Important Things You Should Know About Amazon Merch on Demand: What is Merch by Amazon and How Does it Work?

There are many ways through which you can make money online. For online entrepreneurs, Amazon is one of the best avenues for doing so. The majority of online sellers participate in the Amazon marketplace as either Amazon FBA or FBM sellers.

However, aside from the Amazon FBA and FBM program, you can make money on Amazon through its Amazon Merch on Demand program. You will not be participating in the marketplace as an Amazon FBM or FBA seller but as a Merch by Demand content creator. 

This article will serve as your guide on the basics of the Amazon Merch on Demand program. Some of the discussion includes how to obtain a Merch by Amazon login, what is Merch by Demand,  and some frequently asked questions about the Amazon Merch on Demand program.

Understanding Amazon Merch on Demand 



What is Merch by Amazon?

Merch by Amazon is a self-service program designed to help entrepreneurs and designers, fine artists, and content creators share their designs through graphic tees, apparel, and other accessories with the help of Amazon’s print-on-demand service. Amazon Merch on Demand is basically a platform for creators to sell their artwork at no upfront cost.  

The Amazon merch program has been providing artists, creators, and entrepreneurs additional opportunities to increase their revenue since 2015. The program also serves as Amazon’s answer to competitors in the Print on Demand industry. 

The online community has well-accepted the Amazon merch program, resulting in numerous Amazon customers signing up for Amazon Merch on Demand. Due to its high demand, Amazon opted to convert its print-on-demand service to invite-only.

However, interested applicants who wish to have their own account or obtain a Merch by Amazon login may request an invitation from Amazon by filling out an application form.

How Does Merch by Amazon Work?

Amazon Merch on Demand makes it easy for designers and entrepreneurs to create, promote and market their branded merchandise. And unlike the typical Amazon business models, Merch by Amazon requires no up-front costs.

Merch by Amazon involves creating an Amazon Merch on Demand account. After creating the account, you can use your Merch by Amazon login to access your Merch-Dashboard. Once you are on the Merch Dashboard, you can start uploading the artwork for your product, choose the product type and color, and set a listing price.



Image Source: Amazon

Amazon will be the one to create the product page on their platform, which customers will use to purchase your product. And for every product sold, you earn a royalty. Additionally, Amazon will take care of the production, shipping, and customer service, all at their own cost.

Guide to Setting up a Merch by Amazon Account | How to Join Amazon Merch on Demand


You must use your Merch by Amazon login to start utilizing Amazon’s print-on-demand service. If you have yet to obtain a Merch by Amazon login, you must set up a merch account first. 

For that matter, you should have the following information ready, as it would be required during the registration phase. 

  • Business Name
  • Business Address
  • Business Contact Details
  • Social Security number ( SSN ) 
  • Bank Account & Routing Numbers

As mentioned, there is a high demand for Merch by Amazon, which is why Merch by Amazon login is by invitation only. 

Anyone is welcome to request an invitation and fill-up the form, but program admission will only be for some. To give you an idea of the process, here is a summary of the steps you must undergo to obtain your Merch by Amazon login

STEP 1: Go to Merch by Amazon landing page:

STEP 2: Click the Sign-Up button to begin the request invitation process.



Image Source: Amazon

STEP 3: Choose between logging in with an existing Amazon account or creating a new one if you don’t have an existing Amazon account.


Image Source: Amazon

STEP 4: Accept the services agreement, and provide the requested details to apply for an account.

STEP 5: Provide Amazon with business information and answers to form questions.

STEP 6:  Wait for Amazon to reach out concerning your invitation request. 

For a detailed guide on the whole application process, you can refer to the video presentation below:



Amazon Merch on Demand | Frequently Asked Questions 

Although Amazon Merch on Demand has been around for some time now, many sellers are still unaware of the program’s ins and outs. Like the Amazon FBA program, Amazon sets specific guidelines for its print-on-demand service. 

To expand your understanding of Merch by Amazon, here are some of the Merch by Amazon Frequently Asked Questions (FAQs) you should know to help you avoid confusion and costly mistakes: 

What is the Design Process for Merch by Amazon Like?

You can use any medium or software tool you like when designing your artwork. Most of the time, creators use Canva, Photoshop, or Colorcinch (formerly Cartoonize) for their merch designs. Amazon has set up artwork guides to follow for your design process. For t-shirt designs, some of the must-observe standards include the following:

  • The image should be in PNG format.
  • The image size must fit a 15 x 18-inch printable area.
  • The image design should have a transparent background.
  • The image file size must not be more than 25MB in size.

