Planning ahead is a must for any eCommerce business. Such an undertaking includes being aware of important holidays and marketing events throughout the year, whether you sell on Amazon or other online platforms. It is essential to be acquainted with an eCommerce holiday calendar or at least have a 2023 calendar with holidays.
If you are an Amazon seller, an Amazon holiday calendar is necessary. It can help you improve your marketing campaign and holiday shopping preparations, timely schedule your social media posts, and anticipate holiday sales to prepare effective holiday promotions.
A well-scheduled plan helps ensure your online business runs smoothly and maximizes profits during high-traffic periods. In an industry like eCommerce, it is vital to stay ahead of the competition and take advantage of significant opportunities to reach more customers and drive sales.
Why an eCommerce Holiday Calendar For 2023 Matters
A 2023 calendar with holidays aims to provide online retailers and eCommerce businesses with a comprehensive overview of key dates, holidays, important deadlines, and other relevant industry events in the upcoming months.
By clearly understanding these key dates, online retailers and business owners can plan their promotions, sales, and marketing efforts to align with these events, taking advantage of increased consumer spending and maximizing sales and revenue.
A 2023 calendar with holidays also provides valuable insights into seasonal trends, such as the back-to-school shopping season and other important holiday shopping events. By understanding these trends, online sellers can make data-driven decisions about their product offerings and pricing strategies.
Overall, staying informed about the current events and trends in the eCommerce industry and their impact on consumer behavior is crucial for success in the eCommerce space. By keeping up with these key holiday shopping events, online retailers and eCommerce businesses can gain a competitive advantage that can help drive growth in sales.
Holidays and Activities to Consider in 2023: A Must-Know for Online Sellers
In 2023, it is vital for Amazon sellers and online retailers to stay ahead of the curve and stay organized. For your Amazon venture or any eCommerce business to succeed, you need to keep track of important events such as holidays, eCommerce conventions, and government deadlines that could impact sales and business operations, and these may include the following:
January 2023 eCommerce Events, Celebrations & Holidays
January offers a great chance for online sellers to dispose of some of their Q4 inventory of the previous year by providing discounts, bundles, or even rewards to attract consumers to sign up for a mailing list.
In particular, Amazon sellers can utilize this opportunity to start the year strong by offering discounts and targeting customers who are into New Year’s resolutions and the “New Year, New Me” mindset. For the month of January, here were some of the eCommerce activities, celebrations, and holidays:
January 1: New Year’s Day
January 10-12: The Outdoor Retailer Snow Show
January 14-16: NRF 2023: Retail’s Big Show & Expo
January 16: Martin Luther King Jr (MLK) Day
January 22: Chinese New Year (Year of the Rabbit)
January 26: Australia Day
February 2023 eCommerce Events, Celebrations & Holidays
Due to Valentine’s Day, February is often regarded as the month of love. Many consumers will be searching for gifts to give to their loved ones. As a seller, it is essential to be aware of popular holiday gifts such as sweets, cards, and flowers that consumers tend to buy for this gift-giving occasion.
Considering these products can make your marketing campaigns much easier. You can prepare your online store for holiday shopping events and cater to the needs of your target audience.
In addition to Valentine’s Day, merchants can increase their sales during the month by offering deals and discounts for other significant holiday shopping events listed on the eCommerce holiday calendar. As part of your social media campaign, you should create interactive social media posts to draw more consumers to your business.
February 1: Start of Black History Month
February 2: Groundhog Day
February 12: Super Bowl Sunday
February 14: Valentine’s Day
February 17: World Random Acts of Kindness Day
February 20: Presidents’ Day (US)
February 20: Family Day (Canada)
February 21: Pancake Day (UK)
February 22: World Thinking Day
February 27: National Retro Day
March 2023 eCommerce Events, Celebrations & Holidays
Spring is in the air, and as the weather starts to warm up, it is an excellent opportunity for Amazon sellers to promote seasonal items such as clothing, outdoor gear, and gardening tools as part of their Amazon marketing campaigns.
A 2023 calendar with holidays will likewise highlight St. Patrick’s Day. It is a fun holiday that online sellers and business owners can leverage to promote green-themed products, traditional Irish food, and beverages. You should mark on your calendar the Prosper Show, an event for advanced Amazon sellers, which will be held in Las Vegas.
For the month of March, here are some of the activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:
March 1: Deadline to file 1099s, if you file electronically.
