In this article, we will discuss some of the Amazon repricing strategies and repricing tools you can use to improve your Amazon business. 

What Is Repricing?

Before we delve deeper into the best repricing strategies for Amazon sellers, it is best to refresh our understanding of what repricing is. 

Repricing is one of the tools online sellers use to keep their price management strategy effective. Whether you are selling on Amazon, Walmart, or other online selling platforms, repricing is inevitable. 

According to the Merriam-Webster dictionary, repricing is the “changing of price.” In the context of eCommerce, repricing can be defined as the method or strategy of updating product prices in real-time by means of a repricing software or Amazon repricer. 

Repricing strategies are implemented to facilitate the necessary price adjustments to keep listing prices on a competitive level. Thus, allowing sellers to maximize the conversion rate of their online store. 

Some of the commonly utilized eCommerce repricing strategies are Manual Repricing, Rule-Based Repricing, and Automated Repricing. 

Different Repricing Strategies for Enhanced Price Management

Like any other business, your Amazon business requires careful planning, preparation, and execution of strategies. Optimizing your eCommerce business operations will require a robust price management strategy. To do so, here are some of the best repricing strategies you can incorporate into your business. 

Manual Repricing

Manual repricing is one of the common repricing strategies you can implement for your business, whether you are operating on Amazon or other eCommerce websites. This repricing strategy pertains to manually adjusting the listing price to compete with the price set by other sellers.

Despite the technological advancement and the availability of sophisticated third-party repricing software, some sellers choose to adjust their listing prices manually. 

Some Amazon sellers prefer the manual repricing strategy over other repricing strategies because they can maintain full control over price adjustments.  

Is Manual Repricing Strategy Best for Your Business? 

This repricing method is highly recommended for sellers with less competitive items on their listings. 

Manual repricing is ideal for sellers who have few direct competitors and have the time to make frequent manual price adjustments. For instance, manual repricing can benefit from low-volume Amazon sellers, handmade sellers, or sellers with limited product catalogs. 

In contrast, high-volume sellers using this repricing method will find it difficult and time-consuming to adjust listing prices constantly. Furthermore, constant manual price adjustments of multiple listings can sometimes result in incorrect listing price entries, which may result in costly pricing errors. 

Rule-Based Repricing 

Another popular repricing method is rule-based repricing. True to its name, rule-based repricing operates within predefined rules. It simply means that a rule-based repricer adjusts listing prices based on the rules set by the seller. 

Some of the common predefined pricing rules readily available on a rule-based repricer may include but are not limited to the following: 

1. Match Buy Box Price
2. Target the Lowest Price 
3. Undercut the Buy Box Price
4. Target the Lowest FBA Price 
5. Beat the Competition by a Certain Amount
6. Beat the Competition by a Certain Percentage

When a particular rule has been established and the marketplace scenario fits within pricing rule parameters, the rule-based repricer adjusts the listing price. Hence, some online sellers consider rule-based repricing an unpolished form of automated repricing. 

Amazon provides sellers with an “Automate Pricing” tool to facilitate rule-based repricing for free. Some of the rules available on the Amazon Automate Pricing tool include:

1. Competitive Featured Offer: This repricing rule allows you to set your listing price to be below, match, or above the Buy Box offer. 
2. Competitive Lowest Price: Choosing this price rule will let you set the listing price to be below, match, or above the lowest price. 
3. Competitive External Price: This repricing rule means that the price of your SKU can match or be capped at the External Price. External price refers to the item’s lowest price from other retailers, which does not include prices from other Amazon sellers.
4. Based on Sales Units: This price rule means that you can decrease your listing price based on the sales volume target you select within a set time period. 

If you want to learn more about how Amazon’s version of the rule-based repricing works, you can check the video presentation below:

Is Rule-Based Repricing Strategy Best for Your Business?

The rule-based repricing method, whether used for Amazon or other eCommerce websites, is ideal for sellers who have no time to adjust their individual listing prices manually. The predefined rules readily available on the repricer makes price adjustments more convenient for sellers. 

