Why Online Feedback, Survey, and Reviews Matter
Customer feedback is important for the growth of your business. Amazon feedback, for example, is an essential tool for every seller aspiring to stay ahead of the curve in the industry.
Amazon feedback is a way for Amazon sellers to understand the perception of an Amazon shopper concerning their product or brand as a whole. To simply put it, customer feedback is the best way to hear the voice of a consumer.
In general, feedback contains information about the satisfaction level that the customer experienced not just through the product delivered but also the method of delivering it. In a sense, customer feedback showcases the customers’ satisfaction or dissatisfaction with a certain product and/or service.
Feedback from customers should not be ignored, despite the fact that only 1 out of every 26 unhappy customers will likely have a complaint. Businesses, whether traditional or operating online, should remember to always listen to their customers’ demand, clamor, and/or praise.
The movie streaming giant, Netflix, can easily attest to the adverse effect of ignoring customers’ feedback. Back in 2011, there were some comments about Netflix dividing its movie rental service into two, “one offering streaming movies over the Internet, the other offering old-fashioned DVDs in the mail.”
However, despite the clamor from its subscribers, Netflix pushed through with their plan. As a result of the introduction of such a business platform, it was estimated that Netflix lost around 800,000 subscribers in 2011.
To emphasize the importance of feedback or reviews for online sellers, including Amazon sellers, it was revealed by BrightLocal Consumer Review Survey that 89% of consumers trust online reviews as much as personal recommendations. With that in mind, feedback or reviews have a great influence on your company’s engagement and much more its sales.
What is the Correlation between Amazon Feedback and Sales?
To give you a better understanding of the impact of Amazon feedback or reviews on sales, we will discuss in particular the correlation of feedback and sales in the context of Amazon business.
In general, feedback aids in the increase of sales because it helps drive traffic to an online retailing website. Similar to word of mouth, positive feedback coming from customer reviews and surveys in a way lures potential buyers to an online selling platform.
However, in the context of Amazon sales, Amazon feedback functions more than just as a facade for a particular product or Amazon store. Feedback also affects sales in relation to a product ranking. And such, product ranking is designated through the Amazon A9 algorithm.
One of the considerations that the A9 algorithm takes into account when ranking a product apart from Amazon SEO is customer reviews. When positive customer reviews outweigh the negative ones, your Amazon product is likely to show up on organic searches.
In a published transcript online, an Amazon insider was cited detailing the correlation of organic search and Amazon feedback rating, mentioning “that the threshold is about 96 or 97%.” Thus, suggesting that if your feedback goes below such threshold, your Amazon ranking in organic search will drop as your feedback rating continues to take hits.
Although not the only factor to be considered, Amazon feedback is also examined by the Amazon A9 algorithm for the Buy Box. And worth noting that products appearing in the Amazon Buy Box have higher chances of being bought by a shopper. Therefore, achieving increased sales.
Alternatively, apart from sales, the Amazon Buy Box also serves as prime real-estate for products to be easily noticed. It also serves as a form of endorsement to deliver the best possible shopping experience for Amazon visitors.
How to Improve Your Amazon Feedback for Better Sales
Now that you understand the importance of feedback, be it on Amazon or any other online retail platform, you should learn different methods on how to increase positive feedback on your platform, especially on Amazon. To help you improve your Amazon feedback in 2020, and lessen the repercussions of Amazon negative feedback, you may try the following.
- Be Your Own Customer
The best way to understand a customer is to be one. That is why when it comes to improving your feedback in general, it would be best to access your online platform and check your own user experience. Try to judge what needs to be improved on your website or should be removed from it.
In the context of Amazon stores, you may also check your own product in comparison with the other products that customers normally see online. Try to compare the pricing and product listing quality of your own item.
For example, you could check the quality of the image you are using, and the level of information you are providing potential buyers and compare this with other Amazon sellers. Similarly, you may also check the pricing of your product and whether or not it’s within the current marketplace price range.
If you wanted an automated Amazon repricing tool, you may try Seller Snap to ease the requirements of manual repricing. If you wish to outbid others in the race for Amazon Buy Box, you should consider upgrading your current Amazon repricing tool. Seller Snap can provide you with a quick and easy to navigate interface that can display relevant data through reliable analytics with just a click of the mouse.
Image: Seller Snap Interface
- Stick to the Facts
When it comes to online selling, providing your customers with factual information is a must. If you wish to avoid comments like “the product delivered is different from the description” or “seller was not honest about product quality,” you should only state facts about your item’s quality, performance, or even quantity. Never oversell, for it will unnecessarily increase the expectation of a potential buyer.
To avoid Amazon negative feedback, you should always check the quality of your Amazon listing. If you want to have a precise check, you may use Amazon Listing Quality Analyzer to help optimize your listing and drive more sales.
- Build Accountability
Lastly, recognize that one of the main purposes of feedback, comments, or reviews is to establish a conversation with your customers for better performance and improved behavior. Since a single negative concern or comment is unavoidable, you should make some plans ahead of time on how to manage such feedback.
Don’t let an issue stay stale or left unresolved. Always see to it that you reply to comments and reach out to your customers if issues surface. By doing so, you are not simply creating avenues for sales and increased positive feedback, but you are ultimately building a relationship with your customers. To help you remove Amazon negative feedback on your account, check the video here.