick with Alexa Voice Remote, Fire TV Stick 4K with Alexa Voice Remote, and Echo Dot.

• Highlights of Prime Day 2020 

There were many challenges experienced and changes implemented during Amazon Prime Day 2020. The primary reason behind such changes was the disruption of the global economy caused by the COVID-19 pandemic. 

One of the major changes made by Amazon was the postponement of the Prime Day event. Historically, Prime Day is held in July, but due to the threat of the Coronavirus, the tech giant decided to move Prime Day to October 2020.

However, despite the pandemic, Amazon Prime Day 2020 was a huge success, surpassing $3.5 billion in sales across 19 countries. The event brought huge revenue for third-party merchants, the majority of which was composed of small-medium-sized entrepreneurs.  

Some of the top-selling categories for FBA sellers included Health Care, Nutrition & Wellness, and Wireless Accessories.

Amazon Prime Day 2021 Schedule | Significant Dates To Note

Amazon is yet to release details about Amazon Prime Day 2021. Currently, there are rumors that Prime Day 2021 might be moved again, just like last year.  It is believed that Prime Day 2021 will commence in June. The likelihood of Prime Day 2021 happening in June this year is plausible, especially since Amazon’s Second Quarter 2021 Guidance “assumes that Prime Day occurs in second quarter 2021.” 

Additionally, CNET also reported that this year’s Prime Day event will likely take place “in June this year — not July like in years past, not October like in 2020.” 

However, the reports circulating online should be taken with a grain of salt. Until Amazon has officially announced the definite Prime Day 2021 schedule, everything is still subject to change. 

Dates to Consider When Preparing for Prime Day 2021 

Another indicator that Amazon Prime Day will be held on a much earlier date is the recently released FBA inventory shipment schedule. Amazon encourages sellers to allow extra time to ship their Prime Day stocks. 

To keep your FBA inventory shipments on schedule, here are the Prime Day FBA inventory cut-off deadlines for 2021.

• May 31: United States 
• June 1: Australia and Mexico
• June 6: France, Germany, Italy, Netherlands, Spain, Turkey, United Kingdom.
• June 7: the United Arab Emirates and Saudi Arabia
• June 13: Japan

Note: FBA inventory cut-off deadlines for Amazon Canada and Amazon India were not posted due to the postponement of Prime Day Sale in the said countries because of concerns about COVID-19. 

What Should Sellers Anticipate on Amazon Prime Day 2021?

The COVID-19 pandemic has indeed reshaped the shopping behavior and experience of consumers worldwide. It is best to prepare your Amazon business for the upcoming Prime Day 2021 event in view of such changes. 

Here are some salient points you need to consider to adjust your Prime Day strategy adequately:

Consumer Outlook

Based on Jungle Scout’s Consumer Trends Report for the first quarter of 2021, 74% of consumers search products on Amazon rather than Google or Bing. Additionally, Jungle Scout also shared that 42% of survey respondents plan to shop on Prime Day 2021, while 32% stated an inclination to participate in such an event. 

Consumer Spending Trends

Another factor to consider this coming Prime Day 2021 is the spending trends of consumers. Understanding consumer spending habits amidst the pandemic will help you make some adjustments to your Amazon inventory, listings, and pricing. 

In 2020 alone, more than 40% of survey respondents reduced their spending. With that in mind, introducing discount deals and coupons would be a great marketing approach to entice shoppers. 

Consumer Mindset

With the relentless effort of world governments to achieve normalcy through vaccination campaigns, more and more people are becoming hopeful that things will get back to normal. In line with such a mindset, it is best to anticipate that demands for Amazon products that were negatively affected by the COVID-19 lockdowns and quarantine will increase. 

Fashion apparels, formal attires, party supplies, outdoor gear, and travel accessories are likely to attract consumers. The majority of these consumers are highly interested in engaging in daily outings such as family gatherings and other outdoor activities. 

Preparing for Amazon Prime Day 2021 | What Amazon Sellers Should Do.

Apart from anticipating consumers’ outlook and shopping behavior to prepare your business this Amazon Prime Day 2021, it would also help to consider the technicalities involved in the business. 