However, Amazon sellers should also take into consideration that this repricing method operates under the assumption that when the price is lowered, sellers can win more Amazon Buy Box. In such a case, the rule-based repricer aims to undercut the competitors’ listing prices based on the set pricing rules. 

Moreover, since a purely rule-based repricing method focuses on outpricing competitors, it can be prone to price wars detrimental to your profit margin. Worth noting that price rules can sometimes become conflicting and will likewise require constant management and editing. 

Automated Repricing 

Automated repricing, sometimes known to the eCommerce industry as AI or algorithmic repricing, is a more advanced repricing method. Its fully automated repricing process distinguishes this method from manual and rule-based repricing. 

This repricing method utilizes AI repricer or algorithmic repricing software to ensure that your listing prices are properly optimized. Unlike other repricing strategies that are prone to human error and biases, the automated repricing method will take into account multiple relevant factors before making any price adjustments. 

A typical AI repricer considers marketplace price notifications, competitors’ price change and behavior, crucial seller metrics, and the overall market conditions to set the best possible prices for your listings. 

In some cases, an AI repricer can even predict behavioral changes of competitors based on the collected data from Amazon. Furthermore, its advanced technology can combine AI repricing with predefined rules and conditions to help you customize your price management strategy. 

Is Automated Repricing Strategy Best for Your Business?

High-volume sellers with highly competitive products can maximize the benefits of automated repricing. With the help of an AI repricer, sellers can avoid emotion-driven price adjustments while saving time and effort in the process. 

Using an AI repricer can help you quickly adapt to your competition and minimize the margin of error that can adversely affect your profit margin. You can obtain a competitive pricing advantage with a little effort through automated repricing. 

The fee involved is perhaps the only thing that concerns sellers the most about automated repricing. Unlike manual and rule-based repricing, which has free-to-use options from Amazon, utilizing AI repricing strategy comes at a reasonable price. 

However, the good thing about these third-party Amazon seller tools is that they allow sellers to use their products for free within a limited period. Thus, allowing sellers to create a well-informed and experienced-based purchasing decision. 

Which Repricing Method Should You Choose?

Some Amazon sellers looking for complete control over their product pricing activities will likely choose manual repricing. However, such a strategy will consume the precious time of sellers, especially when monitoring competitors’ prices and applying price changes to their listings. 

On the other hand, rule-based repricing will minimize the required time for monitoring and price change application. However, price change accuracy and profitability are sometimes sacrificed, especially when chosen price rule parameters contradict each other. 

Going beyond manual and rule-based repricing, you have the option to choose automated or AI repricing for your online business. 

The reliable computer algorithm or AI of an automated repricer can automatically set your listing prices based on all known market conditions and relevant seller metrics that help achieve your business goals. 

You can expect that with an automated or AI repricing method, you can obtain a tailored price adjustment directed towards surpassing competitors while safeguarding your profit margin. 

However, despite all of the facts mentioned concerning repricing strategies, choosing a repricing method for your business largely depends on the size of your business operation, your business goal, your budget, and your desire for growth and expansion.

When it comes to Amazon repricers, you should only consider the best Amazon repricers within the industry. In order to help you sift through the many repricers claiming to be the best, we have outlined important facts and features to serve as your guide.                                                                     

What is Repricing in eCommerce?

Whether it is traditional commerce or eCommerce, pricing always plays a huge role in any sales transaction. The majority of online consumers spend time searching for the best deals and discounts before making any online purchases. 

Simply put, repricing is the increasing or decreasing of price for a particular item listed online in accordance with a specific set of rules and based on various eCommerce store factors. In the context of an Amazon business, Amazon repricing refers to the pricing solution that changes prices of items listed in an Amazon store depending on specific market conditions and other factors.    

For an in-depth discussion of Amazon repricers, you may CLICK HERE.   

Does Your Store Need an Automatic Amazon Repricer?

