Maximize Profits on Walmart Black Friday 2025: Essential Tips for Walmart Sellers

As Walmart Black Friday approaches, sellers must stay ahead of the curve to tap into the massive influx of shoppers during this holiday shopping season. To turn the Black Friday event into a profitable opportunity, Walmart sellers must prepare thoroughly and refine their strategies. This preparation is key to being more precise with your approach to the upcoming eCommerce event.      

Walmart Black Friday goes beyond short-term gains. It is an opportunity for sellers to build relationships with Walmart shoppers, paving the way for long-term success on Walmart’s platform. Having insight and the right strategies for the upcoming Black Friday sale can be a stepping stone for future growth.

Here are essential tips and insights to help you prepare for Black Friday 2025.

When is Black Friday 2025? | Walmart Black Friday Sale 

Black Friday is the Friday after Thanksgiving Day, marking the start of the Christmas shopping season. For 2025, the Black Friday shopping sale is on November 28, following Thanksgiving Day. 

This year, Walmart is taking the holiday shopping season to a whole new level with three major “Walmart Deals Events”, offering deeper discounts, exciting new brands, and thousands of gifts under $20.

According to John Furner, President and CEO of Walmart U.S.,

“For years, Walmart has owned Black Friday — and this year we’re proving why. We’re dropping up to 60% off top brands and offering thousands of deals under $20, making it clear: nobody does low prices like we do.”

Here’s what shoppers can expect for Walmart’s Black Friday and Cyber Monday 2025 events:

Walmart Deals Event 1: November 14–16

• Available online and in stores throughout the event
• Walmart+ members get 5 hours of early access starting Nov. 13 at 7 p.m. ET
  

Walmart Deals Event 2: November 25–30

• Online only: November 25–27
• Online & in stores: November 28–30 (Black Friday weekend)
• Walmart+ members get early access beginning Nov. 24 at 7 p.m. ET
  

Cyber Monday: December 1

• Online only
• Walmart+ early access starts Nov. 30 at 7 p.m. ET
  

Walmart promises up to 60% off top brands like Apple, Dyson, LEGO, Levi’s, Barbie, and Delonghi, with standout deals including:

• 98” TCL QLED 4K Google TV 
• Dyson V12 Detect Slim Cordless Vacuum 
• Cricut Explore 3 Bundle 
• Levi’s Signature Denim (Men & Women)
• Ford 24V Ride-On 
• Barbie Malibu Travel Playset 

Why You Should Participate in Black Friday 2025

Still unsure about joining Walmart Black Friday 2025? Here are key reasons why most online sellers participate in this massive eCommerce event.

Biggest Sale Event

Whether in-store or online, participating in Walmart’s Black Friday sale means tapping into a massive influx of shoppers seeking Black Friday deals and discounts. This can lead to a significant increase in sales volume, a compelling reason for sellers to participate. 

For perspective, global online sales during last year’s Black Friday reached a staggering $74.4 billion in just 24 hours, marking a 5% year-over-year increase. The surge was largely driven by strong U.S. consumer participation, as online spending in the U.S. alone hit $10.8 billion. 

Enhanced Brand Exposure

Participating in Black Friday 2025 will significantly enhance your brand’s exposure. With Walmart.com attracting millions of shoppers during this holiday season, many retailers and brand owners can introduce their products and brands to a broad audience seeking the best deals and discounts. 

Encourage Customer Loyalty &  Feedback

Participating in Black Friday 2025 will also encourage customer loyalty. Offering great deals during the sale event can help Walmart sellers convert first-time buyers into repeat customers. Additionally, Black Friday sales provide an opportunity to generate more customer reviews and positive feedback, which can further improve a brand’s credibility and trustworthiness in the long run.

Clearing Inventory   

Walmart’s Black Friday sale is also an excellent opportunity to move old or excess stock. You can capitalize on shoppers’ heightened interest in clearing out older or slow-moving items by offering a discount or by bundling them with other fast-moving, complementary products. Additionally, clearing your inventory during Black Friday can help you reduce storage fees.

Holiday Sales Insights

Participating in Walmart’s online sales events, including Black Friday and Cyber Monday, can provide valuable insights into customer behavior, pricing strategies, and product preferences. These insights can help Walmart sellers refine their approach for future events, empowering them to make informed business decisions.

In summary, Black Friday 2025 offers various benefits for Walmart sellers. Online retailers, brand owners, and entrepreneurs can use increased traffic to attract new customers and drive more revenue during this year’s busiest shopping period.

How to Optimize Your Walmart Store for Black Friday 2025

Preparation is crucial for achieving success on Black Friday, just as it is with any other online selling venture. If you wish to increase the success rate of your Walmart Black Friday sale this 2025, here is a guide to help you prepare your store for the shopping rush. 

