Advantages and Disadvantages of Using an Advanced Repricing Software for Your Amazon Business

Pricing is essential in eCommerce for it expresses the value of products. It communicates to online shoppers the worth of a listed item. Hence, it is one of the factors typically checked by online shoppers to determine whether the product is worth their money. 

If you are an Amazon seller, you should be strategic when it comes to product pricing. Optimizing your listing prices greatly impacts almost every aspect of your business, including its profitability.

Since price optimization is a must when selling on Amazon, you should likewise be aware of the seller tools you can use to help you optimize your product price. The top companion of Amazon sellers for price adjustments is a repricing software or simply an Amazon repricer

How Does Repricing Software Function for Your Amazon Business?


Each product you sell on Amazon will have a corresponding listing page. If multiple sellers sell the same item on Amazon, such a listing will showcase multiple offers.

The most competitive offer deemed by Amazon will be the one appearing on the Amazon Buy Box. If you are new to Amazon, the Buy Box is the portion of the listing page where the “Add to Cart” and “Buy Now” buttons are situated. 




In order to arrive at the price point favored by the Amazon algorithm,  sellers utilize repricing software for price optimization. The repricer allows sellers to change the price of their listings on their behalf. That is the primary function of repricing software

Although manually adjusting the listing price is possible, it is ineffective when you are selling large volumes on Amazon. It is unrealistic for high-volume sellers to keep up with the necessary price adjustments if they wish to increase their Buy Box win rate. 

Hence, experienced and high-volume sellers on Amazon choose to utilize more advanced repricing software such as AI repricers

Advantages of Advanced Repricing Software for Your Amazon Business 


A repricing software essentially changes the listing prices of items to keep them more competitive. Aside from that, there are other benefits of using sophisticated repricing software

Increased Buy Box Win Rate

As mentioned in the preceding discussions, repricing software can help you win more Amazon Buy Box. It is an essential Amazon seller tool to have so that you can offer Amazon shoppers a reasonable and competitive offer. 

Amazon highlighted the importance of pricing when awarding the Buy Box to sellers. The eCommerce giant wanted to be known as one of the top destinations for affordable and competitively priced items. Hence, it firmly considers listing prices when choosing Buy Box winners. 

Less Pricing Errors

Manually and frequently adjusting listing prices of numerous items can sometimes lead to pricing errors. Fatigue, emotions, and lack of focus are sometimes the reason for inputting incorrect product prices into the system. However, with the help of automated repricing software, price adjustments can be made automatically based on robust data analytics. 

Improved Work Efficiency

Using a repricer can also improve your work efficiency. Since you have the repricer to perform real-time price adjustments, you can have more time to attend to other aspects of your business. Thus, increasing work efficiency in the process. 


Repricing software will inevitably reduce the time needed to perform price adjustments, especially since it operates in real-time. The use of a repricer is a practical solution, especially for sellers with voluminous listings or inventory products. 

Profit Margin Protection

Although repricing software is designed to keep your listing prices competitive, it does not always aim for the lowest price. Sophisticated repricers, such as AI repricers, are capable of adjusting listings price while preserving your profit margin. 

It will not simply lower the price just to outprice the competitor. The AI repricer not only considers the competitors’ prices but also considers other essential factors, including but not limited to marketplace conditions, price change notifications, and competitors’ behavior. 

Using repricing software for your Amazon business means a healthy profit margin and better opportunities for increased profitability of your Amazon business. 

Informed-Decision Making

Sophisticated repricers can provide sellers with data analytics to help them make well-informed decisions. Relevant and vital metrics such as price changes and competitors’ behavior can help sellers develop a robust pricing strategy to keep up with the competition. 

Disadvantages of Repricing Software for Your Amazon Business


The use of a repricer may not be for everybody. There are some downsides to using repricing software for your Amazon business. And we have outlined below some of these perceived disadvantages. 

It Is an Investment 

One thing that prevents sellers from using a repricer is its cost. For some sellers, repricing software can be a little bit costly. It is true especially if you only sell a few items on Amazon. 

For such a case, an automated repricer may not be the best tool for your pricing strategy. In contrast, if you are a high-volume seller, repricing software is a cost-effective option that can help you increase the profitability of your business.

Learning Curve Involved 

If you have no time to learn new things concerning your Amazon business, you will likely lose interest in using a repricer. There is a necessary learning period when incorporating a repricer into your business operation. However, the good thing about this seller tool, the learning curve is not steep. You can quickly learn to use its features and functions. 


There are several repricing software in the market today, which makes it quite challenging for sellers to choose the best repricer that will fit their needs. A repricer must be compatible with your business goals and have the necessary features to help you improve your Amazon business. 

Necessary Tool for Success 


Multiple factors affect your success on Amazon. The proper use of Amazon seller tools like repricing software is one of these elements for success you take into account. 

Similar to other online tools, a repricer also has its own pros and cons. However, the advantages of using a repricer thwart its potential disadvantages, especially if you can use it along with other Amazon seller tools. 

Repricing software can effectively improve the profitability and efficiency of your Amazon business. With the increasing competition on the Amazon marketplace, you need a repricer now more than ever. 

Start repricing today with
The Game Theory Amazon Repricer

Book a demo