Amazon sellers worldwide are determined to overtake their competition in the marketplace. In view of such a goal, Amazon seller tools are highly relied upon by sellers to improve their Amazon store performance. The same goes for the pricing needs of sellers. For first-time Amazon sellers, the question of whether a third-party Amazon repricer is necessary or not is a valid question.                

Although manual repricing is a legitimate answer to pricing concerns, the sophisticated features of third-party automated repricers should not be overlooked in 2021. The best Amazon repricers take into consideration numerous factors for success. 

Repricing decisions made by automated repricers are mainly intended for Amazon sellers who have better things to do than spend time manually repricing their Amazon product listings or trying to decipher Amazon’s algorithm. That being said, the repricer you choose must include, but not be limited to price notifications and should understand competitors’ price adjustments, and overall marketplace conditions.              

For a clearer understanding of manual repricers vs automatic repricers, CLICK HERE. 

Choosing a Repricing Software For Your Amazon Business 

• An Algorithm That Works

Repricers are designed to create efficiencies in your business and help you increase and secure your revenue and profit. Trialing your repricer before you purchase is important in order to help you analyze whether or not the repricer is helping you win your entitled buy box share and potentially increasing profit margins. 

Be sure to understand how your repricer’s algorithm works and that they offer automated repricing to help you stay ahead of your competition. Ideally, if you don’t want to set up rules and conditions within your repricer, choose a repricer with a smart algorithm that can analyze results and implement automatic changes.                          

• Flexible Rules

A repricing feature to check when shopping for a third-party Amazon repricer is flexibility. As well as automated repricing, a reliable repricer should have pre-configured rules that Amazon sellers can easily select and implement. Alternatively, the repricer should also be flexible enough to allow sellers to input their own rules with the help of features and other rule-based repricing methods. 

• Quick and Realistic Implementation 

All third-party repricers are allocated 30 price feeds per hour, which is dictated by Amazon. With that in mind, any repricer that promises to repricer faster than every two minutes should be critically examined. If they do reprice faster than every two minutes, this simply means that they are using up their allocated quota for the hour and they will have to slow price changes down once they fulfill 30 price-feeds.    

• Reliable Analytics

Another consideration when choosing an Amazon repricer is data and analytics. With the technological advancements over the past years, it is expected that an Amazon seller tool such as a repricer should have data analytics. Having dependable seller analytics will help Amazon sellers streamline their business by having access to data including current competitors, inventory levels, and changes in revenue and profit.                                                                                                                                          

• Secure System

When it comes to repricing software, don’t just focus on its performance, but also be sure that the system is secure and not prone to malware attacks or glitches. 

• Customer Service                                           

In relation to glitches, Amazon encounters glitches from time to time. Amazon price glitches, in particular, are a recurring concern among sellers. For that matter, it is crucial that your chosen Amazon repricer has reliable customer service and justifiable turnaround time in case of Amazon glitches affecting software performance. 

• Expansion                                   

Since Amazon is an ever-expanding platform, the technology behind your chosen Amazon repricer should likewise evolve along with it. The repricing solution should be open for updates and major changes to adapt to Amazon’s ever-changing guidelines. As Amazon evolves as an online selling platform, so should your chosen Amazon repricing solution.                                                                                                                                                                 

Choose Wisely

To effectively run your Amazon business in 2021, you should maximize the use of Amazon seller tools such as Amazon repricers. Since there are different types of Amazon repricers on the market, you should choose the one that fits your needs. To help you decide on what repricing software to use, ask yourself how much time you are currently spending repricing your Amazon product listings and how aggressive your competitors are with their pricing strategy. 

By applying the principles mentioned above, you can reasonably choose an Amazon repricer that will answer your need for a dynamic repricing strategy.   

Why Repricing Speed Matters in Winning the Buy Box

Assuming that you have already sufficed Amazon Buy Box eligibility requirements, repricing is one of the most important factors to consider afterwards. As an Amazon seller, your ability to quickly reprice your Amazon products can help generate more sales through winning the Amazon Buy Box, sellers should monitor buy box.