Stock Up on Best-Selling Products

Ensure you have plenty of high-demand products in stock. To determine which products will likely be in demand this Black Friday 2025, you should review the sales trends from last year’s Black Friday or other peak seasons.

Once you’ve identified best-sellers and in-demand products, avoid last-minute restocking. Effective inventory management is critical to preventing stockouts, which lead to lost sales and unhappy customers, especially during the holiday rush.

Plan Attractive Discounts & Promotions

You should offer compelling discounts and deals to attract more Walmart shoppers to your listings during Black Friday 2025. For instance, you can offer product bundle deals like ‘Buy 2, Get 1 Free’ or free shipping on orders above a certain amount.

Check Customer Feedback 

As part of your Walmart Black Friday sale, you should review customer feedback. If you previously participated in a Black Friday sale, you should review last year’s customer reviews and make necessary improvements for this year’s campaign. 

Use this feedback to identify areas for improvement, such as product quality, shipping times, or customer service, and make the necessary changes to enhance the customer experience.

Utilize Walmart Ad Solutions

Leverage Walmart’s marketplace ads to make your product or brand more visible in the Walmart marketplace. Like Amazon Ads, Walmart offers its own ad services for Walmart sellers to highlight their Black Friday promotions.  

You can use these ads to promote your products in and outside the Walmart marketplace. Some of the popular Walmart advertising solutions include, but are not limited to the following:

Sponsored Search: Leverage sponsored search to boost visibility and have your products appear at the top of Walmart’s search results. This can significantly increase traffic and sales during the Black Friday rush.

On-site Display: This Walmart ad can help sellers engage targeted customers at every stage of their shopping journey.

Off-site Media: As its name would suggest, Walmart’s off-site media ad is intended to help Walmart sellers reach and influence customers while using their favorite apps and social media accounts.

Create Buzz on Social Media

Promote your Black Friday deals and special offers on social media platforms like Facebook, Instagram, and Twitter. Post engaging content, highlight flash sales, and drive traffic to your Walmart store for maximum visibility and conversions.

Enhance Product Listings

Your Walmart product listings play a crucial role in consumers’ buying decisions. When using product images, ensure they are clear and showcase the product from multiple angles. 

Additionally, optimize your titles and descriptions by including relevant keywords. This will improve your visibility in Walmart’s search results, helping attract more shoppers.

Monitor and Adjust Prices

Prices can fluctuate rapidly during Black Friday, as competitors offer significant discounts. Walmart sellers who do not adjust their listing prices risk losing customers to competitors who offer better deals. 

Advanced AI repricers can automate and manage pricing across multiple platforms, such as Walmart repricer and Amazon repricer. Utilizing these tools enables quicker price adjustments, consistent competitiveness, and reduced risk of being undercut during peak sales events.

Following these strategies, you’ll be well-prepared to boost sales and traffic to your Walmart store this Black Friday.

Leverage Walmart Automation & AI Tools  

As eCommerce evolves, leveraging data, automation, and artificial intelligence (AI) has transformed how Walmart sellers operate. By embracing these technologies, you will save time and gain a competitive edge for Walmart Black Friday 2025, allowing for quicker, smarter business decisions.

Automate Pricing 

AI-powered dynamic repricing tools have become essential for Walmart sellers. These tools automatically adjust product prices based on competitor data, demand, and stock levels, helping you stay competitive.

Optimize Your Listings with AI

Visibility on Walmart hinges on how well your listings align with shopper searches. AI tools analyze top-performing listings, identify keyword gaps, and suggest SEO-friendly titles and descriptions, boosting your organic rankings and conversion rates during the busy holiday season.

For those managing numerous listings, AI can also expedite the creation of unique product descriptions, ensuring compliance with Walmart’s guidelines.

Forecast Trends Using AI Tools

Modern seller dashboards and AI tools can forecast product demand by analyzing market trends and previous sales performance. These insights help you stock the right items for Black Friday and Cyber Monday, avoiding expensive stockouts.

Streamline Customer Feedback Management  

Automating customer feedback processes allows you to track reviews, respond to feedback, and spot recurring issues. This helps maintain a high seller rating and enhances store performance before and after the Black Friday rush.

Sellers who integrate AI-driven repricing, forecasting, and listing optimization will gain a significant advantage in 2025, reaching more shoppers and improving operational efficiency during one of the busiest online shopping seasons of the year.

Boosting Sales Performance for Black Friday 2025

The Walmart Black Friday sale presents an exciting opportunity for Walmart sellers and multi-platform sellers to significantly increase their profit before the end of the year. By preparing your business for Black Friday 2025, you can increase engagement and improve your sales performance during this eCommerce event, leading to a potentially lucrative outcome.

The tips and insights mentioned above will be further enhanced when you utilize Walmart seller tools and software. These tools, including the Walmart repricer, feedback manager software, inventory management tools, and listing optimization software, empower you to manage your business seamlessly during Black Friday 2025.