March 8: International Women’s Day
March 12: Daylight Saving Time
March 13-15: The Prosper Show
March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)
March 17: St. Patrick’s Day
March 20: First day of spring
March 20: International Day of Happiness
March 21: World Poetry Day
March 22: Ramadan begins
March 23: World Puppy Day
March 25: Earth Hour
March 26-29: Shop Talk
April 2023 eCommerce Events, Celebrations & Holidays
Easter Sunday is a significant religious holiday in April and provides an opportunity for sellers to promote related products such as Easter baskets, candies, and decorations. Earth Day is also celebrated in April, allowing Amazon sellers to promote eco-friendly products and sustainable living.
You can employ multiple marketing strategies for this month to drive sales to your business. One of the most effective marketing strategies to complement your other holiday campaigns is social media marketing. With consumers spending more time on social media, launching a social media marketing campaign can be beneficial to your business.
For the month of April, here are some of the eCommerce activities, celebrations, holidays, and tax deadlines you should mark on your sales calendar or eCommerce holiday calendar 2023:
April 1: April Fools’ Day
April 2-8: Holy Week
April 7: Good Friday
April 9: Easter Sunday
April 11: National Pet Day
April 15: World Art Day
April 18: World Heritage Day
April 22: Earth Day
April 25-27: World Retail Congress
April 28: National Superhero Day (US)
May 2023 eCommerce Events, Celebrations & Holidays
May is a busy month for online sellers, with Mother’s Day and Memorial Day being two of the most significant events.
Mother’s Day provides an opportunity to promote gifts and products that will showcase love and gratitude towards mothers and caregivers. Memorial Day, on the other hand, is a time to remember and honor the sacrifices of the men and women who have served in the military.
Additionally, if you wish to discover what works for your business, you can join the Seller Summit 2023. This workshop-based event aims to help you grow your Amazon business and will be held in Florida. Similarly, you can join the White Label Expo in Las Vegas.
For the month of May, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2023 eCommerce holiday calendar:
May 1: Early May Bank Holiday (UK)
May 1: Labor Day in China
May 2: World Teachers’ Day
May 2: National Fitness Day
May 3-4: White Label Expo
May 4-6: Sellers Summit
May 5: Cinco de Mayo (US)
May 5: African World Heritage Day
May 6: Coronation of King Charles (UK)
May 7: World Laughter Day
May 14: Mother’s Day
May 21: World Baking Day
May 25: National Wine Day
May 29: Memorial Day
May 29: Spring Bank Holiday (UK)
May 30: National Creativity Day
June 2023 eCommerce Events, Celebrations & Holidays
June is an excellent opportunity for online sellers to promote Father’s Day gifts, as well as products related to summer activities such as barbecuing, gardening, and camping.
Furthermore, you can also take advantage of this month’s activities by establishing a network and learning more about the retail industry. Although not a public holiday, you can attend the Retail Innovation Conference and Expo to be held in Chicago and the eCommerce growth conference held in New York.
For the month of June, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2023:
June 1: Pride Month begins
June 13-15: Retail Innovation Conference and Expo
June 14: Flag Day
June 18: Father’s Day
June 19: Juneteenth
June 21: First day of summer
June 20-21: Commercenext
July 2023 eCommerce Events, Celebrations & Holidays
July is a great opportunity for online sellers to promote Independence Day sales, especially since it is a major holiday. Customers will be looking for products to celebrate the holiday, such as flags, decorations, and patriotic-themed clothing.
For the month of July, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2023:
July 1: Canada Day
July 2: Made in the USA Day
July 3: Wimbledon Tennis Championship starts
July 4: Independence Day (US)
July 6: International Kissing day
July 7: Global Forgiveness Day
July 7: World Chocolate Day
July 12-13: Amazon Prime Day*
July 14: Bastille Day (France – National Holiday)
July 20: FIFA Women’s World Cup starts
July 30: International Friendship Day
*Historically, Amazon Prime Day occurs in the month of July. It is speculated that Amazon Prime Day 2023 will be on July 12 to July 13. Since it is still speculation, its exact date is still to be determined.
August 2023 eCommerce Events, Celebrations & Holidays
Compared to other months, August is a relatively slower month for eCommerce. However, online sellers can maximize their marketing campaigns with back-to-school sales, summer clearance events, and National Sisters Day promotions.
You can also take advantage of another eCommerce related conference designed to help you increase the profitability of your business. eTail’s eCommerce and omnichannel conference will be held in Boston.