For every Amazon seller, winning their share of the Buy Box is essential since the majority of the sales on the Amazon marketplace come from Buy Box offers. Hence, it is crucial for your product to be listed in the Buy Box. 

However, winning the Buy Box through traditional repricing methods can be quite demanding and time-consuming, especially if you have numerous products in your Amazon inventory. For that matter, top Amazon sellers utilize AI Amazon repricers to maximize their repricing strategy and increase their chances of winning the Amazon Buy Box.                                    

What Are the Main Repricer Categories?

A repricer can be categorized into two categories, namely, manual and automated repricers. Manual repricers as its name would suggest require manual inputting of the product price. 

With manual repricing, if you have a high volume of inventory, you will have to devote substantial time inputting product prices and manually adjusting them daily if you wish to win the Buy Box. This somehow requires sellers to constantly monitor buy box. Hence, making such a process time consuming and repetitive.   

On the other hand, automated repricers automatically adjust the Amazon listing price often in real-time and in response to price changes of competitors. However, within the automated repricer category, there are rule-based repricers and AI repricers. 

In terms of winning the Buy Box, rule-based repricers will assist you in winning the Buy Box, but they often cause aggressive price wars, thereby damaging profits. AI repricers on the other hand are much more strategic, assessing the specific scenario and adjusting price based on competitor behavior and predicted competitor price changes.   

However, when comparing repricers in terms of speed, there are no significant differences. All third-party repricing solutions are held to the same quota by Amazon. Since Amazon only allows 30 price feeds per hour, ideally, repricers shouldn’t reprice faster than every 2 minutes.  This somehow dispels the notion of a singular fastest Amazon repricer.

What Is Amazon AI Repricing?

An AI repricer is based on an advanced algorithm that uses artificial intelligence to automatically change product prices based on specific factors. In other repricing discussions, AI repricers are sometimes called automatic repricers or algorithmic repricers.     

Amazon sellers consistently aim and compete for the Amazon Buy Box, which is of course, prime real estate. This can often result in Amazon price wars since sellers keep undercutting one another in order to dominate the Buy Box.       

Such a strategy has been proven risky and less productive. While sellers quickly drop their price to compete with other sellers’ price point, the Buy Box price will likewise decline to a point where profit margin loss is experienced by the lowest bidder despite being awarded the Buy Box. 

Without the most advanced algorithmic software, data-driven Amazon marketplace insight, and operational expert assistance of an Amazon AI repricer, sellers will have to contend with low sales and low profit margin. 

AI repricers analyze thousands of price decisions every minute to detect the behavior of your competitors and automatically select the optimal strategy to outsmart your competition. This results in gaining Buy Box share at the highest possible price. 

Reasons to Consider an AI Repricer       

As previously mentioned, an AI repricer is one of the must-have Amazon seller tools to help increase your chances of winning the Amazon Buy Box. In today’s eCommerce landscape, aggressive pricing strategies do not always yield success.                  

To be successful in the Amazon marketplace, Amazon sellers should learn not to rely on undercutting prices in their attempt to garner a spot in the Buy Box. The same thing applies to constant and endless manual updates to the Amazon product price. 

The most important contribution of an AI repricer to your Amazon business is the competitive advantage it brings in terms of strategic and automated repricing. Being competitive with your price is critical if you wish to succeed in the online selling business.

In one of the surveys reported by Statista, it was found out that “70 percent of respondents stated that competitive pricing was the most important factor that influenced them to shop with a particular online retailer.” 

With an AI repricer forming part of your Amazon seller tools arsenal, you can easily and quickly stay on top of competition without having to constantly monitor competitors’ pricing and marketplace situations. 

It is the speed and accuracy of an AI repricer that gives Amazon sellers a competitive advantage over competitors. This somehow results to the idea that AI repricer is the fastest Amazon repricer type. 