How Will The Design Image be Resized For T-Shirt Sizes?

The design or image file you will submit will be auto-resized to fit the following shirt sizes, as seen in the table below. It will allow you to offer multiple sizes for your product. 

Is Merch by Amazon Free?

As mentioned in the preceding discussions, there will be no upfront cost for sellers or creators to use the Merch by Amazon program. 

However, similar to other businesses, you might have to shell out some cash for initial investments. It may include but is not limited to the tools and software you will use to create your designs. 

Can Non-artists Participate in the Amazon Merch on Demand?

Amazon sellers who do not have time to learn and acquire design skills can still participate in Amazon’s print-on-demand service. You can hire someone to create the design for you.

Some of the popular destinations of online entrepreneurs when it comes to hiring designers and graphic artists include but are not limited to Fiverr, Upwork, Designhill, and the like. 

What Are the Important Content Policies I Should Know About?

Similar to selling other products on and the other Amazon Global marketplaces, Amazon Merch on Demand also has its own set of policies to which sellers must strictly adhere. If you do not follow the Merch on Amazon content policies, it may result in corrective actions, including but not limited to 

  • Removal of listings
  • Business relationship termination
  • Permanently withholding payments
  • Immediate account suspension or termination

If you wish to avoid the corrective actions mentioned above, you should avoid the following:

  • Illegal or Infringing Content
  • Offensive or Controversial Content
  • Customer reviews solicitation
  • Contents leading to poor customer experience
  • Dubious content suggesting sale proceeds will be donated

How Will My Merch on Demand Royalties Be Calculated?

As stated in the preceding paragraphs, you will earn a royalty on every product sold under the Amazon merch program. The royalty is calculated based on your product’s purchase price, less any applicable tax, and less on Amazon’s costs.

Amazon costs may include but are not limited to production and material costs, resources required to detect and prevent fraud, and fulfillment costs (picking and packing products).

What Is the Difference Between Amazon FBA and Merch by Amazon?

Amazon FBA is a program where Amazon sellers will supply inventory items, and Amazon will be the one to store, pack, and ship their products to Amazon customers. On the other hand, Merch by Amazon will not require sellers to supply or create the product. Sellers will simply provide the designs that will be placed on the products. 

How to Be More Successful on Merch by AmazonAmazon Merch Best Practices

Similar to Amazon FBA, there is still competition in Amazon Merch on Demand. To increase success in the program, you can follow the tips outlined underneath:

Understanding the Program

Amazon Merch on Demand is a unique Amazon program distinct from the Amazon FBA and FBM programs. Hence, sellers must get to know more about Amazon’s print-on-demand service. 

There are particular rules and policies sellers should know about the program to avoid penalties and corrective actions. Understanding how Amazon Merch on Demand works will lead to a more efficient and effective business venture.

Follow the Trends

Another way to increase your sales and earn more royalties is to keep up with the trends. You can use social media and Google Trends to follow trending topics and images for design inspiration. It is important to know what is currently interesting for consumers to attract more customers. 

Choose a Niche

You can target a specific niche if you are still starting your Amazon merch business. Focusing on a particular niche with less competition but a higher demand makes it easier for you to make it on top of the search result pages. 

Choosing a specific niche for selling on Amazon Merch on Demand will give your brand more visibility. And the less competition, the better the profit margin would be. You can later expand to other niches once your sales performance has become more consistent. 

Advertise Your Design

Another effective way to build a following and increase sales is to advertise your products and design. Tap the power of social media and other advertising tools to help your brand become more visible online. 

You can use popular social media platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok to advertise your products. You can also delve into influencer marketing to quickly extend your reach. 

Evaluate Your Designs

The Merch by Amazon platform is mainly about design. For your business to increase sales, it is essential to determine which designs will sell and which ones to avoid. 

To get more attention, you can also create designs that will fit the season or occasion. Birthdays, Anniversaries, Christmas, and Halloween, are some of the events you can take inspiration from when creating product designs.

Design for Success 

Amazon Merch on Demand is a fantastic platform for artists to showcase their designs while earning money. On the other hand, online entrepreneurs could also use the print-on-demand program to expand their revenue source on Amazon. 

Merch by Amazon can definitely help you make extra money online. You can follow the fundamental tips and insights highlighted above to give an extra edge over other stores. 

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