Amazon Prime Day 2023 Shopping Guide, Here’s What We Know So Far

eCommerce businesses recognize the impact of deals and discounts on consumers purchasing behavior. Consumers enjoy the thrill of finding items at a discounted rate on online marketplaces, which explains the abundance of sales events taking place throughout the year.

Amazon is one of the prime examples of eCommerce companies taking advantage of the inclination of consumers for sales and discounts. Recognizing the allure of discounted items, Amazon has introduced a highly successful and recurring event called Amazon Prime Day.

If you want to learn more about Amazon Prime Day 2023, here are some things we know so far concerning the upcoming Amazon event

When is Amazon Prime Day 2023?


Amazon Prime Day is a special eCommerce event that happens every year. Unlike Amazon Black Friday and Cyber Monday, Prime Day lasts longer than one day. 

Historically, Amazon Prime Day is usually held in the month of July. Although Amazon is yet to release the official date for Amazon Prime Day 2023, it is believed that the said Amazon event will be on July 11 and July 12.  

The second week of July makes sense for Prime Day 2023, for scheduling it on the first week of July will somehow compete with the Fourth of July sales events that will likewise be participated by other retail stores. For reference, here are the Amazon Prime Day dates from previous years:

Amazon Prime Day 2015: July 15

Amazon Prime Day 2016: July 12

Amazon Prime Day 2017: July 11 to 12 (first to last longer than one day)

Amazon Prime Day 2018: July 16 to 17

Amazon Prime Day 2019: July 15 to 16

Amazon Prime Day 2020: Oct. 13 to 14 (delayed by the pandemic)

Amazon Prime Day 2021: June 21 to 22 (the earliest to date)

Amazon Prime Day 2022: July 12 to 13

What Countries Will Participate in the Prime Day Sale? 

Similar to the exact date of Amazon Prime Day 2023, the tech giant has yet to confirm participating regions and marketplaces for the event. Up to now, we are still uncertain of which countries and marketplaces will participate in the Primary Day sale 2023. For reference, here are some international marketplaces that participated in the previous Amazon sales event. 

Amazon US (

Amazon UK (

Amazon Australia (

Amazon Belgium (

Amazon Brazil (

Amazon Canada (

Amazon France (

Amazon Germany (

Amazon Italy (

Amazon Japan (

Amazon Mexico (

Amazon Netherlands (

Amazon Singapore (

Amazon Spain (

Amazon Poland (


Do I Need a Prime Membership to Shop During Amazon Prime Day?


If you intend to participate in one of the biggest Amazon events in 2023, you must have a Prime membership. Prime Day 2023 is exclusive to Amazon Prime members. If you are not yet registered with Amazon Prime, you can take advantage of Amazon Prime’s free trial for 30 days and enjoy the lowest prices and great deals. Once the Prime account trial ends, the subscription costs $14.99 per month. 

Alternatively, students can also benefit from the exclusive discounts during the Prime Day event for a lesser cost with Prime Student. Take advantage of Prime Student’s six-month trial and enjoy a monthly fee of only $7.49. 

How Can I Find the Best Prime Day Deals?

Amazon offers tons of deals and discounts across categories during Prime Day. Since there are many offers and deals, shoppers sometimes get carried away and glue themselves to their phones or computers to search for the best deals

However, you can lessen your time searching for the best Amazon Prime Day 2023 deals by following the tips highlighted below:

Set Deal Notifications: The most straightforward way to find the best deals during Prime Day is to set notifications for any available deals related to your recent searches or recently viewed Amazon listings. 

Use Alexa:  Since tracking a deal can be quite tricky, you can ask for the assistance of Alexa, Amazon’s virtual assistant technology. Alexa can proactively notify you in advance of upcoming deals for any product you have added to a wish list, shopping cart, or saved for later. 

Install Amazon Shopping App: For quick access to the latest deals, you can also download the Amazon app.  You can effortlessly browse through great deals and discounts.

Follow Amazon Influencers: Stay in the loop by following Amazon influencers who provide insights and recommendations on deals and discounts. By following these influencers, you will receive valuable ideas for products they endorse, enabling you to seize the best deals available.

Use Chrome Extensions: Some Chrome extensions notify you of any price drop or new deals. Chomes extensions such as CamelCamelCamel and Honey alert you if they find a deal for the item you are interested in. 

By implementing these strategies, you can streamline your search for the best Amazon Prime Day deals. This way, you can maximize your enjoyment of this thrilling shopping event without dedicating excessive time to your devices.

Check Other Retailers | Alternative Prime Day Deals 

If you are unable to find deals or offers for a product or major brands you desire on Amazon, you can also explore alternative marketplaces or online shopping sites that have their own equivalent of Amazon Prime Day. Here are some of the other major retailers you can check for Prime Day offers. 

  • Walmart

Walmart’s online website also offers sales and discounts for the month of July. In response to Amazon Prime Day, Walmart’s Rollback Deals will have more than a thousand online exclusive rollbacks and deals. 

  • Target

Apart from Walmart, you can also check Target Deal Days. Although there is still no exact date for the said event, it is expected to coincide with Amazon Prime Day as it usually has been. Unlike Amazon, Target’s Deal Days are open to everyone. There is no need for you to sign up for a membership. 

  • Best Buy 

If you are looking for tech deals, it is best to wait for Best Buy Prime Day Deals. Typically, Best Buy drops the prices of its tech products in response to Amazon Prime Day deals.

From the mentioned valuable tips, make the most of your shopping experience during Amazon Prime Day 2023. By following these recommendations, you can increase your likelihood of discovering the best Prime Day deals and saving money during this highly anticipated event on Amazon.

Top Prime Day Deals of 2022 



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Even though we are still waiting for Amazon Prime Day 2023 deals to be revealed, you may take a moment to reflect on the Prime Day deals that were popular during last year’s Amazon event. These standout Prime Day deals give you a glimpse into what you can expect for Prime Day 2023. Here are some of the most exciting offers from Amazon Prime Day 2022.

  • Fire TV Stick with Alexa Voice Remote
  • Laneige Lip Sleeping Mask
  • Vital Proteins Collagen Peptides Powder
  • Google Pixel 6A
  • Apple AirPods 2
  • Amazon Fire 7 tablet
  • Apple Watch Series 8
  • Amazon Echo Dot (3rd gen)

Amazon Prime Day Guide for Sellers 

Amazon Prime Day is not solely meant for those who shop on Amazon. It also serves as a chance for sellers to boost their sales. Our Prime Day Guide for Sellers can significantly benefit your Amazon business during Prime Day 2023. This guide can help you elevate your business and make the most of Amazon Prime Day 2023.

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