What to Look for in an AI Repricer  

Easy To Use: When it comes to an AI repricer, you do not want to spend a lot of time simply learning the user-interface of the repricer. Choose a repricer that is very easy to use.                                                                     

Efficient Connectivity: Other criteria to check would be the seamless connectivity of the repricer. Repricers should easily connect with Amazon application programming interfaces (API) to extract data and send data as well. You should avoid repricers that are known for their poor AWS API connectivity. 

Reliable: It is imperative that when using an AI repricer, it should not be prone to system errors. 

Flexible: Another factor to check in Amazon repricers is its flexibility. A repricer should be able to adjust its settings depending on the marketplace situation and user preference. 

The product listing price is just one of the metrics being assessed by the Amazon algorithm for awarding the Buy Box. There are other factors the Amazon algorithm considers.                                                                                                                                                 

To complement the Amazon AI repricer in its objective of providing a dynamic pricing strategy for winning the Buy Box at a higher price point, here are some other important Amazon seller tools to consider.                  

Complementary Seller Tools For Buy Box Optimization

Feedback Tools

Positive feedback coming from Amazon shoppers is a crucial element for winning more Amazon Buy Box. The more recent the feedback, the better its impact and influence on the Buy Box algorithm.

In order to encourage more reviews and comments from previous Amazon customers, the use of feedback tools is highly beneficial. Feedback tools will automatically send customized reminders for your Amazon store customers to leave feedback. 

Additionally, feedback tools are also a reliable tool to help you conveniently monitor feedback on your Amazon store, including both positive and negative feedback.

Inventory Management Software

Properly managing your inventory is an important ingredient for Amazon success. That is why top Amazon sellers make use of inventory management tools to innovate their Amazon business.

With the help of an inventory management tool, sellers can easily update, manage, and be notified of important inventory management tasks and requirements. With just a single interface, Amazon sellers can get a bigger picture of their current inventory status. 

Keyword Research

Keyword research tools drastically improve your Buy Box winning rate because they influence Amazon search results. With this particular Amazon seller tool, sellers will be guided on which keywords should be properly utilized to optimize listings appropriately. 

Keyword research tools give Amazon sellers an idea of which specific keywords are ranking or trending. Thus, resulting in product listings to appear on the top pages of Amazon SERP. 

Product Research Tool

In relation to keyword research tools, a product research tool provides sellers an idea of which items are highly saleable or trending in a specific quarter, year, or season. 

With this particular tool, sellers are given a preview of accurate sales data for various Amazon products online and their market performance. Hence, allowing sellers to decide which products are worth investing in for their future inventory expansion or for product sales’ consistency.                                                                

Additionally, with product research tools, sellers get the opportunity to avoid items that are likely to go stale if included in their inventory. 

Advertising Tools

Advertising plays a significant role in increasing sales and store engagement, which in turn also helps in increasing the Buy Box win rate. For that matter, it is suggested that sellers should utilize Amazon’s advertising solution and tools. 

These advertising tools and solutions have been proven to improve overall store performance. The majority of top Amazon sellers consider Amazon ads as an essential part of their growth strategy. Through Amazon advertising, products, brands, and stores can be discovered and reach more customers. 

Some of the highly suggested Amazon advertising solutions include, but are not limited to Amazon Sponsored Brands and Amazon Sponsored Display. 

Product Content Tools   

Providing a dynamic content experience for customers allows for a better shopping experience and improved discoverability. With this particular Amazon seller tool, Amazon sellers will be able to create unique and more relevant listing content, including product descriptions and product guides. 

The abovementioned Amazon seller tools are intended to help Amazon sellers correctly optimize their store. Along with a dynamic repricing strategy advanced by algorithmic repricers, these seller tools will greatly improve your store performance. 

Upgrade Your Amazon Repricer Today

One of the highly tested brands in the Amazon repricing industry is Seller Snap.       

Seller Snap is capable of automatically applying the best pricing strategy for any given situation since its algorithm is based on the Game-Theory principle. Thus, giving you more edge in winning the Amazon Buy Box at the highest possible price. 