To prepare your store and overall Prime Day campaign, here are some helpful tips:

• Optimize Your Product Details

It is not enough for customers to find your product on organic search. You should also present them a compelling offer through effective product detail page entries. The typical product details include your product images, pricing, bullet points, variation, and description. 

To improve your product details, you should use enticing product images. Additionally, you should not simply copy and paste the generic description of the product found on the manufacturer’s website. Try to add something unique about the product. Present essential details about the product, especially its color, dimension, and variations. When it comes to pricing, research your competition to develop a compelling price point. 

When using bullet points for the product detail page, Amazon provided guidelines for you to follow.

• Key product features should be highlighted, including age-appropriateness, country of origin, dimensions, product condition, contents, and skill level
• The order of highlighting product features should be consistent across other products
• Always capitalize the first letter of each bullet point
• Do not include ending punctuations, and write with sentence fragments
• Promotional and pricing information should not be included in the bullet points

• Optimize Your Product Presentation

The best way to present your Amazon product is through images and videos. That is why Amazon encourages every seller to at least have six images and one video for each listing. The general standard for images that Amazon requires is that they should be attractive, clear, and informative. These images should help customers evaluate your product. 

The image that appears on the search result or main image, should contain your product on a white background. Succeeding images should showcase the product being used in a relevant environment, different angles, and features.

To know more about specific Amazon product image guidelines, you can CLICK HERE. Similarly, below is a video presentation prepared by Amazon Imaging to help improve your photos. 

• Optimize Your Pricing

Amazon Prime Day is a highly competitive event, with competitors making constant price adjustments during the event. In order to offer competitive pricing to customers and gain Amazon Buy Box in the process, you should implement a reliable pricing strategy. Relying solely on the lowest-price appeal will only result in retaliatory price slashing and a precipitous decline of profit margin. 

If you want to avoid Amazon price wars and obtain Buy Box, using an Amazon repricer will help you achieve this. In particular, using an AI repricer will automate price adjustments based on essential factors such as competitor behavior and price changes. Thus, giving you an edge over competitors.

If you want to learn more about automatic repricing, check the video below. 

• Maximize Promotion Opportunities

What makes Amazon unique from other eCommerce platforms is the solid advertising and marketing capabilities it offers to sellers. The main goal of these services is to increase visibility and sales. Since there are a wide array of Amazon ads to choose from, we’ve highlighted the most relevant promotional opportunities for the Prime Day event:

• Product Bundle

Product bundling is another marketing technique that will drive Amazon shoppers to purchase more products. This strategy simply requires sellers to be creative in grouping together relevant items and selling them as a single unit for one price. 

Some of the known benefits of product bundling include increased average order value, decreased marketing costs, and reduced inventory waste, as bundling can help clear out dead stock.   

• Sponsored Ads

Sponsored Brands and Products are the top advertising solutions that sellers can take advantage of for the Prime Day event. 

Sponsored Products are simply ads for individual product listings that will appear within search result pages and on the product detail pages. 

On the other hand, a Sponsored Brand will help you showcase your brand and product portfolio through the appearance of your brand logo, custom headline, and selected products on Amazon search result pages. 

• Coupons

Another way of boosting your Amazon Prime Day 2021 sales is through coupons. You can offer discounts for a single or set of products in your inventory to entice customers to purchase your items during Prime Day. 

The power of coupons should not be underestimated, especially since it is projected that 145.3 million Americans will use digital coupons this year. Furthermore, shoppers view coupons as an opportunity to save money.

• Lightning Deals

An alternative to coupons would be lightning deals, a time-bound promotional offer. Discounted items are featured for limited hours, usually around 4 to 12 hours. 

The main criteria for making your products eligible for Deals is to have at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars.

What to do With Leftover Inventory?

In some cases, Amazon Prime Day sellers may have leftover inventory items. Amazon offers some ways to deal with these items to avoid long-term storage fees.

Apart from bundling these leftover inventories with other saleable items, Amazon suggests (1) Considering Amazon Outlet, (2) Markdown of prices, and (3) Buyback negotiations with your suppliers. 

Get it Right Today

Preparing your inventory, listing details, and overall Prime Day campaign is crucial for a successful Amazon Prime Day 2021. Additionally, if you wish to improve your Amazon business, the use of Amazon seller tools is also recommended.  

