Best Selling Items on Amazon and Top Amazon Categories, Which Are the Most Profitable?

Amazon product research is crucial for any successful Amazon business, regardless of experience level. It is the cornerstone of understanding Amazon customers’ needs and wants, laying the foundation for profitable Amazon strategies.

As you research potential Amazon products, consider both profit and customer satisfaction. We have curated a list of best-selling items on Amazon to help you with your product research and inventory management

Examining these top-selling Amazon products and their respective Amazon categories gives you valuable insights that can improve your product listings for better sales performance

Best Selling Items on Amazon in May

Here are some of the top-selling products for this month, which include popular categories where there is market demand, and sellers have been raking in profits of 21% and above.

These Amazon Best Sellers give you a peek into what is catching Amazon shoppers’ eyes and what other sellers are selling on Amazon. This list constitutes high-demand products, trending products, and profitable products on Amazon. From gadgets to home goods, we will dive into best-selling items on Amazon and how you can tap into these trends to improve Amazon business performance.


Acne Pimple Patch



Image Adapted from Mighty Patch™ Original Patch Product Page; Retrieved: May 13, 2024


Long before the pandemic, many consumers were already mindful of their facial appearance. They often seek products that offer convenience and effectiveness in preventing, treating, or concealing pimples. 

The Acne Pimple Patch has gained popularity in Amazon’s Beauty & Personal Care category. This easy-to-use patch, which is ideal for sensitive skin, is a top seller on Amazon, offering an overnight solution to improve the appearance of pimples without the need to pop them.  

If you want to venture into Beauty and Personal Care, the pimple patch can be a reference for other complementary products.

Stainless Steel Insulated Tumbler



Image Adapted from Stanley Quencher H2.0 Product Page; Retrieved: May 13, 2024


The steel vacuum-insulated tumbler is a top performer among Amazon Best Sellers in the Home & Kitchen category. Available in a range of vibrant colors, this tumbler is stylish and eco-friendly, crafted from 90% recycled BPA materials for sustainability. 

While the Stanley brand maintains its popularity, sellers have ample opportunity to capitalize on the demand for this item by offering a private-label alternative. By leveraging the success of this best-selling product and introducing your own label, you can tap into a lucrative market and generate substantial sales.

Adult Classic Clogs



Image Adapted from Crocs Unisex-Adult Classic Clogs Product Page; Retrieved: May 13, 2024


Another standout among Amazon Best Sellers for May is the unisex-adult classic clogs. Crafted from ethylene vinyl acetate, these clogs are designed for enduring comfort that transcends trends. While clogs continue to dominate the Clothing, Shoes & Jewelry category on Amazon, you can still introduce alternative and complementary products to cater to diverse consumer preferences.


Acrylic Paint in Assorted Colors



Image Adapted from Apple Barrel Acrylic Paint Product Page; Retrieved: May 13, 2024


Acrylic paint is one of the best-selling products in Amazon’s Arts, Crafts & Sewing category. This top-selling product for May is available in a versatile 2 oz size, perfect for base coating and stenciling.

For Amazon sellers looking to leverage the demand for acrylic paint, introducing complementary bundles can be a strategic move. Consider bundling acrylic paint with essential accessories such as paintbrushes and a mixing palette to enhance the customer experience and increase sales potential.

For Amazon Private Label product ideas, sellers may focus on selling popular acrylic colors, which is key to capturing the attention of enthusiasts. Concentrate on offering a variety of primary colors, along with black and white, as these are favorites among artists and hobbyists alike.


Wireless EarBuds



Image Adapted from Apple AirPods (2nd Generation) Product Page; Retrieved: May 13, 2024


Wireless earbuds continue to be one of the top selling items on Amazon for the month of May. Positioned within the expansive Electronics category, they compete alongside other Amazon Best Sellers like the Amazon Echo Pop and Amazon Fire TV.

While Apple AirPods lead the pack in earbud sales, there is a lucrative opportunity for Amazon sellers to tap into the market by offering alternative brands and models. Many online shoppers are exploring options beyond AirPods, often driven by budget considerations or a desire for unique features. 

By diversifying your inventory to include a range of earphone options, you can effectively cater to this particular customer segment.