We offer a reliable, fast & efficient, easy to use, and flexible AI repricer. As a testament to its flexibility, sellers can effortlessly transition from AI setting to a rule-based setting within seconds. 

If you wish to try Game Theory Repricing with Seller Snap, sign up for a free 15-day trial.

With that in mind, it is important that you understand how Amazon product ranking algorithm works. Thus, making it necessary for you to learn not just Amazon SEO, but also the dynamics of the Amazon ranking algorithm. Understanding how Amazon A9 search engine works will guide you on how to optimize your Amazon listing for better results.

The Product Ranking Amazon A9 Algorithm Dynamics

According to Statista, Amazon’s combined mobile and desktop visits from 2019 to 2020 amounted to over 2.44 billion. Thus, making it the most visited eCommerce platform in the United States. Amazon.com leads by a wide margin over other online selling platforms, with 214.8 million users.

With such statistics in mind, it is crucial for Amazon sellers to rank their product on the first page of the Amazon A9 search engine result if they want to take advantage of the numerous online transactions. To serve as a starting point, having a better understanding of how the Amazon A9 algorithm works would be beneficial. Without a clear understanding of the Amazon A9 search engine and how it works, Amazon sellers don’t always maximize the full potential of their business.

Similar to the Google algorithm, Amazon ranking algorithm performs data analysis, which includes the analysis of historical traffic patterns, since Amazon’s searches are not informational, but rather more transactional in nature. Apart from data analysis, the Amazon A9 algorithm also performs indexing, for it indexes the inputted text in the Amazon listing.

When performing a search, the algorithm takes into consideration the most optimal matches to that of the customer’s search keyword/s and the item relevancy. What makes the Amazon algorithm unique from other online selling platforms is its capability to automatically learn the combination of various relevant features. It is also capable of analyzing past search patterns in order to adapt to what is relevant to the customer’s search.

To simplify its functionality, the Amazon algorithm focuses more on relevance and performance. The “relevance” aspect of its search relates to how products are optimized, especially in its description and use of proper keywords.

On the other hand,  the “performance” aspect relates to the historical performance of a product in terms of its sales history. That is why products that are well-optimized and have been generating sales in the past are more likely to rank higher, as Amazon product ranking algorithm favors both

To boost the historical performance aspect of your product or its sales performance, make use of Amazon seller tools, like Amazon repricers. Amazon repricers will help secure your profit margin and potentially increase the Amazon Buy Box winning rate.

Reliable algorithmic repricers like Seller Snap will deliver an automated repricing strategy to help maximize your profit potential. To learn more about AI repricers, CLICK HERE.

Effective Optimization for Better Amazon A9 Search Engine Ranking

Successful sellers on Amazon understand that in order to rank higher in Amazon search results and increase chances of winning the Amazon Buy Box, an Amazon SEO strategy should be established. Amazon SEO is one of the factors that the Amazon A9 algorithm takes into account. In order to improve your Amazon SEO campaign and for your Amazon listing to be more A9 algorithmic friendly, here are some particular elements to check and optimize.

Handle Title & Brand Name Well

Using the correct title on your Amazon listing has a huge impact on your product ranking. In order for your title to be A9 algorithm friendly, it is suggested that titles should mimic the text found on the physical packaging of the product. In terms of length, titles must not have more than 200 characters, including spaces. To know more about policies for writing listings, CLICK HERE.

The product title should be keyword rich and identify the item you are selling. Take note that the wording employed on your title will determine your potential spot on the Amazon search result page.

Similarly, consideration should also be assigned to the brand designation. Your brand name should be included in the title format. This will increase the chance for your product to rank on searches that are filtered by shoppers according to brand.

Deal With Back-end Keywords

When it comes to ranking your product on the Amazon search engine results page, you should also consider back-end keywords. Back-end keywords do not appear to shoppers checking your Amazon listing page. They are hidden terms that can be inputted in the back-end search field when preparing/editing your Amazon listing.

