Amazon is responsible for approximately half of all online retail spending in the US. Thus, it makes sense for sellers to use this platform to get their products in front of buyers. However, with millions of products for sale on Amazon, it can take time to see your products by the right people. See the impact of Amazon to small to mid-sized businesses.
One of the best ways to showcase your products is through influencer marketing since you can share your messaging and products with your target audience. It also allows you to reach your target audience in an organic and meaningful way.
What’s an Amazon Influencer?
Amazon influencers have already established themselves as an authority in a specific niche or industry, allowing them to influence purchasing decisions, such as promoting a product for sale on Amazon. In other words, they’re a person that you want to represent your brand since they help bring in sales on the platform.
Remember that the number of followers an Amazon influencer has isn’t the most crucial factor. Instead, you need to focus on the ones that have already pulled a large audience that could be interested in your product. Want to be an influencer? Check out Amazon’s influencer program requirements.
Here are some ways how Amazon sellers could leverage influencers to boost conversion:
1. Choose the right influencer for your brand
It’s likely that your products aren’t for everyone. It would be best if you had a target demographic that’s most likely interested in what you’re selling. Also look for the right influencers for your brand to boost your e-commerce conversions.
Spend time researching who your audience trusts and cares about. You can look up who is following you and see who they’re following. If you see that the same names come up repeatedly, then it’s highly likely that you’ve found the right influencer.
Micro-influencers are also an excellent fit if you’re an ecommerce brand that wants to expand its reach and boost sales. Usually, micro-influencers are influencers with under 100,000 followers.
Meanwhile, influencers that have a following between 5,000 to 20,000 followers are called nano-influencers. Usually, it takes a lot of trial and experimentation to know which influencer will work best for your brand.
Here are some essential questions to consider when finding the right influencer for your brand:
- Who is their target audience, and does the creator strongly engage with their followers?
- Do their following and style align with your brand?
- How often will the influencer promote your products and services?
2. Send free samples of your product
If you’ve just started, then now is the right time to invest in an influencer who would write a post promoting your product.
You can send them a free sample of your product in exchange for some photos. Then, make sure that you share these photos on social media and then tag them in it. The best thing is that this isn’t a lot of work for the influencer or on your part, but you’ll still get massive gains.
3. Run influencer contests and giveaway
One of the best ways to promote your product is to team up with one or two influencers and host a giveaway.
Since you’re giving away free items, there’s usually high engagement for these posts. In the same way, these help you grow the following of your brand if contest rules will require that participants of these giveaways will follow you online to get a chance to win.
4. Offer custom discount codes
Giving influencers a customized coupon code, discount, or promo code is effective for several reasons. Since it’s customized for a particular influencer, this creates a unique opportunity for them to feel special.
Not only that- but it’s also a great way to measure your campaign’s effectiveness, especially when working with various influencers online.
5. Select brand ambassadors
You could also develop a select group of people who could serve as your brand ambassadors, acting as brand advocates and influencers.
Usually, brand ambassadors are people that love your brand and products. They are more than willing to promote it online, driving brand awareness and sales. Although they’re sometimes paid, most brand ambassadors participate in programs that give them free merchandise or early access to your products.
If they don’t do it automatically, you can ask your brand ambassadors if they could highlight their position as an ambassador for your brand and products via their social media profiles.
6. Create sponsored posts
You can also create ads or content for influencers to post or publish. Usually, they’ll approve the content you’ve created and then post it in their accounts.
Usually, you have to compensate them or agree to do this. We typically suggest around $500 to $1,000. Doing so will help you generate leads via the influencer with your own ad spend. It’s also great to use influencer marketing with your current marketing budget.
Sponsored posts are among the most popular influencer marketing campaigns that drive traffic. Also known as promoted posts, a particular hashtag like #ad or #sponsored usually identifies sponsored posts. If you’re on Instagram, you can place the “paid partnership” label. This shows the particular geographic location where the image will usually show up.
With this, you can let the influencer develop a post that features your product. Allow them to have some creativity to build their own style’s content. That way, this post blends naturally with their feed.
7. Evaluate your performance
At the end of every campaign, make sure that you note what worked and what didn’t. Use that data to guide you with your next Amazon influencer campaign, and then figure out how it will save or make money.
The key is maintaining a mutually beneficial relationship with the people you work with. If you think the partnership doesn’t take you in the right direction, you could change something or separate ways.
This allows you to save time and money in the long run since you can find the right influencers who will allow you to sell more on the platform. You can also check out these Amazon preparation tips for ecommerce trends.
Over to You
So there you have it. The secret to successful influencer marketing is to look for influencers who drive the most engagement with the audience who are likely to buy your products.