According to Amazon, the recently concluded Amazon Prime Day was a blockbuster hit in terms of revenue for small and medium businesses (SMB) worldwide. It was reported that SMBs “surpassed $3.5 billion in sales on Prime Day—a nearly 60% year-over-year increase, growing even more than Amazon’s retail business.”          

As a way of showing their support to small businesses, Amazon funded a promotion that helped achieve over $900 million in revenue just two weeks leading up to Prime Day. 

Effective Tools and Resources for Prime Day  

As well as the proactive approach of Amazon for this year’s Prime Day event, Amazon sellers did their due diligence to prepare for the annual sales event. By maximizing available Amazon seller tools and resources, the majority of sellers managed to get the most out of Prime Day 2020.  

To give you an overview of the tools and resources used by Amazon sellers to better their Amazon store engagement, here are some of the Amazon seller tools and services you should take into account for future Amazon Prime Day events.               

Lightning Deal             

One of the highly effective Amazon resources sellers have been using for Prime Day events is the Lightning Deal. This type of Amazon Deal is categorized as a time-bound promotional offer that usually lasts around 4 to 12 hours.              

It has been observed that sellers can increase the visibility of their brand and sales momentum through Lightning Deals. Apart from brand and sales, utilizing lightning deals also enhances your organic search result ranking because of the increased clicks, sales, and customer reviews obtained through Lightning Deal transactions.                                                                                                                                                                                                          

Social Media Prime Day Promotion   

Social media is one of the best avenues for sellers to market their products or advertise their brand, which is why Amazon is keen on maximizing various social media platforms. 

Since Amazon promotes their Prime Day event on multiple platforms, including Facebook, Twitter, and Instagram, sellers can capitalize on this particular resource.

To attract more visitors to their Amazon stores, some sellers have been joining the conversation through Amazon’s social media posts, including the company’s #PrimeDay promotions. Participating in such conversations on social media will help sellers draw attention to their items and attract consumers specifically looking for interesting Prime Day deals!     

Alternatively, you can also associate your brand or product with influencers to prep your brand for the coming Prime day event and other Amazon sales events. 

To help you build your brand presence on social media prior to any peak shopping period, you should start leveraging the power of social media at least 2 months before any sales event.                  

Sponsored Products

Amazon sellers also utilize another in-house Amazon advertising tool. Sponsored Products is an exclusive service by Amazon, available for third-party merchants with professional seller accounts. 

The use of Sponsored Products is recommended to boost product discoverability and visibility. Similarly, Amazon Sponsored Products also helps promote seasonal items and create interest in new products.  

If you wish to know more about Amazon advertising tools, you may CLICK HERE.

Amazon Repricing Tools

Whether it is a Prime Day event or not, successful Amazon sellers rely on Amazon repricers for their repricing strategies, such as algorithmic repricer, Seller Snap.

This type of repricer is ideal for sellers who do not have the luxury of time to perform manual repricing for their voluminous inventory. Additionally, AI repricers also help Amazon sellers win the Amazon Buy Box even during Prime Day and other holiday shopping events. 

Optimization Checker Tools 

Appearing on Amazon search result pages is critical for increased revenue during Prime Day events. Taking time to properly optimize your Amazon listing will help increase search result ranking. 

Essential listing components that should be optimized well are the title, product description, images, reviews, and other important Amazon relevant listing components. To know whether your listing is well optimized, you may make use of Amazon listing quality checkers. 

Product Research Tools

Despite having the traffic and visibility, one crucial factor for a successful Prime Day event is having the right product. One of the reasons for stale inventory in warehouses is the lack of prior research when purchasing inventory items. 

Successful Prime Day 2020 sellers make use of Amazon product research tools to stay informed on whether a particular item is on-demand or trending. Using this tool makes product selection easier, quicker, and more reliable. 

The Amazon tools and resources mentioned above are not only useful for Amazon Prime Day, sellers can also utilize them for other upcoming holiday events for Q4, 2020. 

Prioritize Customer Satisfaction 

Sellers worldwide would agree that Prime Day 2020 was successful. One of the critical factors for a successful Amazon business, Prime Day or not is customer satisfaction. 