To help you access the back-end keywords section, here are simple steps to follow:

STEP 1: Click the “Inventory” tab on your Seller Central account

STEP 2: Go to the right side of the page and look for the “Edit” button beside your active products. Click the “Edit” button

STEP 3: You are now in the “Edit Product Info” screen and will automatically see the “Offer” navigation tab

STEP 4: Click on “Keywords” to open the “Search Terms” section

Back-end keywords will help your product reach more relevant traffic. If you are familiar with the WordPress plugin, Yoast, the concept of back-end keywords are somehow closely related to “Keyphrase Synonyms.” For example, if you are selling a hand moisturizer, one potential back-end keyword to use would be hand lotion; for other users may use such terms as their search keyword. To know more about the effective use of search terms, CLICK HERE.

Improve Bullet Points

Another avenue for optimization would be bullet points. Amazon allows you to include at least 5 bullet points in order to quickly highlight your Amazon product. The best Amazon sellers are fully aware of the importance of bullet points.

Bullet points found on the “About the product” section of the listing serve as a quick and substantial preview for shoppers. Bullet points should be used efficiently to effectively convey what your product is and why it stands out over its competitors on the Amazon marketplace.

Product Description

As mentioned above, one of the main basis for ranking a product by the Amazon A9 algorithm is conversion or sales history. For that matter, you should optimize your product description well.

In optimizing this section, mere keyword stuffing will not work. Since your goal is to attract more potential buyers, your product description should be informative, brief, and engaging. Make use of marketing language and strategy that will help answer the query or need of a shopper. Make your description look natural while maintaining proper keyword balance.

In reality, not all Amazon sellers are familiar with Amazon SEO or even have an established Amazon SEO strategy. To give you a better understanding of SEO, Amazon SEO, Amazon SEO tools, and its basic distinction from Google SEO, here below are key concepts that will help you appreciate the benefits of SEO.

Search Engine Optimization Overview

BRIEF HISTORY OF SEO

Search Engine Optimization or SEO has been considered by many as one of the most important things that happened during the internet revolution. Before the concept of Amazon SEO vs Google SEO came to be, there was only an SEO, a plain search engine optimization.

The history of search engine optimization is quite complex, similar to the concept of SEO itself. The term SEO according to current history as highlighted by Wikipedia, came into use back in 1997 and Bruce Clay is said to be one of the persons who popularized the term.

However not mentioned in the article, another individual is said to be the original proponent of the term search engine optimization. In a blog post authored by Adam Audette, the Senior Vice President, Head of Global SEO at Merkle, he mentioned that it was John Audette who first used the term search engine optimization. It was well evidenced by the web page that was published on February 15, 1997, making it 5 months earlier than the commonly accepted date, which is July 26, 1997.

SEO IN GENERAL

Going beyond the term’s historicity, SEO has managed to create a huge impact in the digital marketing industry. SEO in general and in its simplest definition can be understood as the process or practice of ranking content online. Whether it is an Amazon product, AI repricer, or any other web content, SEO has become a relevant factor for achieving higher competency and increased online visibility in today’s digital marketing landscape.

If your purpose is to be more visible online as an Amazon seller or simply a website manager, search engine optimization is one of the practices you should learn. Needless to say that the higher a content ranks online, the more viewers, customers and audiences will see and click on your uploaded content. Hence, implementing an SEO strategy on your digital marketing campaign or online business is a must.

However, despite the critical importance of SEO in an online marketing campaign, you should understand that not all SEO strategies are created equally. Similar to the existence of different search engines, such as Google, Yahoo, and Bing, search engine optimization strategy also varies. And this is especially true with Amazon SEO vs Google SEO approaches.

Overview of Amazon SEO

Marketing your product on Amazon can be quite overwhelming, especially for first time Amazon entrepreneurs. There are many things to consider, including product listing and Amazon pricing. With the latter, experienced Amazon sellers would rather use tested and proven Amazon repricers such as Seller Snap to lessen the burden on their part. Hence, giving them more time to focus on other avenues for a successful Amazon enterprise, including Amazon search engine optimization.

