The new normal protocols are still being observed as the world awaits an effective Coronavirus vaccine. Top Amazon sellers, along with the rest of the consumer and retail industry, are gearing up for eCommerce trends 2022 as they continue their business amidst the COVID-19 pandemic.
The majority of Amazon sellers have already felt the changes in the eCommerce landscape caused by the current global crisis. Hence, adjustments in business operations and services are being made.
However, not all Amazon sellers are quick to adapt and strategize. There are still some online sellers who are lagging in terms of executing new “normal” strategies. For that matter, we have put forward some of the must-try strategies for Amazon sellers.
Effectively Prepare for Ecommerce Trends 2022
Re-examine Lessons From 2021
This year has been a struggle for a lot of Amazon sellers. From supply chain disruption to Amazon glitches, sellers had to be flexible enough to adjust to sudden changes in the eCommerce landscape.
The issues and difficulties encountered by Amazon sellers can easily be translated into life and business lessons. By looking back on the things that worked and those that did not, sellers can effectively manage their business in a manner that would meet both their needs and the needs of their customers.
Identifying the mistakes and remedies implemented during the onset and in the middle of the pandemic will serve as a good reference point for a successful Amazon business in 2022.
Consider An Amazon Storefront
If you are an Amazon seller enrolled in Brand Registry, you should definitely maximize the benefits of an Amazon Store or Storefront. Brand-registered sellers can create custom websites on Amazon, allowing them to showcase their brands and products. By making use of an Amazon Storefront, a seller will essentially have their own website within the Amazon marketplace.
Amazon Store is Amazon’s free self-service advertising tool that can help you highlight your products by showcasing your entire product portfolio without having to deal with competitor ads on your Amazon Store.
Since there are no Sponsored Products or Sponsored Brand ads on your Storefront, Amazon shoppers will not be distracted from checking your listings. Thus, giving you a competitive edge over other competitors in the marketplace.
Develop an SEO strategy
Search Engine Optimization or SEO is a crucial avenue for optimization that online sellers should take into consideration when selling on Amazon. Amazon SEO is important for it helps your listings rank higher on Amazon’s product search result pages.
When selling on Amazon, there is a need for Amazon sellers to develop an Amazon SEO strategy to improve their overall business performance. An effective SEO strategy on Amazon can lead to the following:
- More traffic to products listings
- Increase brand and product visibility
- Improve conversion rates and sales growth
In order to have an effective Amazon SEO campaign, here are some critical factors that can drastically affect your search ranking.
It would be best if you have a compilation of relevant keywords or phrases that are typically used by Amazon shoppers when searching for products online. To help you determine the most effective keywords, you can use keyword research tools or use the auto-complete feature on the Amazon search box for keyword ideas.
Product Title Optimization
You should optimize product titles with keywords or catch phrases that can catch shoppers’ attention. Additionally, product titles should match the physical packaging of your product, and avoid using all caps.
Since the product title intends only to catch shoppers’ attention, it should only contain minimal information necessary to identify the product you are selling. There is another section for in-depth product information.
Creating a high-quality product title is essential for it is one of the fields checked by Amazon and search engines in relation to customer search.
Optimize The Product Description
Amazon has dedicated a section on the product detail page for sellers to highlight their products’ features and other essential details. To create a high-quality product description that is SEO friendly, make sure to include the following:
- Product brand name
- Product sizes
- Product material type
- Product variations such as colors, packaging, and quantity
The product description should highlight essential features and usage of the product that is not found elsewhere on the product detail page.
Price is one factor influencing your Amazon business’s conversion rates and sales growth. Since the Amazon algorithm favors competitively priced listings to assure customer satisfaction, it is best to optimize your product price.
To achieve a compelling price point, you can use repricing software. An AI repricer, for example, can help you efficiently perform price adjustments of multiple listings within a competitive price level.
This software considers various factors for price adjustments, including competitor behavior, price change notifications, and overall market condition.
Leverage Influencer Marketing
Influencer marketing is a sub-niche of social media marketing that is highly popular in today’s eCommerce marketing landscape. If you want to expand your customer reach and improve your brand visibility, you should consider influencer marketing as an additional channel for your marketing campaigns.
This type of marketing approach heavily relies on the product recommendations or endorsements of social media influencers. Influencers are individuals or groups of people who have an established following online and have built a reputation on a specific topic because of their knowledge or expertise.
Since these influencers already have an established following, reaching more audiences is much easier. A recommendation from a legit social media influencer can drastically affect the sales performance of your Amazon business.
As a testament to the impact of influencer marketing on businesses, the influencer marketing industry is set to grow to approximately $16.4 Billion in 2022, with 68% of our marketers planning to increase their influencer marketing spend this year.
Perform Product Review
It is normal for Amazon sellers to receive reviews from shoppers concerning their sold items. However, apart from customer feedback, sellers should also check the performance of their inventory items over the past months. This means identifying items that are sold out and items that are lagging in inventory. This task is relevant because the COVID-19 pandemic has reshaped the shopping needs and wants of consumers.
Reviewing your inventory performance will help you prepare for the eCommerce trends in 2022. With the help of a reliable inventory management system, you can easily check your inventory product’s daily, weekly, monthly, and even yearly performance.
Communicate with Customers
Regardless of the industry you are in, communication is one of the keys to success in business. In the Amazon industry, communication is critical not just for sales, but also for post-sale achievements.
In order to properly prepare your store, it would be best to improve your customer feedback system, both within and outside the Amazon platform. Capitalize on feedback tools as well as a strong social media presence to communicate to customers and prospects alike.
Learn what shoppers want so you can easily align their needs to your overall eCommerce preparation.
Check Out Competition
It is important to understand who your competitors are and how they operate their business, as well as the tools that they are using to succeed. Thus, it is a must to also keep track of your competition in the eCommerce industry.
Rethink Your Marketing Approach
Apart from Amazon store optimization, it is advisable to also invest in Amazon ads and other marketing services for improved store engagement. It is worth noting that during the pandemic, an increase in online ads occurred.
The growth of digital advertising amidst COVID-19 is a testament to the shifting eCommerce trends. If you have not invested in marketing strategies, such as email, social, and content marketing, we recommend looking into this.
Additionally, if you need a reliable, Amazon-approved marketing strategy, you can simply direct your resources to Amazon’s very own Amazon advertising solutions, including but not limited to Amazon Sponsored Products and Amazon Sponsored Brands.
Be Open to New Ideas
When it comes to business planning and preparation, Amazon sellers should not be linear with their Amazon preparations. Amazon sellers should be open to new ideas and tool upgrades.
The changes that the pandemic introduced to the Amazon international marketplaces should be welcomed open-mindedly. Be open to new ideas and upgrades that will improve your overall Amazon store performance.
These updates include Amazon seller tools, such as Amazon repricers, keywords research tools, and the relevant Amazon tools. By welcoming new concepts, your business and mindset will be prepared for the eCommerce trends of 2022.
Preparing for Success this 2022
Benjamin Franklin once said that “by failing to prepare, you are preparing to fail.” To avoid failure this 2022, ample preparation should be done, especially during these uncertain times.
The aforementioned tips along with a dynamic repricing strategy will help you scale your business and be more competitive in the current marketplace condition. To know more about repricing methods and tools, you may CLICK HERE!