It is of paramount importance that sellers provide top-quality customer service not just for short-term profit, but for long term gain. Bear in mind that “satisfied customers are the best advertisement.” 

Amazon recently released the news via Seller Central News after many months of Amazon Prime Day predictions about Prime Day being canceled. The on-going COVID-19 pandemic was one of the main reasons why Amazon Prime day was rumored to be canceled for this year. However, Amazon Prime Day is scheduled for October 13 and 14. 

Things To Remember for Prime Day 2020

Prime Day 2020 will commence at midnight Pacific Time (PT) on Tuesday, October 13 and runs through Wednesday, October 14, 2020. Similar to the previous Prime Day events, Amazon Prime Members from selected countries will have the opportunity to participate and hopefully become a profitable prime day seller.

Worth mentioning that Amazon Prime Day 2020 will now include the attendance of Prime members from Turkey and Brazil. 

The countries participating in Prime Day are the United States, United Kingdom, U.A.E, Australia, Austria, Belgium, Spain, Canada, Germany, Singapore, China, France, Netherlands, Luxembourg, Mexico, Italy, and Japan.   

Although there were disruptions in the global supply chain, Amazon highlighted that Prime Day shoppers can still expect a variety of items, including but not limited to electronics, toys, beauty, kitchen, home, fashion, and other devices. 

Why Prime Day 2020 Will Be a Blockbuster Event 

Amazon sellers who will be participating in the upcoming October Amazon event should anticipate the monumental success of this year’s Prime Day event. 

The Pandemic Effect for a Prime Day Seller

The number one reason why this 2020 Prime Day event is expected to be a massive success is because of the pandemic. Ironic as it may sound, the pandemic which has ravaged the majority of the consumer industry has boosted Amazon’s eCommerce sales. 

Now that Amazon has finally adjusted to the current global health & commerce situation, and their resources have been properly allocated, they are now more than ready to offer over a million items and numerous deals to consumers worldwide, especially those who are still leery of going outside their homes to shop. 

Along with the pent-up excitement and anticipation, it is expected that a multitude of online shoppers will storm the Prime Day website and Amazon sales will also skyrocket along the way. 

The Holiday Effect 

Amazon was very strategic in positioning the Prime Day 2020 event in October, for it coincides with the early holiday shopping customs of most consumers worldwide. 

With Halloween, Remembrance Day, Thanksgiving, Hanukkah, Christmas, Kwanzaa, Boxing Day, New Year’s Eve, and other minor holidays between October and December, it is expected that global consumer activity will spike. 

The confirmed Prime Day schedule serves as a perfect avenue for Prime members to begin their holiday shopping earlier than usual and from the comfort of their homes. Even as early as September 28, Amazon had already given consumers a taste of what’s to come during the October 13 and 14 event. 

Amazon Prime members were offered an early shopping experience. Some of the early Prime Day Deals include savings up to $50 on a year of Audible Premium Plus, 4 months of a premium streaming tier of Amazon Music Unlimited for just $0.99, 40% discount on select clothing styles, and so much more. 

Other products and categories included in the pre-Prime Day offers are Amazon Fresh, Amazon Fashion, Kindle Book Deals, Toys, Home, Lawn & Garden, Smart Home, and Appliances category. 

If you wish to know more about Amazon Prime Day early deals and updates, you may CLICK HERE. 

The Social Multiplier Effect 

Another reason why Amazon Prime Day 2020 will be a huge hit for Amazon and its third-party merchants is the growing population of Amazon Prime members. There is a social multiplier effect happening as more and more Amazon shoppers learn about the benefits of Prime shopping from other Prime Members. 

With the growing population of Prime members, it’s safe to assume that together with the other aforementioned factors, Amazon will easily match or even exceed its previous Prime Day productivity and sales. Achieving such an outcome is highly probable considering that Amazon Prime members as of 2019 were over 150 million and counting. 

Increase Certainty For Amazon Success

The success of any Amazon seller, whether Prime Day or not, depends on his or her preparation. Leveraging the aforementioned factors together with reliable Amazon sellers tools, such as an Amazon repricer, feedback, and keyword research tools, will definitely give sellers an edge in this highly competitive Amazon global marketplace.