With respect to Amazon SEO vs Google SEO, it cannot be helped for some practitioners to be confused. Therefore incorporating some Google SEO approaches to their Amazon SEO campaign which is not that effective since Amazon has its own unique algorithm, the Amazon A9 algorithm.

Knowing some of the basic facts and key elements of Amazon SEO, including effective Amazon SEO strategy, will greatly help in increasing the efficiency and revenue of your business when done properly. Appearing on top of the Amazon product search result is of great advantage, especially that the majority of online consumers begin their product search on Amazon.

With those facts in mind, you need to change your mindset that Amazon is simply a channel for purchasing items. You should now think of Amazon as a research and discovery platform similar to that of any search engine. Thus, it is safe to assume that Amazon has become an online consumers’ product search engine.

As a consequence of Amazon’s unique algorithm, Amazon sellers like you should understand that unlike Google, Amazon favors more conversions than that of clicks. This simply means that selling is more important in achieving a higher ranking on Amazon as a product search engine platform.

In order to increase conversion, Amazon product SEO should be practiced. Some of the steps you should take to improve your Amazon SEO is by filling up the necessary fields provided by the website, having relevant keywords, high-quality photos, optimized title, and substantial product description in relation to product listing.

In terms of Amazon keywords use, unlike Google, Amazon tends to favor individual words rather than keyword phrases, which is a common practice in Google SEO. Individual words are given emphasis as compared to phrases because Amazon buyers are more specific with their searches.

Overview of Google SEO

When it comes to search engines, Google is undeniably on top of the ladder. That is why the majority of SEO practitioners focus more on Google SERP for their SEO campaign. And with respect to Google SEO, numerous factors come into play.

As previously pointed out, Amazon favors more individual words rather than keyword phrases. In contrast to that, Google places more emphasis on long-tail keywords. However, the contextual relevance of these keywords should also be observed when using long-tail keywords.

Apart from proper keywords use for a successful Google SEO, other factors to consider are the proper use of external and internal links. Similarly, metadata, proper tagging, and the use of quality & relevant images also impact your Google SEO campaign.

Which is better: Amazon vs Google

When comparing both platforms, it cannot be helped to ask which is better among the two. In answering such a query, you should look into your campaign intention and target audience. If you are an Amazon seller, ideally you should boost your Amazon SEO campaign first, before dealing with Google SEO.

Alternatively, focusing on Google SEO will help you gather leads or audiences that are only starting their search and are yet to refine their needs. On the other hand, it is worth emphasizing that the SEO for Amazon is more effective for users that already know what they want. To reiterate the statistical fact, it is estimated that 55% of shoppers who already have an idea of what to buy start their search on Amazon rather than on Google.

SEO & Beyond

If you are a dedicated Amazon seller, you should have known by now that to be successful in the online selling industry, flexibility is needed. Apart from being attuned to both Google SEO and Amazon SEO, you should also acquaint yourself with the latest Amazon SEO tools in the industry, such as an Amazon repricing tool.

One of the best Amazon repricers in the market today is Seller Snap. Seller Snap has managed to help numerous online sellers like you deal with Amazon pricing strategy for better results. Seller Snap is an AI-powered Game Theory repricer that can detect competitors’ behavior. Therefore, allowing it to readjust the price of your Amazon product according to the competitive circumstances, taking into account essential data including the behavior of your competitors.

Efficiency and effectiveness of Seller Snap go beyond reviews, for statistically, 80% of Amazon sellers like you who started the free trial of the Amazon AI repricer, opted to continue the use of Seller Snap as their main Amazon repricing and analytics tools. If you want to improve your Amazon business and save time on price adjustments, you should start your 15 Day Free Trial today.

For more details about Seller Snap and how it can help your Amazon business, contact us at +1 (262) 735 5767 for more details.