Workout Dumbbell




Image Adapted from Amazon Basics Neoprene Coated Hexagon Workout Dumbbell Product Page; Retrieved: May 13, 2024


Dumbbells continue to maintain their stronghold as an Amazon best-selling fitness item, appealing to health-conscious consumers seeking convenient workout solutions, especially in the comfort of their homes. This particular set of 5-pound dumbbells exemplifies durability and functionality, making it a popular item in multiple online marketplaces

Amazon sellers looking to capitalize on the booming fitness market should consider adding these dumbbells to their inventory. They cater to a wide range of workout needs and present an opportunity for sellers to tap into the growing demand for home fitness equipment. 

Paper Towel



Image Adapted from Bounty Quick Size Paper Towels Product Page; Retrieved: May 13, 2024


Paper towels are among the best-selling products on Amazon in the Health & Household category, mainly because consumers consistently seek them out for their convenience and reliability. This pack offers a generous number of sheets, which is ideal for a variety of tasks compared to standard options. 

Adding paper towels or any complementary product to your inventory presents a lucrative opportunity to meet the diverse needs of customers in search of premium paper towels. By stocking these Amazon items, you can cater to consistent consumer demand, offering a trusted solution for household cleaning needs and potentially boosting profitability.


Latex Balloons



Image Adapted from Bounty Quick Size Paper Towels Product Page; Retrieved: May 13, 2024


These metallic gold balloons are popular among Amazon shoppers. Metallic balloons are a top-selling party essential on Amazon, helping shoppers create unforgettable moments. As sellers, you can tap into the party supplies market, offering customers a premium solution for their decorative needs. By catering to diverse preferences and budgets, you can seize the opportunity to maximize profits and establish your brand presence in this thriving niche.


Energy Drinks



Image Adapted from CELSIUS Assorted Flavors  Product Page; Retrieved: May 13, 2024


Energy drinks are among best selling products on Amazon, particularly in the Grocery & Gourmet Food category. While major brands like Sparkling Orange and Non-Carbonated Peach Mango Green Tea lead the pack, sellers still have ample opportunity to capitalize on the demand for alternative flavors. 

By offering a diverse selection of flavors and prioritizing health-conscious ingredients, you can tap into the needs of this particular customer segment and position yourself for success in the competitive market of fitness beverages.


Screen Protector



Image Adapted from NEW’C [3 Pack Designed for iPhone 15/15 Pro (6.1 Inch) Screen Protector Tempered Glass  Product Page; Retrieved: May 13, 2024


In the Cell Phone & Accessories category, screen protector is one of the top-selling items on Amazon, particularly those designed for iPhone 14, 13, or 13 Pro models. These essential accessories keep smartphones dust- and fingerprint-free, offering users peace of mind and convenience.

For sellers looking to capitalize on this consumer need, venturing into the Cell Phone & Accessories category and offering screen protectors is a strategic move. While iPhone users represent a significant portion of the market, take notice of the opportunity to cater to Android users as well. By diversifying your inventory to include screen protectors for iPhone and Android devices, you can maximize sales and appeal to a broader range of customers.

Least Popular Product Categories Among Amazon Sellers

While Amazon boasts a vast array of product categories catering to almost every conceivable consumer need, sellers, especially newcomers, should approach their inventory strategy with discernment. Jumping into popular categories can be tempting, but overlooking less popular categories might be a missed opportunity.

  • Appliances
  • Garden & Outdoor
  • Apps & Games 
  • Automotive 
  • Handmade 
  • Computers
  • Collectibles & Fine Art
  • CDs & Vinyl

By considering these overlooked categories, you can find niche markets with less competition and tap into untapped consumer needs, paving the way for success in your Amazon venture.

The Power of Insights

Keeping updated on best-selling items on Amazon is essential for sellers navigating the ever-evolving landscape of eCommerce. These top-selling items on Amazon not only provide valuable insights into current consumer preferences but also offer lucrative opportunities for sellers to capitalize on emerging trends.

By leveraging data on Amazon’s best sellers, you can position yourself for success by staying ahead of the curve and delivering products that align with the demands of today’s discerning consumers. Keep in mind that regularly monitoring these Amazon best-selling products serves as a strategic tool for your Amazon business, along with other Amazon seller tools such as Amazon repricer, feedback management software, and price scanners. 

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