For the month of August, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:
August 6: National Sisters’ Day (US)
August 8: International Cat Day
August 9: National Book Lovers’ Day (US)
August 14-16: eTail eCommerce Conference
August 16: Back-to-school for most public schools
August 19: World Photography Day
August 19: World Humanitarian Day
August 21: World Senior Citizens’ Day
August 26: International Dog Day
September 2023 eCommerce Events, Celebrations & Holidays
September is a busy month for eCommerce, with Labor Day being one of the most significant events. Labor Day provides an opportunity to promote end-of-summer sales, clearance events, and back-to-school products.
For the month of September, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar 2023:
September 4: Labor Day (US & Canada)
September 8: International Literacy Date
September 7: National Football League (NFL) season begins
September 10: Grandparents’ Day
September 10: World Suicide Prevention Day
September 11: Patriot Day
September 13: Positive Thinking Day
September 16: Oktoberfest Begins
September 23: Last Day of Summer Season
September 27: World Tourism Day
September 29: Mid-Autumn Festival
September 30: International Podcast Day
October 2023 eCommerce Events, Celebrations & Holidays
October is an excellent opportunity for online sellers to promote Halloween costumes, decorations, and spooky merchandise. Columbus Day is also celebrated in October, allowing sellers to offer more discounts and promotions.
For the month of October, here are some of the eCommerce activities, celebrations, and holidays online retailers should mark their eCommerce holiday calendar 2023:
October 1: International Coffee Day
October 4: World Animal Day
October 9: Columbus Day (US)
October 9: Canadian Thanksgiving Day
October 9: Indigenous Peoples’ Day (US)
October 10: World Mental Health Day
October 31: Halloween
November 2023 eCommerce Events, Celebrations & Holidays
November is a busy month for eCommerce, with Amazon Black Friday and Amazon Cyber Monday being two of the year’s biggest shopping events. Amazon sellers can capitalize on these holiday shopping events by offering customers discounts, promotions, and special deals.
It is the best time to pump up your marketing campaigns, especially Black Friday and Cyber Monday social media posts, to drive sales. As part of your marketing efforts, you can also introduce a free shipping campaign for the month of November.
For the month of November, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar to improve their marketing efforts:
November 1: Last day to get inventory to Amazon warehouse for Black Friday/Cyber Monday and the holiday season
November 1: Start of National Native American Heritage Month
November 5: Daylight Saving Time
November 8: Election Day (US)
November 11: Veterans Day and Singles’ Day
November 11: Remembrance Day (Canada – National Holiday)
November 12: Diwali
November 23: Thanksgiving (US – National Holiday)
November 24: Black Friday
November 25: Small Business Saturday
November 27: Cyber Monday
November 28: Giving Tuesday
December 2023 eCommerce Events, Celebrations & Holidays
December is the busiest month of the year for eCommerce, with the holiday season being a critical period for online shopping. Hanukkah, Christmas, and New Year’s Eve are some of the most significant December events, providing sellers an opportunity to promote gift-giving products, decorations, and seasonal merchandise.
As part of your marketing calendar, you should remember to boost your social media marketing for the month of December. Since Christmas is not only this month’s major holiday, you should widen your marketing campaign to include other target holidays of consumers.
For the month of December, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2023 eCommerce holiday calendar:
December 1: World AIDS Day
December 3: Make a Gift Day (US)
December 7-15: Hanukkah
December 11: Green Monday
December 14: National Free Shipping Day (US)
December 17: Super Saturday
December 21: First day of winter
December 24: Christmas Eve
December 25: Christmas
December 26: Kwanzaa begins
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
Maximizing Sales With the Help of an eCommerce Calendar
The 2023 calendar with holidays is a vital resource for Amazon sellers and online entrepreneurs. It gives them an overview of key dates and events that can impact consumer behavior and sales.
This 2023 calendar with holidays allows business owners to carefully plan their strategies and take advantage of increased consumer spending during holidays and peak seasons. Online sellers can stay ahead of the competition by anticipating changes in consumer behavior by identifying upcoming holidays and celebrations.
From an Amazon seller’s perspective, anticipating shifts in consumer behavior and trends enable sellers to coordinate their strategies with significant events and holidays, such as Christmas, Amazon Prime Day, Amazon Black Friday, and Cyber Monday.
Overall, the 2023 eCommerce calendar is essential for an Amazon business that wants to remain competitive and succeed in today’s fast-paced and ever-evolving online marketplace. While the events and holidays listed are not exhaustive, they provide a solid foundation for businesses to plan and prepare for the year ahead.
