Amazon offers third-party merchants various marketing options to improve their store engagement and sales. One of the less examined marketing avenues on Amazon is its Amazon Influencer Program.
This article will outline details concerning Amazon influencer requirements, how the Amazon influencer program works, how an influencer can create an Amazon influencer account and other essential insights regarding this affiliate program of Amazon.
What is the Amazon Influencer Program?
The Amazon Influencer Program is a cost-efficient marketing strategy that allows sellers to easily reach potential customers interested in their product listings.
What makes this Amazon affiliate program unique from other Amazon advertising strategies is its focused approach by working with social media influencers active on specific social platforms.
What is an Influencer?
The term “influencer” should be understood in its definitive meaning and everyday usage. An influencer is an individual or group that has a significant social media following.
Currently, the Amazon influencer requirements specify that those influencers with eligible social media accounts can qualify for the Amazon Influencer Program. Once influencers have met the Amazon influencer requirements, they are expected to provide recommendations through content creation via social media platforms.
Here’s How The Amazon Influencer Program Works – Amazon Influencer Requirements
Since the Amazon Influencer Program is an extension of the Amazon Affiliate Program, its dynamics are somewhat similar. Those participating in the program can likewise create shopping ads and build links they can integrate on their own website or social media platforms.
However, unlike the Amazon Affiliate Program, where anyone can apply to become an affiliate, the influencer program of Amazon is different. Not everyone can become an Amazon influencer.
There are specific Amazon influencer requirements for an individual to be accepted to the program. Some of these Amazon influencer requirements include the following:
Social Media Accounts
As mentioned above, one of the Amazon influencer requirements is a social media account. Amazon Influencer Program applicants must have an active social media account for eligibility.
Amazon accepts all types of influencers, provided the applicant must have a YouTube, Instagram, TikTok, or Instagram account. With the recent update, Amazon has discontinued accepting Twitter accounts as part of the application process.
One of the critical Amazon influencer requirements is for applicants to have a large following. Although there is no specific number of followers stipulated by Amazon, it is advised that applicants should have at least 1000 followers to increase their chances of getting accepted to the influencer program.
Another Amazon influencer requirement that applicants should meet is social media engagement. Whether your platform of choice is YouTube, Facebook, TikTok, or Instagram, you should always engage with your fans or followers. Amazon simply wants to check that you are committed to creating content and engaging with your followers.
In addition to followers and engagement, the Amazon Influencer Program applicants should also produce high-quality content. The primary purpose of this particular affiliate program is to educate customers about the product. Hence, quality content is a necessary Amazon influencer requirement.
Becoming an Amazon Influencer – How to Create an Amazon Influencer Account
Now that you are familiar with the Amazon influencer requirements, here is a guide on how to create an Amazon Influencer account.
Step 1: Sign Up
Influencers must first SIGN-UP for the Amazon Influencer Program. During the sign-up process, they can choose whether to use an existing Amazon customer account or create a new one. For this example, we will use the first option – “Use an existing customer account.”
If the program applicants do not have an Amazon customer account, they will need the following information to proceed with creating the customer account.
- Address (for OTP)
- Phone Number (for OTP)
Step 2: Choosing A Social Media Account
As discussed, social media accounts are one of the Amazon influencer requirements for influencers to be accepted to the Amazon influencer program.
After logging in to their existing Amazon customer account, they will be asked to choose a social media account for the influencer program. Influencers must log in or sign up with their social media account for verification.
Step 3: Influencer Profile Creation
Once influencers have chosen a social media account for the influencer program, they must fill out a form as part of the registration process. This form represents their Amazon influencer profile.
They will need to prepare the following information required for this part of the registration process:
- Public Name (Display Name)
- Short Description of themselves
- Any URL of the accepted social media account
Step 4: Storefront Creation
Influencers will need to create a storefront after creating their Amazon influencer profile. They must prepare the following for this part of the registration process:
- Storefront name
- Background or Header Image
Step 5: Important Account Information
Once they are done with storefront creation, they will then be redirected to the Account section. In this section, Amazon will ask influencers the following:
- Payee or Business Name
- Complete Address
- Phone Number
- Two Primary Categories of Choice
Once influencers are done, they can click “Save and Finish” to be redirected to the Amazon Associate dashboard. While waiting for approval of the Amazon Influencer Program application, they can start developing your storefront. Typically, the review of their application takes up to 5 business days.
How Much Do Amazon Influencers Earn?
When an influencer has sufficed all the Amazon influencer requirements and gained the approval of Amazon, the influencer earns through commission for each Amazon product sold. The commission rate depends on which category the purchased item belongs to.
Here are the fixed standard commission income rates for specific product categories to give you an idea of the Amazon Influencer Program commission rates.
Tips When Using Influencer Marketing for Your Amazon Business
Amazon introduced the Amazon Influencer Program to benefit Amazon sellers primarily. Similar to other Amazon seller tools like Amazon repricers, Feedback, product research, and keyword research tools, the Amazon Influencer Program can help improve your overall business performance.
Here are some helpful tips for maximizing the Amazon Influencer Program to your benefit.
Marketing Agreement: To define your expectations, you must have an influencer marketing agreement. It can help you create a clear working relationship with the influencers in achieving your business goals.
Niche Selection: You will also need to partner with an influencer that shares your interest and niche. Your marketing campaign will likely be more effective since the influencers’ followers are already interested in the types of products you offer.
Product Sample: If you have a relatively new product, it will be beneficial to send influencers free samples. In exchange for the free products, they can promote your product on their social media platforms.
Promotional Ads: You can also create your own video ad or content and let the influencer post it on their social media accounts. This will give you more advertising control over your product or brand.
Take Advantage of Influencer Marketing Today
The Amazon Influencer Program does not only benefit influencers in terms of earning commissions. Amazon sellers can likewise benefit from this program through the influence and followers of Amazon influencers.
Your products and brand can quickly reach more people. The influence of social media influencers can increase store engagement and even sales conversion. Influencers can easily share links to your product or even highlight your brand in their content.
Integrating influencer marketing into your overall marketing strategy can help grow your brand and Amazon business.