eCommerce SEO is critical to the visibility and success of your online store. Having quality images of items that are for sale and a usable and responsive layout is not enough. You need your store to be easy to locate for the people who are trying to find the goods that you sell.
This is where SEO comes into play, and without it, you will unlikely reach the full potential of your business each year. As many as 68% of online experiences begin with the use of a search engine. This should show you the power of SEO and rankings through the use of search engines like Google.
If you have been struggling with visibility for your store or you are not getting the sales that you think that you should- you need to review your SEO strategy. Getting the right eCommerce SEO built into your site can make all the difference in meeting your long-term goals and growing your presence in your market.
SEO is about much more than visibility these days, and Google looks at each site with the intent to rank only the most reliable sources at the top of its results. This is why using the right SEO for an online store is so important to the success of your eCommerce website.
If you are ready to learn some more about the top 5 eCommerce SEO Strategies for your eCommerce store in 2022, you need to read on!
Top 5 eCommerce SEO Tips for 2022
These tips will help your eCommerce store be more visible, easier to navigate, and help you convert to sales more often. Many eCommerce store owners are not aware of just how critical SEO is to the effectiveness of their online store. You can get big results from making these adjustments to your store and the way you manage it.
Google does not offer unique search criteria for different kinds of stores or sites, so you need to be sure that you are using eCommerce SEO tips within your site. This will allow Google to recognize you and your business as an expert in your industry.
Consider features like added site content, keyword optimization, and schema markup as essentials that your eCommerce site cannot live without. These five tips will help you to optimize your eCommerce store to get the most conversions and the best rankings possible.
1. Do keyword research
Keywords are one of the essential ways to improve the eCommerce SEO within your store. You want to be sure that your product pages include transactional-based keywords. These are connected with the categories of your products. You can think of these keywords as the signs in a grocery store that tells people which aisle each product is on.
Transactional keywords need to be both general and specific to help grab different kinds of searches. Making sure that your product pages include both brand generic category information and specific details in keyword form can make all the difference.
Google now searches for relevance more than the number of instances of each keyword, so you need to use these tools properly. You can even harm your rankings through keyword stuffing and other old tactics that have fallen out of favor.
Long-tail keywords also need to show up on your site. These are important for use when people use voice search or when they type a full sentence into their browser’s search bar. These keywords will have lower search volume and should not be the mainstay of your efforts, but they can be very valuable for specific products and pages on your site.
They are best created with the help of different keyword searching tools, and they should be placed on the pages of your site using the 80/20 rule. You will only want these longer and more specific keywords to be 20% or less of your overall keyword efforts to be sure that you are not keyword stuffing with phrases that no one will search for.
2. Create unique content
Content on your site can give your website’s pages more authority, ranking them higher in searches. You need to be careful and make sure that the content is not spammy and disingenuous or full of keyword stuffing. Think of this added content as informational to those who are visiting your site to shop. You will want these items to add value to your site and not to create a distraction.
Unique content can be handled like small blogging offerings that explain how products are made, company ethos, or even give additional information about related items. If you do not have the option to blog on your store site, you can still take advantage of product pages to offer up information like this, and you might even backlink to additional content that is related to your products.
Local content can be of great use for this as well, and you can use it to optimize your site for searches in your local area or in places where you are trying to attract a specific interest. Unique content can make your brand stand out, offer a more personalized sales experience and improve rankings in searches.
3. Correct Use of Schema Markup
The schema of your online store allows search engines to find the specifications of each product that you sell. This is a critical part of your eCommerce SEO optimization process because you want people to be able to find your store and find unique items located on product pages. The schema includes the product’s name, descriptions, price, the amount of the item that you have in stock, and the product’s rating.
This information helps search engines return indexed results that connect your product pages with unique searches. Google will scan through the information included in these schema markup items to help connect people with specific features that they have searched for. This means that a search for “green women’s shoes under $20” will show products on your site that are categorized with these features.
The schema markup can also be optimized for your contact page, blog page, and site link search information. The more you include the right details in your schema markup, the better the search result returns you will get. While a bit tedious, this effort is well worth your time when you are selling unique products with specific features that people might search for.
4. Leverage Customer Reviews
Getting reviews is not as hard as you might think. You can make it simple for people to review the items they have purchased by sending out a survey after a sale or by offering a comment box in specific places on your site. Customer reviews, when combined with the other tips on this list, can make the difference between a middling placement in Google’s rankings and a first-page placement.
Think of your customer reviews as added blog content or added site content. You need to be careful not to associate too many reviews with your page, and you need to relegate your reviews to a specific page or to portions of product pages to prevent clutter If you have not been taking advantage of the customer review for your SEO rankings, you have been missing out
5. Optimize Product Names and Descriptions
Just like adding keywords to the content on your site to make sure that Google can locate your page, you also need to ensure that the product names and descriptions you used on your product pages are eCommerce SEO-aligned. Google does not respond well to repetitive words on product pages.
That is why you need to be careful and not use the same keyword repeatedly. Everyone can immediately recognize a spammy product description, and Google is more than capable of doing so as well. Gone are the days of keyword stuffing being the best way to get your product to the top of the search results!
Google prefers to see descriptions of the item as well as the actual item’s categories and product identifiers. This means that your product description should clearly state the brand name and the type of product.
You should also describe the nature of the item, such as soft, luxurious, colorful, etc. when explaining what your products are like. Google will be much more likely to rank a product that is explained as a “luxurious, soft, and colorful scarf” than the one with a product description that indicates that this is a “red scarf.”
You will also need to ensure that your product descriptions are not just a single sentence long. Product descriptions often rank best when they are between 150 and 200 words. This is a great way to ensure you get the necessary information without repetition. Make sure that your product descriptions are interesting and well-crafted.
eCommerce SEO is Critical to the Success of Your Online Store
Adopting eCommerce SEO best practices is critical for your eCommerce site’s visibility as well as its relevance when customers are searching for items that you might sell.
You need to ensure that you’re correctly using highly effective product descriptions and schema markup along with the long-tail keywords. You need to strike a delicate balance between overuse of these SEO features and a lack of effort that could easily lead your site to the second or third page of the search results.
Utilizing eCommerce SEO correctly is essential, and your eCommerce store should comply with Google’s search preferences. Make sure that your site is optimized correctly. and you will be able to rank more effectively, provide more informative and engaging content to your customers, and convert more sales.
About the Author:
Matija is a marketing and tech enthusiast, both on and off work. You can never bother Matija with “just one more question” when it comes to marketing. He likes to get scientific about marketing, performing research on various related topics – sharing his insights and interpretations with like-minded enthusiasts.